Training Communication Skills - Session 1 Part 3

Summary

This transcript provides a comprehensive guide on structuring effective presentations through the use of vertical and horizontal logic. Vertical logic consists of data that supports the narrative, while horizontal logic presents the storyline clearly. Key strategies include using PowerPoint tools for coherence, testing logical connections, and crafting engaging headers. Practical examples illustrate how to analyze market trends and formulate recommendations based on data. The aim is to create impactful presentations that resonate with audiences, ensuring clarity and relevance throughout the slides.

Takeaways

• 😀 Every vertical logic item must support the horizontal logic to ensure a coherent storyline.
• 😀 Utilize slide sorter view in PowerPoint to get an overview and check the logical flow of your presentation.
• 😀 Clearly define both horizontal and vertical logic in each slide to reinforce the message and data.
• 😀 Always ask critical questions to evaluate the clarity and connection of each slide’s content.
• 😀 Engage in exercises that require you to prepare a structured PowerPoint with horizontal and vertical logic.
• 😀 Use supporting data and visual aids effectively to enhance the storyline and maintain audience engagement.
• 😀 Horizontal logic involves actionable insights, while vertical logic encompasses supporting details and evidence.
• 😀 Surveys and data collection can form part of your vertical logic, not just existing data.
• 😀 Ensure that the presentation's conclusion summarizes key insights and recommendations effectively.
• 😀 A good presentation focuses on purpose, audience awareness, and clear storytelling backed by credible data.

Q & A

What is the purpose of vertical logic in presentations?

Vertical logic serves to provide supporting data or facts that reinforce the horizontal logic of the storyline, ensuring that every element aligns with the main message.

How should one evaluate the clarity of the horizontal logic?

You can evaluate the clarity of horizontal logic by asking whether the storyline flows logically, if each header connects seamlessly, and whether the transitions between slides are clear and meaningful.

What tools can be used to visualize the overall structure of a presentation?

Tools like the slide sorter view in Microsoft PowerPoint allow you to see all slides at once, helping to check the overall flow and coherence of the storyline.

What is a key requirement for the content included in vertical logic?

Every item in the vertical logic must support the horizontal logic, ensuring that it enhances the narrative without introducing unrelated information.

How can you ensure that recommendations in a presentation are significant?

By focusing on presenting major conclusions and actionable recommendations rather than trivial facts, which will resonate more effectively with the audience.

What process should be followed to finalize a presentation?

Finalizing a presentation involves analyzing collected data, drawing conclusions, and ensuring that the storyline is well-supported and coherent before presenting.

Why is it important to consider the audience when preparing a presentation?

Understanding the audience helps tailor the content to their needs and expectations, enhancing engagement and ensuring the presentation is relevant.

What does the term 'horizontal logic' refer to in the context of presentations?

Horizontal logic refers to the main storyline or narrative structure that guides the presentation, outlining the key points and flow of information.

What are some effective strategies for writing headers in slides?

Headers should be sharp and focused, clearly conveying the main idea of the slide while avoiding vague titles that don't provide context.

How can one use data to support their presentation narrative?

By incorporating relevant data and visuals that illustrate key points, thus reinforcing the storyline and making the argument more persuasive.