【株式会社Liberty 代表取締役 寺田健吾】人生をコンテンツ化する文章術、LGBTという自身の特性を活かした新たな挑戦【HUNTERCITY 】│対談篇

Summary

In this engaging conversation, the host introduces Terada Kenji from Liberty Co., Ltd., who shares his expertise in copywriting and his journey since starting his business at 24. Terada, who has a passion for writing since his student days, discusses the power of love in copywriting and emphasizes the importance of emotional value over functional value. He also stresses the significance of storytelling and clarity in language to connect with readers. The discussion delves into strategies for engaging with media and leveraging personal experiences to create compelling narratives. The transcript also touches on the challenges faced by the LGBT community and the importance of creating supportive communities and finding role models to combat feelings of isolation.

Takeaways

• 📝 Terada Kenji, the representative of Liberty Inc., introduces himself and his experience in copywriting and running a marketing copywriting company.
• 🎓 Terada started his entrepreneurial journey at the age of 25 and has since achieved significant results in the copywriting industry, including doubling the sales of jewelry companies and schools.
• 📚 Since his student days, Terada has been writing, with his romance novels published and sold in bookstores, showcasing his long-standing passion for writing.
• 💡 He emphasizes that copywriting is an essential skill in a world saturated with text, and it's a love-based technique that requires understanding the reader's perspective.
• 📈 Terada believes that the power of love in copywriting cannot be defeated by AI, highlighting the human touch in his work.
• 📖 He discusses the importance of emotional value over functional value, using personal stories and experiences to connect with the audience on a deeper level.
• 🌟 The script mentions the significance of storytelling in copywriting, suggesting that personal narratives can significantly impact the effectiveness of the copy.
• 🔍 Terada stresses the importance of clarity and precision in word choice, avoiding vague language to ensure the message is accurately conveyed.
• 💌 The transcript includes an example of how Terada wrote a sales page for a weight loss supplement, focusing on the transformative potential of the product for the customer's daily life.
• 🏆 Terada shares insights on how to stand out in the media landscape, suggesting strategies such as writing extensive reviews to gain recognition from prominent journalists.
• 🌈 The conversation touches on future endeavors, including services to address the challenges faced by the LGBT community and the importance of creating supportive communities.

Q & A

Who is Terada Kengo?

Terada Kengo is the CEO of Liberty Inc., a company specializing in marketing copywriting.

What kind of businesses has Terada's copywriting helped?

Terada's copywriting has helped businesses such as jewelry companies and schools, significantly increasing their sales.

What does Terada consider as the essence of copywriting?

Terada considers the essence of copywriting to be the 'art of love,' emphasizing the importance of writing with empathy and considering the readers as close as family or lovers.

What strategy does Terada use when choosing words for copywriting?

Terada focuses on selecting precise words that accurately describe phenomena and evoke appropriate emotions, rather than using vague or generic terms.

How did Terada's experience with literature influence his copywriting skills?

Terada has been involved with writing since his student days, including writing romance novels during university. His background in literature and long-term engagement with writing have honed his skills.

What approach does Terada take towards storytelling in copywriting?

Terada believes in incorporating personal experiences and emotional stories into his copywriting to create a strong emotional connection with the audience.

How does Terada plan to address LGBTQ issues through his work?

Terada aims to create a matching service for LGBTQ individuals seeking advice and support, inspired by his personal experiences and the struggles faced by his friends.

What advice does Terada give for writing impactful press releases?

Terada emphasizes the importance of newness and social contribution in press releases. He also suggests deeply understanding and reviewing the works of key journalists to gain their interest.

What does Terada identify as critical for effective communication in writing?

Terada highlights the need for clarity and relatability, writing as if explaining to friends or family, and ensuring the message is accessible to a broad audience.

What are Terada's future plans related to his copywriting expertise?

Terada plans to use his copywriting skills to support minority communities, including LGBTQ individuals, by creating platforms for advice and storytelling.