CNN: The Boardroom – Happy Skin | Rissa Mananquil Trillo

Summary

In this episode of 'The Boardroom,' host Anthony Polina interviews Risa Fulo, co-founder of Happy Skin, a makeup brand that focuses on skincare. The conversation explores the brand's mission to create makeup that cares for the skin, addressing the common fear among women that makeup is harmful. They discuss the brand's growth, product development, and the importance of a strong partnership. Risa shares her management style, emphasizing customer happiness, passion, teamwork, and work-life balance. The episode also features the launch of Happy Skin's first nail polish, highlighting the brand's commitment to innovation while maintaining its core values.

Takeaways

• 😀 The founder of Happy Skin, Reese Armand, aims to create makeup that not only enhances beauty but also cares for the skin, addressing the common concern that makeup can be harmful.
• 🌟 Happy Skin was launched in 2013 and has since grown to have 15 stores and 85 beauty stalls across the Philippines, reflecting its success and popularity.
• 💡 The brand's approach is to transform the lives of women by providing makeup that is both beautiful and beneficial to their skin health, aiming to make them happier.
• 🎨 The store design is intentionally colorful and approachable to counteract the intimidation many women feel towards makeup, making the brand more inviting.
• 🌐 Happy Skin's products are uniquely formulated to suit the tropical climate of the Philippines and the specific needs of Filipino skin, differentiating it from imported brands.
• 🏆 The brand has received numerous awards, including the Most Promising Retailer in 2016 and People's Choice Award for cosmetics by Watson's in 2017, highlighting its industry recognition.
• 🤝 Reese Armand's partnership with Jack Yoon and Hyungju Geddes, who have extensive experience in the beauty industry, has been crucial to Happy Skin's growth and innovation.
• 💼 The company culture at Happy Skin is likened to a family, with a strong emphasis on support, collaboration, and shared vision among employees.
• 🌱 The brand is committed to customer happiness, passion for beauty, teamwork, and work-life balance, which are core values that guide its operations and employee conduct.
• 💅 Happy Skin is expanding its product line beyond makeup with the launch of nail polish that includes skincare ingredients, marking a strategic brand extension.

Q & A

What is the main theme of the vlog mentioned in the script?

The main theme of the vlog is beauty and makeup, specifically focusing on the importance of researching and understanding the impact of makeup on skin health.

Who is the founder of Happy Skin mentioned in the script?

Reese Armand is mentioned as the co-founder of Happy Skin.

What is unique about Happy Skin's makeup products according to the script?

Happy Skin's makeup products are unique because they are designed to care for the skin, aiming to eliminate the fear that makeup will harm the skin.

Why did the founder decide to focus on skin care in makeup products?

The founder decided to focus on skin care in makeup products because many women have a fear that makeup will ruin their skin, which is a significant barrier for them to use makeup.

What is the significance of the colorful design in Happy Skin stores?

The colorful design in Happy Skin stores is significant because it aims to make women feel less intimidated by makeup and approach the brand in a friendly and comfortable environment.

What is the promise that Happy Skin makes to its customers?

Happy Skin promises to provide makeup that cares for the skin, ensuring that customers can feel confident that their makeup will not harm their skin.

How does Happy Skin cater to the needs of Filipino consumers?

Happy Skin caters to Filipino consumers by creating products with unique formulas suited for the tropical weather and Filipino skin types, ensuring the products are skin-friendly and suitable for local conditions.

What is the target market for Happy Skin products?

Happy Skin targets a wide range of women, from teens to working professionals and makeup artists, who are looking for makeup that is easy to use and does not compromise on skin health.

What is the key to a successful partnership according to the script?

The key to a successful partnership is having partners who bring different strengths to the company, share the same vision, and work together towards common goals.

How does Happy Skin address the misconception that makeup is harmful to the skin?

Happy Skin addresses the misconception by including skincare ingredients in their makeup products and ensuring that every product they produce is formulated to care for the skin.

What is the new product Happy Skin is launching as mentioned in the script?

Happy Skin is launching a new nail polish that contains skincare ingredients and is free from the top ten toxic ingredients, marking their expansion beyond makeup.

Outlines

00:00

🌟 Introduction to Happy Skin and its Vision

The video introduces the concept of Happy Skin, a makeup brand that focuses on skincare. It features the founder, Reese Armand, and her journey to create makeup that cares for the skin. The brand's mission is to eliminate the fear women have of makeup harming their skin. The video also highlights the brand's growth from five counters to numerous stalls across the country and its potential to become a global competitor. The founder discusses the importance of doing homework and research, emphasizing the brand's commitment to creating products that are both beautiful and beneficial to the skin.

05:04

🎨 Happy Skin's Approach to Makeup and Collaboration

This segment delves into the brand's approach to creating makeup that is not only easy to use but also skin-friendly. The founder shares her experience as a model trying various makeup brands that did not suit the tropical climate or Filipino skin type, leading to the creation of Happy Skin. The video also touches on the brand's collaboration with high-profile celebrities and the strategies used to boost sales and maintain a healthy bottom line. The founder emphasizes the importance of finding the right partners who share the same vision and values, which is crucial for the brand's success.

10:05

🌞 Happy Skin's Sun Care Line and Product Development

The video discusses the launch of Happy Skin's sun care line, which addresses common consumer pain points such as sticky and greasy sunblocks. The founder's perfectionist nature is highlighted as a key factor in the brand's meticulous product development process. The segment also covers the brand's commitment to creating products that are easy to use and cater to the needs of the modern consumer. The founder shares her experiences and the brand's philosophy on product development, emphasizing the importance of understanding and addressing consumer needs.

15:06

🏆 Happy Skin's Success and Company Culture

This part of the video focuses on the brand's achievements, such as winning the Most Promising Retailer award and the People's Choice Award for cosmetics. It introduces Larissa, the brand manager, who shares her experiences working with Happy Skin. The video highlights the company's culture, which is built on a foundation of love for beauty, support, and a strong sense of family among the team members. The founder, Risa, discusses her management style, which is parental and focused on the growth and development of her employees, as well as the company's core values.

20:06

💅 Expansion into Nail Polish and Future Plans

The final segment announces the brand's expansion into nail polish, a new product line that maintains the brand's promise of skincare ingredients. The founder shares her excitement about the new product and discusses the challenges and considerations involved in expanding a brand into new categories. The video concludes with a launch of the new nail polish on the show, symbolizing the brand's continuous innovation and growth. The founder emphasizes the importance of staying true to the brand's core proposition in all product extensions to ensure success.

Keywords

💡Beauty and Makeup

Beauty and makeup refer to the practice of enhancing one's appearance through the use of cosmetics and other beauty products. In the context of the video, it is central to the discussion as the interviewee, Reese Armand, co-founded Happy Skin, a makeup brand that focuses on skincare within its product offerings. The video emphasizes the importance of beauty products that not only enhance appearance but also care for the skin, reflecting a growing consumer demand for products that combine aesthetics with health.

💡Happy Skin

Happy Skin is a makeup brand mentioned in the script, which was co-founded by Reese Armand. It is the first makeup line to offer a range of cosmetic products that are designed to care for the skin. The brand's philosophy, as explained in the video, is to eliminate the fear women have about makeup harming their skin. The brand's name itself is used as a keyword to highlight the idea that when women feel their skin is well cared for, they are happiest.

💡Skincare

Skincare in the video refers to the practice of maintaining the health and appearance of the skin with various products and treatments. Happy Skin's products are described as having unique formulas that include skincare ingredients like cherry blossom extract, Japanese tea leaf, and hyaluronic acid, which are meant to moisturize and protect the skin. This keyword is crucial as it underscores the brand's commitment to creating makeup that is not just cosmetic but also beneficial to the skin's health.

💡Homegrown Brand

A homegrown brand is a company that originates in a particular country or region and is often perceived as more authentic or relatable to local consumers. In the script, Happy Skin is described as a homegrown makeup brand that has been developed with the specific needs of Filipino skin and climate in mind, aiming to compete with international brands. This keyword is significant as it positions Happy Skin as a local champion in the beauty industry.

💡Product Development

Product development in this context refers to the process of creating and launching new products, which involves understanding consumer needs, formulating the product, testing, and marketing. The video discusses how Happy Skin addresses pain points such as the need for easy-to-remove mascara that doesn't harm the lashes. This keyword is important as it illustrates the brand's customer-centric approach to innovation.

💡Tropical Weather

Tropical weather is characterized by hot and humid conditions, which can affect the performance and formulation of beauty products. The video mentions that Happy Skin's products are uniquely formulated to suit the tropical climate of the Philippines, ensuring that they perform well under such conditions. This keyword is relevant as it highlights the brand's consideration for local environmental factors in product formulation.

💡Collaboration

Collaboration in the video refers to the partnership between Reese Armand and her co-founder, Jack Yoon, in building the Happy Skin brand. It emphasizes the importance of having complementary strengths and a shared vision for success. The keyword is used to convey how effective partnerships can lead to the creation of a successful business, especially in the competitive beauty industry.

💡Customer Happiness

Customer happiness is a central value for Happy Skin, as mentioned in the video, where the brand aims to ensure that every customer has a positive experience with their products. This keyword is integral to the brand's philosophy as it reflects their commitment to customer satisfaction, which is crucial for building brand loyalty and reputation.

💡Brand Extension

Brand extension refers to the strategy of introducing new products under an existing brand name. In the video, Happy Skin is expanding beyond makeup to launch a nail polish line. The keyword is significant as it discusses the careful consideration Happy Skin takes to ensure that the new product aligns with the brand's core promise of skincare, aiming to avoid the common pitfalls of brand extensions.

💡Leadership

Leadership in the video is exemplified by Reese Armand's role as CEO of Happy Skin, where she adopts a parent-like approach to managing her team, focusing on their growth and well-being. The keyword is important as it reflects the brand's culture and values, emphasizing the importance of compassionate and supportive leadership in fostering a positive work environment and driving the company's success.

Highlights

Introduction of Hannah and Solana discussing beauty and makeup.

Emphasis on the importance of research in preparation for interviews and business.

Introduction of Reese Armand and her co-founded brand, Happy Skin.

Happy Skin's mission to create makeup that cares for the skin.

The brand's growth from five counters to 15 stars and 85 beauty stalls.

Happy Skin's aim to be the first homegrown makeup brand to win the hearts of Filipinos.

The concept of 'happy skin' being linked to women's happiness.

The challenge of overcoming the fear of makeup ruining skin among women.

The strategy behind Happy Skin's colorful and approachable store design.

Happy Skin's promise to provide makeup that cares for the skin.

The brand's focus on creating a unique formula suited for the tropical weather and Filipino skin.

The voice of the brand positioning as a friendly guide to customers.

The launch of Happy Skin's sun care line, addressing consumer pain points.

The importance of product development being end-to-end and customer-centric.

The unique formula of Happy Skin products containing skincare ingredients.

The wide demographic of Happy Skin customers, from teens to professionals.

The brand's goal to be the first makeup brand for those new to wearing makeup.

The story of Happy Skin's growth into a beauty empire and collaboration with Disney.

The company's values including customer happiness, passion, teamwork, and work-life balance.

Risa's management style, described as parental and focused on employee growth.

The launch of Happy Skin's nail polish, the brand's first expansion beyond makeup.

The careful consideration taken to ensure brand extensions align with the original brand promise.

Transcripts

[Music]

[Music]

we'll end it up

hello I'm looking at my daughter

Hannah's vlog with her younger sister

Solana five year old Solana and they're

doing something on beauty and makeup see

because today it's so important that you

do your research while our researcher

Risa has done her work dan Rather says

that the best pre-work to an interview

is homework homework homework in our

case car work our work our work dial on

Shannon at Anita so Filipinas I behind

are say little important engine of a

Salama

I'm Anthony Polina and in this beauty

episode of the boardroom we talk to

someone who's not as an expert in beauty

but makeup and was built a business

around it much awarded and reputable and

respected in the industry transforming

the lives of thousands of women not just

giving them healthier skin but happier

ones too

[Music]

with the aim to create a skin caring

makeup brand for women who don't want to

compromise and beauty Reese Armand until

figlio co-founded happy skin the first

makeup line to offer an entire range of

cosmetic products that truly care for

the skin

launched last 2013 happy skin grew from

just five counters to a total of 15

stars and 85 beauty stalls across the

country today together with Jack yoon

hyungju Geddes who spent roughly a

decade in beauty and personal care

industry Risa believes happy skin can be

the first homegrown makeup brand to win

the hearts of Filipinos as well as

compete on the global stage

[Music]

my view here and one of our happy skin

boutique and thank you for joining me

the boardroom I'm happy to be at the

show

happy happy yeah it's a word for the day

why happy happy for happy skin because

when a woman feels that her skin is well

cared for then she's at her happiest

it's simple as that and why did you

decide to focus on skin well it's more

about every woman feels like when they

start using makeup they think it will

ruin their skin I think that's the

biggest barrier women have when trying

to use makeup and we wanted women to get

rid of that fear by providing them with

makeup that actually cares for the skin

and the color this place okay I know

this is a high my design yes what's the

idea behind this this very colorful you

know design for for such a store as this

well you know a lot of women are

actually intimidated by makeup and the

Philippines is actually one of the

lowest users of makeup compared to China

where 40% or Korea it's 85% so despite

the influx of so many cosmetic brands

the Filipinos are actually one of the

lowest users so it's because they're

intimidated they think it's for

professional so even our packaging are

fun bright colors and approachable vibe

is intentional because we want women to

feel like they can find a friend and

happy skin and feel comfortable

empowered and you know it will be easy

to look beautiful with happy skin you

know exactly what you want to say you

promise okay this is the most promising

retailer and and we have here a taste of

that yes promise num happy skins well

happy skin promise us to give women make

up the cares for the skin it's as simple

as that and that's what we do for every

product and a lot of people have that

misconception that you know it's a brand

that we just bring in or employ but it

was and you see the Saudi important but

I'll take that as a compliment because

you think it's it can stand against

other imported brands but it's homegrown

minds behind it Filipino minds we'd have

different Beauty capitals like Japan

Korea and Taiwan to create a unique

formula suited for our tropical weather

and for the Filipino skin so this is

again

Kim kilee makeup makeup not the skin

friendly skin caring we care for your of

course the voice of the brand is like a

friend that you know in every packaging

there's a happy skin top bubble and it

highlights what the special ingredient

is because you want we want women to

feel assured that every product we turn

out will actually care for their skin

they won't be afraid to break out get

irritations or have pimples and all that

abanda Boyan but I'm a who men's are so

for men it was a boys audience oh no

makeup for men well maybe I'll put it to

the perspective of your better halfs

happy skin happy wife happy life

no but we you know we just recently

launched our son care line and this is

something that appears even to the men

in thues iasts who went you know we're

so happy we finally launched our son

care line and this was one year in the

making because I'm a perfectionist it's

my best and worst trait and we were very

diligent testing at making sure we

address the pain points of consumer

which is people don't want sticky

sunblock people don't want shiny greasy

looking sunblock and they want it to be

easy to use

dermatologists always encourage women or

men even always yeah because of skin

cancer and we came out with a UV mist

which you just spray every two hours so

that you're sure you're protected well

Mohammed I'm a type a goose ah yes and

we can't discuss here in front of all

your customers yes we can't maybe we

should go to the boardroom and discuss

everything there well what do you call a

lipstick by the way shut up and kiss me

stop it gives me know stay tuned and

watch me right here on the border

[Music]

offering products that are easy to use

non intimidating but skin caring comes

with a cost

- happy skin but not only do they manage

they are anticipating growth in the

coming years with high-profile

celebrities collaborating and swearing

by these products such as heart

Evangelista Lucy Torres and Kris Aquino

no wonder these products get off the

shelves very quickly more ideas from

Risa on how to get top sales and cut

costs below or a bigger bottom line as

we continue our conversation with the

fact that many businesses including

yours started out of a gap or a

frustration or in need what is the exact

gap what is the gap that you saw that

you see I gotta do this

well the biggest frustration I think for

women is that they think when they use

makeup it will ruin their skin that's

the biggest hurdle for them to try and

make that's why I've always known they

always have to do something immediately

take it off don't sleep with it because

it's gonna ruin your skin that's right

and the gap that you saw was that and

you said God wanna make up now yeah

there was no makeup that combines

skincare and makeup even if it's from

abroad like as a model I've tried so

many makeup brands but it didn't seem to

suit our tropical weather or the

Filipino skin type or skin tone so

creating something from scratch allowed

me to be able to address what the

Filipino needs what is the best

compliment you got that really boosted

you in the beginning of your business

we're doing the right thing I think it's

not about feeling fulfilled because of

numbers at the end of the day that

you're you know changing lives of people

I remember when I was in Silicon Valley

for a tour and one of the speaker said

profit isn't the measure of success

anymore it's how you're giving purpose

and changing the lives of people so I

always took that to heart and every time

I do store visit and I get to talk to

customers and they tell me you know what

I never thought I could wear lipstick

but now I can because of happy skin or a

bride that's shopping for the makeup

she'll wear on her special day or you

know we have RBA's or Beauty advisors

telling us that there are customers

coming to our stores bringing reset us

from the doctors or the ob/gyn was

recommending happy skin so this is when

the formula started being off yes

for you validation for you it's not just

bringing out the beauty in you but it's

taking care of your skin right the

concern is their collaboration has

always been a part of your life do yes

partners for example with Zack how would

you describe your partner with your

partnership with Jacques co-found well I

think it's compliments because

partnership works well when both people

bring value to the company to the

partnership and you work together it

wouldn't work if we have the same

strengths or the same weaknesses that's

what makes a partnership or

collaboration great what is the key for

those starting up to get partners to get

collaborators people who will help you I

think first of all they have to believe

in what you're doing and you have to

share the same vision whether it's a

partnership for a business or it's a

partnership with someone you want to

work with you have to share the same

vision and have the same goals otherwise

I don't think it's going to work the

process you know how can you can you go

through the process with us end to end

guess I don't you know expertise more

that's what you look after no so what

does it take to start developing a

product to making sure that the

Filipinos actually buy it well a lot of

people think it's about just creating

the product and selling it but you

always want to make sure the experience

of a consumer is end to end meaning it

starts when there's a pain point or a

need or a frustration your main point

can give me one pain point to make up

let's say mascara that lasts all day

doesn't droop but it's easy to remove

for example because there are a lot of

amazing mascaras but by the time you

remove them Caliburn eyelashes Magua so

it's not worth using mascara like that

right so it starts with a pain point or

in need and then we get into product

development how do we address this need

and how do you even make it better

give them value for money and add a skin

carrying ingredient what is specifically

in the happy skin product when it comes

to formula that makes it this thing that

you know just that makes it different

from other products well like I said

every happy skin product has a unique

formula

suited for the Filipina skin and our

tropical weather and we make sure every

product we turn out has a skincare

ingredient like cherry blossom extra

Japanese tea leaf hyaluronic acid which

has the capacity to attract 100 times

its water weight so it really plumps the

skin and moisturizes it

shea butter collagen so it it's you know

women really feel assured that that's a

reason to believe that the brand works

because it actually makes a difference

to their skin when you say women are you

particularly attracting a segment do you

have a target market that you'd like to

walk into these stores or buy from you

you know when we first launched we had a

wide range of women buying from us from

15 to 50 from teens to moms to

professionals working women even makeup

artists and you know it's I think the

one thing they have in common is that

they just want makeup to become easier

we live in an era where everything's in

a snap in a swipe in a click and even

makeup they don't want it to be a burden

they don't want it to feel like a chore

so when makeup is easy it doesn't ruin

the skin it's easy to apply and you can

actually feel good in five minutes then

that's what will work for them what

about those who don't use makeup like us

or women in this country in any

particular makeup is there a segment of

women who still don't use makeup of

course there's a segment that doesn't

use makeup yet and what we want is happy

skin to be the first brand they use when

they start wearing makeup and it's about

getting their trust the brand has to

feel like a friend not someone that's

telling them what to do but they have to

feel like you know the brand is

recommending to them the things that

will work for them that won't harm their

skin that's why even the packaging the

color the vibe of the store it's fun

approachable not intimidating yes I

think that's the key word there

[Music]

what started as an idea to create a

product for the Filipino people has

become a beauty Empire and caught the

attention of companies such as Disney

and its live-action Beauty and the Beast

imagine an entire year's worth of stocks

were sold out in just three months when

we come back in the show we find out not

just the future plans of Risa as she

keeps her feet on the ground but we

actually launch a new product of Risa

right here on the border

[Music]

after 30 Beauty Awards the people here

are prouder and happier to be part of

this organization than they were four

years ago recent accomplishments include

the most promising retailer in 2016 and

People's Choice Award for cosmetics by

Watson's in 2017 joining us now is one

who's been part of this happy journey

for the past two years our brand manager

Larissa thank you for joining us of

course you're the first marketing yes

yes but now we're about four and achim

under Issa and it's been really like fun

of course there are moments when you're

like wow we're doing so much and it's it

can get tiring because it's a startup

brand and everyone just puts so much of

their effort and so much of their love

into what they do that the the worry or

the the bagging it just leaves

adventures and a happy bride what makes

happy skin such a happy brand I guess

when you work here you must have love

for beauty and makeup so a lot of the

girls here are very but then I

guess what really makes people stay is

the people here like we've come to get

so close it's like it's not just a

friendship it's more of like a family

and we really try to support each other

if there are people who are maybe having

hired them in a certain task we really

try to pull each other up but you are a

brand manager yes it's so beyond just

being friends and being happy as a

family what does it take or what do you

think is the most important thing that

you've been practicing to build this

brand because it has been growing I

guess it's a lot of it it's well one

what I was saying a while ago the brand

love like you have to start with that if

that is not there you won't have a good

foundation for how to build your bed

because you don't even like what you're

doing but then beyond that it's also a

good sense of managing your time and

managing the people around you so if

you're a startup brand you you have to

do a lot and sometimes it's not in your

scope of what you have to do and that's

where the the love for your brand comes

in Salima Risa as a CEO as a men

as a parent she said she was yeah - the

company can tell us something that these

guys don't know well I guess I read

somewhere that really good leaders are

able to demand a lot of you as a

professional but then they're able to

couple that demand by being also

compassionate because you know we're

only people so that's what I love about

working under you said like she really

make sure that she teaches me what I

need to be thought and I have to be able

to share that with her and with the

people under me but at the same time if

you know I have issues whether that's

like a personal concern or a health

concern I'm free to share it with her

and she always understands thank you so

much okay

I mean Salama we're gonna go back to

your happy boss all right our

conversation her thank you

[Music]

when it comes to your management style

you describe yourself as a parent yeah

you have your own kids but you look at

your 30 plus employees also ask in DUMBO

no no man but I think because I look at

them as family and for me being a leader

in a company isn't just about my growth

but also their growth developing not

just the company and reaching the goals

of the company but developing them to be

the best who they can be for me

the success is when I see them maybe

when they move to another career but

they're doing amazingly well and

successful in what they want to do while

they're here what are some values that

you would like them to exercise it would

be customer happiness number one you

want to make sure every customer is

happening and that every person in the

company is a reflection of that kind of

happiness we also have passion so we

love what we do with passion in our

hearts we also have teamwork you know

it's a very lean team so we want

everyone to feel like and think like an

owner to long-on and our department

work-life balance which is very

important I think as someone who started

a company amongst partners that was the

initial goalie you know you want to be

able to have more time for your family

you want to be on a vacation with your

family or this because it refreshes the

mind and allows you to reconnect and

build memories with your kids what is

the number one way to get your people to

actually practice to embrace those

values I think it's about walking the

talk being the best example yeah I think

you know they'll only practice what you

preach and they'll only retain these

values and imbibe it if they can see the

new on the typical day of Risa as chief

man officer can you tell me well in an

office yes when we get to the office

it's a usual 9:00 to 9:00 to 6:00 day

okay and we do a lot of product testing

evaluating prototypes approving visuals

brainstorming in the next marketing

campaign checking on our store sales the

distribution if the supplier timings are

right at the end of the day I think you

want to make sure that you are able to

deliver what the customer wants when

they need it at the right place at the

right time otherwise you lose an

opportunity and people are just gonna

shop somewhere else and then when you

get into the store I don't anything

anymore the first thing I make sure is

the latest collect

has stuck on display yes I'm very

particular I'm a perfectionist it's my

best somebody don't mean a very

particular things it does the uniform

because I don't want disparity when they

see on social media all the reviews wow

what an amazing brand but when they get

to the store there's a disparity it just

ruins the end-to-end experience so from

the moment they search until they get to

the store and until they get home there

should be a consistent experience

otherwise you lose credibility for the

brand but beyond cosmetics beyond makeup

right and I'm so excited you can see

something here on the side that is about

to be lost I have launched just yet by

oh yes I'm sharing it first on your show

yes that's so it we're actually

expanding beyond makeup for the first

time we're launching our own nail polish

first year on the boardroom ladies and

gentlemen I didn't know no I mean it's

it's a very exciting category because

for me I love personally I love nail

polish because it feels like lipstick

you can be on trend change your look by

just a change of nail color but just

like every happy skin product we made

sure each bottle of Polish has a

skincare ingredient so we made sure it

has hydrolyzed keratin and protein so

that the nails are always moisturize and

this is also free from the top ten toxic

ingredients it's also vegan there's a

study that actually shows 70% of brand

extensions fail it's a great brand to

extend it to a new product line and they

failed so what are you doing to make

sure that this extension does not take

away from your core I think when you do

a brand extension it you have to make

sure it delivers the key proposition

that your original brand has if it

doesn't give the same promise of caring

for the skin then I don't think it will

work

but we made sure you know this is

something we took so long to develop I

think a year and even when we got into

Sun care that was also a year it's it's

very tricky to get into different

categories and you want to make sure you

do it right because you only have one

chance

thank you very much Risa

for us to be here launching your latest

product and just learning the story

straight from you of happy skin thank

god bless you thank you

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identify your customers points of pain

address them and your sales go insane

join me again next week as we engage

from the country's top business leaders

innovators and executives I'm Anthony

family done and this is the boardroom

our marketing that's himer are you i

bunk school and I answer cigarette ah

yes sir yes

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