DOCUVLOG : IRONI INDUSTRI PARFUM INDONESIA
Summary
TLDRThe video discusses Indonesia's significant role in the global perfume industry, highlighting its dominance in producing patchouli oil, a key ingredient. Despite being the largest producer, Indonesia lacks control over pricing and mainly exports raw materials, which leads to low economic returns. The video calls attention to Indonesia's potential to develop a world-class perfume brand but laments the country's failure to do so due to the absence of finished products. The speaker stresses the importance of innovation, government support, and public trust to grow Indonesia's local perfume industry.
Takeaways
- 🌿 Indonesia plays a crucial role in the global perfume industry, especially through its production of patchouli oil, which is essential for binding fragrances.
- 🏭 Despite producing around 1,500 tons of patchouli oil annually, Indonesia lacks influence in setting global market prices due to its focus on raw material exports rather than finished products.
- 😞 Indonesia imports more finished perfume products than it exports raw essential oils, leading to an economic imbalance. In 2023, Indonesia's perfume imports were valued at $1.1 billion, while exports were only $630 million.
- 📉 Indonesian patchouli oil is sold for around 700,000–750,000 rupiah per kilogram, while finished perfumes made from this oil can cost millions for just a few milliliters.
- 🇮🇩 Founding father Soekarno had a vision for Indonesia to be a leading perfume-producing country, but political changes in the 1960s halted the realization of this goal.
- 🌸 Some local Indonesian brands are starting to make progress in the perfume industry, producing high-quality products with distinctive packaging and unique fragrance concepts.
- 🌱 The lack of downstream perfume products in Indonesia is a major reason why the country has little control over the global perfume market, despite its dominance in essential oil production.
- 💡 Developing local perfume brands with competitive quality and market trust could be key to addressing this imbalance and boosting Indonesia's influence in the global fragrance industry.
- 👨👩👦👦 Public trust, product quality, and government support are seen as the three crucial elements for advancing Indonesia's perfume and broader industries.
- 📈 If Indonesia successfully builds a thriving local perfume industry, it could lead to job creation, economic stability, and overall growth for the country.
Q & A
What is patchouli oil and why is it important to the global perfume industry?
-Patchouli oil is an essential oil used in the perfume industry for its role in binding fragrances. It is highly sought after because of its ability to stabilize and enhance scent longevity, making it crucial in producing perfumes. The global demand for patchouli oil is very high, with an annual requirement of 2,000 tons.
How significant is Indonesia in the production of patchouli oil?
-Indonesia is the largest producer of patchouli oil, supplying around 1,500 tons of the global 2,000-ton demand per year. This makes Indonesia a major player in the global perfume industry, as its patchouli oil is considered the best quality in the world.
What is the 'irony' mentioned regarding Indonesia's role in the patchouli oil market?
-Despite being the largest producer of patchouli oil, Indonesia has little influence over global pricing. Buyers and brokers, primarily from outside Indonesia, control the market. This leaves Indonesian producers with minimal power, making them laborers in their own fields, without the ability to set prices.
What is the difference between Indonesia's export and import values in the fragrance industry?
-Indonesia exports raw materials like patchouli oil but imports finished perfume products. In 2021, Indonesia's import value for essential oils and fragrances was $1.1 billion, while the export value was only $630 million. This disparity highlights the country's reliance on importing finished goods, despite being a major producer of raw materials.
What is the price comparison between patchouli oil and imported perfume products?
-The price of 1 kg of patchouli oil is approximately 700,000-750,000 Indonesian Rupiah. However, perfumes made from this oil, which come in small bottles measured in milliliters, are sold for millions of rupiah. This huge price difference contributes to the economic imbalance between exports of raw materials and imports of finished products.
Why does Indonesia lack influence in the global perfume market, despite its large production of raw materials?
-Indonesia lacks downstream or finished products in the fragrance industry. While the country excels in producing raw materials like patchouli oil, it has not developed a significant local perfume industry that can create finished products and build internationally recognized brands. This weakens its position in the global market.
What historical efforts were made by Indonesia to enter the global perfume market?
-In the 1960s, Indonesia's founding president, Sukarno, recognized the country's potential in the perfume industry. In 1963, he collaborated with a foreign company to establish the largest perfume factory in Southeast Asia. However, political changes and various interests prevented this initiative from succeeding.
What is the current state of Indonesia’s local perfume industry?
-In recent years, Indonesia has seen positive developments in its local perfume industry. Brands like 'Hukuman' have emerged, producing high-quality, innovative products that are well-packaged and affordable. Although the industry is still small, there is potential for growth with increasing consumer support.
What factors are needed to further develop Indonesia's local industries, including perfume?
-For Indonesia’s local industries to thrive, three key factors are necessary: product quality, consumer trust, and government support. When these elements work together, industries such as perfume can grow, create jobs, and improve economic stability.
What challenges do local perfume brands face in becoming internationally recognized?
-Local perfume brands face challenges in competing with established global brands. Achieving international recognition requires building trust, innovating products, and overcoming market dominance by foreign brands. However, recent steps like launching products in Paris are efforts to gain international visibility.
Outlines
🌍 The Global Importance of Indonesian Patchouli Oil in the Perfume Industry
The first paragraph discusses Indonesia's critical role in the global perfume industry, particularly due to its production of patchouli oil, which is an essential ingredient in perfumes. Indonesia produces 1,500 tons of the 2,000 tons of patchouli oil required annually by the perfume industry. Despite being the largest producer of the world's best patchouli oil, Indonesia lacks control over pricing and the market, as brokers and buyers from other countries dominate. This is attributed to Indonesia's lack of finished perfume products, which leaves them as suppliers of raw materials rather than leaders in the industry.
📉 The Economic Irony: Indonesia's Higher Import of Perfumes
In the second paragraph, the script addresses the irony that, despite being the largest producer of patchouli oil, Indonesia imports more finished perfume products than it exports. The disparity between the export of raw materials and the import of high-priced finished perfumes is significant, with Indonesia importing perfumes worth $1.1 billion compared to its $630 million in exports. This imbalance highlights the lack of downstream products and the failure to create a perfume brand that can compete globally.
💔 The Unfulfilled Dream of Indonesia's Perfume Industry
The third paragraph delves into the historical aspect of Indonesia's missed opportunities in the perfume industry. Former President Sukarno had recognized Indonesia's potential in this sector and in 1963 initiated the creation of Southeast Asia's largest perfume factory. However, political changes in the 1960s halted the project, and the dream of establishing Indonesia as a perfume-producing nation never materialized. This historical context emphasizes the long-standing potential that remains untapped.
🌟 Recent Positive Developments in Indonesia's Local Perfume Brands
The fourth paragraph discusses recent progress in the Indonesian perfume industry, particularly the emergence of high-quality local brands. One example is a unique perfume that separates two distinct scents (black and white), which need to be applied in layers to avoid spoiling the fragrance. These local products, while premium in packaging and quality, are sold at accessible prices. This growth is seen as a positive sign for the local industry, with the potential to influence the global market if further developed and supported.
💡 The Role of Innovation and Ecosystem Growth in Indonesia's Perfume Industry
The fifth paragraph highlights the importance of fostering an ecosystem for the local perfume industry. The narrator discusses the significance of creating an industry that not only benefits the individual brand but also supports other brands within the ecosystem. The goal is to establish Indonesia as a key player in the global perfume market. Launching products internationally, like in Paris, is viewed not as a final achievement but as the first step in building global recognition and learning how to create better products.
📈 The Formula for Success: Quality, Trust, and Government Support
The final paragraph outlines the essential factors required for the local perfume industry, and indeed all industries, to succeed. These include high-quality products, public trust, and strong government support. The example of Samsung’s rise from a lower-quality product to a global leader is cited as a model for Indonesian brands to follow. If all these elements align, Indonesia's local industries, including perfume, can thrive, create jobs, and strengthen the country's economy. The narrator expresses optimism that the ongoing development in the perfume industry is a promising sign of future success.
Mindmap
Keywords
💡Minyak Nilam (Patchouli Oil)
💡Indonesia's Role in the Perfume Industry
💡Downstream Products
💡Export-Import Imbalance
💡Bung Karno’s Vision
💡Price Control and Brokers
💡Perfume Industry Opportunities
💡Indonesian Local Brands
💡Economic Impact of Perfume Industry
💡Increased Government Support
Highlights
Indonesia plays a significant role in the global perfume industry, primarily due to its production of patchouli oil.
Patchouli oil is essential for binding scents in perfumes, making it highly demanded in the global market.
Indonesia produces 1,500 out of the 2,000 tons of patchouli oil used globally each year, making it the top producer.
Despite being a top producer, Indonesia has limited influence over pricing due to a lack of downstream products.
The majority of Indonesian patchouli oil is sold as a raw material, while finished perfume products are imported at much higher prices.
This imbalance results in Indonesia importing more in fragrance-related products ($1.1 billion) than it exports ($630 million).
A key factor in this issue is Indonesia's limited ability to produce world-renowned perfume brands.
Indonesia's founding father, Soekarno, recognized the country's potential in the perfume industry as early as the 1950s.
In 1963, Soekarno initiated the establishment of Southeast Asia's largest perfume factory, but political shifts prevented further progress.
Some Indonesian local brands are gaining recognition for producing quality perfumes, such as a unique dual-scent perfume that requires mixing for use.
Despite the historical struggles, Indonesia's local perfume industry shows promise and growth in recent years.
The lack of downstream perfume products from Indonesia results in limited control over pricing, with international brokers and buyers holding more power.
Soekarno's vision for Indonesia to become a world leader in perfume remains unfulfilled but shows potential with current developments.
The speaker expresses hope that with quality products, consumer trust, and government support, Indonesia can advance its perfume industry.
There is optimism that Indonesian brands will one day be recognized internationally, contributing to the country’s economy and employment.
Transcripts
Hai
kalian pasti gak asing dengan
merek-merek macam channel di your
earnings mont-blanc Hugo Calvin Klein
beberapa nama besar di industri parfum
dunia Nah bicara soal industri parfum
ini menarik Pak karena industrinya
sangat-sangat wangi cuit tapi lu nggak
tanpa peranan Indonesia pasar parfum
dunia enggak akan sebesar ini
langsung aja Kenapa demikian jawabannya
karena minyak nilam Joy
[Musik]
minyak nilam ini sangat sangat
berpengaruh dalam industri parfum atau
produk parfum Kenapa karena fungsinya
mengikat aroma Pa makanya kebutuhan
industri parfum dunia atas minyak nilam
itu begitu tinggi mencapai angka 2000
ton pertahun dan kalian tahu dari 2000
ton per tahun itu kurang
1500 ya diproduksi dari Indonesia kenapa
bisa segede itu karena minyak nilam kita
adalah minyak nilam terbaik di dunia apa
makanya banyak banget brand terkenal
yang membuat produk premium mereka dari
minyak nilam Indonesia salah satunya
Dior bag cute
[Tepuk tangan]
[Musik]
Nah apakah kalian bangga dengan
pencapaian tersebut dengan cerita
tersebut
Kalau gua enggak kenapa enggak karena
gua menemukan Ironi yang sangat-sangat
menyedihkan jejak gua bilang tadi
Indonesia itu produsen minyak nilam
terbesar di dunia Indonesia itu produsen
minyak diamter baik di dunia Indonesia
itu penghasil minyak atsiri nomor dua di
dunia dengan semua status tadi dengan
semua kondisi tadi seharusnya kita punya
power yang kwad dalam menentukan harga
jual di pasar tapi faktanya enggak kita
sama sekali enggak punya pengaruh dalam
menentukan pasar Siapa yang mempengaruhi
pembeli dan broker ini gila Pak kita
jadi buruh yang diupah di sawah kita
sendiri cuy Kenapa hal ke ini bisa
Kejadian dia faktor utamanya adalah kita
nggak punya produk Hilir atau produk
jadi Yes industri parfum Indonesia cuman
sebatas bahan mentah tapi hampir gak ada
merk parfum Indonesia atau produk parfum
Indonesia yang mendunia juga dan
pengaruhnya sangat sangat besar Pak
Kenapa gue bilang kayak gitu karena
kalau lu lihat datanya nilai impor kita
pada minyak atsiri dan wewangian itu
jauh lebih besar daripada nilai ekspor
kita sedih Enggak sih lu penghasil
minyak atsiri nomor dua di dunia nih lu
penghasil minyak nilam nomor satu di
dunia nih tapi nilai impor dulu lebih
besar dari ekspor lu 1,1 Milyar Dollar
dibandingkan 630 juta dollar Kenapa
selisihnya bisa segede itu karena yang
datang ke sini produk jadi parfum yang
keluar dari sini bahan mentah sebagai
perbandingan harga 1 Kg minyak nilam itu
berkisar diangkat
700-750 rupiah dan parfum yang datang
kesini yang mana satu botolnya hitungan
ML Ya itu bisa dibanderol dengan harga
jutaan buktinya Itulah kenapa nilai
impor kita jauh lebih besar dari nilai
ekspornya dan ini akan terus berlangsung
selama Indonesia enggak punya produk
jadi atau produk Hilir yang dipercaya
oleh pasar dan fakta ini jadi kayak
semacam wangi busuk di tengah aroma
wangi industri parkirnya baikin petani
kita itu enggak punya power Pak Hari Ini
Mereka berjualan
750.000 bulan depan bisa aja jual
500.000 karena kita punya leaflet sama
sekali dan turun harganya penjual sama
broker di Singapura kan gila
Hai sebenarnya founding fathers kita
Bapak Soekarno udah memikirkan hal ini
jauh-jauh hari pak di tahun 1950-an Yes
Bung Karno sangat-sangat sadap potensi
besar Indonesia di industri parfum jambu
Karno juga punya mimpi supaya Indonesia
menjadi salah satu negara penghasil
parfum terbaik di dunia karena karya
karena atsiri dan Dylan ini makanya
untuk mewujudkan cita-cita tersebut Bung
Karno enggak main-main cuy tahun
1963 dia bikin pabrik parfum terbesar di
Asia Tenggara bekerjasama dengan vulgar
Iya waktu itu Tahun 63 Tapi sayangnya
kondisi politik Indonesia berubah dengan
begitu cepat dan ada banyak kepentingan
ada banyak pandangan Bung Karno
lensa.com
1966 dan mimpi itu sampai sekarang
karena jadi kenyataan Catatan sejarah
ini menyadarkan gua bahwa Sebenarnya
jauh-jauh hari founding fathers kita
udah mikirin kalau sebenarnya pot
sebesar kita di sini karena bukan waktu
itu berpikir bahwa salah satu industri
pertama yang bisa dia garap dan punya
potensi yang sangat besar industri
parfum tapi sayangnya mimpi itu enggak
pernah jadi kenyataan dan berlangsung
sampai sekarang syukurnya beberapa tahun
terakhir hal ini mulai terlihat Pak ini
Abang jamaah mungkin parfum pertama di
dunia yang misahin not siapa jadi ada
warna putih ada warna hitam dengan karet
teristik wangi yang berbeda Kenapa
dipisahin karena kalau digabungin
wanginya bakal rusak jadi untuk makenya
lu perlu 2layer gitu dengar rasio yang
disesuaikan sama selera lu misalnya yang
hitamnya tiga kali yang putingnya sekali
atau kebalikannya ya kayak gimana lu
meraciknya dan melihat botolnya sangat
premium kemasannya sangat premium terus
baunya harum dan ini diproduksi oleh
produk lokal Indonesia yaitu gimana nah
selain hukuman sebenarnya banyak lagi
merek lokal yang bener-bener bagus juga
produk-produk ini emang punya market
terima sing dan kualitasnya yang sama
sekali nggak malu-maluin Pak alias bagus
banget gan mereka berani jual di
harganya terjangkau gitu inilah salah
satu sinyal positif dari industri parfum
Indonesia yang sebenarnya kalau terus
dikembangkan dan minum dan nih support
itu bisa saja punya pengaruh yang sangat
besar bagi masyarakat secara keseluruhan
sebenarnya harapan gue nggak muluk-muluk
Om banyak orang yang lainnya ya kilo Om
Sebel gak sih belakangan ini banyak
banget tiba-tiba berantakan bermunculan
dari awal gue creative commons gue
bilang satu hal bisa dicari di Instagram
gue Justru itu yang gue mau karena
ketika apa yang kita lakukan itu ngebuka
sebuah ekosistem industri baru gua rasa
kita punya manfaat Gak cuma buat kita
sendiri tapi buat ya brand-brand lain
disekitar kita dan for the holiday
aslinya juga kita bisa band selamanya
kalau kita ngomong yang berdampak UM hai
oke vitalnya cuma dua bagi seluruh dunia
satu di Eropa di baris satunya lagi di
medoids
sementara Indonesia itu enggak pernah
ada dipeta patung dunia walaupun kita
punya peran penting
fishermen's adalah Gimana caranya kita
bisa wanday nyatain sebuah Capital baru
sebuah blog ketiga Wah bahwa Ade nih
parfum dari Indonesia yang dikenal Gak
cuma di Indonesia tapi secara luas yang
punya karakter Indonesia sendiri the
real Reason kalian launching produk Di
Paris itu apa tujuan sebenarnya apa
apakah cuman untuk gimmick marketing
atau ada sesuatu lain yang mungkin belum
sempat keluar
dari statement manapun gitu Jadi
softwere ini bukan sebuah masjid membuat
kita kita nggak pernah ngerasa kita laun
sesuatu di Paris itu ada sebuah
achievement tapi ini justru tantangan
yang mau kita ambil dan juga sering
denger gue Pendem kyuhyun-ah
I have something is important in F kalau
sesuatu itu cukup penting untuk
dilakukan
kita akan tetap lakuin itu even if the
Armed Kinar fever walaupun Cancer kecil
walaupun masih lama perjuangannya
walaupun kosnya akan sangat besar tapi
kita tahu kalau mimpi xiumin's objektif
cuma Center for science
sekarang ada di level yang kita harus
bisa ngenalin pakai Indonesia diluar
sana walaupun Chase kecil
yuk burger gue jutekin Terus kalau gagal
Gimana kalau ternyata tidak mendapatkan
Respon yang positif di Paris ketika
orang harus bilang Azmi parfum B aja ah
ya patung enggak lebih enak dari parfums
n Redmi
apa yang bakal dilakukan setelah dari
Paris ketika mendapatkan seperti yang
juga itu sendiri adalah langkah ketika
kita ngomongin langkah awal langkah awal
itu bukan Langkah terakhir
jadi at least apa yang kita dapatkan
dari sana ketika Hai menengah baik itu
adalah pelajaran says legenda bisa
meeting yang kita lakuin
Versailles time gitu tapi Warrior Netter
kita ngerasa ini akan ngebuka step-step
baru dimana kita akan bisa belajar untuk
lebih baik lagi
creating a better products lagi
dan Monday Gue rasa fp-tree happiness
gue Reza mungkin satu hari akan
dibukakan jawabannya
walaupun Ya gampang
selera itu enggak bisa dipaksain dan gua
sepakat dengan itu Tapi jujur gue seneng
banget ngeliat perkembangan industri
parfum lokal dalam beberapa tahun
terakhir ya karena ini sangat
menjanjikan waktu asli karena gue udah
lama banget Nunggu kapan ya Eh UMKM
Indonesia atau merek-merek Indonesia itu
benar-benar serius dalam negara produk
mereka yang mana Enggak cuma ngejual
localtrade tapi mereka juga punya
responsible sama kualitas produk mereka
karena ketika lu mau memajukan sebuah
industri di sebuah enggak ada tiga
elemen yang penting pertama kualitas
dari produknya kedua kepercayaan
masyarakatnya ketiga dukungan
pemerintahnya Nah kalau ketiga ini udah
berjalan beriringan bukan cuma di
industri parfum di seluruh industri pun
produk-produk kita bakal bisa bersaing
di mancanegara gue percaya itu jadi
nggak papa nggak papa jua lokal bra
cuman inovasinya harus beriringan jika
yang pernah gua contohin Samsung Mereka
awalnya enggak terlalu bagus enggak
secanggih handphone Jepang tapi karena
masyarakat Korea percaya mereka menjawab
kepercayaan tersebut dengan menghadirkan
inovasi inovasi dalam produk mereka
sehingga Samsung bisa menggombal seperti
sekarang karena kemajuan suatu industri
bisa tercapai itu enggak bisa cuma
mengandalkan satu aspek doang gak bisa
cuman inovasi produknya tapi harus ada
dukungan pemerintah dan kepercayaan
masyarakatnya kalau ketiga hal ini bisa
beriringan maka industri lokal kita akan
berkembang industri lokal berkembang itu
akan mendatangkan lebih banyak
kesempatan membuka lapangan pekerjaan
dan memberikan stabilitas ekonomi bagi
masyarakat dan pengaruhnya akan sangat
besar Bapak industri dalam negeri kita
maju ketahanan ekonomi kita kuat dan
makanya gua sangat-sangat support produk
lokal Gue berharap setiap brand lokal
itu punya responsible atas kualitas
produk mereka itu aja sih itu aja Dari
Gua semoga konten ini bermanfaat sampai
jumpa di docuflo selanjutnya
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