The BBC Box
Summary
TLDRThe video follows a shipping container on its global journey, illustrating the importance of containerization in the global economy. Starting in Scotland with a shipment of whiskey, the container travels across seas, showcasing the scale and complexity of international trade. The BBC project uses multiple platforms to engage audiences, including maps and user-generated content, to track the container's progress. The initiative highlights the global supply chain and its impact, while also showing how the global financial crisis has affected trade, with educational value for schools and public interest groups.
Takeaways
- 🌍 The script follows a shipping container on a global journey to illustrate the global economy.
- 🔍 The project is multiplatform, accessible online, on radio, and television.
- 📦 The shipping container is a symbol of globalization and international trade.
- 🥃 The first cargo followed is Scotch whiskey from Paisley to the Chinese market.
- 📈 Despite economic uncertainty, export sales are booming, as shown by the Scotch export.
- 🚢 The container's journey starts from Scotland, goes through Southampton, and heads to Shanghai.
- 🗺️ An interactive map allows the audience to track the container's progress.
- 📈 The project aims to demystify the global economy by focusing on a tangible object.
- 📊 The container's journey reflects changes in the global economy, such as currency fluctuations and shipping prices.
- 👨🏫 The project is educational, engaging schools and geography teachers.
- 🌐 The project sparked audience engagement, with followers creating their own content and websites.
Q & A
What is the main focus of the BBC's 'Box' project?
-The main focus of the BBC's 'Box' project is to track a shipping container around the world to tell the story of the global economy in a new and exciting way.
How can the public track the progress of the BBC's 'Box'?
-The public can track the progress of the BBC's 'Box' online at bbc.co.uk/slthebox or on BBC News.
What percentage of goods bought in shops arrive in containers?
-90% of all the goods bought in shops arrive in containers.
What is the first cargo the 'Box' carries in the project?
-The first cargo the 'Box' carries is 15,000 bottles of scotch whiskey destined for the Chinese market.
What is the significance of the container in the context of globalization and international trade?
-The shipping container is central to the growth of globalization and international trade, making it easier and more efficient to transport goods around the world.
What was the first stop of the 'Box' after being loaded with scotch whiskey?
-The first stop of the 'Box' after being loaded with scotch whiskey was the port of Greenock on the Clyde.
How did the BBC engage the audience with the 'Box' project?
-The BBC engaged the audience through a multiplatform approach, including online, radio, and television, and encouraged user-generated content.
What was the key challenge for the BBC in terms of the online component of the 'Box' project?
-The key challenge was creating an interactive map where people could find out where the 'Box' was and where it had been during its journey.
How did the public respond to the 'Box' project?
-The public responded positively to the 'Box' project, with many blogs, forums, and social media platforms discussing and sharing content related to the project.
What additional content did the audience contribute to the 'Box' project?
-The audience contributed by sending in pictures, creating a dedicated website, and setting up a Facebook group to discuss and follow the 'Box'.
How did the 'Box' project help in understanding the global economy?
-The 'Box' project helped in understanding the global economy by providing a tangible example of international trade and by illustrating economic changes such as export growth and shipping prices.
Outlines
🌍 Journey of a Shipping Container
The script introduces a project that follows a shipping container around the world to illustrate the global economy and international trade. The container, equipped with a GPS, is tracked online and serves as a tangible example of the intangible economic concepts such as balance of payments and exchange rates. The project is designed for multiplatform engagement, including online, radio, and television. The container's journey begins with a shipment of Scotch whiskey from Scotland to China, symbolizing the British economy's reliance on export growth. The project's online component includes a map tracking the container's progress and additional content such as news stories and user-generated content.
📈 Global Economy Through a Container's Lens
This paragraph continues the narrative of the container's journey, emphasizing its role in global trade and the economic stories it encapsulates. The container's path from Scotland to Shanghai with whiskey highlights the impact of a weak pound sterling on exporters. The project has resonated with a wide audience, including schools and geography teachers, as a tool to understand current economic events. The script also mentions the creation of a model box for the BBC's web page, audience engagement through social media platforms like Flickr and Facebook, and the establishment of a dedicated website by a shipping enthusiast. The project's success is evident in the audience's active participation and the creation of additional content that expands the story beyond the BBC's original coverage.
Mindmap
Keywords
💡Shipping Container
💡Globalization
💡Global Economy
💡Export Sales
💡BBC Box Project
💡User-Generated Content
💡Global Financial Crisis
💡Geography Teachers
💡NYK
💡Scotch Whisky
Highlights
Almost 90% of goods we buy, from computers to clothes, are transported in containers.
The BBC will follow a container's journey around the world for one year, allowing people to track it online.
The purpose of the project is to demonstrate how shipping containers are central to globalization and international trade.
This project provides a tangible way for audiences to understand the global economy, often considered abstract.
The journey starts with a Scotch whiskey bottling plant in Paisley, preparing 15,000 bottles for the Chinese market.
Despite uncertain times, export sales like Scotch whiskey are booming, offering positive news for the British economy.
The container's first destination is Shanghai, where the whiskey will be distributed to bars.
The online platform for this project includes a map tracking the container's journey in real-time.
The container project was widely embraced by blogs, forums, and enthusiasts who shared updates and created dedicated content.
A Flickr group was created for users to post photos of the container, with over 100 members quickly joining.
A fan even created a website, followthecontainer.com, to add extra content and videos about the project.
The project highlights the complexities of the global supply chain, as demonstrated by changes in shipping prices and export dynamics.
Schools and geography teachers are using the project to help students understand the global economy and international trade.
The container’s journey reflects the real-time effects of the global financial crisis, with shipping routes and prices constantly fluctuating.
The final stage of the box’s journey from China to the United States demonstrates the global trade cycle.
Transcripts
computers clothes even cuddly toys
almost everything we buy gets here in a
container over the next year we'll
follow this box around the world you can
track it online at
bbc.co.uk slthe boox or see it here on
BBC
News have you ever seen inside one uh up
there is the uh little
GPS in fact 90% of all the goods We Buy
in the shops arrive in containers like
these this is the box that we are going
to be following during the course of
this year as it makes its Journey on the
high seas all around the world quite an
elaborate operation why on Earth are we
doing it because very simply these boxes
have changed the world what we wanted to
do is tell the story of the global
economy in a new and exciting way in
some ways the economy can be quite
intangible balance of pay ments uh
exchange rates this was an idea that
people could latch on to that they could
see and feel and touch and what's really
fascinating about the shipping container
The Humble shipping container is it's
been Central to the growth of
globalization and international trade
and this was an idea that worked really
well for multiplatform audiences you
could use it online you could listen on
the radio you could watch it on
television and our audiences have really
enjoyed the
experience first stop a scotch whiskey
bottling plant in Paisley here a
consignment of 15,000 bottles is being
prepared for the Chinese market even in
these uncertain times for most leading
economies export sales are booming and
as the cases of scotch are lifted into
the box it's worth reflecting this is a
good news story for the British economy
which needs export growth to take up the
slack after the downturn in other
sectors then it's on to the port of
green on the Clyde and the Box awaits
its turn for loading onto the ship the
site that people were directed to off
the back broadcasts had um all the all
the elements that people would expect so
they could find out what was going on
the background to the project the news
stories that have been written off the
back of it extra video that we' recorded
also displaying any of the user
generated content that we might get as
part of it but the key challenge really
the centerpiece of the project in online
terms was the map where people could
find out where the box was and where it
had been over the course of its Journey
the box is just one part of the world
container trade story now it's on route
for Shanghai with its whiskey it'll
carry many other caros to many other
destinations before the year-long
project is
over NYK left the opportunity to be
involved in this exciting project the
container The Humble box has brought
trade in an unprecedented scale uh and
through this project we hope we can we
can bring that to life uh to the general
public through the mediums of of web
radio and TV we see we can inate the
issues the scale and the complexity of
this industry and hopefully in a format
that people can read and easily
understand all the way from greenook in
Scotland via Southampton SE canal in
Singapore the BBC box is now here inside
15,000 bottles of whiskey and they'll
soon be heading for the bars of Shanghai
we were surprised pleasantly surprised
at the scale of it fairly early on it
was obvious it was been picked up by a
lot of blogs and forums both sort of
specialist transport ones but also more
general ones where people were sort of
saying hey have you seen what the BBC is
doing what a great idea um then we
started getting pictures being sent in
the first leg of the Box's Journey took
it from Southampton up to Scotland uh
mainly by rail but also by truck and
obviously after it left Scotland by SE
so we reacted to that by setting up um a
flicker group on the that's the photo
showing website flicker where people
could post their own pictures but where
we also intended to post the best
pictures that readers sent into us a
tribute group was set up on Facebook I'm
following the BBC box which took us back
and pretty quickly got more than a 100
members and is still growing then it
even grew beyond that we had uh some
sort of Enthusiast um
apparently a shipping Enthusiast who set
up a a dedicated website called
followthe container.com where he fed off
what we were doing but added extra
content to it his own videos videos he
found on YouTube around
containerization in a way a classic
example of a great story being picked up
and the audience imagination feeding
into it and producing content elsewhere
and sort of developing the story into a
much much bigger phenomenon than we
thought it would
be I've always been interested in uh
containers shipping everything to do
with with the sea uh and I when I saw
the BBC start this this project with the
the container on the web page I thought
here's here's a wonderful opportunity to
uh to get involved and I thought it
would be so easy to create a model of
the Box um that I could offer to the BBC
um they could put on the web page people
could download it and make their own
version of the
box when the world stops spending it's
here that feels it first shanghai's Port
is one of the biggest on the planet
sending Goods to the world and taking a
few in
itself since the project launched we've
seen dramatic changes in the global
economy and the box has been an
incredible device to enable us to tell
some of those stories for instance in
Scotland we've been able to tell the
story of uh exporters benefiting
massively from a weak pound sterling uh
we've been able to tell a story on the
spot in China in Shanghai of what's
beenen happening with dramatically
falling shipping prices we're going to
be going to where this Global financial
crisis started and telling that story
and what's really heartened me is that
schools and geography teachers and all
sorts of audiences have latched on to
this project as a way to understand
what's happening in the global
economy now at this end of the assembly
line they're boxing up the finished
product ready for the first stage of its
journey by Road from here in Ningbo to
Shanghai where in a warehouse the BTC
box is waiting ready to ship these takes
from China to the United States
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