Why this Swagger Rock Track is PERFECT For Sync

Summary

This video script discusses the qualities that make production music licensable, focusing on the Swagger Rock genre. The speaker plans to analyze high-quality tracks across various genres, starting with 'Can't Be Beaten' by Richard Chance. The script emphasizes the importance of rhythm, attitude, and not getting lost in technicalities while composing. It also stresses the need to physically move listeners and provides tips on track structure, variation, and ending techniques to enhance marketability for TV placements.

Takeaways

• 🎵 **Licensable Production Queues**: The script discusses what makes a production queue licensable, focusing on the importance of high-quality production music that can be used across various genres.
• 🚀 **Marketability and Viability**: It highlights the need to understand the marketability and viability of professional tracks, emphasizing the study of successful tracks for inspiration and learning.
• 📈 **New Series Launch**: The speaker announces a new series on the channel, aiming to break down high-quality production music across different genres to help viewers improve their own music production skills.
• 🤔 **Studying Tracks**: The script encourages viewers to study tracks not for copying but to understand how they achieve their effects, using them as reference to enhance one's own music production.
• 👀 **Swagger Rock Genre**: A focus on the 'Swagger Rock' genre is introduced, noting its effectiveness in promos, commercials, sports, and reality TV, and its current relevance despite being considered dated by some.
• 🎧 **Track Analysis**: The script provides an in-depth analysis of a Swagger Rock track called 'Can't Be Beaten', discussing its structure, rhythm, and the elements that make it licensable and marketable.
• 🎶 **Importance of Physical Reaction**: It stresses the importance of creating music that elicits a physical response, such as nodding or tapping, as a sign of a successful track.
• 🔄 **Avoiding Repetitiveness**: The speaker advises against repetitiveness in tracks, suggesting that variation and the addition of new elements keep the music engaging and licensable.
• 🔧 **Technical and Emotional Balance**: The script emphasizes the balance between technical aspects and emotional impact, ensuring that the music is not just technically proficient but also moves the listener.
• 🏁 **Finale and Endings**: It discusses the importance of a strong finale in tracks, suggesting that adding extra elements to the last chorus can make a track more versatile and appealing for placements.

Q & A

What is the main focus of the new series being launched on the channel?

The main focus of the new series is to break down high-quality production music in various genres, starting with Swagger Rock, to provide insights and guidance on what makes tracks licensable and marketable.

Why is Swagger Rock considered a viable and marketable genre for production music?

Swagger Rock is considered viable and marketable because it has been observed to perform well in royalty placements, and it is versatile for use in promos, commercials, sports, and reality shows.

What should one be noticing when using professional tracks for inspiration?

When using professional tracks for inspiration, one should be noticing the structure, the call and response aspects, the quality of the instruments, and how new elements are added to avoid repetition and maintain interest.

Why is it important not to just copy professional tracks but to study them?

Copying tracks can lead to a lack of originality and potential legal issues. Studying them helps in understanding the techniques and elements that make them successful, which can be applied to one's own music to improve its licensability.

What is the significance of the track 'Can't Be Beaten' by Richard Chance in the context of the video?

The track 'Can't Be Beaten' is used as a shining example of high-quality Swagger Rock production that is well-crafted and has the potential for various placements, demonstrating what to aim for in music production.

How does the speaker analyze the intro of 'Can't Be Beaten' and what elements are highlighted?

The intro is analyzed for its simplicity, using stomps, claps, and a rising sound effect to build energy. The speaker highlights the importance of these elements in setting the stage for the main riff.

What is the 'call and response' aspect mentioned in the script, and how does it relate to the riff in 'Can't Be Beaten'?

The 'call and response' aspect refers to the interaction between different musical elements, where one part 'calls' and another 'responds'. In 'Can't Be Beaten', the riff and vocals alternate, keeping the track from becoming too repetitive.

Why is it advised not to copy and paste sections in sync licensing production cues?

Copying and pasting sections can lead to a lack of variety and make the track feel stale. It's important to add new flavors and sounds to maintain interest and keep the track engaging.

What is the purpose of the additional bar at the end of the track, as described in the script?

The additional bar at the end of the track provides a solid final ending and offers a versatile 'sting' version for promos and advertisements, which can be cut and used in various ways to suit different placements.

How does the speaker suggest using the comments to guide the future of the series?

The speaker encourages viewers to comment on the style of music they produce or what genres, moods, or focuses they want to be covered in the next breakdown video, using this feedback to shape the direction of the series.