Pertamina Creativepreneur Summit 2024, Kontribusi Pertamina di Industri Kreatif

Summary

The transcript discusses the highlights of the Creativepreneur Summit, emphasizing the insightful speakers who address not just the creative industry but also entrepreneurship and sustainability. Pertamina, particularly Pertamina Patra Niaga, is showcased as a key supporter of creative industries by providing energy, collaborating with startups and SMEs, and sponsoring films and music events. Their loyalty program, MyPertamina, aims to create a synergistic ecosystem that benefits both the company and the creative industry, with a focus on empowering youth and promoting sustainability in Indonesia.

Takeaways

• 🎤 The Creative Preneur Summit had insightful speakers, not only focusing on the creative industry but also on entrepreneurship in general.
• 🌱 Pertamina showed strong support for events related to sustainability, both in business and creative fields.
• 👀 As an advertising professional, the speaker was interested in seeing creative perspectives, particularly in how Pertamina is involved in new initiatives.
• 🔧 Pertamina has launched numerous promotional programs aimed at both youth engagement and sustainability in Indonesia.
• ⚡ Pertamina Patra Niaga acts as an enabler by ensuring energy availability for the creative industry and startups.
• 🤝 Pertamina collaborates with and supports startups and MSMEs to help them grow.
• 🎬 Pertamina sponsors films like 'Ali Topan' and several music concerts as part of its commitment to the creative industry.
• 💡 The company is building a creative ecosystem through collaboration, such as with the My Pertamina loyalty program.
• 🎯 Pertamina’s initiatives are aimed at co-creating value with the creative industry to foster mutual growth.
• 🚀 The overall aim is to support both Pertamina's growth and the development of Indonesia’s creative industry.

Q & A

What is a key highlight of the Creative Preneur Summit?

The key highlight of the Creative Preneur Summit is its insightful speakers, who not only focus on the creative field but also offer valuable insights on entrepreneurship in general.

How is Pertamina involved in the Creative Preneur Summit?

Pertamina is heavily involved in supporting the summit, showcasing its commitment to sustainability in both the creative and business sectors.

What role does Pertamina Patra Niaga play in the creative industry?

Pertamina Patra Niaga acts as an enabler by providing energy, ensuring energy availability, and collaborating with startups and small businesses (UMKM) in the creative industry.

How does Pertamina support the younger generation and sustainability in Indonesia?

Pertamina supports the younger generation by launching promotional and sustainability programs aimed at both youth and sustainability in Indonesia.

What are some examples of Pertamina’s collaborations in the creative industry?

Pertamina has sponsored films like 'Ali Topan' and various music concerts, showcasing its support for the creative industry.

How does Pertamina’s loyalty program, My Pertamina, contribute to the creative industry?

My Pertamina loyalty program helps create an ecosystem of collaboration, adding value for both Pertamina and the creative industry through mutual support and partnership.

What are the three key ways Pertamina supports the creative industry?

Pertamina supports the creative industry by: 1) ensuring energy availability as an enabler, 2) collaborating with startups and UMKM, and 3) sponsoring films and music concerts.

Why does the speaker emphasize Pertamina’s focus on sustainability?

The speaker highlights that Pertamina cares deeply about sustainability, both in business and creative fields, and is involved in initiatives that promote sustainability across industries.

How does the speaker’s background in advertising relate to their interest in the Creative Preneur Summit?

As someone working in advertising, the speaker is interested in gaining insights from a creative perspective and understanding how Pertamina supports the creative industry.

What does Pertamina aim to achieve through its involvement in the creative industry?

Pertamina aims to create shared value with the creative industry, fostering growth for both the company and the industry through collaboration and support.