These 8 STUPID Easy Copywriting & Content Writing Tools Will Make You A Better Writer

Summary

In this video, Alex from The Copy Posse shares eight essential tools that can elevate your writing skills as a copywriter or content creator. While avoiding over-reliance on templates or machine-generated content, Alex highlights tools like Sharethrough Headline Analyzer, Grammarly, Hemingway Editor, and others that help optimize headlines, enhance grammar, and inspire creativity. The video also includes Alex's own Feature-to-Benefit Converter and promises future episodes tackling writer's block. Ideal for writers looking to improve engagement, streamline workflows, and find content ideas.

Takeaways

• ✍️ The speaker shares 8 useful tools for copywriters and content writers to improve their craft.
• 🔗 Tool #1: Sharethrough Headline Analyzer – This tool ranks headlines based on engagement potential, helping to optimize them.
• ✏️ Tool #2: Grammarly – A highly recommended tool for catching spelling, grammar, and punctuation errors while providing real-time suggestions.
• ✂️ Tool #3: Hemingway Editor – Helps writers create concise, bold, and relatable copy by flagging complex or overly wordy sentences.
• 💡 Tool #4: Feature-2-Benefit Converter – A custom tool by the speaker to convert product features into compelling benefits using simple questions.
• 🔍 Tool #5: Answer The Public – Provides insights into what people are searching for online, offering content ideas based on popular questions.
• 📝 Tool #6: BlogAbout by IMPACT – Assists in generating blog topic ideas and writing prompts for overcoming writer's block.
• 🚀 Tool #7: BuzzSumo – Identifies the most popular headlines and topics based on social shares to help keep content fresh and engaging.
• 🎙️ Tool #8: Speechnotes – A dictation tool that transcribes spoken words into text, useful for breaking through writer's block.
• 📅 The speaker also teases an upcoming episode on writing exercises to overcome writer's block, encouraging viewers to subscribe.

Q & A

What is the main purpose of the video?

The video aims to share eight simple and effective tools that can help copywriters and content writers improve their writing.

Why does Alex emphasize that writing compelling copy is not about using templates or machine-generated words?

Alex believes that writing compelling copy involves understanding the customer's mind and solving their problems, rather than relying on pre-made templates or machine-generated content, which can dilute the essence of the craft.

What is the Sharethrough Headline Analyzer, and how can it help copywriters?

The Sharethrough Headline Analyzer is a tool that rates and scores headlines based on current internet trends. It helps copywriters assess the engagement potential of their headlines, although Alex warns to use it as a guide and not a definitive solution.

Why does Alex consider Grammarly an essential tool for writers?

Alex highlights Grammarly as an essential tool because it takes the burden of proofreading off writers by detecting and correcting grammar, spelling, and punctuation errors. It also provides real-time suggestions, which helps maintain the flow of creativity.

What does the Hemingway Editor do for writers?

The Hemingway Editor helps writers by highlighting complex and lengthy sentences. It encourages clear, concise writing by using color codes to identify areas where the copy can be simplified and made more relatable.

What is Alex's Feature-2-Benefit Converter, and why is it important?

Alex's Feature-2-Benefit Converter is a tool designed to help writers turn product features into benefits, which are more persuasive for customers. It answers the key question, 'What's in it for me?' by focusing on the outcomes a customer can expect.

How does Answer The Public assist content creators?

Answer The Public helps content creators by providing insights into actual questions and search queries people have on specific topics. It pulls data from search engines and helps writers tailor content to what customers want to know.

What is BlogAbout by IMPACT, and how does it help writers?

BlogAbout by IMPACT is a tool that provides topic ideas and fill-in-the-blank writing prompts to spark creativity. It helps writers who may struggle with finding relevant topics or are dealing with writer's block.

What makes BuzzSumo a valuable tool for content creators?

BuzzSumo is valuable because it shows trending headlines and popular topics based on social shares. This helps content creators focus on topics that are currently engaging audiences and creating buzz in their niche.

How does Speechnotes benefit writers who experience writer's block?

Speechnotes allows writers to dictate their thoughts, which are transcribed in real-time. This helps writers overcome creative blocks by offering an alternative to typing, enabling them to continue creating without interruption.