Precificação de Maquete Eletrônica - Como Cobrar Mais

Summary

The video discusses the importance of understanding what you are truly selling in order to price your services or products effectively. The speaker explains that sellers often focus too much on the technical aspects of their offerings, like rendering or course material, without recognizing the real value they provide—whether it's transforming a client’s life, enhancing a project’s presentation, or increasing business revenue. The key takeaway is to focus on the transformation or outcome that the service delivers, which adds more value and justifies a higher price.

Takeaways

• 💡 Understand what you're truly selling to price your product or service effectively.
• 🛠️ It's not just about the technical service (like 3D renderings), but how that service helps clients sell their products better.
• 📈 Think about the additional revenue or value your client will gain from your service, and price accordingly.
• 🏢 Architects aren’t selling just design; they're selling quality of life and happiness, which enhances the customer's home experience.
• 👨‍👩‍👧‍👦 A well-designed home leads to a better family environment, contributing to personal well-being and future success.
• 💼 In commercial projects, a well-designed store can significantly increase a business’s revenue by attracting more customers.
• 💬 Focus on the transformation your service provides to your clients, not just the technical aspects of the work.
• ✨ Professionals like immigration lawyers don’t just sell citizenship services; they sell hope and the promise of a better life.
• 🎓 Online courses are not just about learning; they’re about helping people make money and achieve personal transformation.
• 💰 Always emphasize the value and impact your service has on clients, which justifies higher pricing.

Q & A

What is the main topic of the video?

The main topic of the video is about understanding what you are selling in order to set the right price for your product or service.

Why does the speaker mention Alexandre and his course?

The speaker mentions Alexandre and his course to illustrate the point that Alexandre may be underpricing his course, which can transform people's lives and careers, because he doesn't fully understand the value of what he's selling.

What is the role of a maqueteiro eletrônico according to the video?

A maqueteiro eletrônico is not just providing a service of creating physical models; they are actually involved in sales, as their work can help architects charge more for their projects by presenting them in a more appealing way.

How does the video script relate the concept of selling to the idea of transformation?

The video script emphasizes that when selling a product or service, it's not just about the product itself but the transformation it brings to the customer's life or business.

What example does the speaker give about an architect selling a project?

The speaker gives an example of an architect who is not just selling a blueprint but selling a better quality of life, happiness, and comfort to the client, which is priceless.

Why is it important for a construction company to use electronic mockups according to the video?

It is important for a construction company to use electronic mockups because it can help them sell properties better by showcasing all environments in a realistic and appealing way.

What should an architect consider when pricing their services for a commercial project?

An architect should consider not only the hours spent on the project but also the potential increase in the client's revenue due to an attractive and inviting store design that can attract more customers and increase sales.

What does the speaker suggest about the approach of a lawyer specializing in citizenship?

The speaker suggests that a lawyer specializing in citizenship should focus on selling hope and a better life for their clients, rather than just the process of obtaining citizenship.

How does the speaker view the value of an online course they sell?

The speaker views the online course they sell not just as a course, but as a tool that teaches people how to make money, focusing on the transformation it brings rather than the content itself.

What advice does the speaker give for selling services effectively?

The speaker advises to focus on the transformation that the service provides to the client when selling, as this adds more value to the service and helps in pricing it correctly.

What is the final message of the video to the viewers?

The final message of the video is to remember to focus on the transformation when selling a service or product, as this will help in providing a better value proposition and pricing strategy.