If I Were Starting Amazon KDP in 2024, THIS is What I'd Do ($0 - $100k)

Sean Dollwet
3 Jun 202428:56

Summary

TLDRThe video script details an author's journey to earning over $1.5 million in royalties through Amazon KDP, selling a business for $820,000, and building a new KDP account. It emphasizes focusing on high-demand niches, prioritizing quality over quantity in book publishing, and the importance of marketing through reviews and sales. The author shares insights on leveraging social media for book promotion, the benefits of outsourcing tasks, and the potential of audiobooks and bundles to maximize revenue.

Takeaways

  • 😀 The speaker has earned over $1.5 million in royalties from Amazon KDP and sold a business for $820,000.
  • 💼 They are now building a new KDP account, aiming for a six-figure annual run rate while spending minimal time on it.
  • 🌟 Focusing on high-demand niches is crucial; competition indicates profitability, so don't niche down to the point of no competition.
  • 📈 Successful publishers focus on quality over low competition, creating better books that stand out even in saturated markets.
  • 📚 Quality is more important than quantity, but having multiple high-quality books can significantly increase earnings.
  • 🔧 With AI, anyone can create content, but to stand out, focus on marketing, getting reviews, and sales.
  • 💡 Marketing is simple: get reviews and sales. Start with at least 10 reviews and aim for 50 to establish social proof.
  • 🚀 Use Amazon ads for paid marketing or leverage social media like TikTok and Instagram Reels for free marketing.
  • 🏆 Building authority in a niche involves becoming a recognized expert, which allows for more significant business opportunities.
  • 🔄 Outsourcing is essential from the start. Invest in better covers, formatting, and advertising to scale the business effectively.
  • 🎧 Don't ignore audiobooks and bundles; they offer additional revenue streams and are becoming increasingly popular.

Q & A

  • How much money has the speaker made in royalties from Amazon KDP?

    -The speaker has made over $1.5 million in royalties from Amazon KDP.

  • What was the average monthly income the speaker generated from KDP?

    -The speaker's average monthly income ranged between $3,000 to $35,000, sometimes reaching up to $40,000.

  • How much did the speaker sell their business for?

    -The speaker sold their business for $820,000.

  • What is the current monthly income of the speaker's new KDP account?

    -The new KDP account is generating around $10,000 to $20,000 a month.

  • What is the speaker's strategy for balancing time spent on the new KDP account?

    -The speaker spends less than 30 minutes a week on the new KDP account while utilizing a team to manage it.

  • What is the importance of focusing on high demand niches according to the speaker?

    -Focusing on high demand niches is important because it indicates profitability, and the speaker suggests that competition is a sign of a profitable market.

  • How does the speaker define 'quality' in the context of KDP publishing?

    -The speaker defines 'quality' as creating books that are better than the competition and emphasizes that quality is more important than quantity.

  • What is the speaker's view on the role of marketing in KDP publishing?

    -The speaker views marketing as crucial, stating that it is simple and involves getting reviews and sales to increase visibility and sales of the book.

  • Why does the speaker recommend outsourcing tasks in KDP publishing?

    -The speaker recommends outsourcing to save time and focus on what one is good at, suggesting that it is more efficient and cost-effective in the long run.

  • What is the potential monthly income from bundles according to the speaker's examples?

    -The speaker's examples show that bundles can generate a significant income, with one example making $1,880 a month from a free book.

  • How does the speaker suggest utilizing social media for book marketing?

    -The speaker suggests creating short-form viral content on platforms like TikTok and Instagram Reels to promote the book and gain more visibility.

Outlines

00:00

💰 Success with Amazon KDP Publishing

The speaker shares their personal success with Amazon KDP, having earned over $1.5 million in royalties. They discuss their previous business, which they sold for $820,000, and their new KDP account that is on track to earn six figures annually. The speaker emphasizes the importance of working efficiently, focusing on high-demand niches, and creating high-quality books. They also highlight the impact of AI and technology on the industry and the need to adapt strategies accordingly. The speaker provides resources for further learning and encourages viewers to check their documented income reports for credibility.

05:01

📈 Prioritizing Demand Over Competition

The speaker argues that while low competition is beneficial, it is more important to focus on high-demand niches. They suggest that a lack of competition could indicate a topic is not profitable. Successful publishers, according to the speaker, focus on creating quality books and marketing them effectively, rather than seeking low competition keywords. The speaker gives examples of publishers who have found success by publishing books on broad, competitive topics, emphasizing that quality and marketing are key to standing out.

10:02

📚 Quality Trumps Quantity in Book Publishing

The speaker stresses the importance of book quality over quantity, suggesting that while it's better to produce a single high-quality book, having multiple books can be advantageous as they can collectively generate more income. They discuss the ease with which anyone can now publish a book due to AI and technology, but warn against producing low-quality content. The speaker encourages authors to improve their craft and gain feedback through publishing multiple books to understand and achieve high-quality standards.

15:02

🚀 Marketing and Reviews: Essential for Book Sales

The speaker outlines the importance of marketing and obtaining reviews for book sales on Amazon. They suggest that without social proof in the form of reviews, potential customers are unlikely to purchase a book. The speaker recommends aiming for a minimum of 10 reviews within the first month and building up to 50. They discuss the use of Amazon ads for paid promotion and social media for free marketing, providing examples of successful viral marketing on platforms like TikTok.

20:02

🏆 Building Authority and Expanding Your Product Line

The speaker discusses the concept of becoming an authority in a niche by consistently publishing on the same topic and serving the audience's needs. They provide examples of brands that have expanded beyond just book sales to include additional products and services, emphasizing the importance of establishing a strong brand. The speaker also touches on the benefits of outsourcing tasks that are not your strength, allowing you to focus on what you do best and grow your business more efficiently.

25:03

🔊 The Rise of Audiobooks and the Power of Bundles

The speaker highlights the growing market for audiobooks and the benefits of creating bundles or box sets of books. They argue that audiobooks provide an additional revenue stream and that bundles can be created for free, offering better value to customers and potentially higher royalties for the author. The speaker provides examples of successful bundles and encourages authors to take advantage of these opportunities to maximize their income.

Mindmap

Keywords

💡Royalties

Royalties refer to the payments made to the authors, inventors, or owners for the right to use their work or invention. In the context of the video, the speaker mentions earning over $1.5 million in royalties from Amazon's Kindle Direct Publishing (KDP), illustrating the substantial income that can be generated from book sales on the platform.

💡KDP (Kindle Direct Publishing)

KDP is a platform by Amazon that allows authors and publishers to independently publish their books directly to Kindle and Amazon print-on-demand. The video's speaker discusses their success with KDP, highlighting the platform's potential for authors to earn significant income from their eBooks and paperbacks.

💡Six Figures

The term 'six figures' denotes an annual income or net worth between $100,000 and $999,999. The speaker mentions building a business that was generating multiple six-figure sums annually, emphasizing the substantial financial success achievable through KDP.

💡AI (Artificial Intelligence)

AI refers to the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions. In the video, AI is discussed in the context of its impact on the publishing industry, with the speaker noting how it's disrupting traditional methods and changing the way businesses operate, including KDP.

💡Niche

A niche is a specialized segment of a market. The video speaker advises focusing on high-demand niches for book topics, suggesting that while low competition is often recommended, high demand is more critical for profitability. Examples from the transcript include 'stress relief' and 'children's stories' as niches.

💡Quality vs. Quantity

This concept refers to the balance between creating a smaller number of high-quality products versus a larger number of lower-quality products. The speaker emphasizes that while quality is paramount, having a variety of quality books can compound earnings, suggesting an approach that maximizes both quality and quantity in book publishing.

💡Marketing

Marketing encompasses the activities a business engages in to promote its products. The video discusses the importance of marketing books on KDP, including getting reviews and sales, as a means of standing out in a crowded market. The speaker provides examples such as using Amazon ads and social media to drive traffic to book listings.

💡Authority

Authority in this context refers to establishing oneself as an expert or a trusted voice in a particular field. The speaker advises focusing on one niche to become an authority, which can lead to greater customer trust and higher sales. Examples include brands that have become known for their expertise in areas like 'anxiety relief' or 'decluttering'.

💡Outsourcing

Outsourcing is the practice of hiring external parties to perform certain business tasks. The video speaker recommends outsourcing from the start for tasks one is not proficient at, such as book cover design or writing, to save time and improve quality, which can ultimately increase profits.

💡Audiobooks

Audiobooks are books or other works read aloud and recorded. The speaker points out the growing popularity of audiobooks and suggests that they should not be overlooked as a distribution channel. They mention the potential for increased earnings and the convenience offered by audiobooks to readers.

💡Bundles

In publishing, a bundle refers to a collection of books offered as a single unit. The video speaker highlights the benefits of creating bundles, such as increased sales and higher profit margins per sale, using examples from the transcript where bundles have generated significant monthly royalties.

Highlights

Author earned over $1.5 million in royalties from Amazon KDP.

The author's business was sold for $820,000.

A new KDP account is being built with a six-figure annual run rate.

The new account is being managed with less than 30 minutes of work per week.

Income from KDP includes earnings from audiobooks and other channels.

The author has helped hundreds of others build successful KDP businesses.

Times are changing, and strategies must be updated due to AI and technology.

Focus on high demand niches rather than extremely low competition.

Successful publishers focus on creating better quality books rather than avoiding competition.

Quality is more important than quantity, but having many books can add up to significant earnings.

AI is making it easier for everyone to create content, increasing the importance of marketing.

Marketing involves getting reviews and sales to increase visibility and sales.

The importance of getting at least 10 reviews in the first month post-publishing.

Amazon ads can be a fast way to get a book in front of many potential buyers.

Social media platforms like TikTok and Instagram Reels can be used for free marketing.

The potential of going viral on social media can drastically increase book sales.

Becoming an authority in a niche allows for selling more than just books.

Outsourcing tasks that you're not good at is recommended from the start of the business.

Investing in better book covers, formatting, and ads can increase profits.

Audiobooks are a growing market and should not be ignored.

Bundles can be created for free and can lead to increased sales and higher royalties.

Transcripts

play00:00

so over the years I've made over $1.5

play00:02

million in actual royalties with Amazon

play00:05

KDP these are some of the income reports

play00:07

that I've done in the past and you can

play00:09

see that I was averaging between $3 to

play00:11

$35,000 a month sometimes even 40K in a

play00:14

month from my KDP account so I've had a

play00:17

business that was generating multiple

play00:18

six figures a year which I eventually

play00:20

sold for $820,000 and now I'm building

play00:23

my new KDP account which is once again

play00:25

up to a six figure a year run rate so

play00:27

this is going a little slower than my

play00:29

first account just because with my first

play00:31

account I was working on it fulltime

play00:32

like literally just focusing on that

play00:34

this one I'm trying to see how much I

play00:36

can build while spending as little time

play00:38

as possible so I got a team uh basically

play00:40

spending like less than 30 minutes a

play00:42

week on it but it's still doing around

play00:43

$10 to $20,000 a month if you count KDP

play00:47

also the audiobooks and other channels

play00:49

as well and we are trying to grow it

play00:50

from here and as always if you don't

play00:52

believe anything I say I documented

play00:54

everything for the past couple years

play00:56

just go to Shawn doit KDP income reports

play00:58

and you will see all my previous income

play01:00

reports there so KDP allowed me to

play01:01

travel the world I've been to Bali

play01:04

Thailand you know China and many many

play01:07

other places but most importantly I've

play01:09

helped hundreds of others to do the same

play01:11

right to be able to build a KDP business

play01:13

to the point where they're making

play01:14

part-time income or even replace their

play01:16

full-time job and do this full-time and

play01:19

achieve more freedom but the thing is

play01:20

times are changing right I started this

play01:22

business in 2016 and what worked before

play01:25

doesn't really work anymore so you know

play01:27

really the business itself is changing

play01:29

uh so was every single other business as

play01:31

well not just in KDP uh because of AI

play01:34

and Technology right so AI is absolutely

play01:36

disrupting the game both good and bad

play01:39

ways uh so we must update our strategies

play01:42

you know KDP is still an amazing

play01:43

business right it still works I would

play01:45

say it is still to this day one of the

play01:47

best business to start but the way we

play01:48

approach this business must be updated

play01:50

as well so in this video I'll show you

play01:52

what you must do to go from zero to Mak

play01:54

it over 100k with Amazon KDP and before

play01:56

we start if you want an 80-minute master

play01:58

class on how I buil a KDP business

play01:59

business to this level besides of this

play02:01

training right I have another free

play02:03

training if you guys want to check it

play02:04

out the link is below this video all

play02:05

right so the first thing I would do is I

play02:07

would focus on high demand niches so a

play02:10

lot of people would teach you to Niche

play02:11

down so much to the point where you

play02:13

barely have any competition and they say

play02:16

it's good because you can rank much

play02:18

easier but the thing is if you Niche

play02:19

down so much to the point where there's

play02:22

absolutely zero competition the topic

play02:24

and the keyword is probably not that

play02:26

profitable right because competition

play02:28

really shows how profitable it is you

play02:30

know it's profitable and that's why a

play02:31

lot of people are doing it so the way

play02:33

you want to approach this honestly is

play02:35

you want to focus Less on competition

play02:37

and more on demand demand is extremely

play02:40

important right demand is how many

play02:42

people are looking for the topic you

play02:43

know and how profitable it is so low

play02:46

competition is important but demand

play02:48

comes first you have to find a topic

play02:50

that is very very profitable and then if

play02:52

you find something that's also low

play02:54

competition that's amazing but it

play02:57

matters less right though as an example

play02:59

right this brand right here kite Fox

play03:01

publishing uh publishes books in the

play03:04

topic of stress relief adult calling

play03:06

book mindfulness word search 2024 word

play03:09

search very very broad topics it's not

play03:11

low competition everybody knows these

play03:13

keywords right Anxiety Relief word

play03:15

search for those everyone's doing it and

play03:17

yet this brand is making over

play03:20

$68,000 a month in Revenue same as this

play03:22

brand Elizabeth Cole publishing books on

play03:25

children's stories or children's books

play03:27

right uh that teaches a lesson so I'm

play03:29

stronger than anxiety so book on

play03:31

teaching kids uh to you know manage

play03:33

anxiety manage anger here uh body

play03:36

boundaries Etc like a lot of people are

play03:38

doing the same thing and yet she makes

play03:41

over

play03:42

$53,000 a month just from paperback not

play03:44

counting the audiobook which is kind of

play03:46

small but a couple thousand more from

play03:48

Kindle obviously she has the hard cover

play03:50

version with an additional $99,000 a

play03:52

month in Revenue so she's doing really

play03:53

well and the last one is Dana K white so

play03:56

she publishes books on decluttering

play03:58

everybody knows about decluttering I use

play03:59

this as an example many many times and

play04:01

yet she does $8,000 a month from just a

play04:04

few books right and another $2,000 a

play04:07

month from just one book in hard cover

play04:09

she does an extra

play04:10

$37,000 from Audiobook and another

play04:13

$3,000 so she's doing about $50,000 a

play04:16

month in Revenue as well so my point is

play04:18

this all these big successful Publishers

play04:21

they never focused on finding low

play04:24

competition keyword just so they can go

play04:26

and avoid everyone else right instead

play04:28

what they did is just went into the same

play04:30

keyword everyone else is going into but

play04:33

they made a better book they just

play04:34

focused on creating a better quality

play04:36

book and marketing it better so this is

play04:38

why in my opinion competition matters

play04:40

less right because Amazon algorithm

play04:41

heavily favors quality books so it

play04:44

really doesn't matter if there are

play04:46

50,000 other books out there because

play04:50

49,99 books of the 50,000 I can

play04:53

guarantee that they're crap right most

play04:55

people are doing the bare minimum right

play04:57

like most people are watching side

play04:58

hustle videos on YouTube you know

play05:00

pumping out journals that they copy

play05:02

pasted from canva or something and they

play05:04

expect to make money with zero reviews

play05:06

zero marketing right so you know what

play05:08

you want to do is not to do the same

play05:11

thing and then try to compete by just

play05:13

having a brand new keyword nobody else

play05:15

is going into instead just going into

play05:17

the same keyword that we know is

play05:19

profitable right and just make a better

play05:21

book and do proper marketing like

play05:23

getting reviews and sales so I want to

play05:25

talk about quality versus quantity right

play05:27

obviously quality is super super super

play05:29

important way more than quantity you

play05:31

know if you have to choose one you

play05:33

always go with quality but it does not

play05:35

mean that you should invest everything

play05:37

into one book right there is something

play05:40

magical about a KDP business if you have

play05:41

a lot of books right all those books

play05:43

making little bit here a little bit

play05:44

there it adds up so the goal should be

play05:47

to publish as many high quality books as

play05:49

possible right because you don't want to

play05:51

just focus on super high quality book

play05:53

and you don't want to just have this one

play05:55

book mindset and just publish one book

play05:57

but also you don't want to just go with

play05:58

a quantity approach and publish a bunch

play06:00

of crap book you need a middle ground

play06:01

and that is why I say publish as many

play06:03

high quality book as possible but the

play06:05

thing is most people have no idea what

play06:07

quality even is right and that is why

play06:10

you got to practice with publishing

play06:11

multiple books so your first book always

play06:13

going to suck right but that's fine you

play06:15

know you're going to understand if it's

play06:16

good if it's bad right quality wise and

play06:18

then you keep publishing to the point

play06:20

where you eventually start getting

play06:21

feedbacks uh of four and five star

play06:24

reviews then you know that that is the

play06:26

quality that people are looking for and

play06:27

then you want to publish as many books

play06:29

as you can in the quality level next

play06:31

thing you got to keep in mind is that

play06:32

literally everyone can create content

play06:34

now right so once again AI is making it

play06:36

easier than ever to publish a book which

play06:38

is amazing if you're just getting

play06:40

started because it's a lower barrier of

play06:42

Entry like you know it's a lot easier

play06:44

for you to go and publish a book now

play06:46

compared to many many years ago right

play06:48

which is great it's easier for you to

play06:49

start but the con is that everybody else

play06:54

is doing it as well so it's easier for

play06:56

you to start but doesn't mean that you

play06:58

should stay at the level putting the

play06:59

bare minimum right just you know asking

play07:01

chat GPD for something copy pasting it

play07:03

into a book that is like the bare

play07:05

minimum of what everyone else is doing

play07:07

right so you can start with that you can

play07:09

probably make you know 10 bucks a month

play07:11

50 bucks a month 100 bucks a month from

play07:13

a book right but you know if you want to

play07:15

make thousands a month if you want to

play07:17

really make lifechanging income then you

play07:19

don't want to stay there right you want

play07:20

to keep improving your craft so once

play07:22

again the pro of you know AI becoming

play07:25

mainstream is that you can create a book

play07:27

very easily right so it's easier for

play07:29

people to start but the con is that just

play07:32

making content is not going to do

play07:33

anything you have to do marketing right

play07:36

the way you stand out is not by creating

play07:38

content it's by marketing the book

play07:40

getting reviews getting sales once again

play07:42

let me show you some examples so this is

play07:45

the type of book that literally everyone

play07:46

else is making right bedtime story book

play07:49

for kids AI generated cover looks kind

play07:51

of nice right AI does create some nice

play07:53

images but all they did is upload and

play07:56

forget no reviews nothing right so the

play07:59

fact that everyone can now make book

play08:00

covers like this is amazing but the

play08:02

thing is that's the thing everyone can

play08:04

do it so you have to do more than that

play08:05

so if you want to stand out you got to

play08:07

learn marketing getting reviews once

play08:09

again and getting sales you cannot be

play08:11

doing what everyone else is doing and

play08:13

expect to make any significant money

play08:15

because here's the thing even if you go

play08:16

and find an untapped keyword that nobody

play08:19

else is in right and you publish in it

play08:22

yes you'll make money for a while but I

play08:24

can almost guarantee that if you publish

play08:26

a crap book right it's only a matter of

play08:28

time until somebody else discovers the

play08:30

keyword make a better book your book

play08:32

dies off compared to that if you publish

play08:34

a high quality book from the beginning

play08:36

by the time somebody else finds a

play08:38

keyword it gets flooded doesn't matter

play08:40

because your book will always stand out

play08:42

because it's better than everybody

play08:43

else's so the bottom line is this it is

play08:45

so much easier to just make a better

play08:47

book in a proven keyword than trying to

play08:49

find an untapped keyword all right so

play08:51

let's talk about marketing so I keep

play08:52

saying marketing is important but it's

play08:54

very very simple it's not this complex

play08:56

thing that's very overwhelming I promise

play08:58

you it's very simple right it's as

play09:00

simple as getting reviews and getting

play09:01

sales right you want to get reviews

play09:03

first and then you get sales and it's

play09:05

essentially bringing more eyeballs to

play09:06

your books so we call this traffic in

play09:08

marketing right it's basically getting

play09:09

more traffic to your product in your

play09:11

case it's book more people see your book

play09:14

right you will get more sales So within

play09:15

the first month of publishing you want

play09:17

to get to 10 reviews minimum and then

play09:19

from there uh you want to build it up to

play09:21

50 reviews or so and if you're

play09:23

absolutely not making any sales of 50

play09:25

reviews then the issue could be the

play09:26

keyword or your book might not be that

play09:29

good so if that's the case then you can

play09:31

step back re-evaluate what's the issue

play09:33

if it's your book if it's a keyword then

play09:35

you might have to just move on and give

play09:37

up on that book right you can go and do

play09:38

a better job on the second book but

play09:40

until you get 50 reviews you don't know

play09:42

if it's the book that's bad if it's the

play09:44

keyword or maybe you just don't have

play09:46

enough reviews right so reviews are

play09:48

essential um there are many ways to get

play09:51

reviews I have plenty of videos on

play09:52

getting reviews just look up sha thewit

play09:54

uh reviews and there are many videos

play09:57

like that but I'll leave a link to this

play09:58

video in the description it's basically

play10:00

talking about the easiest way to get

play10:02

reviews uh so go and check it out if you

play10:04

want to so once you get enough reviews

play10:06

next is to show that book to as many

play10:09

people as possible and that is the

play10:11

marketing side you got to get the

play10:12

reviews first because you know if your

play10:14

book has zero reviews there's no social

play10:16

proof right you show it to as many

play10:18

people as possible right no one's going

play10:20

to buy it because there's no reviews

play10:21

right so you got to get reviews first so

play10:23

after you do that then the marketing

play10:25

right so the fastest way to show your

play10:28

book to a ton of people is Amazon as

play10:30

right you just pay a little bit of money

play10:32

for Amazon to show your book to a ton of

play10:34

people you get a lot of eyeballs if your

play10:36

book is attractive you will start making

play10:37

sales right so that is the fastest way

play10:40

okay and you can start with as L as $3 a

play10:42

day now if you don't have money for as

play10:44

or if you don't want to spend that money

play10:46

for whatever reason then there is a

play10:48

freeway which is social media so like

play10:50

Tik Tok Instagram reals you can promote

play10:52

your book that way and I have many

play10:53

videos on that once again so if you need

play10:56

help on anything all you got to do is

play10:58

look up Sha doit

play10:59

topic right so in this case Shawn doit

play11:01

Tik Tok if you want to learn more about

play11:03

that and there's a lot of videos on it

play11:05

or if you want Shawn doit Amazon ads

play11:07

tutorial I'll leave a link to this video

play11:09

below this video as well so one thing I

play11:12

want you guys to understand is that

play11:13

you're always paying with time or money

play11:15

right so just because you're not paying

play11:17

money you know doing social media you're

play11:19

going to be spending a lot more time

play11:21

posting content which kind of costs

play11:24

money right cuz time is money so you

play11:26

have to choose what you pay you know do

play11:28

you want to save time by just you know

play11:30

running Amazon ads or do you want to

play11:32

save money by doing a lot of social

play11:34

media me personally I prefer Amazon ads

play11:36

but you can do both and both is a great

play11:37

way as well so if you do want to do free

play11:40

marketing right social media if you want

play11:41

to learn more about that then once again

play11:43

there's a video on it I'll leave a link

play11:45

below this video uh but basically you

play11:47

make short form viral content promoting

play11:50

your book and it's as simple as just

play11:52

filming the book uh on your phone right

play11:54

I'll give you some examples here so just

play11:56

to showcase the power of Tik Tok right

play11:59

so there's a story of a young adult

play12:03

fiction author right who was doing a

play12:05

book signing and I think either a

play12:07

Walmart or a Target some kind of store

play12:09

right and he was just sitting there and

play12:11

no one was coming up to him so he looked

play12:13

very sad right and you know this Tik

play12:15

talker went into the store randomly saw

play12:17

him just sitting there uh with his book

play12:19

and uh kind of looking defeated right so

play12:22

then he went up filmed a video uh

play12:24

talking to him just interacting and he

play12:26

posted that on Tik Tok it went

play12:28

absolutely viral right and his book went

play12:30

from 5 million BSR which means he's

play12:32

making absolutely zero sales to number

play12:35

one in the entire Amazon Kindle Store

play12:38

he's making like tens of thousands of

play12:40

dollars every single day right and it

play12:42

kind of slowed down since then but he's

play12:43

still doing crazy good so that is from

play12:46

one viral video so just the crazy thing

play12:49

about social media is the potential of

play12:50

going viral so that's just one example

play12:52

but specifically what kind of videos can

play12:54

you make right so all you got to do is

play12:56

go to Tik Tok and search for you know

play12:58

whatever book is so if you're doing

play13:00

calling books search for calling books

play13:01

right uh and you know if you're doing

play13:02

something else search for that but as an

play13:04

example this person Megan miles art uh

play13:07

is absolutely blowing up right now her

play13:08

books are blowing up on Amazon she has

play13:10

an extremely simple book like literally

play13:12

everyone can make this book right and

play13:14

this is what I mean by you know when I

play13:17

say everyone can be a content creator

play13:19

but you got to learn marketing because

play13:20

her books are there's nothing special

play13:23

about this like literally anyone can

play13:25

make this interior image right like even

play13:28

if you're outsourc it it's like three

play13:30

bucks per page you know and you can make

play13:32

it yourself too obviously but she's

play13:34

doing like 50 60k even more a month in

play13:37

Revenue right and what she's doing is

play13:39

Tik Tok marketing so she posted daily

play13:42

consistently uh and all she's doing is

play13:44

showing her books right she ordered it

play13:46

you know filmed herself just going

play13:48

through the book on a phone hund like

play13:50

flipping through it 179,000 views right

play13:53

and a lot of sales from that this one

play13:55

she's just flipping through her page or

play13:57

I guess she's calling it in right kind

play13:59

of like ASMR uh but with calling books

play14:02

and that is very very popular now on Tik

play14:04

Tok 3.5 million views this one right

play14:07

here is once again same kind of style

play14:10

right she just flipping through it and

play14:12

that's a video 6.6 million views insane

play14:16

right so uh you can definitely do Tik

play14:18

Tok very very powerful especially if you

play14:20

got coling books and those kind of books

play14:22

but the point is just look it up on Tik

play14:24

Tok there's a lot of examples of how you

play14:25

can make these videos and if you're

play14:27

worried about Tik Tok shutting down

play14:28

because it was was on the news um don't

play14:30

worry because Tik Tok is just one method

play14:33

right if Tik Tok shuts down people who

play14:35

watch these short form content they're

play14:36

going to go somewhere else right like

play14:39

the short form content is not going to

play14:40

die just because Tik Tok dies no they're

play14:42

going to just go to Instagram reals

play14:44

Maybe YouTube shorts maybe there's

play14:45

another social media channel that's

play14:47

going to pop up doesn't matter right but

play14:49

bottom line the need for Content like

play14:52

this will always stay right so if you

play14:54

know how to make it you can just go to

play14:55

another social media site all right so

play14:57

the next thing I would do is to focus on

play14:59

building authority so you know building

play15:02

authority is basically just becoming an

play15:03

expert on the topic right so in order to

play15:05

become an expert on whatever Niche

play15:07

whatever topic that you're publishing uh

play15:09

in you cannot hop around into different

play15:12

niches you cannot publish a book on this

play15:15

topic and you cannot go and you know

play15:16

just try another Niche right that's

play15:18

hopping around uh if you do that you're

play15:20

never going to be an expert right so

play15:21

basically you want to focus on one Niche

play15:23

go as deep as possible until people

play15:25

recognize that you're the go-to brand

play15:28

right or or the expert in the niche so

play15:31

become an expert on the topic serve the

play15:33

audience right and this is how you can

play15:35

go from just being a publisher to a

play15:37

full-blown business let me show you some

play15:39

examples so this brand right here zenful

play15:41

note right they started off with

play15:43

publishing this book Shadow work Journal

play15:45

okay and she kind of took the same

play15:47

approach as the the last uh Tik Tok

play15:50

channel that we saw right she just

play15:52

posted daily and it just blew up it's

play15:55

insane once again because these videos

play15:56

are getting 68 million views it's just

play15:59

I'm just like blown away every time I

play16:01

talk about this all she's doing is

play16:02

filming one page of her video and

play16:05

reading the exercise out loud she's not

play16:07

even doing the exercise nothing she's

play16:08

literally just reading it 68 million

play16:11

views insane right but what she did

play16:14

right was she was consistent she was

play16:15

posting every single day right and she

play16:17

still posts every single day and her

play16:19

average views are just a couple thousand

play16:21

right so it's not like you know she

play16:22

always gets million views you can do the

play16:24

same thing and if you're getting a

play16:25

couple thousand some of those videos

play16:27

will pop and it's just going to blow up

play16:28

and it can absolutely be life-changing

play16:30

but if you look at her Channel now she's

play16:32

selling a lot more than just this book

play16:34

right so obviously she started selling

play16:36

another book like you know uh Second

play16:38

Edition and uh more books in the series

play16:41

but she's also selling a some kind of

play16:43

card like a Terra card or whatever it is

play16:45

right and she's also coming up with an

play16:47

app so this is what I mean is that once

play16:49

you have a brand established once you

play16:51

become an authority you can become a

play16:53

full-blown business not just a publisher

play16:55

you can start selling backend offers

play16:57

right from your books so basically the

play16:58

book is how people find you but from

play17:00

there you can sell additional stuff

play17:02

right physical products even coaching

play17:04

offers even your courses and you can

play17:06

make a lot more money there and that's

play17:08

not going to happen unless you establish

play17:10

yourself as an authority so when it

play17:11

comes to building an authority in the

play17:13

niche you don't need to be an amazing

play17:15

writer right it's not about your writing

play17:17

style it's more so about providing value

play17:19

and unique insights right so just focus

play17:21

on one Niche so you can understand your

play17:23

customer because you've been in the

play17:25

niche for so long that you know what

play17:26

people are looking for right once you

play17:28

get to the point then all you got to do

play17:30

is try and give people what they want in

play17:32

your book as much as possible and it's

play17:34

as simple as that until you become an

play17:36

authority on it so the next thing I

play17:37

would do uh is to build a team from the

play17:40

start so I would focus on Outsourcing

play17:42

tasks that I am not good at from the

play17:45

very very beginning so you can do

play17:47

everything in this business for free

play17:48

which is one of the the amazing thing

play17:50

about publishing right it's the biggest

play17:52

benefit but it does not mean that you

play17:54

should right just because you can do

play17:56

things for free does not mean that you

play17:57

should okay focus on what you're good at

play17:59

you want to hire out the rest so as I

play18:01

said earlier you're always paying with

play18:03

either time or money right just because

play18:06

you can save money by doing the things

play18:08

yourself uh does not mean that it's good

play18:10

because you're spending so much more

play18:12

time like a lot of people design book

play18:14

covers on canva and they spend literally

play18:17

days making a book cover that ends up

play18:19

being worse than what they could have

play18:22

got from Fiverr for five bucks or 10

play18:24

bucks paying somebody else to do it so

play18:26

if you're in the US and if you want to

play18:28

think about what your time is worth

play18:30

right even if you're making minimum wage

play18:32

paying somebody 5 10 20 bucks for a book

play18:35

cover instead of spending days making it

play18:37

I think is a very good investment so

play18:39

once again my new KDP account is back to

play18:41

six figures a year and I spend less than

play18:43

an hour a week on it so one of the first

play18:46

thing you should Outsource is the book

play18:47

cover right I started with paying five

play18:49

bucks per cover right and that amount

play18:52

increased as business grew you know I

play18:54

started making more money that I

play18:55

reinvested in a better cover designer

play18:57

and then a better cover designer and now

play18:58

I pay between $100 to $200 per book

play19:02

cover but obviously you don't have to

play19:03

start off that way right like 5 10 20

play19:06

bucks some of the recommended Fiverr

play19:08

gigs that I have in this video which I

play19:10

will link below this video can create a

play19:12

really really high quality cover for you

play19:13

know 5 to 20 bucks okay so I have a

play19:16

video on it once again check it out but

play19:18

you know it will take me hours to make a

play19:20

cover on canva that is worse than what I

play19:22

could get for five bucks on Fiverr so

play19:24

obviously it's kind of a no-brainer uh

play19:26

to Outsource it rather than just

play19:28

spending your time unless you want to

play19:30

learn design skills unless you you're

play19:33

happy doing it then you know by all

play19:34

means do it so again as an example this

play19:36

is one of the gig that I work with uh

play19:38

for a very very long time it's $10 and

play19:41

you can see the designs are really

play19:43

really good you still have to work with

play19:44

them go back and forth right so it's not

play19:47

like you know it's guaranteed amazing

play19:48

every single time but it's unlimited

play19:50

revisions meaning if you're not happy

play19:52

just don't accept it right so you can

play19:54

work with them make as many changes as

play19:56

possible until you're happy with it okay

play19:58

so as you can see she does well with

play20:00

fiction books non-fiction as well cuz I

play20:02

do non-fiction I work with her many many

play20:04

times but this is another one if you

play20:05

want to focus on non-fiction type of

play20:08

book covers so she charged 30 bucks

play20:10

right and she does really good designs

play20:12

like these are amazing right so that's

play20:15

another one I'll leave a link to these

play20:16

gigs below this video and I've worked

play20:19

with her as well if you want more of a

play20:21

premium option uh she charge definitely

play20:23

higher as you can see but her designs

play20:25

are absolutely amazing okay so this is

play20:28

another option once again I'll leave a

play20:30

link to the video okay and then also

play20:32

these gigs Below in the description but

play20:34

honestly you don't have to use these

play20:36

book cover designers right all you have

play20:37

to do is go to Fiverr right and look at

play20:39

book cover and there are a lot more gigs

play20:42

that you can go and obviously just check

play20:43

out the samples pick the one you like

play20:46

and then go from there so Fiverr is

play20:48

amazing but there's another site that's

play20:50

really really good and that is upwork

play20:51

and this is where you can hire writers

play20:54

uh illustrators and vas and if you're

play20:55

looking for those kind of tasks then

play20:57

upwork is my favorite place to do so and

play20:59

you can manage your team directly on the

play21:01

platform as well so I'll leave a link to

play21:02

upwork below this video but basically if

play21:04

you're trying to hire ghost riders uh if

play21:06

you're trying to hire illustrators for

play21:08

custom illustrations or if you just want

play21:10

a virtual assistant for your business

play21:12

upwork is a great place you can do that

play21:13

on five or two but upwork is my

play21:15

preference in terms of the rates that

play21:17

you want for Ghost Riders it depends on

play21:19

the topic but typically I pay $2 to $3

play21:22

per 100 words so that means if you have

play21:25

a 30,000 word book which is about 150

play21:27

Pages then your book will be anywhere

play21:29

between $600 to $900 to get it written

play21:32

and this is uh if you want quality right

play21:34

so for illustration you can pay between

play21:36

three bucks for a very very simple uh

play21:38

illustration up to $20 per page uh if

play21:41

you want a full color full background as

play21:44

well so that kind of depends but

play21:45

typically I pay between three to five

play21:47

bucks and for VAs that's like 4 to eight

play21:49

bucks an hour or so so almost every

play21:51

single step in the business can be

play21:52

Outsource once again writing cover

play21:54

design formatting reviews ads and much

play21:57

more if you want to learn how I automate

play21:59

99% of my KDP business I filmed a video

play22:03

on exactly how I do that so I will once

play22:05

again leave a link below this video so

play22:07

you might be thinking I don't have money

play22:09

to Outsource books or run ads right what

play22:12

do I do well if that's the case once

play22:14

again there's a free alternative to

play22:16

literally everything so you can write

play22:17

the books you can do your own social

play22:19

media marketing right and you can start

play22:21

off with that no problem but the thing

play22:23

is the issue is that people get stuck

play22:25

there you know they never evolve past

play22:27

that phase because they're scared of

play22:30

investing the money right they're scared

play22:31

of you know perhaps losing it but the

play22:33

thing is the point of Outsourcing it is

play22:35

that you can publish a book quicker so

play22:37

that you can make back the money and so

play22:39

much more because you're never going to

play22:40

make money unless you publish a book

play22:42

right but because people are scared of

play22:44

Outsourcing or perhaps just you know

play22:45

they take so long to do things themsel

play22:48

they end up giving up before they even

play22:50

publish a book I just don't want you to

play22:51

do that right if you can publish a book

play22:53

doing it yourself just to see this works

play22:55

and you start actually making money

play22:57

that's great right but take that profit

play22:59

and reinvest into getting a better book

play23:01

cover next time right and you make more

play23:03

money from that take that profit and get

play23:05

a better formatter right and take that

play23:07

profit and now have somebody run ads for

play23:09

you right and you eventually scale your

play23:12

business that way so you don't have to

play23:13

start with having teams and systems but

play23:15

you should work towards it all right so

play23:17

next thing I recommend is you don't want

play23:18

to ignore audiobooks uh because you know

play23:21

paperback Kindle those are great but

play23:23

audiobook is honestly just blowing up

play23:25

right now so audiobook as you can see

play23:27

from this chart is a growing market

play23:29

right it'll only keep growing as more

play23:31

people who's reading ebooks paperback is

play23:33

going to start switching over to

play23:35

audiobook because it's just more

play23:36

convenient you can see that we're here

play23:37

in 2024 okay it's projected to Triple in

play23:41

Market size in six years by 2030 okay

play23:44

and it's just going to keep going from

play23:45

there so this is kind of another reason

play23:47

why you want to focus on high content

play23:49

books because if you're doing low

play23:50

content books or if you're doing like

play23:52

coling books you can only publish your

play23:53

book in paperback or hard cover maybe

play23:56

right uh you cannot do ebook you you

play23:58

cannot do audio and you're missing out

play24:00

on a lot so you can definitely do you

play24:02

know those kind of books but if you want

play24:05

the biggest money long-term typically

play24:07

it's from high content books okay and

play24:09

also it'll be free to create an

play24:11

audiobook soon uh thanks to AI A6 is

play24:13

already coming up with a you know AI

play24:16

narration beta thing so you can start

play24:18

turning your book into an audiobook with

play24:20

AI it sounds pretty legit and it's

play24:22

completely free so there's like no

play24:23

reason not to do it as an example we got

play24:25

Christine one of our students right she

play24:27

made 10 K in a month from ACX which is

play24:30

audio right alone not counting the KDP

play24:33

sale she made which is like another

play24:34

$44,000 Nicolo over here made

play24:38

$58,000 in July right 50k came from KDP

play24:42

and

play24:43

$8,300 in additional income came from

play24:45

audiobooks so I got a whole video on how

play24:48

to do audiobooks so once again I'll

play24:49

leave a link below this video all right

play24:51

so the next thing I would definitely not

play24:53

neglect and I'm mentioning these things

play24:55

like audiobook and also bundles is

play24:57

because a lot of you guys don't do this

play24:59

right nobody really talks about this

play25:00

which I don't understand why but bundles

play25:03

is absolutely a GameChanger because it's

play25:05

a free book right you already have your

play25:07

book files so you're just putting it

play25:09

together and you can sell it as a whole

play25:10

new book which is a kind of a bundle or

play25:12

you know box set so you can see here we

play25:15

got two crochet book you put it together

play25:16

sell it as a crochet twoin one bundle so

play25:19

bundles are literally free to make it

play25:21

sells better because it's a better uh

play25:24

value for the customer like it's it's

play25:25

cheaper for the customer to buy a bundle

play25:28

than buying one book individually at a

play25:29

time right so you make more Sales Plus

play25:32

you can price it higher so you make more

play25:34

royalties per sale it's better deal for

play25:36

the customer and it's literally free to

play25:38

make like it's a win-win-win type of

play25:41

thing like there's no downsizes to it so

play25:43

you really should be taking advantage of

play25:45

bundles so people in the high content

play25:47

space know bundles is a thing like a lot

play25:49

of people do it but for some reason

play25:51

people in the low content medium content

play25:53

space they don't know that bundles are

play25:55

even a thing I don't understand why I

play25:57

think a lot of people believe that

play25:58

bundles are not allowed in low content

play26:00

for some reason I don't know why but

play26:02

just to show you that it's it's

play26:04

completely allowed right and it's

play26:05

actually doing extremely well these are

play26:08

some examples so this is a brain game

play26:10

three books in one bundle right so they

play26:12

had these three books all they did is

play26:14

put it together sell it as a new book

play26:16

now look at this you know I got this

play26:17

book beam plugin so you got to pay for

play26:19

book beam but it's really cool because

play26:20

it shows you the SMA roties and stuff uh

play26:23

if you want to check out book beam the

play26:24

link is below this video but it's

play26:26

showing me that it's making 55 to6 $6 a

play26:29

day in royalties that's 1,500 bucks a

play26:31

month right from a free book that you

play26:34

made which is pretty crazy right same as

play26:36

this one six inone collection word

play26:39

search puzzles for kids so it's just six

play26:41

word search puzzles put it into uh one

play26:43

book so one bundle book and this is once

play26:45

again doing 60 to 64 bucks a day so

play26:48

that's 1,800 bucks a month from a free

play26:50

book that you can make uh because you

play26:52

already have the book files right so

play26:54

super cool the same as this one so we

play26:56

got large print words search four books

play26:59

in one collection and this one is crazy

play27:01

it's making

play27:02

$487 to 75 bucks every single day so

play27:06

let's take the average 600 bucks right

play27:09

times 30 so this book is doing

play27:11

$188,000 a month from a free book like

play27:15

it's nuts so don't sleep on bundles okay

play27:17

and if you guys want a complete tutorial

play27:19

on how to create bundles let me know in

play27:21

the comments uh so type something like I

play27:23

want a bundle video or just type bundle

play27:25

in the comments and let me know all

play27:27

right so just to recap these are are all

play27:28

the steps that we talked about in this

play27:30

video okay you want to focus on high

play27:31

demand niches you want to publish as

play27:34

many high quality books as you can you

play27:36

want to learn marketing so getting

play27:38

reviews and sales you have to build a

play27:40

brand and expand your product line going

play27:42

from Just Books to now you know selling

play27:44

much more than that okay you want to

play27:46

Outsource early for things you're not

play27:47

good at okay and you want to maximize

play27:49

the distribution with audiobooks and

play27:51

bundles so don't just rely on just

play27:53

ebooks or don't just do paperback do it

play27:55

all right ebook paperback audio hard

play27:58

cover and just reach as many people as

play28:00

you can with it so if you guys want to

play28:02

watch more of this step-by-step tutorial

play28:04

uh first of all let me know in the

play28:05

comments you like these but also I got

play28:07

another video that you can follow along

play28:09

uh which is this one uh one year Amazon

play28:11

KDP blueprint for beginners right

play28:13

teaching you how to go from 0 to 10K per

play28:16

month so once again the link to this is

play28:18

below this video so basically all the

play28:19

videos and resources I mentioned uh is

play28:22

in the description below so hope you

play28:24

enjoyed the video leave a like if you

play28:25

haven't yet subscribe if you want to

play28:26

watch more of these videos comment for

play28:28

the algorithm comment bundles if you

play28:30

want those bundle videos uh do whatever

play28:33

you want to do and uh I'll see you guys

play28:34

in the next one bye

Rate This

5.0 / 5 (0 votes)

الوسوم ذات الصلة
Amazon KDPPublishing IncomeRoyaltiesBook MarketingOutsourcingContent CreationAudiobooksBook BundlesNiche SelectionAuthor Success
هل تحتاج إلى تلخيص باللغة الإنجليزية؟