Do Bad Reviews Kill Companies?
Summary
TLDRこの動画スクリプトでは、多くの製品レビューを行った経験から、レビューの重要性とその影響について考察しています。レビューは製品を使用して、品質の良し悪しについて述べるものであり、正直な意見を提供することが不可欠です。製品レビューは、購入を検討している視聴者や、製品改善のためのフィードバックとして役立ちます。また、悪いレビューが企業を倒すのではなく、問題がある製品が企業に影響を与えると指摘しています。最後には、新しい製品を生み出す人々への敬意を表しています。
Takeaways
- 🔍 鑑賞者による製品レビューは、製品の興味深さや品質によって選ばれるべきだという議論が存在します。
- 🚗 Fisker OceanのレビューとHumane AIピンの例では、製品のレビューが悪评を買って企業を破綻させたという議論があります。
- 🧐 多くの製品が存在する中で、レビューする製品を選ぶのは芸術的なプロセスと言えるでしょう。
- 💡 製品が実際に良いものであれば、レビューが悪いと死ぬ企業は少なく、製品が悪い場合に企業が死ぬことが多いです。
- 📝 レビューは製品を使用した後、それがどの程度良いかの印象を伝えるものであり、誠実さが非常に重要です。
- 📱 Razerの最初のスマートフォンレビューでは、カメラや振動モーターの問題が指摘され、後に改善されたことから、誠実なフィードバックが企業に良い影響を与えることがわかります。
- 🛍️ レビューは、購入を検討している人たちが情報を確認するのに役立ち、また興味深く娱まない情報を提供することが求められます。
- 🎥 多くの視聴者は製品を購入する予定がないにも関わらず、興味深いと感じたビデオを視聴しています。
- 📉 Fisker Oceanのケースでは、単独のレビューが企業を崩壊させたのではなく、製品の低品質が原因であり、他の多くのレビューも同様の問題を指摘していたことからです。
- 🔥 Humane AIピンのレビューでも、製品には多くの問題があり、他の多くのクリエイターも同じ問題を報告しているため、単独の影響力は限定的です。
- 🚀 製品レビューは、製品が悪い場合には真実を伝えることで、既に進行中のプロセスを加速するだけです。
- 🙏 製品作りは難しいプロセスであり、新しい製品が世界を変える可能性があるため、誠実なレビューは重要です。
Q & A
どのような基準で製品のレビューが選択されるのですか?
-多くの製品が存在する中、選択された製品は興味深いまたは非常に良い、あるいは非常に悪い必要があります。
悪いレビューが企業を倒すのですか?
-悪いレビューが企業を倒すかどうかは、製品の品質やレビューの正直性によって異なります。
Fisker Oceanのレビューのどのような点が問題となりましたか?
-Fisker Oceanは多くの問題、バグ、欠けている機能、安全上の問題を持っていたと評価されました。
製品レビューの役割は何ですか?
-製品レビューは、製品を使用した後、それがどの程度良いか、どのように機能するかについての個人の印象を提供し、消費者に正直な意見を述べます。
Razerの初代スマートフォンについて述べたレビューのどの部分が最も重要でしたか?
-Razerの初代スマートフォンのバイブレーションモーターが非常に悪いと指摘され、後続モデルでは改善された点が最も重要でした。
YouTubeのレビュー動画の目的は何ですか?
-YouTubeのレビュー動画は、視聴者が製品を購入する前に情報を確認し、製品について学ぶためのものであり、また興味深く且つ有益な動画を提供することも目的です。
レビューが製品の失敗に寄与する可能性はありますか?
-レビューは製品の失敗に寄与する可能性があるですが、製品の品質が悪い場合にのみそのような影響を与えることになります。
Humane AI pinのレビューで指摘された問題は何ですか?
-Humane AI pinのレビューで指摘された問題には、バッテリー寿命の短さ、過熱、レーザープロジェクターの問題などが含まれました。
企業の評判や株価に関心がありますか?
-株価や企業の評判に関する関心はなく、レビューの目的は製品について視聴者に正直、有益、そして教育的な情報を提供することです。
製品レビューの真実性がどのように確かめられますか?
-複数のレビューが同じ製品について行われた際に、多くの場合同じ問題点や利点について触れることで、レビューの真実性が確認されます。
企業が失敗した場合、それは製品の質が悪いからですか?
-企業が失敗した場合、それは製品の質が悪いためであることが一般的です。良い製品レビューは、製品の失敗を加速するだけです。
Outlines
📝 プロダクトレビューの選択過程
レビュー対象となるプロダクトを選ぶプロセスは芸術のようなものであると述べています。多くの製品が「まあまあ」であり、特別に良いか悪いかでなければレビューされることはないと指摘しています。また、悪いレビューが企業を潰すのか、それとも悪いプロダクトが企業を潰すのかという議論について言及しており、具体的な事例としてFisker OceanのレビューやHumane AIのピンについて触れています。製品が実際に良質であれば、ネガティブなレビューが多くても企業が存続するかどうかを語っています。
🔍 レビューの重要性と影響
レビューの本質的な役割とその影響に焦点を当てています。自身のYouTubeチャンネルの始まりと、視聴者が購入前にレビューを見る理由を説明し、レビューがどのようにして製品の改善につながるかの例として、Razer Phoneのケースを紹介しています。また、レビューがどれほど正直であるかが、その有用性に直結すると強調しており、投資家や他のレビュアーとは無関係に、自分のレビューが公正であることを保証しています。
📊 真実のレビューとその社会的影響
ヒューマンAIのピンについてのレビューを例に、製品の失敗が会社の評判にどのように影響するかを考察しています。他のレビュアーと情報を交換し、レビューの正確性を保証するプロセスについて語り、クリックベイトが時に問題視されることも認めつつ、レビューのタイトルや内容が視聴者にとって有益かつ正直なものであるべきだと主張しています。また、製品を作ることの難しさと、正直なレビューがどのように市場に影響を与えるかについても触れており、視聴者への誠実さを最も重視している点を強調しています。
Mindmap
Keywords
💡レビュー
💡製品の品質
💡企業の存続
💡正直さ
💡視聴者
💡評価
💡投資家
💡メディア
💡責任
💡製品開発
💡消費者
Highlights
The process of selecting products for review is an art form, with many products being average and only those that are exceptionally good or bad considered for review.
There is a recent discourse on whether bad reviews kill companies, with the Fisker Ocean review and the Humane AI pin being notable examples.
The Fisker Ocean review documented a poor experience with the car, followed by the company seemingly facing bankruptcy.
The Humane AI pin review was not positive, and many people shared similar sentiments, though the company's future is not necessarily doomed.
Reviews are simply a user's impressions of a product, and their honesty is crucial for the review ecosystem's health and usefulness.
The reviewer has long been an advocate for good independent reviews, emphasizing the importance of honesty in feedback.
An example is given about the Razer phone's poor vibration motor in the first version, which was improved in the second version based on honest feedback.
Reviews are not only for potential buyers but also for those who enjoy informative and entertaining content without the intention to purchase.
The reviewer acknowledges that not every viewer is considering buying the product, and the goal is to create informative, educational, and honest content.
The Fisker Ocean was a terrible car with numerous issues, and the reviewer's negative assessment was a fair warning to potential buyers.
The reviewer was not alone in their critique of the Fisker Ocean, and the stock price had been falling for months before their video.
Many reviewers had similar issues with the Fisker Ocean, indicating that honest reviews tend to agree on the product's pros and cons.
The reviewer does not care about the stock price of companies they review and focuses solely on creating quality content for viewers.
The Humane AI pin had numerous shortcomings, and the reviewer's negative feedback was not unfounded or unique.
The reviewer and other reviewers shared notes to ensure thorough and accurate coverage of the Humane AI pin's issues.
The packaging of the Humane AI pin was criticized as clickbait, but the reviewer stands by their title and content.
The reviewer's goal is to provide thoughtful, balanced, and honest reviews, regardless of the potential impact on companies.
Honest reviews merely accelerate the inevitable outcome based on the product's quality; a bad product will lead to bad reviews.
The reviewer expresses respect for those who create new products, as it is a challenging and essential part of innovation.
Transcripts
all right I review a lot of products
right I've I've talked about hundreds
maybe thousands of products at this
point but as many videos as I've made
about products there are way more
products out there in the world that
exist so the process of selecting which
products to even review in the first
place is like an art form to itself most
products are just meh they're fine like
they exist they they get made they're
fine whatever so they have to they have
to reach a certain level of Interest or
or being really good to even be
considered for a
review or
sometimes really really bad so there's
been a lot of interesting discourse
lately on this topic there will be you
know some negative reviews and then a
company will eventually go out of
business and then the internet poses the
question do bad reviews kill companies
do bad
reviews kill companies or or do bad
products kill
companies I yeah I I do have a lot of
thoughts so two of the biggest examples
that have been pointed to especially on
Twitter were the Fisker ocean review
that I did and the Humane AI pin from a
couple days ago so the Fisker Saga was
pretty well documented but in case you
missed it I reviewed a car I had a
pretty horrible experience with it
documented it published their review on
the autofocus Channel and then a few
months later the entire company appears
to be on life support like likely filing
for bankruptcy soon and now this startup
Humane you know they dropped their first
product this pin I review it it's not
super positive a lot of people are
saying the same thing and I don't even
think Humane is going anywhere by the
way but I think there's some pretty
simple logic we can use to decipher what
the the real danger is to these
companies which is do you still get a
bunch of negative reviews and then die
as a company if the product is actually
really good but you know let's back up
for a second what is a review little pet
peeve of mine is I think people misuse
or overuse that word a lot but a review
is just somebody uses a product and then
just delivers their Impressions on
whether they think it's any good or not
how well it actually worked and if their
honest opinion is if it's good then
that's the review if it's bad that's the
review that's basically it and so I've
been a advocate of good independent
reviews for what feels like forever now
but the thing about reviews is if
they're not honest then they're
basically useless I really strongly feel
like everything that comes from a review
all the consequences and everything that
comes around it everything in the world
of an ecosystem of reviews depends on
the review being truthful and actually
honest about things so let me I'll just
give an example I've told this story
before but years ago I remember I
reviewed the first uh Razer phone when
it came out so Razer gaming company they
make lots of stuff they're getting into
smartphones for the first time so they
made a phone that appeals to the same
Target demographic of Gamers so you know
it had a bunch of upsides and downsides
obviously gaming Focus Features so it's
got like front-facing speakers and a
high refresh rate the battery was pretty
big but also the camera was weak and I
specifically I remember I the vibration
motor was horrible and I remember
calling it out I remember saying this
also the vibration motor in this phone
trash straight trash I'm going to call
myself so you can hear
this it sounds broken like it's but it
sounded that way out the box since day
one so that is the Razer phone just one
of the worst vibration Motors I've ever
experienced in a new phone so okay fast
forward a year right I'm at a briefing
it's in New York City it's for the Razer
phone 2
and so they're walking me and some other
people through this new phone they've
made and they've got a bunch of changes
it's got a glossy back they added
wireless charging now the logo glows and
like the speakers are better and all
this stuff and they're talking us
through it and then the guy turns to me
and he says and Marquez you got to try
the new vibration motor in this
phone and it's such a niche thing but I
sure enough I try it and it's way better
and that's to me what that's a big part
of what reviews are all about that
honest feedback turned into actually
action for the company to make it better
so people who bought the first one knew
what they were getting into and people
who bought the second one actually
benefited from that so that's number one
honesty obviously super important but
the second thing is these reviews are
also definitely for the people that are
watching them and consuming them so
you've probably been in the situation
when you're you're about to buy
something and you just want to double
check so you you hop on YouTube you
search it up watch a couple videos about
the product just to make sure you're not
missing anything and then you either
decide on the moment or later that day
like okay yeah I'm definitely going to
buy it we've all been there that's the
reason that's exactly how this YouTube
channel started like my first ever Tech
video was reviewing a laptop but
specifically I I bought the laptop with
my allowance money in high school and I
found a Windows Media Center remote in
the PCI slot that wasn't in any of the
other reviews so the first thing I
decided to do was talk through it in a
video so that anyone else who bought the
laptop after me would know about it so
you're thinking about buying the thing
you watch a couple reviews of the thing
you learn everything you need to know
boom success but here's where it gets a
little bit interesting I do have a bit
of an extra dimension on my hands with
these videos because I know that there's
no way that every single person watching
a review of every single product is one
of those people who was considering
buying it I get that comment actually in
personal all the time I you I watch the
reviews even though I'm not buying any
of this stuff so I know that a lot of
people in fact most people watching
these videos are actually just here to
watch an interesting
informative good video in general an an
entertaining video and so the way that I
satisfy those things is much more
subjective I think like everyone has a
different way they do it everyone has a
different Target demographic but that's
a little bit of a new dimension so then
I think if we go back to the original
question so can uh can a video be can a
video kill a company I'll use the uh
Humane and Fisker examples specifically
the Fisker ocean was a terrible car it
is a terrible car I've reviewed about 40
50 different cars in the past few years
made videos about many of them this is
the first one where I genuinely couldn't
wait to be done driving it like it just
had tons of problems bugs missing
features safety issues like it's just
bad right so I review the thing I give
people what I feel is a fair assessment
that also doubles as a warning not to
buy this bad car um so hopefully it's
entertaining and informative to the
majority of people who weren't thinking
about buying the car but also that it is
as honest as possible with the people
who are and maybe a week or two later
the company's stock price is plummeting
to an all-time low and they appear to be
like filing for bankruptcy Q the
internet going nuts which I I guess I
get it like obviously it makes a nice
headline like oh this this review came
out and it killed this company this
review bankrupted all of Fisker maybe
like there was a whole morning Brew
thread on how Fisker handled this video
so poorly that they're now going to go
bankrupt because of it also there were
there were whole stock Investments
themed channels saying this was like a
paid promoted attack against the Fisker
stock price like it got pretty crazy but
did one review killed the entire
company I would say to zoom out a bit I
would really I think it's important to
zoom out a bit actually first of all I
was not the only one to review the car
not even close and so yes the stock
price did drop after my video but the
stock was in freef Fall for many many
months before my video too and if you
zoom out on YouTube or in the car review
space in general I was far from the only
person saying these things about the car
for all of these months many other
reviewers had been having a plethora of
issues even stuff that I didn't have
with this thing actually I feel like
that might be the easiest way to tell if
a review is honest or not like we're
we're we're all reviewing the same
product basically if we all have the
same thing so we're all going to find a
lot of the same things we're all
eventually going to have a lot of the
same upsides downsides if there are
issues they may eventually surface so
yeah they're they're they're probably
going to agree with each other a bunch
of honest reviews they all say a lot of
the same stuff oh and also the in the US
the stock price there's this thing where
if a if a stock what is it if it's below
a a dollar for however many days in a
row then they'll get a warning that they
may be delisted and they have six months
to get the stock price back up over a
dollar and Fisker had just received that
notice right around the same time that
my I think right before my video came
out actually and if you're an investor
you're looking at that that's the type
of stuff that really tanks the stock
price if you're asking me and if you're
asking me personally I I literally don't
care what the stock price is of any
company of any product I review I just
don't care and so if I'm if I'm talking
about a product that will never have
anything to do with what I say about the
product and I I hope that's not true
about other people either I shouldn't
even have to say this I I'm not invested
in any companies that I cover it's just
a matter of trying to make an
informative educ ational and honest
video review that's my goal my only goal
is to do that and I don't have any duty
to any of the companies whose products I
cover it is only to the people watching
the videos so now okay fast forward to
you know pretty recently the Humane AI
pin comes out a lot of the same stuff
right like this pin has a lot of missing
promises you know the things it does it
doesn't actually do super well the
battery life is bad it overheats the
laser projector is kind of bad like the
list just goes on and on I try to be as
Fair as possible and as informative as
possible but I'm also absolutely not
about to sugarcoat or leave anything out
to protect any company's $700 device
with a monthly subscription not into
that but yet even still there are some
threads blowing up saying it's extra bad
what I did to this poor company and you
know maybe you could argue since this is
the biggest channel that covered it
maybe there's some extra impact there
but again I would say to zoom out
I just zoom out again I am not I was not
the first actually even to cover the
Humane pit but I'm also far from the
only one to talk about it and even a
little inside baseball when a product
comes out that's this notable or this
bad uh which isn't very often a lot of
reviewers like that's it's a very it's
stressful you want to make sure you get
everything right a lot of us are
literally trading notes and like trying
to figure out like when mine died in two
hours and overheated on my chest without
doing anything I thought it was like an
issue with mine and I was texting a
couple others and sure enough they're
having the same things happen to them so
we're all trying to be as as thorough as
possible and making sure reviews are
truthful and so that's how you get a
bunch of truthful reviews now you could
argue and I think the the guy on Twitter
did that the packaging was too
clickbaity and I totally get that but I
also stand by our title and thumbnail
and especially the end of the title but
keep in mind the dimension that that
that most of the people who who see this
in their feed and their subscription box
have never heard of The Humane AI pin
and this will be the first time they
hear about it and they click on it
hopefully and then they're delivered
with a thoughtful well-considered
balanced and honest and entertaining and
informative video that happens to be a
review so look I've reviewed a lot of
bad products in my day you might
remember some of them you might remember
the Dyson headphones or the red hydrogen
1 or the pixel slate or the htcu ultra
the list goes on but one thing is
definitely been clear and consistent
throughout all this which is anytime the
company goes under you don't get those
bad reviews without the product being
bad to begin with obviously I have a
massive amount of respect and
appreciation for people and groups of
people who are actually making new stuff
like Building Products that's the hard
part at the end of the day and we to get
a whole bunch of new exciting things
that might change the world and that's
really exciting but my reviews
technically are not for them all that
any honest review actually does is just
accelerate whatever was already going
on think of it that
way okay thanks for watching catch you
guys in the next one peace
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