Car Garage Owner Gomti Yadav Earns Lakhs, Grows Business 60%

Digital Azadi

7 Jul 202409:16

Summary

TLDRIn this inspiring interview, Gomti Prasad shares his remarkable journey in digital marketing, highlighting his growth from a three-member team to a ten-member team and an approximate income of two to three lakhs. Gomti discusses his strategies, including utilizing local groups, creating engaging content, and leveraging platforms like Facebook and Canva. He emphasizes the importance of knowledge in overcoming fears and achieving success. His story serves as a testament to the power of digital marketing and its potential to transform businesses.

Takeaways

💼 Gomti Prasad leveraged digital marketing to grow his business significantly over the last year.
📈 His team expanded from 3 to 10 members, with a 60% growth in business performance.
💸 Approximate earnings from digital marketing campaigns exceeded ₹500,000 in the past year.
🔧 He runs a multi-brand car garage and uses digital marketing to increase local visibility within a 40 km radius.
📱 Gomti implemented strategies like using Facebook groups and Canva for promoting his services.
💻 He spent about ₹14,000-15,000 on paid ads and observed significant returns from these investments.
🎯 He emphasizes the importance of having a clear goal and structured plan (PERT charts) for business growth.
👨‍💼 He advises others that digital marketing is effective, but success requires knowledge and clarity on business objectives.
🚀 Gomti plans to expand his business to a new location by January-March, targeting an additional 30 km area.
🧠 He believes that fear in business comes from a lack of knowledge and that increasing knowledge reduces fear and improves decision-making.

Q & A

How much money has been made from digital marketing as mentioned in the script?
-The exact amount is not specified, but it is suggested to be more than a lakh of rupees, possibly around two lakhs or more.
What was the size of the team a year ago and what is it now?
-A year ago, the team consisted of three people. Now, the team has grown to ten members.
What is the growth percentage of the team's work or business?
-The growth is mentioned to be more than 60%.
What is the significance of the 'Life Shastra' course mentioned in the script?
-The 'Life Shastra' course is significant as it provided the individual with various techniques and strategies that contributed to their success in digital marketing.
How did the individual implement the learnings from the 'Life Shastra' course?
-The individual implemented the learnings by creating a funnel, crafting a message, and using various digital marketing strategies such as joining local groups and sharing content.
What is the role of the local group in the individual's digital marketing strategy?
-The local group plays a crucial role as it helps in reaching out to a targeted audience, joining relevant groups, and sharing content to attract leads and increase business.
What was the approximate cost of the advertisement run by the individual?
-The individual spent approximately 15,000 rupees on the advertisement.
How does the individual's car garage business integrate with their digital marketing efforts?
-The individual's car garage business is promoted online, leveraging digital marketing to increase local presence and attract customers, which is a significant part of their growth.
What is the area covered by the individual's car garage business?
-The car garage business covers an area of 40 kilometers.
What is the strategy for expanding the business as discussed in the script?
-The strategy involves setting goals and creating performance evaluation and review charts to track progress towards those goals, with a plan to open a new branch in the Dharampur area by January to March.
What advice does the individual give to others who are confused about digital marketing?
-The individual advises that everyone should know what they need to do, have clear steps, and not be afraid. Knowledge reduces fear and increases comfort levels, allowing one to perform even in the dark.

Outlines

00:00

💹 Digital Marketing Success

The speaker discusses the growth of their digital marketing team from three to ten members over a year. They highlight the significant increase in revenue, suggesting it has surpassed two million. The speaker introduces Gomti Prasad, who has learned and implemented digital marketing strategies to run ads and increase earnings. Gomti shares her story, emphasizing the importance of learning and implementing digital marketing to achieve financial success. She discusses using various tools and strategies, such as Google My Business, Google Maps, and leveraging local groups to grow her business. She also mentions investing in advertising and the importance of organic growth through sharing quality content and building leads.

05:02

🚗 Expanding Business through Digital Marketing

Gomti Prasad, a car garage owner, talks about how digital marketing has helped her expand her business within a 40-kilometer radius. She discusses her strategy of becoming a diamond member and creating a chart to track her business growth. Gomti shares her plans to open a new branch in Dharmpur and how she uses digital marketing to create awareness and attract customers. She emphasizes the importance of knowledge in reducing fear and building confidence in business operations. The speaker concludes by expressing gratitude for the insights shared and looks forward to future interactions.

Mindmap

Keywords

💡Digital Marketing

Digital marketing refers to the promotion of products or services using digital technologies, mainly through the internet. In the video, digital marketing is the key skill learned and implemented by the interviewee, Gomti Prasad, which helped him grow his business and increase his revenue significantly. The concept emphasizes the use of online advertising platforms like Facebook ads and organic methods like creating engaging content with tools like Canva.

💡Growth

Growth in this context refers to the expansion of a business or individual’s income, reach, and success over time. Gomti Prasad discusses how his business has grown, increasing from a three-member team to ten members and achieving a 60% growth in his business performance. This growth is attributed to his effective use of digital marketing strategies.

💡Team Expansion

Team expansion signifies the increase in the number of people working in a business. In the video, Gomti Prasad mentions that his team grew from 3 to 10 people over the course of a year, showcasing how digital marketing helped scale his business, leading to the need for more personnel to manage the increased workload.

💡Implementation

Implementation refers to the process of putting learned knowledge or plans into action. Gomti Prasad emphasizes how he implemented the digital marketing strategies he learned, such as running Facebook ads and creating content, which directly contributed to his business success. Implementation is key in turning knowledge into results.

💡Local Marketing

Local marketing focuses on reaching customers within a specific geographic area. Gomti Prasad mentions how he uses digital marketing strategies to enhance his presence within a 40 km radius around his car garage in Vapi, Gujarat. He joined local groups and engaged with potential customers to build awareness of his services.

💡Facebook Groups

Facebook groups are online communities where users with shared interests interact. In the video, Gomti Prasad explains how he uses Facebook groups to connect with local customers, share promotional content created on Canva, and generate leads for his business. This is part of his organic marketing strategy to increase his local presence.

💡Canva

Canva is a graphic design tool used to create visual content such as posters, flyers, and social media posts. Gomti Prasad uses Canva to create attractive digital artwork for his promotions, which he shares in local Facebook groups to engage potential customers. Canva helps him to maintain a professional online presence and market his services effectively.

💡Paid Advertisements

Paid advertisements are a form of marketing where businesses pay for ad placements to reach a larger audience. In the video, Gomti Prasad discusses how he invested around 15,000 INR in paid ads, primarily on platforms like Facebook, to promote his garage services. Paid ads are part of his broader marketing strategy to increase visibility and attract customers.

💡Organic Growth

Organic growth refers to the increase in a business's customer base and revenue without relying on paid marketing. Gomti Prasad highlights how he has grown his business organically by engaging with local communities, creating and sharing valuable content, and improving his online presence. This contrasts with the use of paid ads, showing a balanced approach to growth.

💡Goal Setting

Goal setting involves defining specific, measurable objectives to achieve over a set period. Gomti Prasad mentions that as part of his digital marketing training, he was guided to set clear goals and create a performance evaluation and review technique (PERT) chart. This chart helped him track his progress and plan for the expansion of his business, including opening a new branch by the following year.

Highlights

The team has grown from 3 to 10 members in a year.

The team's growth has been exponential, increasing by more than 60%.

The team has likely earned more than a lakh in revenue through digital marketing.

Gomati Prasad shares her story of earning a substantial income through learning and implementing digital marketing.

The importance of learning and implementing digital marketing is emphasized.

Gomati Prasad discusses her journey from a small team to significant growth in a short period.

She shares her experience of earning a substantial income in a short span of time.

Gomati Prasad talks about the various digital marketing strategies she has employed.

The use of funnels and email marketing is highlighted as a key strategy.

The importance of joining local groups and engaging with the community is discussed.

Gomati Prasad shares her success in running advertisements and the revenue generated.

She emphasizes the importance of organic growth and how it contributes to her business.

Gomati Prasad discusses her approach to local marketing and how it has helped her business grow.

The interviewee shares insights on how digital marketing has helped create a strong local presence.

Gomati Prasad talks about her plans for expanding her business to a 40-kilometer area.

She discusses the strategy of using digital marketing to create a presence within a specific geographical area.

Gomati Prasad shares her experience as a Diamond student and the process she follows for success.

The importance of setting clear goals and tracking progress is highlighted.

Gomati Prasad emphasizes the need for knowledge to overcome fear and succeed in digital marketing.

The interview concludes with a discussion on the effectiveness of digital marketing and the importance of taking small, clear steps.