POR QUE A FORD SAIU DO BRASIL? (Sergio Habib explica) | PrimoCast 330

Cortes
14 May 202411:10

Summary

TLDRThe video discusses the high cost of cars in Brazil due to heavy taxation on consumption rather than income. This tax structure impacts the price of goods, including cars, making them more expensive for consumers. Comparisons are made with other countries like the U.S., Japan, and France, where tax systems differ, affecting car prices. The conversation also touches on Brazil's public spending, inefficient taxation, and the challenges of reforming the tax system, which burdens consumers more than manufacturers, leading companies like Ford to leave the country.

Takeaways

  • 💸 Brazil has one of the highest tax burdens on cars globally, leading to high car prices despite lower production costs.
  • 🚗 Ford left Brazil due to the inability to make profits in a heavily taxed market, despite car sales.
  • 📊 Brazil taxes consumption more than income, with 42% of government revenue coming from consumption taxes, compared to 16% in the U.S.
  • ⚖️ Consumption taxes are seen as unfair since both low- and high-income individuals pay the same amount when purchasing cars.
  • 🏭 Cars, along with cigarettes and alcohol, are considered harmful goods and are heavily taxed in Brazil under proposed reforms.
  • 💰 The current tax reform aims to introduce a Value-Added Tax (VAT) of around 26-27%, the highest in the world, which could reduce car prices by about 10%.
  • 🚙 While Brazilian car manufacturers receive less revenue than those in other countries, Brazilian consumers pay significantly more due to taxes.
  • 📉 Toyota Corolla, for example, costs less for manufacturers in Brazil compared to the U.S. and Europe, but is more expensive for Brazilian buyers.
  • 🧮 Reforming Brazil’s tax system is challenging, as raising income taxes is politically unpopular among high-income earners, including lawmakers.
  • 🇧🇷 The Brazilian tax system is considered inefficient, with a need to shift focus from consumption to income and wealth taxes for fairness.

Q & A

  • Why did Ford leave Brazil according to the speaker?

    -Ford left Brazil because it was not profitable for them to continue operating there due to the high taxation on cars, making it difficult for automakers to earn sufficient profits.

  • How does the Brazilian tax system differ from other countries like the United States?

    -Brazil heavily taxes consumption, with 42% of government revenue coming from consumption taxes, while the United States primarily taxes income and has no VAT (Value Added Tax) on cars.

  • What percentage of Brazil's GDP is collected and spent by the government?

    -Brazil collects and spends 36% of its GDP, which is higher than the U.S., where the government collects and spends about 35% of GDP, with a large portion allocated to military expenses.

  • Why is consumption tax considered unfair according to the speaker?

    -Consumption tax is seen as unfair because it affects everyone equally, regardless of income. Both a person earning R$1,000 and someone earning much more pay the same tax rate when purchasing the same product, such as a car.

  • What is the expected rate of the new VAT (IVA) in Brazil under the tax reform?

    -The new VAT in Brazil under the proposed tax reform is expected to be between 26% and 27.5%, which would be the highest rate in the world.

  • How does car taxation in Brazil compare to other countries?

    -In Brazil, cars are subject to a tax rate of 37% for popular models and 44% for higher-end models. This is significantly higher than in many other countries like the U.S., where there is no VAT on cars, and European countries where VAT is typically around 20%.

  • What impact would a lower VAT have on car prices in Brazil?

    -If the VAT on cars were reduced to 26-27%, car prices could drop by around 10%, which would likely increase sales. However, this would reduce government revenue, so additional taxes might be imposed to compensate.

  • Why does the speaker argue that Brazil spends inefficiently?

    -The speaker believes Brazil spends inefficiently because, despite collecting a large percentage of GDP, the quality of public services such as education, healthcare, and pensions does not compare favorably to countries like France, which spends a similar amount.

  • How does the price of a Toyota Corolla compare between Brazil and other countries?

    -In Brazil, a Toyota Corolla costs R$185,000, with a large portion being taxes. In comparison, the same model costs $27,900 in the U.S., €38,000 in France (with VAT), and ¥3 million in Japan. Despite the high consumer price, the manufacturer receives less profit in Brazil due to heavy taxes.

  • Why is it difficult to reform income tax in Brazil?

    -Income tax reform is difficult in Brazil because those who would be affected the most, including high-income individuals and members of Congress, would be responsible for passing such reforms, and they are unlikely to vote in favor of increasing their own taxes.

Outlines

00:00

💰 High Taxes on Cars in Brazil Lead to Expensive Vehicles

The speaker explains why cars are expensive in Brazil, highlighting that the high tax burden on cars is one of the highest globally. This situation led Ford to exit the Brazilian market as it became unprofitable. The Brazilian government imposes taxes mainly on consumption rather than income, making it harder for companies to earn profits. Despite heavy spending equivalent to 36% of GDP, Brazil’s public services do not compare favorably to countries like France. Due to the consumption tax, products like cars have high embedded costs, which affects people across income levels equally. A new tax reform is proposed, aiming to establish a Value Added Tax (IVA) of 26-27%, which would be the highest in the world. The reform seeks to balance the market without reducing car prices drastically, as car sales are treated similarly to 'unhealthy' products like cigarettes and alcohol.

05:00

🚗 Comparison of Car Prices in Brazil and Other Markets

The speaker compares the prices of cars, specifically the Toyota Corolla XSE, across different markets. While Brazil manufactures the Corolla, the factory price is lower than in the United States, despite the final consumer price being much higher due to taxes. The manufacturer in the US makes more profit per vehicle sold than in Brazil. The discussion highlights that cars produced in Brazil often differ from their counterparts in other countries due to unique specifications. Ford exited Brazil because it could no longer sustain the high taxes. Despite this, the price manufacturers receive in Brazil is often lower than in markets like the US, Europe, and even Argentina. The speaker explains that when you factor out the taxes, the cars produced in Brazil are competitively priced, but the high taxes make them unaffordable for consumers.

10:01

📊 The Impact of Consumption and Income Taxation on the Automotive Industry

The speaker elaborates on Brazil’s taxation system, emphasizing the country’s heavy reliance on consumption taxes rather than income taxes. While the top income tax rate in Brazil is 27.5%, it is much higher in the US and Europe, where it reaches 37% and 44%, respectively. Due to the political structure and the influence of higher income groups, increasing income taxes is challenging, resulting in a greater burden on consumption taxes. As a result, products like cars end up being taxed heavily, making them costly for consumers but still less profitable for manufacturers. This taxation approach turns cars into a significant revenue source for the government, but also a major expense for consumers.

Mindmap

Keywords

💡Tributação de Consumo

In Brazil, the government primarily taxes consumption rather than income, making goods and services, like cars, significantly more expensive due to high taxes. This concept is central to the video's discussion, as it highlights why cars in Brazil have higher prices compared to other countries. An example from the script is the comparison between Brazil and the U.S., where the U.S. taxes consumption at only 16%, while in Brazil, 42% of government revenue comes from consumption taxes.

💡Carga Tributária

Carga Tributária refers to the overall tax burden in Brazil, which is described as one of the highest in the world, particularly for cars. The script explains that the high tax burden is a major reason for Ford's exit from Brazil, as automakers struggle to make profits due to the heavy taxes imposed on vehicles. The high tax burden makes cars expensive for consumers while reducing the profitability for manufacturers.

💡Imposto sobre Valor Agregado (IVA)

IVA, or value-added tax, is a key element of Brazil's tax reform discussed in the video. The speaker explains that the planned IVA rate in Brazil will be between 26% and 27.5%, making it one of the highest in the world. The script contrasts this with countries like France and Spain, where the IVA is around 20%, and the U.S., which does not have an IVA. This high IVA is part of Brazil’s heavy taxation on consumption.

💡Reforma Tributária

The Reforma Tributária, or tax reform, is a central topic in the video. It aims to simplify Brazil's complex tax system, particularly its reliance on consumption taxes. However, the script mentions concerns that the reform will still result in high taxes on items like cars, cigarettes, and alcohol. The reform aims to address issues like Brazil’s high consumption taxes, but it also introduces new challenges, such as the potential increase in IVA for specific goods.

💡Setor Automotivo

The automotive sector is heavily discussed, particularly in relation to how Brazil’s high taxes affect car prices. The script highlights that cars in Brazil are taxed up to 44%, contributing to the exit of companies like Ford, which could not sustain profitability. The sector is used as a prime example of how Brazil’s tax system places a significant burden on both manufacturers and consumers.

💡Comparação Internacional

The video frequently compares Brazil’s tax system and car prices with those of other countries, such as the United States, France, and Japan. These comparisons illustrate how Brazil’s high taxes result in more expensive cars for consumers, despite the fact that manufacturers receive less revenue in Brazil than in these other countries. For example, the price of a Toyota Corolla in Brazil is higher for consumers, but manufacturers earn less from it compared to the U.S.

💡Impostos Injustos

Impostos Injustos, or unfair taxes, refers to the disproportionate impact of consumption taxes on lower-income individuals. The video explains that a person earning R$1,000 and someone earning much more will pay the same tax when purchasing the same car, making this form of taxation regressive. The concept underscores the social inequity in Brazil’s tax system, where consumption taxes hit all income levels equally, regardless of their ability to pay.

💡Saída da Ford do Brasil

The video explains that Ford left Brazil due to the high tax burden, which made it difficult for the company to be profitable. This serves as a case study for the broader issues within Brazil’s economic environment, particularly in the automotive industry. Ford’s departure is a clear example of how Brazil’s high taxation on production and consumption drives businesses out of the country.

💡Gastos Públicos Ineficientes

The video criticizes the Brazilian government for inefficient public spending, noting that the country spends 36% of its GDP but with little return in terms of public services. The speaker contrasts Brazil’s high expenditure with other countries like the U.S., where military spending is high but the government operates with lower taxes. Inefficiency in public spending is linked to the need for high taxes on consumption to fund government operations.

💡Grupo de Pressão

Grupo de Pressão, or pressure groups, refers to the powerful lobbying efforts that prevent meaningful tax reform in Brazil. The video discusses how wealthier individuals and politicians, who benefit from low income taxes, resist reforms that would increase income tax in favor of reducing consumption taxes. These groups play a crucial role in shaping Brazil’s tax policies, maintaining the status quo despite the apparent need for change.

Highlights

Ford left Brazil due to the high tax burden, not because they weren't making money.

Brazil has one of the highest tax burdens on cars in the world, significantly affecting car prices.

The Brazilian government collects 36% of the GDP, a higher percentage than the U.S., despite lower military spending.

Brazil taxes consumption heavily instead of income, with 42% of tax revenue coming from consumption taxes.

Consumption taxes are regressive, affecting both low and high-income individuals equally, making them unfair.

Brazil is undergoing a tax reform, aiming to introduce a value-added tax (IVA) of 26-27.5%, the highest in the world.

Cars, along with cigarettes and alcohol, are considered 'harmful' goods and will be taxed even higher under the new IVA system.

If car taxes were reduced, the market would expand, but the government fears losing revenue.

Brazilian-made cars have different specifications compared to their counterparts in other regions, making direct comparisons difficult.

A Toyota Corolla in Brazil costs more for consumers due to high taxes, but the manufacturer receives less compared to selling the same car in the U.S.

In the U.S., there is no tax on car purchases, which benefits both consumers and manufacturers.

In countries like France, the value-added tax is 20%, significantly lower than Brazil's proposed IVA rate.

Manufacturers in Brazil make less profit due to the high tax burden, which also discourages international car companies.

Countries like Japan, Argentina, and the U.S. have lower car production costs compared to Brazil, exacerbating the situation.

Brazil's tax system is considered inefficient, and changing it is challenging due to political resistance from those who would be affected by increased income taxes.

Transcripts

play00:00

conversar pelo que você tá falando carro

play00:01

no Brasil é barato então barato carro no

play00:03

Brasil é muito barato e é uma das razões

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pela qual a Ford saiu do Brasil hum Por

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que uma montadora sai do Brasil se ela

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ganha dinheiro no país ela não vai

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embora sim montadora é basicamente uma

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empresa racional ela vai embora porque

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não consegue ganhar dinheiro no Brasil o

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que acontece no Brasil é que a carga

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tributária nos carros brasileiros É

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talvez a mais alta do mundo nos países

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que contam Ah entendi então quando você

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compra um carro você tem embutido um

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monte de impostos Então vamos falar um

play00:35

pouquinho de Carga Tributária pra gente

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entender eh o Brasil é um país que

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tributa consumo o Brasil não é um país

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que tributa renda o Brasil tributa

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consumo para você ter uma

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ideia primeira coisa o Brasil gasta e e

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e arrecada 36% do PIB que que é 36% do

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PIB é mais do que o governo americano o

play01:00

o governo americano ele gasta e arrecada

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mais ou menos 35% do PIB Brasil é 36 só

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que nos Estados Unidos quase 6% vai pro

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militar então se você tira despesa

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militar que no Brasil é menos de 1% do

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PIB o os Estados Unidos eles eles gastam

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29 30% do PIB para funcionar o Brasil

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gasta 36 a França gasta 41 mas não vamos

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comparar serviço público francês com

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serviço público Brasileiro sim escola

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assistência médica aposentadoria etc

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então o Brasil é um país que gasta muito

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para vocês terem uma ideia no começo do

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plano real a gente gastava 22% do PIB

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para trabalhar que é o que gasta a

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Argentina O que gasta o México é o que

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gasta a China 24

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e no governo Fernando Henrique a gente

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foi de 22 para 28 no Lula 1 e Lula 2 A

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gente foi de 28 para 33 e com a Dilma

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fomos de 33 para 36

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o temer baixou um pouquinho de 36,5 para

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36 bolsonaro não baixou nada e o Lula 3

play02:05

não tá baixando nada então o Brasil é um

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país que gasta 36 do P para funcionar na

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minha opinião gasta muito e gasta mal e

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gasta de maneira ineficiente Mas é o que

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a gente gasta para funcionar uhum como

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no Brasil a gente não tributa renda a

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gente tributa consumo você tem um monte

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de imposto em cima de consumo de novo

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números nos Estados Unidos 16% da renda

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do governo americano é tributo sobre

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consumo no Brasil é 42 então

play02:36

42% de tudo que o Brasil arrecada vem de

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imposto sobre consumo e por que que o

play02:42

imposto sobre consumo É injusto porque

play02:45

ele afeta todo mundo que compra um carro

play02:47

então a pessoa pode ter uma renda de r$

play02:49

1.000 quando ela compra um carro ela

play02:52

paga um imposto ela pode ter uma renda

play02:54

de r$ 1.000 se ela comprar o mesmo carro

play02:56

ela paga o mesmo imposto o imposto sobre

play02:58

o consumo ele Ele é super injusto em

play03:01

relação à renda Uhum Então como é que

play03:04

você faz para mudar isso daí estão

play03:05

fazendo agora a reforma tributária na

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reforma tributária o nosso Iva imposto

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sobre valor agregado vai ser algo entre

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26 e 27,5 o mais alto do planeta na

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França é 20 na Espanha é 20 nos Estados

play03:22

Unidos não tem Iva

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e todos os países que tem Iva na Europa

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vai de 18 21 nós vamos ter 26 ou 27 Por

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que que nós vamos ter 27 porque a gente

play03:37

a gente a gente cobra imposto sobre o

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consumo e carro não sei se vocês viram

play03:43

mas carro vai ser considerado um um bem

play03:48

ruim pra saúde porque nós vamos pagar na

play03:51

reforma tributária Tá previsto todo

play03:53

mundo vai pagar 26,5 27 de Iva menos

play03:57

cigarro e bebida e carro

play04:00

Por que que carro vai pagar mais porque

play04:02

carro hoje paga 37 ou

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44 se você bota um Iva de 27 o carro

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baixa de preço 10% o dia seguinte e o

play04:11

mercado explode o que seria muito bom

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pro Brasil mas aí o que que acontece vai

play04:17

faltar receita pro governo então pro

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governo não perder dinheiro na reforma

play04:22

tributária Tão falando já tá previsto

play04:25

que carro vai ter um tributo sobre o

play04:28

mesmo tributo que cigarro e bebida ou

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seja você vai pagar quando você compra

play04:33

um carro além do Iva de 26 26,5 27 A

play04:37

gente não sabe quanto vai dar mas já

play04:38

sabe que vai ser o mais alto do mundo e

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além disso quando você compra um carro

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você vai ter mais uns 10 de entre aspas

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e iva a mais que você vai pagar porque

play04:48

senão o carro vai baixar de preço porque

play04:50

o nosso carro hoje tem 37% de imposto

play04:53

quando é um carro popular ou 44 quando é

play04:56

um carro com motor maior Então vamos

play05:00

pra gente ver o preço de carro no Brasil

play05:02

primeira coisa e o Boris tá aqui pode

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comprovar é muito duro você achar um

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produto que tem fábrica e que é

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semelhante em todo lugar do mundo por

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exemplo o nosso polo não é o Polo

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europeu o nosso tcross não é o tcross

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europeu então você não pode pegar

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Volkswagen e e na China ou no Japão os

play05:22

carros são diferentes GM não tem um

play05:25

carro da GM vendido no Brasil que vende

play05:27

na Europa e vende nos Estados Unidos 4

play05:30

PGM Fiat os fiats que a gente tem no

play05:32

Brasil são completamente diferentes dos

play05:35

fiats que vende na Europa e a Fiat não

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vende no Estados Unidos e não vende na

play05:39

Ásia Então qual é o carro Mundial que

play05:43

você pode pegar que tem o mesmo nome e

play05:46

fábrica em todo lugar

play05:48

Toyota o Toyota Corolla xse Se você

play05:52

entra na internet pode entrar ele existe

play05:54

nos Estados Unidos ele existe na Europa

play05:58

ele existe no Brasil tudo com fábrica

play06:00

quem faz Corolla nos Estados Unidos na

play06:02

na Europa é feito na Inglaterra é o

play06:05

Corolla Hat Mas é a mesma coisa nos

play06:07

Estados Unidos fazem Corolla no Brasil

play06:10

fazem Corolla e no Japão fazem Corolla

play06:12

na China também então vamos olhar um

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Corolla o preço do nosso Corolla no

play06:17

Brasil é r$ 5.000 esse modelo específico

play06:21

para eu comprar para eu comprar ali na

play06:22

tabela FIP na na preo de lista Aí depois

play06:25

você tem desconto ou não mas ele vale

play06:28

185.000 se você você tira 37% de Carga

play06:31

Tributária e você divide por 5 você

play06:35

chega a

play06:36

2.500 então o nosso carro Vale

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22.500 Você sabe qual é o imposto sobre

play06:41

carro nos Estados Unidos não tem zero

play06:44

zero zero não tem imposto nos Estados

play06:48

Unidos esse mesmo Corolla você paga

play06:50

27.900 no Brasil é

play06:53

22.500 então nos Estados Unidos o Corola

play06:57

custa bem mais caro que aqui pro

play07:00

consumidor e desculpe custa bem mais

play07:03

caro

play07:04

eh desculpe no Brasil o nosso carro

play07:08

custa bem mais caro mas o fabricante

play07:10

recebe 22500 contra 28 nos Estados

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Unidos tipo o fabricante lá nos Estados

play07:15

Unidos lucra mais com a venda do carro

play07:16

do que o fabricante no Brasil muito mais

play07:18

por isso que a forte foi embora aham um

play07:21

EcoSport que sem imposto vendia aqui por

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20.000 vendia por 27 Miami mesmo carro

play07:28

então alguém quem chegou lá e falou

play07:30

escuta chega de tá nesse país a gente

play07:31

não consegue ganhar dinheiro a gente só

play07:33

arrecada imposto o mesmo carro o Toyota

play07:37

XS na França Vale 38.000 € tira 20% de

play07:42

Iva 32.000 €

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34.000 o nosso

play07:47

22.500 mesmo na Argentina é que a

play07:50

Argentina agora é delicado a gente olhar

play07:52

porque teve Max o dólar foi para 900

play07:55

Vale 1200 no no no dólar Blu Então mas

play07:59

quando a Argentina tinha uma Economia

play08:01

mais estável quando você fatura um carro

play08:04

100 na Argentina o fabricante fica com

play08:07

67 quando você fabrica um carro 100 no

play08:10

Brasil o fabricante fica com 55 Porque

play08:12

também tem a margem da rede que é mais

play08:14

ou menos 10% sobre o preo de

play08:16

lista vamos pegar Japão quanto vale o

play08:20

Toyota xse no Japão mesmo carro Corolla

play08:23

ele Vale em D ele Vale em i 3 milhões

play08:28

ien o problema do Yen é que na pandemia

play08:30

o Yen foi de 120 para 150 Então hoje o

play08:34

Toyota no Japão é mais barato que no

play08:36

Brasil 2 anos atrás não era porque o Yen

play08:39

tá 150 e tava 120 Então até 2 anos atrás

play08:43

o Toyota no Brasil pra fábrica era

play08:45

vendido mais barato que o Toyota no

play08:47

Japão pra fábrica agora nós consumidores

play08:51

a gente paga mais caro sim porque no

play08:53

Brasil a gente tributa consumo a gente

play08:56

não tributa renda como é que a gente faz

play08:59

para mudar isso no nosso país porque um

play09:01

dia vai ter que mudar nós temos que

play09:03

fazer que nem todos os países do mundo o

play09:04

Brasil tem duas tributações malucas a

play09:07

gente tributa

play09:09

trabalho quase ninguém tributa trabalho

play09:11

que é INSS isso daí nos Estados Unidos

play09:14

não tem imposto so trabalho tem imposto

play09:16

a renda e a gente tributa consumo então

play09:20

isso na reforma tributária nós não

play09:22

Resolvemos por que que nós não

play09:24

conseguimos resolver na reforma

play09:26

tributária

play09:28

porque reforma tributária quem perde

play09:31

grita muito e a maioria silenciosa que

play09:35

ganha fica quieto então por exemplo eu

play09:38

vou aumentar o imposto de renda para

play09:41

quem tem renda acima de R

play09:43

40.000 todo mundo vai reclamar que ganha

play09:46

acima de R 40.000 a começar dos

play09:48

deputados que votam a começar dos

play09:51

deputados que tem renda acima de R

play09:52

40.000 ele vai ter que deputar contra

play09:55

votar contra o bolso dele exatamente

play09:57

conclusão a tendência uma democracia É

play10:01

muito difícil você tributar renda porque

play10:03

quem decide tributar renda é o congresso

play10:07

que tá numa faixa de renda onde Com

play10:09

certeza ele vai pagar mais imposto então

play10:11

No Brasil se a gente pagasse mais

play10:13

Imposto de Renda o imposto máximo de

play10:15

renda no Brasil no trabalho é 27,5 por.

play10:19

nos Estados Unidos é 37 na Europa é 44

play10:22

quem vai votar para pagar mais imposto é

play10:24

quem vota então ele não quer ele não vai

play10:26

fazer isso com ele e aí você tem grupo

play10:27

de pressão terrível

play10:29

que faz pressão para falar Não não pode

play10:31

aumentar Imposto de Renda não pode

play10:33

aumentar Imposto de Renda mas de algum

play10:34

lugar eu tenho que tirar dinheiro então

play10:36

acabo tributando consumo e o Brasil

play10:38

tributa consumo mas o nosso carro no

play10:41

Brasil quando você tira o imposto é mais

play10:43

barato que na Europa é mais barato que

play10:45

nos Estados Unidos é mais ou menos o

play10:48

preço do Japão porque eles

play10:49

desvalorizaram a moeda deles mas senão

play10:51

era mais caro então o nosso carro pro

play10:54

fabricante ele é barato ele é caro pro

play10:57

consumidor que compra causa o o carro

play11:00

hoje ele é uma fonte de arrecadação pro

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governo é isso quee é um vetor de

play11:05

arrecadação

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الوسوم ذات الصلة
Car TaxesBrazil EconomyAutomotive IndustryHigh TaxationConsumption TaxCar PricesTax ReformGovernment RevenueEconomic PolicyVehicle Sales
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