How to find clients for SMMA & Video editing! how to find Clients for Freelancing in 2024

The Joy Anand

25 Feb 202411:15

Summary

TLDRIn this video, Joy, a 12th-grade dropout and marketing agency owner, shares methods to consistently find high-paying clients for services like video editing and social media management. He emphasizes selecting a profitable niche, using platforms like YouTube, Instagram, and Discord for outreach, and leveraging cold emails with a strategic approach. Joy highlights the importance of offering value beyond just services, such as strategies for increasing client engagement and retention. He encourages viewers to implement these techniques for rapid success, promising that consistent effort will result in new clients within two weeks.

Takeaways

😀 To find clients for your service, it's crucial to have a clear strategy and implement proven methods.
💼 Niching down is important—select high-paying niches related to content creation, like agency owners or e-commerce businesses.
💻 You can find potential clients by searching for YouTube channels in your selected niche and gathering email addresses from the About section.
📧 Cold emailing is key; personalize your emails, showcase your best case study, and include a call to action.
✉️ To increase the chance of closing a deal, send at least 250 cold emails per day. Consider purchasing multiple domains for outreach.
🎥 For video editing clients, don't just sell the service—offer strategies that help clients go viral or monetize their audience.
🔍 Use platforms like Instagram, Wattie Jobs, and Discord to find clients, especially on servers dedicated to connecting video editors with clients.
🔑 Offering free samples can significantly increase your chances of closing clients, even if it costs time or money upfront.
🏆 Client retention improves when you focus on providing real value, not just selling services.
🎁 As a special bonus, subscribers can receive a pre-made script for outreach on Wattie Jobs to close international clients.

Q & A

What is the main focus of the video?
-The video focuses on helping freelancers, especially those involved in video editing and social media management, find clients and close deals effectively.
Who is the speaker in the video, and what is his background?
-The speaker introduces himself as Joy Aan, a 12th-grade dropout who now runs a successful marketing agency. He shares his journey and aims to help others find clients, leveraging his own experience.
What are the top two skills in freelancing discussed in the video?
-The top two freelancing skills discussed in the video are video editing and social media management, which are both in high demand in 2024.
What is the first step to finding clients for social media management, according to the video?
-The first step is selecting a niche that aligns with one's expertise. The speaker recommends choosing high-paying niches like agency owners and e-commerce businesses, as they have a strong focus on content creation and social media.
Why does the speaker suggest focusing on agency owners and e-commerce businesses?
-The speaker believes these niches are high-paying and heavily dependent on content creation and social media for their main income, making them ideal clients for social media management services.
What method does the speaker recommend for finding social media management clients on YouTube?
-He suggests searching for relevant hashtags like #marketingagency or #ecommercebusiness on YouTube to find channels related to these niches, then scraping emails from their ‘About’ sections for outreach.
Why does the speaker emphasize sending 250 cold emails daily?
-Since the reply rate for cold emails is generally low, sending a large volume of emails increases the chances of getting responses. The speaker recommends sending 250 emails per day to improve the odds of closing clients quickly.
How does the speaker suggest video editors differentiate themselves in a competitive market?
-The speaker advises against merely selling video editing services. Instead, he recommends offering clients a strategy for going viral or monetizing their audience. This positions the editor as a strategist rather than just a service provider, leading to better client retention.
What platforms does the speaker suggest for finding video editing clients?
-The speaker suggests using Instagram, WhatsApp, and Discord to find video editing clients. He recommends being active in relevant communities and offering free samples as part of client acquisition.
What is the speaker's approach to providing free samples, and why does he encourage it?
-The speaker believes in offering free samples as part of client acquisition. He views it as a necessary investment (client acquisition cost) that can result in a higher chance of closing deals, as it demonstrates the quality of work.

Outlines

00:00

📈 How to Find Clients for Your Services Easily

The speaker addresses the challenge of finding clients for selling services and assures the audience that by following the steps mentioned in the video, they won’t face any client shortage again. He introduces himself as Joy Ann, a 12th grade dropout who runs a successful marketing agency and believes that if he can do it, anyone can. The speaker promises that the video is worth the wait and will cover actionable methods to find clients specifically for social media management and video editing. He emphasizes the importance of selecting a profitable niche, giving examples like agency owners and e-commerce businesses. He explains that choosing these niches aligns with content creation, making it easier to find high-paying clients.

05:00

🎯 Step-by-Step Guide to Social Media Management Clients

The speaker dives into the process of selecting a niche, highlighting the importance of choosing one related to content creation and social media. He explains why he prefers working with agency owners and e-commerce businesses, as they are high-paying clients who heavily rely on social media for revenue. The second step involves searching for relevant channels on YouTube by using specific hashtags like ‘#AgencyOwners’ and ‘#eCommerceBusiness.’ He suggests dedicating this task to a virtual assistant or doing it personally, depending on budget and time availability. The speaker explains the importance of collecting emails from the 'About' section of these channels and recommends sending at least 250 cold emails per day for optimal results, using personalized frameworks that include an offer, case studies, and a call to action. He advises against solely relying on personal emails and suggests purchasing multiple domains for effective outreach.

10:01

🚀 Strategy to Stand Out as a Video Editor

The speaker shifts focus to video editing clients, acknowledging the competition in the field due to the low entry barrier. He recommends offering more than just editing services, like guarantees for increased views or strategies for content monetization. By positioning oneself as a strategist instead of just a video editor, the speaker has managed to retain clients longer and secure bulk orders for 60–120 reels upfront. He stresses the value of adding unique elements like frameworks to help clients go viral and monetize their audience. The speaker also encourages using platforms like Instagram and Discord for outreach, suggesting joining specific servers that connect video editors with clients.

💡 Practical Tips for Finding International Clients

The speaker offers a bonus for viewers who have stayed until the end of the video: a script to use on platforms like WATI Jobs to easily close international clients. He reiterates the importance of outreach and providing free samples as a part of client acquisition cost, noting that offering 10 free samples can easily result in 5 clients. The speaker advises creating a portfolio and applying strategically to job postings on platforms like WATI Jobs. He further suggests utilizing Discord to join servers where international clients and editors connect. He concludes by congratulating viewers for their dedication and encourages them to implement the strategies shared in the video for quick client closures.

Mindmap

Keywords

💡Client Acquisition

Client acquisition refers to the process of finding and securing clients for services. In the video, the speaker discusses strategies to find and close clients for freelance services like social media management and video editing. For example, cold emailing, selecting a profitable niche, and offering free samples are mentioned as effective ways to acquire clients.

💡Niche Selection

Niche selection involves choosing a specific market segment or target audience to focus on. The video emphasizes the importance of selecting a niche related to content creation or social media, like e-commerce businesses or agency owners, because they typically offer high-paying opportunities. The speaker advises choosing a niche based on expertise and profitability.

💡Cold Emailing

Cold emailing is a method of reaching out to potential clients without prior contact. In the video, the speaker outlines a framework for cold emails, which includes adding a personal touch, presenting an offer, showcasing a case study, and providing a clear call to action. Cold emailing is a key tactic to attract clients in the freelance industry, especially for beginners.

💡Social Media Management

Social media management refers to managing and optimizing an organization’s presence on social media platforms. The video explains how freelancers can target agency owners and e-commerce businesses that heavily rely on social media. It stresses the need to focus on businesses that generate income through content creation on platforms like Instagram and YouTube.

💡Video Editing

Video editing is the process of manipulating and rearranging video footage to create a final product. In the video, the speaker mentions how the demand for video editing has grown, but competition is high due to the low barrier of entry. To stand out, freelancers should offer more than just editing services by providing viral strategies or frameworks to help clients grow their audience.

💡Free Samples

Free samples refer to offering potential clients a portion of your services at no charge to demonstrate value. The speaker advises giving free video editing or social media management samples to increase the likelihood of securing clients. Though this requires an investment of time or resources, it’s positioned as an effective client acquisition cost.

💡Retention Rate

Retention rate refers to the percentage of clients who continue to use a service over time. The speaker highlights that providing value and working as a strategist, rather than just a service provider, improves retention. By ensuring that clients see long-term benefits from your services, such as audience growth or monetization, freelancers can keep clients for longer periods.

💡Delegation

Delegation involves assigning tasks to others, often to save time or focus on higher-level tasks. The speaker suggests delegating tasks like email scraping or sending out cold emails, especially for freelancers who are scaling their operations. The idea is that time is limited, so outsourcing smaller tasks can allow you to focus on closing deals or serving clients.

💡Monetization

Monetization is the process of converting something into money. In the video, the speaker talks about helping clients monetize their content, especially for social media and video platforms. By pitching clients on strategies to monetize their audience, freelancers can position themselves as strategists rather than just service providers, which increases client retention and satisfaction.

💡Competition

Competition refers to the presence of other freelancers or agencies offering similar services. The video discusses how video editing has become highly competitive due to its low entry barrier. To differentiate from competitors, freelancers are encouraged to offer additional value, like strategies for virality or monetization, rather than just editing services.

Highlights

The video focuses on how to find clients for services like social media management and video editing.

The speaker emphasizes selecting a profitable niche that is closely related to content creation and social media.

Two suggested high-paying niches for social media management are agency owners and e-commerce businesses.

The speaker explains how to use YouTube to find potential clients by searching specific hashtags like #marketingagency or #ecommercebusiness.

The importance of cold emailing is discussed, with a recommended framework: personalize the email, present your offer, showcase a case study, and include a call-to-action.

The speaker suggests sending at least 250 cold emails per day, as response rates are typically low.

The recommendation to purchase multiple domains to send a higher volume of cold emails is highlighted.

For beginners, the speaker advises extracting emails from YouTube channels' 'About' sections for outreach.

For video editing, the speaker stresses that offering just editing services may not be enough due to high competition. Instead, offer strategies to make videos viral or monetize audiences.

Three platforms recommended for finding video editing clients: Instagram, WATI Jobs, and Discord.

The speaker suggests offering free samples to potential clients as part of the outreach strategy, even if it requires time or money investment.

A key tip for success is providing real value to clients, rather than just focusing on making money.

On Discord, the speaker advises joining specific servers that connect video editors with clients, providing examples of popular servers like Fin Surf.

To further help viewers, the speaker promises a WATI Jobs script template to close international clients, available to subscribers.

The video concludes with an encouragement to use even just one method discussed to close clients within two weeks, suggesting practical and immediate applications.