The problem with fashion... and how we can *actually* fix it (not just fast fashion)
Summary
TLDRIn this video, Cyia addresses the significant environmental impact of the fashion industry, responsible for 8-10% of global emissions. She proposes solutions for a sustainable future, including the 'Impact Receipt' to show the true cost of garments, the 'Fashion Act' for industry accountability, rehumanizing clothing by connecting consumers with garment workers, banning new synthetic fibers, and end-of-life responsibility for garments. Cyia encourages viewers to support petitions and acts to drive change in the industry.
Takeaways
- 🌍 The fashion industry is a major contributor to global emissions, accounting for 8-10%, making it the fourth largest climate polluter if it were a country.
- 🔒 Consumers have the power to influence brands to produce less by demanding more sustainable practices and supporting regulations.
- 📈 The 'Impact Receipt' concept suggests that brands should disclose the environmental costs of their products, including carbon emissions, water, and energy usage.
- 📊 Science-based targets are crucial for the fashion industry to align with the Paris Agreement's goal of limiting global warming to 2°C.
- 🏭 Transparency in supply chains is key, with brands needing to know who made each garment and the conditions under which it was produced.
- 👕 Rehumanizing clothing involves acknowledging the people behind garment production, potentially through tags that show the worker's photo and story.
- 🚫 A call to action to eliminate new synthetic fibers within 5 years to reduce the fashion industry's reliance on oil and decrease pollution.
- 🔄 End-of-life responsibility for garments suggests that brands should take back and either mend, resell, recycle, or face fines for garments they produce.
- 🌿 The 'Fashion Act' is a proposed legislation aiming to hold fashion brands accountable for meeting science-based targets in their supply chains.
- 💡 Real-world examples exist of brands implementing sustainable practices, indicating that change is possible and should be the industry standard.
Q & A
What percentage of global emissions is the fashion industry responsible for?
-The fashion industry is responsible for 8 to 10% of global emissions.
If the fashion industry were a country, where would it rank in terms of climate pollution?
-If the fashion industry were a country, it would be the fourth largest climate polluter.
What is the impact receipt mentioned in the script and how does it help consumers?
-The impact receipt is a proposed system that shows the cost, carbon emissions, water use, and energy use of a garment. It helps consumers understand the true cost of a garment and holds brands accountable for their sustainability claims.
What is the Fashion Act and why is it important?
-The Fashion Act is a proposed legislation in New York that would hold major fashion brands accountable to science-based targets in their supply chains. It's important because it could set a precedent for holding brands responsible for their environmental impact.
What is the projected percentage of the carbon budget the fashion industry will use by 2050 if left unchecked?
-If left unchecked, the fashion industry is projected to use more than 26% of the carbon budget associated with a 2°C pathway by 2050.
Why is it important for brands to have sustainability and impact reports?
-It's important for brands to have sustainability and impact reports to show their efforts to align with the 2°C pathway and reduce global warming, which is crucial for the future of our society.
What is the concept of rehumanizing clothing and how does it relate to garment workers?
-Rehumanizing clothing involves showing the faces and stories of the garment workers who made the clothes. This practice helps consumers connect with the people behind their clothing and supports the movement for fair wages and healthy working conditions.
Why is the use of synthetic fibers in the fashion industry a concern?
-The use of synthetic fibers is a concern because they are derived from oil, contribute to pollution, and take a long time to break down, shedding microfibers into waterways and causing environmental harm.
What is the filthy fashion campaign and what does it aim to achieve?
-The filthy fashion campaign, run by Standard, aims to remove the use of synthetic fibers from the fashion industry's supply chains within the next 5 years, promoting a shift towards more sustainable materials.
What does end of life responsibility mean in the context of the fashion industry?
-End of life responsibility means that brands should take full responsibility for the entire life cycle of their garments, including mending and reselling quality items, recycling fabric, and being held accountable for textile waste.
Why is it significant if brands were required to take back and deal with the garments they produce?
-If brands were required to take back and deal with the garments they produce, it would deter overproduction and promote more sustainable practices, as it would make them financially responsible for the waste they create.
Outlines
🌍 The Fashion Industry's Environmental Impact
The script addresses the significant environmental footprint of the fashion industry, which contributes to 8-10% of global emissions. It emphasizes that if the industry were a country, it would rank as the fourth-largest climate polluter. The speaker, Cyia, challenges the notion that consumers should simply buy less and instead argues that brands should be held accountable for their production volumes. She suggests that regulations and fines are necessary to incentivize brands to reduce their output. The video aims to discuss solutions for a more sustainable and ethical fashion industry, proposing actions that consumers can take without excessive time or financial investment. The concept of an 'impact receipt' is introduced, which would display the true cost of a garment, including carbon emissions, water usage, and energy consumption, thereby promoting transparency and accountability in the fashion supply chain.
🔗 Solutions for a Sustainable Fashion Industry
The second paragraph delves into potential solutions for the fashion industry's sustainability issues. It discusses the Fashion Act, a piece of legislation proposed in New York aimed at holding major fashion brands accountable to science-based targets in their supply chains. The 'impact receipt' is again highlighted as a tool for consumer awareness and brand accountability. The paragraph also introduces the idea of rehumanizing clothing by providing information about the garment workers, emphasizing the need for brands to track and measure their supply chain data effectively. The speaker advocates for the end of synthetic fibers within five years, citing the 'filthy fashion campaign' and the significant oil consumption associated with their production. Lastly, the concept of 'end of life responsibility' is presented, where brands would be responsible for the full life cycle of their garments, including mending, reselling, recycling, or facing fines for creating wasteful, short-lived products.
💡 Encouraging Sustainable Practices in Fashion
In the final paragraph, the speaker calls for a discussion on the proposed solutions and invites viewers to share their thoughts and additional ideas in the comments. She encourages viewers to sign petitions and supports acts related to fashion sustainability, providing a link for further action. The speaker also shares her optimism for change and her focus on positive actions, inviting viewers to follow her on Instagram for more content. The video concludes with a call to action for viewers to like and subscribe to support the creation of similar content, emphasizing the enjoyment and importance the speaker places on discussing and promoting sustainable fashion practices.
Mindmap
Keywords
💡Fashion industry emissions
💡Impact receipt
💡Greenwashing
💡Science-based targets
💡Fashion Act
💡Rehumanizing clothing
💡No new synthetic fibers
💡Textile waste crisis
💡End of life responsibility
💡Fossil fashion
Highlights
The fashion industry is responsible for 8 to 10% of global emissions.
If the fashion industry were a country, it would be the fourth largest climate polluter.
Consumers are urged to demand brands produce less rather than buying less.
Brands need fines or regulations to reduce production.
The impact receipt concept is introduced to show the true cost of garments.
Impact receipts hold brands accountable for their supply chain's environmental impact.
The Fashion Act is a proposed legislation aiming to regulate the fashion industry's environmental impact.
The Fashion Act requires brands to adhere to science-based targets.
The fashion industry is projected to use more than 26% of the carbon budget by 2050.
Sustainability reports and impact reports by brands are important but should be more transparent.
Rehumanizing clothing by showing the person who made the garment.
Brands should know the exact person who made each item of clothing.
The idea of showing the full supply chain of garment production, including farmers and fabric producers.
The campaign to remove synthetic fibers from fashion within the next 5 years.
The connection between fashion and big oil, with the fashion industry using 100 million tons of oil annually.
End of life responsibility for garments, with brands taking back and recycling or reselling their products.
The need for regulation to prevent planned obsolescence in fashion.
The fashion industry produces 100 billion garments annually, with 92 million tons ending up in landfill.
Calls for discussion and brainstorming for more sustainable solutions in the comments.
Transcripts
can we agree that the fashion industry
is still up the fashion industry
is responsible for 8 to 10% of global
emissions if it were a country the
fashion industry would be the fourth
largest climate polluter corporations
and Brands and companies continue to get
away with so much it's on us as
consumers to just buy less like no it's
on the brands to produce less and
they're not going to produce less unless
they get fined or there's more
regulations and rules what do they have
to lose nothing right now all they want
is money so let's get into it hey
everyone it's me cyia welcome back to
the channel today we're going to be
talking about solution to the fashion
system this ever soed up fashion
industry where Brands continue to get
away with so much whether it's
the greenwashing the mass consumption
throwing clothes away into landfills
around the world it is so unchecked and
that's why I wanted to make this video
today so let's talk about some solutions
to the fashion system for a more
sustainable and ethical future with any
action items or things that we can do
that are free and easy like petitions to
sign and acts to support I will link
them at Fashion sustainability. c/t
takeaction so please go check that out
I'm trying to make it super easy for us
to make a difference and support fashion
system change without spending too much
time or money on it because you cannot
buy your way into sustainability say it
louder for the people in the back I
think that it's important to think about
the ways that we can actually enact
change in a way that will make a
difference the first being the impact
receipt imagine that the next time that
you buy a piece of clothing it shows you
the cost like the actual cost so you'll
see the dollar value that you pay for
the Garment you'll also see the amount
of carbon emissions that were created
the amount of water used and the amount
of energy used and I think that's a
pretty good holistic view of the true
cost of a garment and the thing about
this receipt and what I love about it is
that it is proof to us that the brand is
doing their job and being responsible
for tracing everything that's happening
behind the scenes for them to actually
run their business be able to trace all
those three things on this impact
receipt they actually need to know all
of the components that go into making
that item of clothing from all the
energy used along the way all the water
used along the way and then all the
emissions along the way so it really is
this receipt for us as consumers to see
okay this brand really is measuring
everything across their entire supply
chain I think that is a great example of
how we can keep these Brands accountable
to them saying that they care about
sustainability the fashion industry
continues to be responsible for 8 to 10%
of global emissions if it were a country
it would be the fourth Lar largest
polluter like that is insane to me if
left unchecked the fashion industry is
projected to use more than 26% of the
carbon budget associated with a 2°
pathway by 2050 in the Paris agreement
we talked about these science-based
targets that we need to adhere to as a
globe not just in the fashion industry
but across the world for us to reduce
warming to 2° so that we can sustain a
future for us as a society so that's why
it's really important for us to continue
to watch how compan compies operate so
that we continue to have a planet to
live on you know what I mean we all want
these Brands to now have their
sustainability reports their impact
reports where they're showing us what
they're doing to align to this 2°
pathway but what does that actually mean
at the end of the day if they're
measuring these things and releasing a
report every single quarter I want that
to then trickle down so that we see it
as the end consumer of a piece of
clothing so I think that's why this
impact receipt is brilliant and you
might wondering okay well we have this
idea of this impact receipt but how do I
actually get a brand to adopt that
there's something called the fashion act
right now it is a piece of legislation a
bill that is proposed in New York if
you're New York based on May 7th please
show up I'll leave details linked down
below I'm unfortunately in Toronto
Canada it is so important to advocate
for this act as Canadians or people that
aren't American we cannot sign our name
there but you can sign your name and
Pledge on the fashion acts website
itself so I think those are really
important things to do because this act
is basically how New York is going to
hold all the major fashion brands that
sell clothing in New York which is
almost every single brand to
science-based Targets in their supply
chains like this act is literally being
passed to hold these Brands accountable
and I think that's why it's really
important and how that relates back to
this impact receipt is because in my
mind this bill is the first step but
then what is the government actually
going to do to make sure that these
targets are being met I feel like this
impact receipt would be such a good
example but we need to make sure as
Citizens that the bill gets passed first
please take 5 Seconds to add your name
to it it's literally free this is such a
good example of how we can literally
make a difference in fashion by
supporting something that is not buying
something the second thing is how we can
rehumanize our clothing I feel like
we've become so devoid of the people
that are actually behind making our
clothes we kind of just see it as it's
there I don't have to think about how
this Keys actually came into existence
having a tag like what a woman is doing
where you see a photo of the Garment
worker that made your clothes and their
backstory right there when you're in a
store will show you okay like this was
actually made by someone real and what
I'm paying for is for them to have a
fair wage and work in healthy conditions
and this also ties back to how a brand
like what would they need to do to be
able to implement that they need to know
the exact person that made that item of
clothing to track that at a mass scale
means that you need to be measuring and
tracking all of your data and having
that organized and I think that's truly
what needs to happen to see a tag on the
final piece of clothing hanging in a
store you see the fabric content you see
where it's made you see the washing
instructions and you see the person that
made your clothing like I think that
that is incredible this amazing atellier
named Sith Le woman is already doing it
we have an example that is the most
amazing thing about all of these
different solutions is we have real
examples of them being used right now
like they are fully implemented by these
Brands around the world so it's not like
it's not doable it's just that these
brands don't really have a reason of
doing them right now if that became the
standard across the industry if you were
to walk into a fast fashion brand where
they didn't show that you would have
question marks you'd be like well why
don't you show the person that made it
how do you treat your workers if you
don't even care to know who made it you
know what I mean and I feel like that'll
help us in this fight for getting all
these garment workers paid a living wage
take that a step further I want to see
the people that were behind making the
fabric like who put that fabric together
who farmed the cotton that became this
shirt like show me all of those people
that would be incredible to me of the 74
million textile workers worldwide and
the number could be more now 80% are
women of color so we're not just talking
about women's rights and feminism we're
also talking about racial Justice and as
a woman of color myself like this is why
I care about where our clothes are being
made the next solution is no new
synthetic fibers honestly I don't know
why this isn't being done already but I
think that all companies need to remove
the use of synthetic fibers in their
supply chains in the next like 5 years
and that is a campaign that's being run
right now by standard it's called their
filthy fashion campaign and if you
really read about how integrated fashion
is with big oil it's going to blow your
mind I've been reading this report
called fossil fashion by the changing
markets Foundation I'll leave it linked
below it's pretty lengthy but it
basically dives into how much oil is
being used in the fashion industry it's
a really good read if you're interested
in stuff like this but a lot of the
stats I pulled out from that report I
feel like that is such a good step in
the right direction and if we could
Implement that at scale I feel like 5
years is really doable too because why
are we continuing to produce these
Fabrics that are so damaging to us they
take so long to break down they shed
microfibers into our waterways every
time you do your laundry like hello that
is so bad for us as consumers there is
just literally no benefit to it except
for the fact that it is cheap to make
like polyester isn't even that high
quality of a fabric if we can ban the
production of new synthetic fibers I
feel like that would be a win for all of
us but big oil does not want that to
happen and we know how much they pay to
lobby for them to continue doing what
they're doing and getting away with it
so we want to separate fashion from fals
fuels every year the fashion industry
uses 100 million tons of oil just for
synthetic fibers like not even for
transportation or for manufacturing or
anything like that and the production of
synthetic fibers like polyester for the
textile industry currently accounts for
1.35% of global oil consumption that is
more than the annual oil consumption of
Spain there is no way that we need to be
consuming more oil for the clothes on
our bodies especially when there's so
much clothing already on this planet
than a whole country the last solution
is end of life responsibility so I want
to see all brands all companies taking
full life cycle responsibility of all
the garments that they make and this
doesn't just mean a recycling program
where you can go and put your clothes in
a bin and get $5 off your next order and
then they ship it away to be landfilled
or incinerated across the world what
this truly means is that you can take a
piece of clothing back if it's it's in
good condition the company should mend
it and resell it because if they're
producing quality Goods someone else is
going to want to buy it if it is not in
great condition then the fabric should
be high quality enough where they can
break it down and recycle it and reuse
it in the creation of their new garments
and then let's say that they can't and
they have this textile waste left over
after you've given them this piece of
clothing they should be fined for
basically planned obsolescence like
literally manufactured obs lessons in
their clothing so creating all of these
trendy pieces that they know that
consumers are just going to throw away
and it's cheap enough that they don't
really need to think about it we all
have so much clothing already that
exists we have a textile waste crisis we
have a problem with how much clothing
waste and garbage that we have yet we
continue to produce so much it's like
these companies aren't even listening
the industry literally makes 100 billion
garments every year it's probably more
than that now and of that 92 million
tons end up in landfill imagine the
fashion industry where every brand had
to do that where they took full
responsibility and you could just give
them your garment back you would get a
credit for it to shop at their store
again and they really did have to deal
with this piece of clothing I think that
would really deter brands from producing
at the scale that they currently do and
I want to see how that could be
implemented and I want to see more
Brands doing it for the brands that are
truly the ones responsible for all of
these emissions operating at such Mass
scales they're the ones that that's
going to hurt the most all of these
things are going to be the most costly
for these big Brands to implement and
they have the money to do so so like why
can't we just regulate all of that those
are my solutions to fixing fashion for a
more sustainable and ethical fashion
future I'm super curious what your
thoughts are on these things please
let's have a discussion in the comments
below if you have other Solutions please
leave in the comments too I would love
to hear them it's always such a fun
thing to brainstorm together sign all
these petitions and acts I'm going to
leave them in my description box it's @
fashion sustainability. c/t takea and
then if you want to follow me on
Instagram I am posting more on there
again it's at inspiro I have all of
these stats and really nice little posts
for you if you want to repost and share
with your community I'm excited to see
all the good and I'm focusing on all the
good and I want to be hopeful that we
can change that's it for today's video I
really hope you guys enjoy please leave
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watching to the end I'll see you in my
next video bye everyone
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