Ekspansi Bisnis Bersama Shipper: 5 Gudang Kopi Kenangan di Seluruh Indonesia

Summary

Kopi Kenangan, a non-franchise coffee business founded in 2017, has rapidly expanded to over 878 outlets across Indonesia, becoming Southeast Asia's first retail F&B unicorn. Senior Manager Well discusses the challenges of ensuring efficient supply chains, especially for outlets outside Java. The company collaborates with Shipper to streamline logistics through five strategically located warehouses, enhancing delivery speed and inventory management. This partnership not only reduces operational losses but also allows Kopi Kenangan to focus on delivering excellent customer service as it looks to expand further into Eastern Indonesia and beyond.

Takeaways

• ☕ Coffee Kenangan is a non-franchise business that prioritizes quality and detail through local coffee sourcing and production research.
• 👨‍💼 The senior manager ensures efficient supply to all Coffee Kenangan outlets across Indonesia.
• 🌍 Established in 2017, Coffee Kenangan has rapidly expanded to over 878 outlets in 64 cities in Indonesia.
• 🎉 It has become Southeast Asia's first F&B unicorn in the new retail sector.
• 🥐 Coffee Kenangan also manages other brands, including Cerita Roti, Cigo, and Kopi Kenangan Hanya Untukmu, which offers ready-to-drink products.
• 🇲🇾 In October 2022, Coffee Kenangan launched its first five outlets in Malaysia under the name Kenangan Coffee.
• 🚚 The company faced challenges in supplying materials efficiently, especially for outlets outside Java, leading to collaboration with Shipper.
• 🏢 Shipper set up five warehouses in key cities, significantly reducing preparation time from months to just two weeks.
• 📊 Real-time inventory dashboards and delivery tracking have improved stock monitoring and delivery efficiency.
• 🤝 The partnership with Shipper has optimized operational performance, allowing Coffee Kenangan to focus on providing excellent customer service while ensuring standardized management of stock and operations.

Q & A

What is Kopi Kenangan and what makes it unique?

Kopi Kenangan is a non-franchise coffee business that emphasizes quality and detail, focusing on local coffee sourcing and production. It is known for its research-driven approach to ensure the best quality.

When was Kopi Kenangan established?

Kopi Kenangan was established in 2017.

How many outlets does Kopi Kenangan have and where are they located?

As of now, Kopi Kenangan has over 878 outlets spread across 64 cities in Indonesia.

What is the significance of Kopi Kenangan in the retail food and beverage industry in Southeast Asia?

Kopi Kenangan is recognized as the first new retail F&B unicorn in Southeast Asia, highlighting its rapid growth and success in the industry.

What other brands are operated under the Kopi Kenangan umbrella?

Kopi Kenangan operates several other brands, including Cerita Roti, Cigo (Chicken On The Go), and Kopi Kenangan Hanya Untukmu, which offers ready-to-drink coffee products.

What was a recent development for Kopi Kenangan in October 2022?

In October 2022, Kopi Kenangan launched its first five outlets in Malaysia under the name Kenangan Coffee.

What logistical challenges does Kopi Kenangan face with its outlets outside Java?

Kopi Kenangan faces challenges in ensuring efficient supply and access to quality ingredients for outlets located outside Java.

How did Kopi Kenangan address its supply chain challenges?

Kopi Kenangan partnered with Shipper to utilize wireless services and established five warehouses in different cities, significantly reducing the time needed for logistics.

What benefits does the collaboration with Shipper provide to Kopi Kenangan?

The partnership allows for real-time inventory monitoring, improved delivery tracking, and better coordination among warehouse, production, and marketing teams, ultimately reducing stock shortages and lost sales opportunities.

What are Kopi Kenangan's future expansion plans?

Kopi Kenangan aims to expand further into Eastern Indonesia and potentially into other Southeast Asian countries.