Marchella FP - Bagaimana Membuat Konten yang "Relatable" | BukaTalks

Summary

In this engaging talk, the speaker, founder of PT. Kebahagiaan itu Sederhana and creative director of Generasi 90an, shares insights on creating relatable content. Drawing from personal experiences, including a quarter-life crisis, they emphasize the importance of understanding shared human emotions. The discussion highlights key strategies for developing relatable narratives, focusing on genuine communication and listening to diverse perspectives. Through their journey in graphic design and entrepreneurship, the speaker stresses the significance of addressing real-life issues and spreading positivity, especially in a media landscape often dominated by negativity.

Takeaways

• 😀 The speaker emphasizes the importance of creating relatable content that resonates with audiences by addressing real-life problems.
• 😀 Personal experiences and family values shape the speaker's perspective on happiness, which is presented as a simple concept rather than a grandiose one.
• 😀 The speaker discusses their journey as a graphic designer turned entrepreneur, highlighting the balance between creativity and business.
• 😀 The book 'Nanti Kita Cerita Tentang Hari Ini' originated from the speaker's reflections on their quarter-life crisis and the desire to connect with others experiencing similar challenges.
• 😀 Key issues identified in the content creation process include quarter-life crises, the impact of social media on mental health, and intergenerational communication gaps.
• 😀 The speaker notes the importance of listening to diverse perspectives to inform relatable content and better engage with the audience.
• 😀 An effective strategy for producing relatable content involves identifying specific problems faced by the target audience and delivering a clear main message.
• 😀 The use of social media platforms, particularly Instagram, is highlighted as a valuable tool for conducting audience research and gathering feedback.
• 😀 The speaker's success with their book resulted from building genuine connections with readers and addressing their emotional needs.
• 😀 There is a call to action for media creators to focus on spreading positivity and neutralizing negativity in society, particularly in the face of political challenges.

Q & A

What is the main theme discussed in the transcript?

The main theme is about creating relatable content, emphasizing the importance of understanding personal experiences and societal issues to connect with audiences.

Who is the speaker, and what are their affiliations?

The speaker is the founder of PT. Kebahagiaan itu Sederhana and has created brands like Generasi 90an and Proud To Post It, focusing on creative work and business.

What does 'Happiness is simple' mean to the speaker?

Happiness is simple refers to the idea that true happiness lies in appreciating small joys rather than seeking grand achievements or material possessions.

What personal experience inspired the writing of 'Nanti Kita Cerita Tentang Hari Ini'?

The speaker's personal experiences of a quarter-life crisis, feelings of insecurity, and a desire to understand future children led to the writing of the book.

What four points did the speaker outline for creating relatable content?

The four points are: 1) Find a problem, 2) Define the main message, 3) Listen to others, and 4) Summarize findings.

What societal issue does the speaker highlight regarding social media?

The speaker highlights that social media often creates unrealistic expectations, causing mental health issues and making individuals feel inadequate compared to the curated lives of others.

What is the significance of intergenerational communication mentioned in the transcript?

Intergenerational communication is significant because it reveals the misunderstandings between different age groups, where each thinks the other cannot relate to their experiences.

How did the speaker conduct research for 'Nanti Kita Cerita Tentang Hari Ini'?

The speaker conducted research primarily through social media, specifically using Instagram stories to gather feedback and insights from followers.

What impact did the book 'Nanti Kita Cerita Tentang Hari Ini' have upon its release?

Upon its release, the book sold out quickly, with 100,000 copies sold in less than six months, indicating a strong connection with the audience.

What does the speaker suggest is the responsibility of media creators?

The speaker suggests that media creators have a responsibility to spread positivity and neutralize negativity in society, especially during politically charged times.