WHAT DO YOU KNOW ABOUT OUR COMPANY? (A Brilliant Example Answer to this Tough Interview Question!)

Summary

In this tutorial, Richard McMahon from passedmyinterview.com offers essential tips on how to answer the challenging interview question, 'What do you know about our company?' He emphasizes the importance of researching the company beforehand, highlighting three key steps: visiting the company's website, reviewing its products and services, and checking its social media for recent updates. McMahon provides a model answer to illustrate how to showcase genuine interest in the company, aligning skills and values with its mission. He encourages viewers to download additional resources for interview preparation and to subscribe for more interview tips.

Takeaways

• 😀 Researching the company is crucial before a job interview.
• 📅 Understanding the company's history and future plans shows genuine interest.
• 🛠️ Familiarizing yourself with the company's products and services is essential.
• 🌟 Positive online reviews can provide insights into the company's reputation.
• 📱 Check the company's social media for the latest news and community involvement.
• 💬 Your answer to 'What do you know about our company?' should reflect thorough research.
• 🔑 A strong answer highlights how you align with the company's goals and values.
• 🏆 Showing long-term interest in the company can set you apart as a candidate.
• 📈 Having knowledge of the company's sustainability efforts can enhance your answer.
• 🤝 Connecting with the interviewer or company on LinkedIn can strengthen your professional network.

Q & A

Why is the question 'What do you know about our company?' important in an interview?

This question is crucial because it assesses whether the candidate has researched the company. An interviewer is looking for a candidate who shows genuine interest in the organization, rather than someone who is only focused on a paycheck.

What are the three steps to prepare for answering this question?

1. Visit the company's 'About Us' page to learn about its history and future plans. 2. Research the company's products and services, including reading positive online reviews. 3. Check the company's social media pages for the latest news and community involvement.

What should candidates include in their answer about the company's history?

Candidates should mention the year the company was established and any significant milestones or achievements that reflect its growth and values.

How can candidates demonstrate knowledge of the company's products and services?

Candidates can discuss specific products or services the company offers, showcasing an understanding of what the company does and how it meets customer needs.

Why is it important to mention the company’s commitment to sustainability in your answer?

Mentioning sustainability demonstrates alignment with the company's values and shows the interviewer that you care about corporate responsibility and long-term environmental impacts.

What role do social media updates play in preparing for an interview?

Social media updates can provide insights into the company's recent activities, initiatives, and community involvement, which can help candidates tailor their answers and show they are engaged with the company.

What is an example of a strong model answer to the interview question?

A strong model answer could include details like the company's foundation year, its goals, commitment to customer service, community involvement, and the candidate's confidence in adding value to the organization.

How can the 'About Us' page of a company help candidates in their interviews?

The 'About Us' page offers valuable information about the company's history, mission, vision, and future plans, which candidates can reference to show their understanding and enthusiasm for the role.

What should candidates do if they find negative reviews about the company?

Candidates should acknowledge negative reviews but focus on the positive aspects of the company when discussing it in the interview. They can also reflect on how the company addresses challenges based on feedback.

What should candidates do after preparing for the interview?

After preparing, candidates should practice delivering their answers confidently and ensure they are ready to engage in a meaningful conversation about the company during the interview.