How to write 6-figure emails

KJ Rainey
5 Apr 202421:32

Summary

TLDRThe speaker shares a simple email framework that has generated significant revenue for clients. They reveal the framework for free, emphasizing its effectiveness even for beginners. The framework is based on principles rather than templates and has been used to achieve high open and click rates. The speaker outlines three key steps to writing profitable emails: getting the target customer to open the email, creating desire to take action, and prompting them to take action. They also introduce six-figure email principles and six main email types, promising to provide a free database of successful email examples for further study.

Takeaways

  • 💰 The speaker has developed a simple email framework that has generated over $200,000 for clients in a few months.
  • 📈 They are offering this framework for free in a video, aiming to teach how to write profitable emails quickly, even for beginners.
  • 🔑 The framework is based on principles rather than templates or scripts, focusing on effectiveness rather than traditional tactics.
  • 📑 They provide access to a database of successful emails for inspiration and study.
  • 📈 The speaker initially struggled with email writing, leading to a discovery of the framework through studying successful emails.
  • 🎯 The framework involves three steps: getting the target customer to open the email, creating desire to take action, and getting them to take action.
  • 🤔 Key questions to ask before writing an email include understanding the target customer's beliefs, desires, pains, and fears, as well as defining the email's goal.
  • 📈 The speaker challenges other email marketers to compete with their open and click rates, showcasing confidence in the framework's effectiveness.
  • 📝 The importance of conciseness is emphasized; emails should be short, with a single clear call to action.
  • 📊 Six-figure email principles include keeping emails short, having no single magic template, focusing on one big idea, and breaking past the subconscious gate.
  • 📋 Six main email types are discussed: value emails, discovery, sales, testimonials, FOMO promos, and new opportunities.

Q & A

  • What is the speaker's claim about the email framework they discovered?

    -The speaker claims that they discovered a simple email framework that has helped them generate over $200,000 for their clients in just a few months.

  • What is the speaker offering for free in the video?

    -The speaker is offering the exact email framework they used to generate significant income for their clients, along with access to a database of high-grossing emails.

  • What was the speaker's initial experience with email marketing before discovering the framework?

    -Initially, the speaker struggled with email marketing, feeling that their emails were of poor quality and not generating the desired results.

  • What did the speaker do to improve their email marketing skills?

    -The speaker decided to study the emails of their coaches and the best-performing emails on the internet to understand what made them effective.

  • What are the three key steps to writing money-printing emails according to the speaker?

    -The three key steps are: 1) Getting the target customer to open the email, 2) Creating desire to take the action, and 3) Getting them to take the action.

  • What is the 'customer bubble' mentioned in the script?

    -The 'customer bubble' refers to understanding the target customer's beliefs, desires, pains, fears, failures, and suspicions, which is crucial for crafting effective emails.

  • Why is it important to know the target customer's beliefs, desires, and other attributes before writing an email?

    -Knowing these attributes helps in crafting an email that resonates with the target audience, making it more likely for them to open and engage with the email.

  • What is the significance of the 'problem-agitate-solution' approach in email marketing?

    -The 'problem-agitate-solution' approach is a strategy to identify a problem, intensify the feeling around it, and then offer a solution, which can be an effective way to engage readers and prompt action.

  • How does the speaker demonstrate the effectiveness of their email framework?

    -The speaker demonstrates the effectiveness of their email framework by sharing personal successes, such as achieving a 35k income in a week and boasting high open and click rates.

  • What is the 'six-figure email database' mentioned by the speaker?

    -The 'six-figure email database' is a collection of over 75 high-grossing email examples that the speaker offers as a resource for inspiration and study.

  • How can viewers access the six-figure email database mentioned in the script?

    -Viewers can access the six-figure email database by following the speaker's Instagram and sending a direct message with the key 'K'.

Outlines

00:00

💌 The Power of a Simple Email Framework

The speaker shares their journey of discovering a straightforward email framework that generated significant revenue for their clients. They emphasize the effectiveness of this framework, which is based on fundamental principles rather than complex tactics. The speaker candidly discusses their initial struggles with email writing and how studying successful emails led to the realization of a simple yet effective framework. They also highlight the importance of understanding the target customer's beliefs, desires, pains, and fears to craft compelling emails. The speaker's own transformation from a novice to an email marketing expert is evident as they share their experiences and the results they've achieved, including impressive open and click-through rates.

05:01

🔑 Unlocking Email Engagement with Three Key Steps

The paragraph outlines a three-step process for crafting emails that drive engagement and conversions. The first step is to get the target customer to open the email, which is crucial as it determines the success of the subsequent steps. The second step involves creating a desire for the reader to take the action the email is designed to prompt. The final step is to guide the reader to take that action. The speaker stresses the importance of clarity and conciseness, avoiding over-complication, and ensuring each step is executed effectively to maximize the email's potential. They also discuss the importance of understanding the customer's perspective and tailoring the email content to resonate with their needs and interests.

10:01

🧐 Deep Dive into Crafting the Perfect Email

This section provides an in-depth look at the pre-writing questions one must ask to craft an effective email. It covers understanding the target customer's beliefs, desires, pains, and fears, which are essential for creating a compelling email. The speaker also emphasizes setting a clear goal for the email, ensuring it has a high open rate by experimenting with subject lines, and creating a sense of urgency to drive action. The paragraph delves into the psychology behind email opening and the strategies to stand out in a crowded inbox. It also touches on the importance of storytelling and personalization to connect with the audience on a deeper level.

15:02

📈 Strategies for High-Performing Emails

The speaker shares strategies for creating high-performing emails, focusing on the importance of being concise and direct. They discuss the six-figure email principles, which include keeping emails short, avoiding one-size-fits-all templates, maintaining a single path in the email's narrative, and breaking through the subconscious gate to capture the reader's attention. The speaker also covers the balance between quality and quantity in email marketing, suggesting that sending valuable emails occasionally can be as effective as frequent touchpoints. They introduce six main email types: value emails, stories, discoveries, sales, testimonials, and FOMO promos, each with its unique approach to engaging the audience.

20:02

🚀 Email Marketing Mastery Through Practice and Study

In this final paragraph, the speaker provides practical advice on how to study and write effective emails. They introduce a six-figure email database containing various types of emails that can be studied for insights. The speaker also outlines a simple sequence for email marketing campaigns, emphasizing the importance of setting a clear goal, crafting subject lines that prompt opening, and creating a sense of urgency to drive action. The paragraph concludes with an offer for free access to the speaker's email database, encouraging listeners to apply the strategies discussed to enhance their own email marketing skills.

Mindmap

Keywords

💡Email Framework

An 'Email Framework' refers to a structured approach to writing emails that aims to achieve specific objectives, such as generating revenue or engaging an audience. In the video, the speaker claims to have used a simple email framework to generate significant income for clients. The framework is presented as a tool that anyone can learn to write effective emails, even beginners.

💡Six-Figure Email Principles

'Six-Figure Email Principles' likely refers to a set of strategies or best practices for crafting emails that can generate a high income, specifically a six-figure income. The video promises to reveal these principles, suggesting they are key to the speaker's success in email marketing.

💡Cookie Cutter Email Scripts

A 'Cookie Cutter Email Script' is a pre-made, generic email template that many people use without much customization. The video script criticizes these scripts as ineffective and suggests that the audience should avoid using them in favor of the unique framework being presented.

💡Lead Magnet

A 'Lead Magnet' is a valuable piece of content offered for free in exchange for a user's contact information, often an email address. The video mentions that the speaker's framework can help destroy the competition who relies on these common lead magnets.

💡Customer Bubble

'Customer Bubble' seems to refer to the collective beliefs, desires, pains, fears, failures, and suspicions of a target customer group. Understanding this 'bubble' is crucial for crafting emails that resonate with the audience, as discussed in the video.

💡Problem-Agitator-Solution (PAS)

Problem-Agitator-Solution is a copywriting technique where you present a problem, agitate or exacerbate it, and then offer a solution. The video script mentions the PAS framework as something the speaker initially struggled with but later mastered as part of the email framework.

💡Email Open Rates

Email open rates refer to the percentage of recipients who open an email. The speaker boasts about achieving high open rates with their emails, implying that the framework helps in crafting subject lines and content that entice recipients to open emails.

💡Click-Through Rate (CTR)

Click-Through Rate is the percentage of email recipients who click on one or more links in an email. The video highlights the speaker's 30% click rate as evidence of the effectiveness of the email framework in driving user engagement.

💡Call to Action (CTA)

A 'Call to Action' is a prompt for the email recipient to perform a specific action, such as clicking a link or making a purchase. The video emphasizes the importance of a clear and singular CTA in emails to guide recipients towards the desired action.

💡Education Blocks

'Education Blocks' seems to refer to scheduled periods dedicated to learning or consuming educational content. The video script uses this term to illustrate how the speaker structures their content delivery and email strategy.

💡Direct Response (DR)

In the context of the video, 'Direct Response' likely refers to a type of marketing where an advertisement is expected to generate an immediate response, such as a purchase or a click. The speaker uses this term to describe a specific type of content or strategy within their email marketing approach.

Highlights

Discovered a simple email framework that generated over $200,000 for clients.

Revealing the exact email framework for free in a short video.

Learn to write million-dollar emails in 17 minutes or less.

Six-figure email principles to outperform competitors.

Free access to a six-figure email database with over 75 high-grossing emails.

Initial struggles with email writing and the realization of ineffective coaching.

Studying successful coaches' emails to understand what works.

Identifying a simple framework based on principles rather than templates.

Achieving a 35k week from an email promo using the simple framework.

Challenging copywriting gurus to beat the presenter's open and click rates.

Sharing the framework that has been used for every email since its discovery.

Three steps to write money-printing emails: open, create desire, take action.

Asking key pre-writing questions to understand the target customer.

Using pattern interrupts to break past the subconscious gate.

Creating desire through curiosity and clear benefits.

Making the call to action crystal clear and using urgency and scarcity.

Selling the click, not the product, in the email.

Six-figure email principles: short form, no magic template, one single path.

The importance of quality over quantity in email campaigns.

Six main email types: stories, valuable advice, discovery, sales, fomo promo, new opportunity.

How to use the six-figure email framework in a sequence for maximum impact.

Access to a six-figure email database with over 75 swipes and sequences.

Transcripts

play00:00

I discovered a simple email framework

play00:02

and used it to generate over

play00:04

$200,000 for my clients in the last few

play00:07

months today I'm going to reveal that

play00:09

exact framework to you for free in this

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short video you're going to learn how

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anyone can use this simple email

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framework to write million dooll emails

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in 17 minutes or less even if you're a

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complete beginner then you learn the

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sixf figure email principles how to

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destroy your competition who's still

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using these cookie cutter email scripts

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that they copy pasted from a

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copyrighting guru's lead magnet then

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you're going to get free access to my

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sixf fig email database where you can

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find inspiration study or straight up

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steal from 75 plus of the highest

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grossing emails on the internet I hope

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you're excited as I am let's begin I

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found copyrighting the exact same way

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you did I was going let's go writing

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emails will make me freaking rich like

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ah let's go this is me when I learn

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ebals baby let's go KJ Tate uh KJ KJ

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Tate anyways I really thought that

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writing emails would just make me Rich

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so what I did was you know I bought all

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of the templates I bought all the

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courses I bought all the coachings on

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how to just print money with

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emails I could recite all of the stuff

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right all the Frameworks the Ada the Pas

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Etc and I was like yeah I'm so smart

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it's time to get rich baby I know how to

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I know a I know Pas let's write some

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emails and then when I actually went to

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write the emails

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[Music]

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my emails were so bad bro it was like

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ter like I'm thinking who would ever pay

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for this like but who would pay for

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these words in a Google doc this is

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trash um I freaking sucked and the more

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servers that I join the more free

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servers I join and the coaching like

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things that I join I realized that

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everyone sucked literally everyone was

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trash I was like why is no one good at

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emails why do our emails look like poop

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on a piece of paper uh and who's paying

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for this right so I I decided you know

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what I'm going to go study my coach's

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emails I'm not going to actually listen

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to what they're teaching me because

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obviously this isn't working but I'm

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going to study what they're doing

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because it worked on me so I went I

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studied all the emails I took I copied

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them into Google Docs I copied them in

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notion and started studying them and I

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realized like they weren't even using

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most of the Frameworks they weren't even

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using the Frameworks I'm like why are we

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using these things and our coach aren't

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even using them also what is like

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problem agitate solution like how do you

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even do that what is a problem what is

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the agitate and how do I make that into

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a a actually sellable email I was just

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so lost and I was like what the heck am

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I supposed to do right maybe some of you

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guys are there right now I was there

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about six months ago and I decided you

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know what I'm going to study the best

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performing emails on the internet if I

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study enough of them and I study the the

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best ones I'll figure out what they're

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doing and I can just copy it I noticed

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they all had one simple framework it

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wasn't Pas it wasn't a template it

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wasn't a script it was much simpler than

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that based off of principles

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this framework was based on principles

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and not silly tactics so I've used this

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framework for every single email I have

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written since every email you receive

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from me every email from my client I've

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used this exact framework and uh what

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were the results well here's a little

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promo I did as you saw back on at the

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old days in my channel I showed you guys

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how I did this 35k in a week from this

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promo this is my first ever email promo

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I did 35k guys using this simple

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framework this is my email open rates

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right now if you're if you're a

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copyright Guru watching this video If

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you make copyright videos I challenge

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you do you have a better open rate than

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me I want to know if not I'm Top Dog

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right here I'm top G of emails so like

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hit me up if you have over a th000

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people on your list and you have a

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better thing than this I will admit

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defeat also look at my click rate 30%

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let me know if you can beat me I just

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want to know I want to know who's best

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here's what I do for clients like you

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know hundreds of thousands of dollars

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for clients in a few months and then my

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own stuff right I use my emails to grow

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my own brand you guys get my emails my

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email list and uh you know 18K in the

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past four weeks so not bad I know what

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I'm doing emails work there are great

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and um but you need to know the

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framework so now I want to share this

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framework with you today in this video

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no BS no pay wall you're going to get it

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you're getting the whole freaking

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framework um I'm excited here's what

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we're going to go over right this is the

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framework we're going to go over this

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first then six figure email principles

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and then the six email types and how to

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use them effectively let's do it if you

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can do three things three things it's

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that simple you will make tons of bread

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from your emails no matter what you're

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sitting for no matter what who you're

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selling to if you can do do these three

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things you will freaking win I promise

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you the three steps to write money

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printing email step number one get the

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Target customer to open the email if you

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cannot do this nothing else matters if

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your Target customer does not open the

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email Nothing Else Matters I'm going to

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show you guys exactly how to do that

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step number two create desire to take

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the action so if you get an open email

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and the create desire to take the action

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you were on the right spot but if you

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don't do this guess what your email is

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wasted if you just send a silly email

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that makes them feel good like what what

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what was the point of that you wasted

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time in the step three get them to take

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the action if you can do these three

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things guys it's this simple don't over

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complicate it I promise you this will

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make you hundreds of thousands with

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email for real this simple now the key

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to all this I'll will show you in just a

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second let me show you how to do steps

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one two and three in depth so the pre

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questions this is what you need to ask

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yourself before you start writing the

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email so you'll know exactly what's

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right you guys were asking me how do you

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find angles how do you do this this is

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how I do it you must find your target

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customers beliefs desires pain fears

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failures and suspicions this a customer

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bubble for those of you guys that are in

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my paid group you guys know all about

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this you must know these things when you

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know their beliefs desires pains

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failures fa suspicions guess what you

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know exactly what to write to start the

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email you know how to to get them to

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open the email next what is the goal

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what are you trying to achieve with this

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email you're not writing it for fun what

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do you want them to do what do you want

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them to go to like what's the value you

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want to give them well you got to know

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this before you start writing next how

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do I make sure they open it if you can't

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answer this question scrap the email how

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do you make sure they open it guys you

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have to write write 50 subject lines if

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that's what it takes to find one that's

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actually going to make them open that's

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how you get to Crazy open rates then

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four how do I make them take the action

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how do I make sure that they take action

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on the thing that I want them to take

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this is it you must answer all these

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questions before you start writing an

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email and if you do your emails will

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become incredibly

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effective let's get into it step number

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one get the Target customer to open in

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the email we do this by breaking past

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the subconscious gate using a pattern

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interrupt when people are in their

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emails guess what they're not sitting

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there trying to consume every single

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word they are subconsciously scrolling

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like going through things trashing

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things and you know they're not reading

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hardly anything so you've got to break

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past their subconscious how do you do

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this well curiosity being unexpected

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using the benefit SL dream outcome pain/

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fear personal stories drama crazy

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stories understand like immediately what

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this means is if they don't understand

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the concept and the title of your email

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within a millisecond you've done it

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wrong it's way too confusing people are

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not spending time looking at this it's

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like a millisecond whe whether they

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decide whether they're going to read it

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or not so they must be able to

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understand it immediately and then

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finally think for yourself what will

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make my Target customer have to click

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don't get cute with it just think what

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is going to make them click this video

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this email it's that simple now step two

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we must create desire to take the action

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once they open the email right this is

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the only steps you got to do guys don't

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write a freaking novel all you have to

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do is get them to take the action so all

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you need to do is to create the desire

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for them to take it in as little words

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as possible build insane curiosity and

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answer the question right what's in it

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for me if you can't look at your email

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and think all right what does the

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customer get out of this then it's it's

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failed even if it's a story it still

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tells something that's going to help

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them um this is for my paid guys don't

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worry about that all right right step

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number three get them to take action

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okay one simple path don't have a

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million different like thoughts in your

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email make it one big idea one simple

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path give them one action to take one

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call to action that's it be Crystal

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Clear tell them exactly what to do like

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you're talking to a first grader and

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then use urgency and scarcity to

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actually get them to take the action

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once you've created a desire then this

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is most important sell the click not the

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thing so I see a lot of my students do

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this too is they will make this email

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and they'll start selling the product in

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the email bro don't do that that's why

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there's a sales page just sell the click

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build the Curiosity to get them to click

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and then the sales page will do the

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selling for you on the actual product

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this is so key so

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key the key right the key to making all

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of this work and getting these crazy

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click theats and C crazy subject lines

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do this in the most concise way possible

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email is not long form guys make it as

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concise you be as short as you can to to

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get them open create desire immediately

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then get them to take the the action

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that's it so let's look at one of my

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real examples some of you guys actually

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you know went through this email and it

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worked on you so I thought okay what am

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I what is my goal for my email today

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well I want people to go to my Instagram

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and see my crazy testimonials that was

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the only goal that way I get followers I

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can add value to them and I do a little

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bit of selling because you see like the

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crazy results for my students so what I

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did well I was like I thought what is my

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Target customers beliefs desires fears

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failures pain points

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I said well their biggest pain is they

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don't have clients right because if they

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had clients they had money so I wrote a

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few subject lines actually end up going

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with a little bit different one it was

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like um no clients yet try this bro

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because it's more personal for me like

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that's the that's the Deep pain point

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it's also an if um like a problem

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solution lead so now said why don't you

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have cop rting class like this was goal

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number one get them to open it I did

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that well I had like a 50 something uh

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open rate why don't we have a cop rting

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client client yet if you gone through

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all my free resources you have the exact

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road map you already have all the

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information so why aren't you making

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this 1K I'm just digging that knife

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deeper and deeper getting their like

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emotions sred up I said here's the real

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reason here I'm selling the concept

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which is you don't believe it's possible

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and if you don't believe it's possible

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it'll never happen so let me destroy

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these false belief for you real quick so

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here I'm just adding value this whole

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thing I'm doing what I'm creating desire

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for them to take the actions that I'm

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just about to give them in this TTA

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here's how very Crystal Clear guys I

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didn't just say like give him a link I

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said one go to to my Instagram link two

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click on the free course story bubble

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three look at all the other people just

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like you who have used my free course to

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land their first client if they can do

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it you can too you got this brother talk

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soon this is doing accomplishing the

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goal perfectly they go to my Ig they see

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testimonials they're being sold but also

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they're getting value they're like I set

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this up in a valuable way for all my

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people to see this is why you do good

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emails here's one from zerak also by the

play10:55

way um don't buy Zak's newsletter I was

play10:57

so excited for it and it came in the

play10:58

mail and it was like

play11:00

there's no value I felt so bad cuz like

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this dude's an insane copyrighted I

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thought he would I don't know I thought

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he' hook us up but yeah don't waste your

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money on that maybe it's better now so I

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don't know sorry but the first one was

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not good anyways STP Bic line three

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direct response resources for online

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biziness owners and copywriters what

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does he do here three specific curiosity

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Dr is like a keyword direct response and

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like it's kind like an inside thing you

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know what Dr means so you feel like oh

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yeah I know what Dr means I bet other

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people don't you know makes you want to

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open it and for online Biz owners and

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copywriters so

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value like three valuable things for the

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Target customer getting them to open it

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nothing will teach you more than doing

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actual work but that doesn't mean

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there's a time place to consume content

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I call these education blocks once per

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day so all he's doing is he's basically

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saying hey I'm setting up he's setting

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up the idea of these things called

play11:45

education blocks so you got us to open

play11:46

it step one step two is creating desire

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to take the actions so he's saying hey

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you need to take these education blocks

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you need to do this you need to read 10

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pages you know watching this watching

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this so now he's giving he's selling the

play11:58

concept which is you need to be educated

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he's creating some desire here and he's

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building up the Curiosity for you to

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take the action he's about to do he says

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I have a list of notes of my resources

play12:07

to go through that includes lesser known

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Dr copywriters from the early days guys

play12:12

who pioneered I'm not I'm talking big

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names I'm not talking about the big

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names who are selling courses I'm

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talking about the best guys you've never

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heard of this is all just building

play12:19

curiosity the whole time the ghost

play12:21

behind the highest selling copy of all

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time see we'll pull it up real

play12:26

quick then he gives you the call to

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action he gives your resources he's say

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here use these three resources value

play12:33

value and then he links his thing the Dr

play12:35

files right that's the Callo action and

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he just tells you to go buy it you see

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how this is like it's simple he gets you

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to open it he creates Desire by building

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curiosity giving you like a mechanism

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which is the education blocks here's

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what you should do giving you value oh

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yeah by the way here's how you actually

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use those education blocks here's three

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things one value two value and then boom

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he sells his thing it's perfect and

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you're not mad at him for selling it you

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got value it fits into the concept like

play12:58

he's not just saying yo go buy my stuff

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this is top-notch emails topnotch so

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moving on those are the three steps

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we're going to cover more emails just a

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second but the sixf figureure email

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principles this is what will take that

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structure that I just gave you to the

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absolute Next Level it's what make you a

play13:13

freaking beast at

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emails one emails are short form Do not

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sit here writing novels in the emails

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think about it guys you behave

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differently in different environments

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and the same holds true in the world of

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online the online environments you

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behave differ differently on Netflix

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than you do on Tik Tok right you're

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there for different things for different

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reasons you have different attention

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spans for each one emails are not long

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form the only goal of email should be to

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get them back into your world so email

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is like hook them and send them

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somewhere else send them to a sales page

play13:44

send them to a YouTube video send them

play13:46

to like you know whatever it is you're

play13:48

trying to do something else just get

play13:50

them and send them don't like hold them

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there forever because people are in a

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very like tick tocky mindset when

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they're on their emails two there is no

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magic template my emails look really

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different and like a normal like

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business would never send out the type

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of emails I do but they Crush why

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because I know my target audience I know

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you guys cuz I was you guys so you can't

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just use a template it's all depends on

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the customer bubble and your customer

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like you know bdrf whatever whatever I

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said earlier number three one single

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path have one big idea have one single

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path give them one direction to go in to

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click the thing don't give them four

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different options five you must break

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past the subconscious gate if you write

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emails like every other person on the

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planet guess what you're going to get

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the same results as everybody else

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average you must be creative and find

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ways to break past the subconscious and

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like wake them up six quality versus

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quantity and honestly guys I don't know

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the the right answer for this one

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there's two different ways you could do

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it I know people who are crushing it

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doing insane quantity sending like an

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email a day email every two days but

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there also people who do quality like me

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I only send out an email when I have

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something like groundbreaking to share

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with you guys when I have like a

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discovery or like offer like whatever it

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is I only send emails when I have insane

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quality this depends right on your offer

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and your

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audience but here's how I like to think

play15:10

about it you can either use the Mr Beast

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effect or you can use touch points so

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the Mr Beast effect is what I like to do

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which is my emails have a high open rate

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because every time I send an email I

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give out crazy value that way whenever

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you receive my email you actually open

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it you go through it you're like man

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this was good so what does that train

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you to do that next time you see one of

play15:29

my emails you're like man this is going

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to be good doesn't matter what the

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subject line is you know that it's going

play15:33

to be value because I've only given you

play15:34

value in the past versus if you just do

play15:38

touch points right and a great thing in

play15:40

marketing is like you want to have as

play15:41

many touch points on your customer as

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possible so if you're sending emails

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every single day that's a lot of touch

play15:46

points to get them back into your world

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and get them you're always top of mind

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so you have to figure out like which

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one's going to work best for you and

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your clients and that's something you

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just got to think about and um and M

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over now moving on the six Main email

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types and how to use them I never heard

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anybody else talk about this um besides

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me and I'm going to give them to you

play16:04

today but I I I warn you don't get

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caught up in these types Right Use the

play16:08

the three-step framework that's really

play16:10

all that matters this is just kind of to

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help you like frame through these and

play16:13

help you study better I forgot to cover

play16:15

these but anyway the value we have

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stories so telling stories that are

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valuable that break beliefs and to like

play16:22

you know teach lessons we also have

play16:23

valuable advice also stories are just

play16:25

entertaining as well then we have

play16:26

valuable advice so I'm going to show you

play16:28

examples of all of the these then we

play16:29

have Discovery so when you when you

play16:31

discover something and then show your

play16:32

audience like hey I discovered this

play16:33

check this out it's going to help you

play16:35

next we have sales these are like two

play16:37

different buckets I put them in value

play16:39

and sales sales testimonials we're just

play16:41

literally sending a testimonial email we

play16:43

have two fomo promo I'll show you in a

play16:46

second basically like urgency scarcity

play16:48

announcing a promotion these things then

play16:50

you have new opportunity which is

play16:52

basically like presenting your offer

play16:54

your new opportunity for the first time

play16:55

the first time they're seeing it so

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let's go ahead and let's break these

play16:59

down starting

play17:00

with the value emails so first we have a

play17:03

story right we have I tried reuploading

play17:05

videos on YouTube for 90 days and this

play17:08

is from like a I forgot his name but

play17:10

anyway he's good so there's a comment

play17:11

going on YouTube world that if you just

play17:13

the videos do this do this I tried this

play17:15

for 90 days what is this this is

play17:17

suspicions right he's confirming

play17:19

suspicions I tried this this is the

play17:20

story I did this this happened this what

play17:23

and then channel demonetized so he tells

play17:25

you a

play17:26

story he tells you he says hey

play17:30

look testimonial at the end and then uh

play17:32

yeah call to action it's just it's just

play17:34

a story guys it's a story that breaks a

play17:36

belief that gets them to to do what you

play17:38

want them to do it's that pretty simple

play17:40

next we have a valuable advice this

play17:41

one's one for me right suck at life to

play17:44

winning quickly yo tired of sucking

play17:46

tired to be a broke brother I got you

play17:49

it's easier to win than you think I need

play17:50

to be motivated you sit around visualiz

play17:52

successful you buy another pay course

play17:53

you just see one thing Clarity so I'm

play17:55

giving you just a valuable advice when

play17:56

you have Clarity doing the right actions

play17:58

is easy when you do the right actions

play18:00

you'll accomplish the goals Lightning

play18:01

Fast tweet then I tell you how to get

play18:03

clarity so I'm giving you actionable

play18:04

steps very good very valuable then at

play18:07

the end I just throw in PS like PS if

play18:09

you're looking for crystal clear Clarity

play18:11

on getting copyright clients I'm

play18:12

coaching people hit me up simple but

play18:14

like it gets the job done it provides

play18:16

value and still has some sales Discovery

play18:18

this is one of my favorites right you

play18:20

imagine you were someone on a treasure

play18:22

hunt and you're bringing back treasure

play18:23

to share with your friends your gang

play18:26

this is how I did this this is one of my

play18:27

craziest performing like good or emails

play18:29

from stat wise right something like wow

play18:31

I just found a gym literally I'm

play18:33

treating this like a discovery this

play18:35

whole video changed my view on making

play18:36

money online and I said hey like I can

play18:38

give you a lot of reasons why but

play18:39

honestly just go watch it if you care

play18:41

all if you care at all about making

play18:42

money go watch it this had a crazy

play18:44

performing email so you don't have to

play18:45

write a novel guys it can be this simple

play18:48

this simple and the best thing about

play18:50

discoveries is you don't even have to

play18:51

create the value you just find Value and

play18:53

then give it to your audience and they

play18:55

associate that value with you it's so

play18:57

easy it's crazy

play18:59

next moving on to the sales it's a

play19:00

little bit more um difficult not not the

play19:02

testimonials though here's one from I

play19:04

think Charlie Morgan it's basically just

play19:06

sending them a story of a testimonial

play19:08

like this is how someone did this with

play19:11

his whatever and you just tell them

play19:13

about it and then you give them a link

play19:14

this guy like Charlie Morgan just sends

play19:16

people back to his video so it's that

play19:17

simple guys that simple next we have the

play19:19

fomo promo here's like an email one

play19:23

where I basically just like introduced

play19:24

the sale it's finally here since you

play19:26

loved it so much last year I thought I

play19:27

would bring it back for the next six

play19:28

days all my things are for Black Friday

play19:30

but here's a Twist I'm working on a huge

play19:32

project and then like I'm just

play19:34

announcing the sale it's that simple

play19:36

here's um now it's the perfect time

play19:38

because they're this much perc off check

play19:39

them out whatever also like these are

play19:42

the emails that absolutely print the

play19:44

fomo ones where you just literally Drive

play19:46

urgency and scarey like yo there's 24

play19:48

hours left buy this now this is your

play19:49

last chance if you want this thing you

play19:52

need to take this action now fomo promo

play19:55

easy it's the easiest money will'll ever

play19:56

make but you have to set everything up

play19:58

first like to actually get them there to

play19:59

get them to buy next a new opportunity

play20:02

this is one from I think Ean and line

play20:04

I've never done this before hey KJ I

play20:06

can't believe I'm doing this here's the

play20:07

thing this whole thing is he's building

play20:08

up a story where he's he's like showing

play20:11

the new opportunity of this program

play20:12

digital Launchpad he's announcing the

play20:15

new opportunity so these are kind of

play20:17

ways you can you can sort these emails

play20:19

and think through them and here's how

play20:20

you actually use this like in a sequence

play20:22

here's a sequence that I've done it's

play20:23

very simple basically you just figure

play20:25

out what it's the same thing with the

play20:26

emails what is your goal of the sequence

play20:28

right what is the action you want them

play20:29

to take how do you get them to open each

play20:31

email how do you get them to want to

play20:32

take the action and at the end email 5

play20:34

you make them take the action so promo

play20:37

you do an intro just like the email I

play20:38

showed you you also do like a pain

play20:41

basically like just touching on a pain

play20:42

point of why you're doing this then the

play20:44

email 3 you show them the new

play20:45

opportunity that you have for this

play20:47

promotion four testimonials five urgency

play20:50

scarcity Easy Money Easy Money guys it's

play20:53

not that hard but you have to do this

play20:55

just take the simple steps so now how do

play20:57

you do this how do you study all these

play20:59

emails how do you actually write these

play21:00

things guys I you know I got you you

play21:02

know I got you I've created a six-figure

play21:04

email database with over 75 killer email

play21:07

swipes sequences value emails sales

play21:10

emails and they're all sorted into the

play21:12

different stuff so you can actually see

play21:14

hey here's how I write these uh guys I

play21:16

got you you know I got you so how do you

play21:18

get this well check it out you can get

play21:20

free

play21:21

access by following my Instagram the DM

play21:25

me with key K which is like killer email

play21:28

database Instagram and I'll shoot it

play21:29

over to you and that's it yeah see you

play21:31

guys later

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