SEO Tips for Corpsoft
Summary
TLDRIn this SEO-focused video script, HF from Geeki Tech introduces the company's expertise in organic search for tech firms. They explain the basics of SEO, emphasizing keyword research, on-page optimization, and off-page signals like backlinks and mentions. HF reviews the viewer's website SEO, noting its strengths and areas for improvement, particularly in domain authority and ranking for transactional keywords. They offer a free review and keyword research to help boost rankings and generate leads, showcasing tools like the in-house 'geeky tech technical SEO tool' and Ahrefs for analysis.
Takeaways
- 👋 HF introduces himself as an SEO strategist at Geeki Tech and mentions that Nika is part of their outreach due to potential interest.
- 🔍 HF reviews Nika's website from an on-page SEO perspective, focusing on how Google evaluates websites.
- 📈 SEO is broken down into three main areas: Keyword Research/Strategy, On-Page SEO, and Off-Page SEO (Trust, Credibility, and Authority).
- 🔑 Keyword research involves understanding customer needs and the terms they use to find products and services.
- 📝 On-Page SEO ensures that identified keywords are correctly placed on the website's relevant pages.
- 🔗 Off-Page SEO focuses on backlinks, mentions, and website traffic as signals of authority and trust to Google.
- 🛠️ HF uses an in-house tool called Geeki Tech Technical SEO Tool to analyze on-page SEO elements.
- 🌐 Ahrefs is introduced as a third-party SEO tool for competitive analysis and benchmarking.
- 📊 The script highlights the importance of ranking for non-branded, transactional keywords to drive organic leads.
- 📈 HF points out that Nika's website is currently ranking for informational keywords rather than transactional ones.
- 🔍 HF conducts keyword research and suggests more specific, niche keywords with less competition for better SEO performance.
Q & A
What is the primary role of HF mentioned in the script?
-HF is an SEO strategist at Geeki Tech.
Why did James from Geeki Tech connect with Nika on LinkedIn?
-James connected with Nika on LinkedIn because she was part of their outbound sales funnel due to her potential.
What is the main focus of Geeki Tech?
-Geeki Tech specializes in organic search for tech-based companies.
What are the three main areas or fundamentals of SEO according to the script?
-The three main areas of SEO are keyword research or strategy, on-page SEO, and off-page SEO.
What does on-page SEO involve?
-On-page SEO involves ensuring that the correct keywords and phrases are present on the appropriate pages of a website.
What is off-page SEO and what are its three main components?
-Off-page SEO refers to external signals that validate the claims made on a website and build trust, credibility, and authority. Its three main components are backlinks, mentions, and general website traffic.
What is the significance of a domain rating score in SEO?
-A domain rating score represents the authority of a website and is related to off-page SEO factors such as backlinks, mentions, and traffic.
What tool does HF recommend for assessing on-page SEO elements?
-HF recommends using a tool called the Geeki Tech Technical SEO tool, which is a free Google Chrome extension.
What does HF suggest about the current state of Nika's website in terms of SEO?
-HF suggests that Nika's website has some SEO considerations but could improve its domain rating score and focus on ranking for non-branded, transactional keywords to generate leads.
What is the purpose of the free review offered by Geeki Tech?
-The free review offered by Geeki Tech aims to benchmark Nika's website against competitors, analyze keyword rankings, and provide example keyword research.
What type of keywords does HF suggest focusing on for lead generation?
-HF suggests focusing on non-branded, transactional keywords that users search for when they are in their research and consideration phase.
Outlines
🔍 Introduction to SEO Strategy and Geeki Tech
The speaker, HF, an SEO strategist at Geeki Tech, initiates the conversation by expressing gratitude for Nika's response to a LinkedIn message from a colleague, James. HF clarifies that the connection was intentional, as part of an outbound sales strategy, highlighting Nika's potential. The speaker promises a non-sales pitch and offers assistance if needed. HF introduces Geeki Tech as specialists in organic search for tech companies and shares insights into on-page SEO, explaining the importance of aligning keywords with user search terms. The script also mentions the three main areas of SEO: keyword research, on-page SEO, and off-page SEO, which includes backlinks, mentions, and website traffic as signals of authority and credibility.
📈 Analysis of On-Page SEO and Domain Authority
HF delves into an analysis of Nika's website's on-page SEO, commending the clean structure and use of header tags. HF introduces a proprietary tool called the Geeki Tech Technical SEO tool, a free Chrome extension for assessing on-page SEO elements. The speaker also references Ahrefs, a third-party SEO tool, to discuss off-page SEO, emphasizing the importance of domain rating as a measure of a website's authority. HF points out that Nika's website has a domain rating of 22, which is on the lower side, suggesting room for improvement in terms of backlinks, mentions, and traffic to enhance the website's authority.
🚀 Strategy for Improving Keyword Rankings and Lead Generation
HF discusses the importance of ranking for non-branded, transactional keywords to drive organic leads to the website. The speaker reviews the current keyword rankings and identifies that Nika's website is primarily ranking for informational keywords, which are less likely to convert. HF suggests focusing on more transactional keywords related to app and software solutions, which have lower competition and higher potential for lead generation. The speaker offers a free review with no obligation, which would include a competitive analysis and keyword research to identify opportunities for improving rankings and generating more valuable leads.
Mindmap
Keywords
💡SEO
💡On-page SEO
💡Off-page SEO
💡Keyword Research
💡Backlinks
💡Mentions
💡Domain Rating
💡Transactional Keywords
💡Ahrefs
💡Competitor Analysis
💡Lead Generation
Highlights
Introduction to HF, an SEO strategist from Geeki Tech, and the purpose of reaching out for a free review.
Transparency about the LinkedIn connection and the outbound sales funnel strategy.
Explanation of Geeki Tech's specialization in organic search for tech-based companies.
The three main areas of SEO: Keyword research, On-page SEO, and Off-page SEO.
Importance of understanding customer search terms and needs for effective keyword strategy.
The necessity of having the right keywords on the correct web pages for on-page SEO.
The role of external signals like backlinks, mentions, and website traffic in off-page SEO.
Introduction to the Geeki Tech Technical SEO tool, a free Google Chrome extension.
Analysis of the current on-page SEO of the homepage, including meta title and description.
Use of Ahrefs as a third-party SEO tool for competitive analysis and keyword research.
Explanation of domain rating score and its significance in off-page SEO.
The current domain rating score of 22 and its implications for website authority.
Specialization of Geeki Tech in building backlinks to improve page one ranking chances.
Importance of ranking for non-branded transactional terms to drive organic leads.
Analysis of the current website's ranking for informational keywords versus transactional keywords.
Proposal for a free review with no cost obligation, including a benchmark against competitors.
Offer to conduct keyword research and group keywords into topically relevant groups.
Identification of potential new areas and keywords to target for better SEO performance.
Conclusion on the current lack of ranking for transactional terms and the potential for lead generation.
Transcripts
hi Nika I hope you're well my name is HF
and I'm an SEO strategist here at geeki
Tech firstly I just want to say thank
you for getting back to my colleague
James LinkedIn message and just for full
transparency it's not by accident that
James connected with you on LinkedIn you
do happen to be part of our outbound
sales funnel because we saw some really
great potential and I'm hoping that what
I'm about to share with you will spark
some interest for a free review which we
are really interested in doing but I do
promise you that the next 5 to 10
minutes it won't be a sales pitch on how
good we are even though you know we are
really good if you even need a hand I'll
will let you just highlight the B that
off and if you have any questions please
feel feele to reach out now before
jumping into the video I'm sure you're
wondering who we are now if you go to
geek
tech.co who we are you're able to see
exactly who we are how we got together
and all that really cool things but to
summarize it for you we are specialists
in organic search for Tech based
companies now jumping back to your
homepage now the first thing that I did
was well as sad as this sounds actually
I look at most websites these days now
instead of looking at from a design or
coding perspective I looked at it from
an onpage SEO perspective which is the
same way that Google will be looking at
your we it now I do understand that we
haven't spoken and I'm not entirely sure
around your knowledge on SEO so I do
apologize if I'm teaching you to suck
eggs on things that you might already
know and equally I do apologize if I'm
geeking out with all these SEO tools and
terminologies I will try my best to
Gator for both Wars but essentially
there are three main areas or
fundamentals when it comes to SEO as far
as Google's concerned there's around 200
different ranking factors which I'm sure
there are but we've categorized it into
three main areas now the first area is
what blood call keyword research or
strategy and that is just really
understanding who your customers are
what are their problems what are their
needs but what are the terms and
terminologies and the phrases and the
keywords that they are using in Google
to search for products and services that
they need and potentially par and
services that you offer then the second
area is then to ensure you have those
keywords and phrases on your website on
the correct page which is what I'm about
to point out to you in a second and this
is called on page SEO and then the third
area is essentially making sure you have
enough external signals outside of your
website to validate the claims you made
on your website to validate that content
and this is often referred to as trust
credibility and Authority but in the SEO
space this is called off page SEO now
when we talk about off page SEO It
generally comes down to three things the
first being back links now backlinks are
links pointing from external websites to
your website and Google Sees these links
pointing to your website as like a vote
of confidence it all contributes towards
your Authority and towards your off page
SEO secondly you have mentions now if
you being mentioned across different
platforms different websites forums
blogs social media these are all
positive signals Google's eyes towards
your Authority and towards your page SEO
and then lastly General traffic to your
website now if you're getting a large
amount of traffic to your website this
either means that you're an authorit
body in your industry or the content on
your website is just really good and
users are coming to your website to view
your content again these are positive
signals in Google's eyes towards your
Authority and towards your off page SEO
now just to summarize the three main
areas it's working out what your
customers are searching for making sure
you have the right word on the right
page and then finally making sure you
have enough Authority or external
signals in Google's eyes to want to rank
you for the terms that you want to be
ranking for now the first thing that I'm
going to show you is your onpage SEO for
your homepage which is all to do with
putting the right word on the right page
and I'm going to show you a really cool
tool that we've actually built in house
it's called the geeky tech technical is
tool it is a completely free Google
Chrome extension so if you want to
replicate what I'm about to show you you
can simply Google gitech technical SEO
tool add this to your Chrome extension
list and then replicate this on any page
throughout your website it is a handy
little tool now what this tool is
showing me is all of your onpage SEO
elements and immediately I can see by
looking at your M title and your made
description is that you've had some SEO
consideration in your M title title you
started off with your brand name
followed by you know we're on we're an
expert team building Tech solutions for
businesses description is really well
written and even the page structure is
really well written I mean it's well
followed you follow best practices you
started off with an H1 which is your
first header tag followed by you know
the H2S which is there to support your
H1 which is all really good and
generally I don't come across that clean
on page SEO so couldn't help myself
doing a bit of a deeper dive and what
I'm about to show you is a really cool
third party SEO tool called ah refs I'm
sure you've heard of quite a few third
party tools out there you get a Sam
rashar Majestic and we've already signed
up with most of them and even build some
of them in house now just a caveat with
these tools there are third party tools
they aren Google so the information that
we're seeing here isn't 100% accurate
how these tools work is that they
crawling this part of the internet they
gather data from different data set
points and then bring it together in a
readable format like what we're seeing
here but what is quite nice about the
these tools however is that they crawl
and spider all websites equally so if
you want to do a comparison or
competitive analysis it's all relative
it's like comparing apples with apples
which is exactly what we want now what
we're looking at over here is your on
page or is your SEO profile we have your
traffic we have your keywords but the
Maj that I want to highlight first is
your Dr score your domain rating score
which is all to do with your off page
SEO all to do with the authority of your
website all those external signals your
backlinks your mentions your traffic now
you've got a domain rating score of 22
and this is a score out of 100 now this
is definitely slightly on the lower side
of of the domain rating score and
authority of authorative site compared
to some of your competitors and this is
actually an area that we are highly
specialized in we have access to
hundreds of B2B tech-based websites
where we can build informative content
on them and then send you really
powerful backlinks which improves the
chances of you achieving a page one
ranking cuz ideally that's what where
you want to be especially if you want to
be generating leads to your website now
the next thing I want to do was I want
to look at what type of traffic you get
into your website and in order to do so
it's a good way by looking at what type
of traffic you're getting to your
website is by looking at the keywords
that you're ranking for now the main
goal from an SEO perspective is to drive
organic leads to your website and in
order to do so you need to be ranking
for non-branded transactional terms so
those will be terms that do not include
your brand name but terms that users
will be searching for when they're in
their research and consideration phase
they know which product or service or
Solutions or platform they want they
just don't know which business or
organization to get it from so what I'm
going to do is I'm going to click on
keyword to see whether you are currently
in the race for any any of these
non-branded transactional keywords and
whether we can optimize these pages from
an onpage SEO perspective by placing the
right word on the right page and then
potentially improve on your current
rankings so what I'm going to do is I'm
going to click on keywords which I
already have just to save some time and
repopulate the page now just to cover
these metrics real quick on the left
hand column these are all the keywords
that you are currently ranking for the
volume is the average amount of users
shows you for that particular keyword
per month the keyword difficulty the KD
score is a difficulty score out of zero
100 now the higher the number it just
mean there's more competition going off
that keyword the more difficult it is to
aeve a page one ranking the more time
and investment back links and all sorts
of other things you'll need in order to
achieve a page one ranking and IDE if
you want to be generating leads to your
website you don't really want to be on
page two because nobody really goes to
page two you do want to be on page one
and if you are on page one ideally you
want to be on the top three positions on
page one then next we have cos click now
cosic lick is a metric used in a PPC or
paid media campaign now from an SEO
strategist point of view if I see that
people are buing on a particular keyword
especially the bottom of the finnel of
keywords to me this means that
historically this keyword has led to
some kind of conversion some kind of
degeneration and those are the kind of
keywords that would attract my eye first
then we have position this is the
average ranking position for that
particular keyword now for this view
what I've done is I've filtered
according to position so we seeing all
of your page one rankings first there's
10 positions on page one 10 positions on
page two Etc now what I can see is that
you currently only have two different
keywords that are currently ranking on
page one you've got medicine tele
medicine app features and features for
tele medicine now this is very
informational keyword so informational
keywords are keywords that users search
for in Google when they want information
about a particular product particular
topic process Etc and these kind of
keywords don't generally lead to
conversions to lead generations and now
what we're looking for is keywords that
include platform software Solutions um
know those up of transactional keywords
now going further down the list I I'm
seeing a lot majority of these keywords
predominantly are are informational uh
features Cravings um modules
applications again features software
features this one's slightly more
transactional because it's it's a tele
medicine software features so you know
you're looking for the software but it's
still the fact that it's got features in
there is very informational so what I
did next is oh what I can see is that
you're currently not racking for any
transactional keywords that would
generate you leads to your website and I
couldn't help myself doing a little bit
of a a keyword research you see are
there new areas new avenues new keywords
that you can potentially go after build
pages around um so what I've done first
is I've looked at app development
Solutions Now app development app mobile
app development Solutions on its own has
got a slightly high keyword difficulty
it's got high competition and with your
current domain rating I wouldn't
recommend this going as a as a primary
goal but rather a future goal reason
being is because it will take some time
to achieve a page one ranking especially
with the domain Authority that you
currently have now if you go more
specific um like for example Enterprise
app development Solutions the
competition all of a sudden gets a lot
less yes there's less people searching
for it but people are searching for
Enterprise app development solution
they're actually searching for those
Solutions if you are building for
example a mo a health app healthcare app
development Solutions again very low
competition decent search volume um if I
go further down the list web app
development Solutions again
lot less competition Uh custom web app
development solution slightly high
competition but still very low fairly
low and definitely these are the kind of
keywords that what we will do is we'll
build out a page called custom web app
development Solutions we'll re-engineer
reverse engineer rather everybody that's
ranking for that particular keyword and
build you the perfect page if that
perfect page doesn't achieve a page one
ranking will then consider back links um
there's some other areas that I looked
at product design Solutions Now product
design Solutions is very Broad if you
think about it it's an incredibly broad
topic what does that actually mean so I
do believe that once you go more Niche
into what specific products the
competition will become even less if I
go to the next one ux Solutions this a
really great one ux UI ux Solutions
decent search volume people are spending
money in PPC campaigns it's got
incredibly low competition even ux
design Solutions on its own very low
competition ux Solutions ux Solutions
ulx problems and solutions I mean
there's so many really good options we
can go to so what is something that we
really would like like to no but just as
should before let me retract so these
are completely Specta of based on know
the information that I'm seeing on your
website now just a quick sham picture if
you are interested in cheesy as it
sounds we do a completely free review
with no cost obligation and within this
review we'll Benchmark you against five
of your competitors who pull their
keyword rankings your keyword rankings
and all that other cool stuff what we'll
also do is what some like to call an
example keyword research the same way we
do for pay custom we'll have a look at
what your audience is looking for we'll
take the keywords we'll group them we'll
theme them and we'll put them into
topically relevant groups and there's no
cost obligation for that and you can use
that keyword research in some of the
places that I've just showed you so if
you're not sure what you want to be
ranking for or what you should be
targeting we'll be happy to put that
review together booking the session to
take it through it I think it' be highly
beneficial and within this review we'll
obviously have a bit way more bit deeper
dive we'll see what is going to generate
we'll have a conversation what which
keywords which service or solution do
you offer generates the highest value
leads the most leads and we can no
narrow our Focus otherwise I really hope
you enjoyed the video um just to wrap it
up again at the moment you're currently
not ranking for informational based
terms what you should be ranking for is
transactional terms that are non-branded
as well and and and potentially know by
doing so we'll be able to generate leads
otherwise I hope you enjoyed the video
and hope to hear from you soon thank you
bye-bye
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