Sustainable Product Design | Lessons from Nike!
Summary
TLDRThis video highlights Nike's shift towards sustainable product design, emphasizing three key principles from their circular design guide: material choices, waste avoidance, and versatility. It explains how selecting fewer, eco-friendly materials, reducing waste through efficient prototyping, and designing versatile products that adapt to various needs can lead to more sustainable and high-performance goods. The video encourages considering environmental impact from the start, offering insights on how small design choices can make a big difference in sustainability, aligning with growing consumer demands for eco-conscious products.
Takeaways
- 🔄 Circular design considers the entire product lifecycle, from prototyping to end-of-life, focusing on environmental impact.
- 🌿 Material choices play a key role in sustainable design; reducing the number of components can lower shipping and environmental impact.
- 🎨 Reducing the color palette not only simplifies aesthetics but also reduces the environmental impact by minimizing dye usage.
- ♻️ Using recycled materials, such as recycled polyester or nylon, instead of virgin materials can reduce resource consumption.
- ✂️ Waste avoidance is a crucial design principle; using techniques like modifying existing prototypes and CAD-driven fabric cutting can help.
- 🖥️ Leveraging technology like automated fabric cutting machines and CAD reduces material waste and improves efficiency.
- 🛍️ Made-to-order production models can help minimize waste and are a good example of sustainable business practices.
- 👗 Versatility in product design allows for adaptability to trends, growth, and different users, which can reduce waste and extend product life.
- 👶 Children's clothing that grows with the child, such as designs using pleated fabrics, is an example of a versatile and sustainable product.
- 🌍 Circular design is increasingly driven by both the global fashion agenda and consumer demand for sustainable products.
Q & A
What is the primary focus of Nike's recent design process shift?
-Nike's recent design process shift focuses on producing products with the highest performance impact while minimizing environmental impact.
What are the three circular design principles discussed in the video?
-The three circular design principles discussed are material choices, waste avoidance, and versatility.
What does 'circular design' mean in the context of product development?
-Circular design refers to considering the product and its environmental impact from the very start, including prototyping and its end of life.
Why is material choice important in sustainable design?
-Material choice is crucial because each fabric, component, and trim has its own environmental impact. Reducing the number of materials used helps minimize the product's environmental footprint and streamline its production.
How can reducing the color palette help in sustainable design?
-Reducing the color palette can decrease the environmental impact of dyes, which are a major contributor to pollution in the textile industry. It also helps create a more cohesive aesthetic and minimizes waste.
What is the significance of using recycled content in product design?
-Using recycled materials such as recycled polyester or nylon reduces the need for virgin raw materials, helping to lower environmental impact and support more sustainable production practices.
How does waste avoidance contribute to sustainability during product development?
-Waste avoidance helps by using alternative prototyping methods, such as modifying existing prototypes rather than creating new ones. This reduces material waste, saves time, and lowers costs.
What are some methods mentioned to reduce waste during the product development process?
-Some methods include using CAD and automated fabric cutting machines to optimize fabric layout and considering made-to-order quantities to avoid overproduction.
How does versatility play a role in circular design?
-Versatility ensures that a product can adapt to changes in trends, user needs, and purposes, which helps extend its lifecycle and appeal to a broader audience, making it more sustainable in the long run.
What is an example of a versatile design mentioned in the video?
-An example is children's clothing that uses pleated fabric to expand as the child grows, reducing waste and offering a cost-effective solution for parents.
Outlines
🎨 Nike's Design Process and Circular Principles
This video delves into Nike's design process, focusing on its shift towards creating high-performance products with minimal environmental impact. Nike has introduced a guide featuring 10 circular design principles, and this video highlights three key aspects: material choices, waste avoidance, and versatility. It emphasizes how designers can incorporate these principles to create more sustainable soft goods products.
🌱 The Importance of Material Choices
Material selection plays a crucial role in sustainable design. Every fabric, component, and trim has its own environmental impact, so reducing the number of materials used can significantly reduce a product's overall footprint. Additionally, consolidating materials and limiting the color palette can streamline the product and reduce the environmental impact caused by dyes. Nike encourages the use of recycled content, such as recycled polyester and nylon, to lessen the reliance on virgin raw materials.
♻️ Waste Avoidance in Prototyping and Production
Avoiding waste is another core principle in Nike's design philosophy. While it may seem easier for established businesses to implement, creators must consider their impact during the product development process. Alternative methods like modifying existing prototypes and using automated fabric-cutting machines can help reduce waste and cost. The concept of made-to-order quantities is also introduced as an effective way to minimize excess inventory, as demonstrated by companies like Everpress.
🔄 Designing for Versatility
Versatility in product design means creating products that can adapt to various uses, trends, and user needs. This is particularly evident in children's clothing, where fast growth leads to high waste. By designing with versatility in mind, such as using pleated fabrics that grow with the child, products can last longer and appeal to a wider audience. Incorporating versatility from the beginning can result in a more sustainable product in the long run.
🌍 The Growing Demand for Circular Design
Circular design is increasingly being driven by consumer demand and the fashion industry's global agenda. While considering sustainability in product development may seem overwhelming, especially at the start, Nike emphasizes that it's the collective impact of many small decisions that make a difference. Designers are encouraged to think about these principles early on to create more responsible products in response to changing consumer expectations.
Mindmap
Keywords
💡Circular Design
💡Material Choices
💡Waste Avoidance
💡Versatility
💡Recycled Content
💡Sustainability
💡Color Palette Reduction
💡Prototyping
💡Made to Order
💡Environmental Impact
Highlights
Nike has shifted its design process towards producing products with the highest performance impact and the lowest environmental impact.
Circular design considers the product’s environmental impact from prototyping to its end of life.
Material choices play a key role in product functionality and environmental impact.
Reducing the number of components, fabrics, and trims can streamline production and reduce environmental impact.
A simplified color palette reduces the need for dyes, which have a significant environmental impact.
Producers are continually looking for ways to make dyes more sustainable with less environmental impact.
Using recycled materials like recycled polyester or nylon can reduce the environmental footprint compared to virgin materials.
Waste avoidance can be achieved by modifying prototypes rather than creating entirely new ones.
CAD and automated fabric cutting machines help to optimize fabric use and minimize waste.
Considering made-to-order production can further reduce waste by tailoring quantities to demand.
Versatility in product design allows products to adapt to changes in style, trends, and user needs.
Designing for versatility can make products appeal to a broader market and last longer.
Children’s products, such as clothing that grows with the child, provide a strong example of versatile design.
The demand for sustainable products is driven by both the fashion global agenda and consumer expectations.
Nike emphasizes that sustainability is achieved by the combination of all design choices, not a single perfect product.
Transcripts
this video is all about nike's design
process and what you can learn from it
when developing your own soft goods
product
nike recently shifted their design
process towards focusing on producing
products with the highest performance
impact and the lowest environmental
impact they've produced a guide with 10
circular design principles and in this
video i'm going to focus on three of
them material choices waste avoidance
and versatility to start with though
what is circular design so circular
design is considering the product and
its environmental impact as a whole this
is right from the start when you're
prototyping through to its end of life
now a great place to start is to look at
your material choices this is a really
important part because the fabrics that
you choose can do a lot of functionality
for you however each fabric component
and trim has its own environmental
impact and you need to consider these if
you're going to design sustainably
a great way to do this is to look at
your materials list and try and reduce
it if you're sourcing less components
fabrics and trims from different parts
of the world you're not only reducing
shipping but also the environmental
impact that your product is going to
have it also helps you streamline the
product and in the end can produce a far
more considered aesthetic with a more
streamlined selection of materials this
also feeds into my next tip which is to
consider your color palette and try and
reduce it
with a product with a million different
shades on of different colors can look
really confused and in the end not look
at high quality
by reducing your color palette you
require less dyes to be made and you can
also use them more efficiently for
example you don't want to produce a
massive batter dye and only use it for
one particular trim or a small amount of
the product now dyes have a really big
environmental impact in the textile
industry and it's something which
producers are constantly trying to look
at to produce more sustainably with less
environmental impact so if you can
reduce the number of guys that can have
a really positive impact on the
environment lastly consider whether you
could use recycled content such as
recycled polyester or nylon instead of
raw virgin materials
this way you can do more with less now
that moves me on nicely to our second
principle that we're going to focus on
today which is waste avoidance a lot of
the night initiatives seem like it'd be
easier to implement once your business
is established however at d2m we
recognize the responsibility we have as
creators to consider the impact we have
during the product creation process
therefore we often use alternative
prototyping methods that avoid waste
such as modifying your previous
prototype based on your feedback rather
than making a whole new one
this can often save time as well as cost
and therefore it's really a win-win we
also have the capability of using cad
and automated fabric cutting machines to
determine the most cost-effective layout
and reduce waste when cutting out large
quantities of fabric as you progress
through the development process you can
start to consider how you could adapt
your business model to reduce waste a
really good example of this is made to
order quantities now that may seem a
little strange at the start but a really
good example of this is a company called
everpress they are a really good example
of how you can use made to order
quantities when launching a product and
i recommend you go check them out the
final principle that i'd like to focus
on today is versatility
now versatility is when a product can
adapt to growth style trends gender
activity and purpose we often have
clients returned to us after a really
successful product launch
because they've realized that their
product could be used for a different
use or by a different user however a
product can be designed for versatility
in mind in order to create one that
appeals to a wider market or last longer
a really good example of this is
children's products especially their
clothes now we all know children can
grow insanely fast and this often means
they grow out their clothes very quickly
this is really wasteful and also can be
very expensive for parents therefore
check out petty please use of pleated
fabric in order to make clothing that
would expand and grow with the child it
can seem like something you should
consider at the end or once you're
re-evaluating your product after a
successful launch to improve it but
actually it's something you can consider
right at the start and if you do you're
much more likely to produce a
sustainable product further down the
line the need and want circular design
is being driven by the fashion global
agenda but also by consumers who are now
demanding that we as designers design
more sustainably and consider what we
are producing now it may seem like a lot
to consider at the start especially when
you're developing a new product and
you've got all these other things that
you need to take into consideration but
as nike summed up really well it's not
one single product that has the perfect
impact it's the combination of all the
choices we make
if you'd like help in developing your
new software's product with this in mind
then do get in touch by clicking the
links below equally if you'd like some
more information about the soft good
design process then check out this video
that gives you a brief overview
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