Maruti Suzuki Drives Business Growth on a Full Oracle Stack

Summary

India's automobile industry has seen remarkable growth, with Maruti Suzuki leading the passenger car market for 24 years. To manage its expanding operations, Maruti Suzuki adopted Oracle's full stack of IT solutions, including Oracle e-Business Suite, Fusion Middleware, and Hyperion Enterprise. These tools helped the company streamline business processes, improve controls, and enable real-time data management. The partnership with Oracle began in 1995 and has since facilitated Maruti Suzuki's ability to handle its large dealer network, scale its systems, and efficiently manage its diverse operations, including new and used car sales, leasing, finance, and insurance.

Takeaways

• 🚗 India's automobile industry saw unprecedented growth from 2002 to 2007, with a 15% increase in the passenger car market.
• 🏆 Maruti Suzuki has maintained leadership in India's passenger car industry for 24 years.
• 🔧 Maruti Suzuki is not only an automobile manufacturer but also a single-source vendor for new and used car sales, service, leasing, finance, and insurance.
• 🌍 Maruti Suzuki's dealer network spans over 400 dealers across India's vast geographical landscape.
• 💻 Maruti Suzuki has been working with Oracle since 1995, migrating its systems to Oracle's open UNIX-based technology.
• 📊 Oracle Real Application Clusters, Oracle Fusion Middleware, and Oracle WebLogic have been essential in building Maruti Suzuki's large-scale real-time dealer management system.
• ⚙️ In 2002, Maruti Suzuki revamped its IT system by implementing Oracle e-Business Suite for better control and consolidation.
• 📈 Oracle Hyperion Enterprise was added to improve enterprise performance management, reduce turnaround time, and enable complex data consolidation.
• ⏱️ With Oracle's solutions, Maruti Suzuki is now able to complete financial consolidation of 21 subsidiaries and joint ventures in just 24 hours.
• 👥 Oracle's HR modules provide Maruti Suzuki with the flexibility to meet India-specific and function-specific HR needs.

Q & A

What growth did India's passenger car market experience between 2002 and 2007?

India's passenger car market grew by 15% annually between 2002 and 2007, making it the fastest-growing passenger car market in the world during that period.

What role does Maruti Suzuki play in the Indian automobile industry?

Maruti Suzuki is the market leader in the Indian passenger car industry, maintaining its leadership for 24 years.

Why did Maruti Suzuki choose Oracle products to manage its business growth?

Maruti Suzuki selected Oracle's full stack of products to support its business growth and maintain its leadership position in the competitive Indian automobile market.

What makes Maruti Suzuki unique in terms of its business model?

Maruti Suzuki is not just an automobile manufacturer but also a single-source vendor for new and used car sales, service, leasing, finance, and insurance, offering a comprehensive suite of services to customers.

How extensive is Maruti Suzuki's dealer network in India?

Maruti Suzuki has over 400 dealers across India, a vast network that covers the entire country, which is comparable to managing a continent in terms of geographical distance.

When did Maruti Suzuki begin working with Oracle, and why?

Maruti Suzuki started working with Oracle in 1995 when it migrated its databases and technologies to Oracle's open, Unix-based platform to support the company's growing IT needs.

What technology solutions did Oracle provide to Maruti Suzuki to handle large-scale operations?

Oracle provided Maruti Suzuki with Oracle Real Application Clusters, Oracle Fusion Middleware, and Oracle WebLogic to build a large-scale real-time dealer management system that supports more than 5,000 users simultaneously.

Why did Maruti Suzuki decide to revamp its IT systems in 2002?

As Maruti Suzuki's business grew and diversified, the company realized it needed to overhaul its IT systems to implement better controls and provide data consolidation across its operations.

What were the benefits of implementing Oracle E-Business Suite for Maruti Suzuki?

Oracle E-Business Suite helped Maruti Suzuki introduce standardized practices, make data available online without batch processing, and improve control and turnaround times in its business operations.

How did Oracle Hyperion Enterprise improve Maruti Suzuki’s enterprise performance management?

Oracle Hyperion Enterprise provided Maruti Suzuki with a comprehensive view of data, reduced turnaround time in producing consolidated accounts, and improved the reporting process for its parent company, Suzuki.