HOW MUCH YOUTUBE PAID ME IN 2023! Small channel encouragement, tips, and inspiration
Summary
TLDRIn this video, the creator reflects on their 2023 YouTube revenue, which totaled $5,775.65, marking a significant increase from 2022. Despite a less consistent posting schedule, they discuss the importance of view duration and click-through rates for success on the platform. They encourage viewers to see their channel as a case study, emphasizing that it's possible to earn on YouTube even as a smaller creator. The video also highlights the creator's pivot towards personal development content and the impact of their semi-viral monetization video on revenue.
Takeaways
- 😀 The creator shared their first monetized month on YouTube and their experiences in a video uploaded in early 2022.
- 📈 In 2022, the creator's revenue was $10,996.72, and in 2023, it increased to $11,883.39, showing growth despite a less consistent posting schedule.
- 🌐 The creator's first monetization video became semi-viral in 2023, particularly in the spring and summer, impacting their revenue.
- 🔄 In 2023, the creator began to pivot towards broader niche topics, including personal development, which affected their content strategy.
- 📉 The creator did not post as regularly in 2023 compared to the first two years, which impacted their growth trajectory.
- 💡 The video serves as a case study for other YouTubers, highlighting both successful strategies and areas for improvement.
- 💰 The creator emphasizes that it's possible to make money on YouTube even as a smaller creator and encourages embracing the learning process.
- 📊 The highest earning month for the creator in 2023 was June with over $2,400, while January was the lowest with just under $500.
- 📈 The creator's average view duration in 2023 was 3 minutes and 12 seconds, indicating a need to improve viewer engagement.
- 🎯 The creator's click-through rate was 4.7%, suggesting that there's room for improvement in thumbnail and title effectiveness to increase viewer clicks.
Q & A
What was the speaker's first monetization video about?
-The speaker's first monetization video was about their earnings and experiences during their first month of being monetized on YouTube.
How did the speaker's first monetization video perform in 2023?
-The speaker's first monetization video went semi-viral in 2023, particularly during the spring and summer.
What significant change did the speaker make to their content in 2023?
-In 2023, the speaker started to broaden their niche and talk more about topics like personal development.
How did the speaker's posting frequency change from the first two years to 2023?
-The speaker did not post as regularly in 2023 as they did in the first two years on YouTube, where they initially posted once a week.
What was the total revenue the speaker made in 2023 from their YouTube channel?
-The speaker made $5,775.65 in 2023 from their YouTube channel.
How much more revenue did the speaker make in 2023 compared to 2022?
-The speaker made $488.39 more in 2023 compared to 2022.
What was the speaker's highest earning month in 2023?
-The speaker's highest earning month in 2023 was June, where they made a little over $2,400.
What is the importance of average view duration on YouTube according to the speaker?
-Average view duration is important on YouTube because it shows how long viewers are engaged with the content, which affects how often the content is recommended.
What was the speaker's average view duration for 2023?
-The speaker's average view duration for 2023 was 3 minutes and 12 seconds.
What was the speaker's click-through rate and what does it indicate?
-The speaker's click-through rate was 4.7%, which indicates how often people are captivated enough by the video's thumbnail and title to click on it.
What advice does the speaker give regarding focusing solely on analytics?
-The speaker advises not to get too wrapped up in analytics as it can lead to burnout and creative stagnation, but to use them to learn and improve content.
Outlines
📈 YouTube Revenue and Growth Journey
The speaker discusses their YouTube monetization journey starting from the beginning of 2022, sharing their first month's earnings and experiences. They mention a previous video detailing their revenue for the entire year of 2022. The speaker reflects on 2023 as a year of change, with their first monetization video becoming somewhat viral, especially during spring and summer. They also talk about broadening their content niche to include personal development and承认 their irregular posting schedule compared to the first two years, which impacted their growth. The speaker aims to provide insight into their YouTube journey as a case study, encouraging viewers that even as a smaller creator, it's possible to earn money on YouTube. They emphasize the importance of continuous learning and creativity over just focusing on monetization. The speaker shares their total earnings for 2023, which is $5,775.65, indicating growth from the previous year but not enough to quit their day job. They also highlight the importance of view count and average view duration as key metrics for YouTube success.
📊 Analyzing YouTube Metrics and Content Performance
The speaker delves into their YouTube analytics, focusing on revenue sources and content performance. They explain that the majority of their income comes from YouTube ads, with a smaller portion from YouTube Premium subscriptions. They discuss the importance of average view duration, which is crucial for keeping viewers engaged and for content recommendations. The speaker also reviews their top-performing videos of 2023, noting that only one was posted that year, emphasizing the value of a growing content library. They reflect on the need to balance analytics with creative pursuits, suggesting that being too focused on metrics can lead to burnout. The speaker also mentions their average view duration for 2023, which is 3 minutes and 12 seconds, and acknowledges the need to improve this metric.
🎯 Improving Click-Through Rates and Future Goals
The speaker discusses the importance of click-through rates (CTR), which indicate how often viewers are enticed to click on videos. They share their own CTR of 4.7%, suggesting there is room for improvement. The speaker acknowledges the need to work on creating more eye-catching thumbnails and effective titles to increase CTR. They advise viewers to use analytics to identify areas for improvement but also to balance this with creativity and not to become overly reliant on analytics. The speaker concludes by encouraging viewers to pursue their passions and goals, whether in content creation or other areas, and not to let the fear of failure hold them back. They thank viewers for their support and engagement, which is crucial for channel growth.
Mindmap
Keywords
💡Monetization
💡Revenue
💡Pivoting niche
💡View duration
💡Click-through rate (CTR)
💡Algorithm
💡Consistency
💡Engagement
💡Content library
💡Impressions
Highlights
Creator shared their first month's monetization experience on YouTube in 2022.
In 2022, they discussed their annual revenue and monthly earnings.
2023 was a year of change with a semi-viral video and a niche pivot to personal development.
Posting frequency decreased in 2023, impacting growth trajectory.
The channel serves as a case study for other YouTubers.
Encouragement to creators that making money on YouTube is still possible despite saturation.
Monetization is not the end goal; continuous learning and style refinement are essential.
2023 revenue was $5,775.65, showing growth from the previous year.
Highest earning month in 2023 was June with over $2,400.
Revenue is primarily from YouTube ads, with a small portion from YouTube Premium.
Top-performing videos in 2023 included older content, emphasizing the value of a content library.
Only one top video aligns with the future niche direction of the channel.
Creators should not let analytics dictate content entirely to avoid burnout.
Average view duration for 2023 was 3 minutes and 12 seconds, indicating room for improvement.
Click-through rate was 4.7%, suggesting a need for more captivating thumbnails and titles.
Analytics should be used to learn and improve, not to dictate all content decisions.
Encouragement to pursue goals and passions, overcoming the fear of failure.
Transcripts
so I uploaded a video back in the
beginning of 2022 when I first got
monetized talking about what I made my
first month being monetized on YouTube
and kind of sharing about my experience
to getting to that point and how often I
was posting and all of the things that I
was doing in order to get myself there
after that I made another video that was
similar but it was where I talked about
all of my revenue for the year of 2022
going through monthly and showing you
how much I made my first year being
monetized and so today I want to
continue that tradition and talk about
my 2023 YouTube Revenue 2023 was an
interesting year for me for a few
different reasons one being that my
first monetization video went sort of
semi viral or at least viral for me in
2023 especially in like the spring and
summer the other thing that has impacted
my revenue is I started to slowly pivot
or broaden my niche in 2023 to talk a
lot lot about topics like personal
development I also did not post as
regularly this past year as I did the
first two years that I was on YouTube
initially for those first two years I
was posting pretty consistently once a
week but last year that posting schedule
went completely out the window and as
expected that did impact my growth
trajectory over the course of last year
I want you to be able to view this video
and just my channel in general as a sort
of case study maybe you can learn both
what to do and what not to do when it
comes to your own content I just want to
provide the information from one small
YouTuber to another or maybe to a
beginner in sharing my numbers I also
really want to encourage you as I've
stated in previous videos and show you
that you can make money on YouTube even
as a creator that is considered to be on
the smaller side do not let yourself be
brought down or discouraged by thinking
that the YouTube platform is
oversaturated or that you missed the
Golden Era of YouTube in the 201s it is
still possible to grow on YouTube and I
truly believe that every individual has
something unique to share embrace the
learning process as an exciting Journey
that you get to go through as a creative
process rather than this grueling task
that you just have to get through to get
to the other side of monetization
because monetization is not the end all
be all it's not like when you become
monetized all of the success will come
and just be there to stay I think it is
a continual learning process where you
are refining style discovering different
types of content that you like more
discovering other things that you're
passionate about and so when you're able
to take that experience and just really
have fun learning I think that is when
you will discover the most success and
the most joy that you can from posting
YouTube videos now without further Ado
let's get into the numbers so here is my
channel let's go into my analytics open
those up and just to start off I'm going
to go so into my analytics and into into
the revenue section and I'm going to
change it in the upper right hand corner
here from the last 28 days to just the
entirety of 2023 so as you can see here
for 2023 I made
$5,775
65 if we change the time frame let's go
to custom and change it
to
2022 in 2022 I made
10,996
$726 so in last year I made
$488 39 more than I did in 2022 that is
super exciting for me and definitely a
lot of growth from when I first started
on the platform in 2021 but it also is
showing that I am in no way making a
full-time income to the point that I am
quitting my day job and just just
focusing on YouTube full-time you can
make a full-time income just posting
videos and collecting the revenue that
comes to you from the video ads that
YouTube plays on your content but that's
not currently where I'm at I am
definitely just kind of making a
supplementary or like a side income for
my family with my YouTube channel it is
not my full-time job and it does not
make me a full-time income at this time
with all that being said let's go into
this Revenue section here that breaks
everything down by month and again we
are going to filter that to show
2023 make sure that it's showing all the
months in the correct order so my
highest earning month of 2023 was June
where I made a little over $2,400 and my
lowest was January where I made just
under $500 and of course this revenue is
primarily impacted not only by the
amount of views that I have so if you
look here obviously the view count goes
up pretty significantly where the
revenue goes up but it's not just the
amount of views that's important but
it's also the average view duration
which you'll see right over here average
view duration is a very important metric
on YouTube because YouTube doesn't only
care about how many views you're able to
bring in they also care about how long
you're able to keep people on the
platform and engaging with content on
YouTube so if you have a ton of views
but you can't seem to keep people
watching past like 30 seconds to a
minute then your content isn't going to
be as recommended and the views are not
going to keep growing at the same rate
now let's take a look at my Revenue
Source in this same section of my
analytics here so if we go into Revenue
source and we scroll down to the bottom
here as you can see majority of my
income comes from the ads that YouTube
runs on my content and a small
percentage of it comes from YouTube
premium subscriptions now let's move on
to the content section in my analytics
here and look at my top five performance
ing videos of 2023 and something that I
thought was interesting is only one of
these videos was actually posted last
year the rest of them were posted in
years prior so it's important to
continue building up that Content
Library because just because you post a
video several years ago doesn't mean
that it can't bring new subscribers and
new viewers and new engagement to your
channel several years down the road so
the first one of course is my how much
YouTube paid me in one month video with
a whopping 1.7 million views last year
the next home is my touring the new
boxable twostory home in Las Vegas a
video that I posted beginning of last
year with 246,000 192 views then I have
my is the Box will Cita actually
affordable video so these two videos are
tiny home content uh videos and this one
I posted in 2021 so last year it got a
little over
222,000 views next I have my first time
driving for Amazon Flex video which is
so funny because this video was so so
much fun to make I uploaded it I believe
at the end of 2021 but this is not in
line with my Niche at all it was just
kind of a onetime video and it's still
doing good numbers it got
54,692 views last year and finally
another tiny home video about the
company zeni home and that one got 51,3
181 views last year now out of these
five videos and you can continue you
know if you go into your analytics you
can look at all the numbers for each of
your videos and how they compare to each
other but something that I thought was
interesting is out of my top five really
only one is in line with the direction
that I want to take my channel into in
the future and with the niche that I
want to stick to moving forward so it
really is interesting how often times
and I I've checked this out on other
YouTubers channels as well sometimes the
videos that you become known for or the
videos that really take off sometimes
they're videos that you never never
expect to take off but they do uh
sometimes those videos are not
necessarily in line with what you want
to continue making and I wouldn't let
that stop you from exploring different
content Styles and really getting
creative with your future videos if you
let your analytics 100% of the time
dictate what you post I think it's going
to lead to burnout really quickly
especially if you want to explore other
content and what you have made in the
past is not necessarily what you want to
keep making in the future it's so easy
to get really locked into those
analytics and think okay if I post a
different kind of video I am not going
to get the same engagement at all and
being afraid of that and feeling like
it's going to take you backwards is a
very real thing but I think that you can
become really creatively stagnant if you
only focus on one type of content and
it's just not as fun and at the end of
the day YouTube and having a YouTube
channel is a very creative thing most of
the time so I would definitely say to
not ignore your creative side your
creative Pursuits and explore different
types of content styles that you're
interested in now let's go back and take
a look at just some of my overall
metrics how many times do I have to
click this back button yes was that the
last time okay and yes we're still in
2023 and let's just go into my channel
analytics overview and as you can see a
lot of my analytics are up or a lot of
my metrics are up from 2022 to last year
primarily because of that how much you
two paid me in one in one month video
one thing that I wanted to really talk
about let's actually go into the the
content section yes so I was talking
about how important average view
duration is so my average view duration
for 2023 was at 3 minutes and 12 seconds
which is okay but honestly I I feel like
that's kind of on the low end I do
definitely just full transparency
struggle with view duration on even my
most popular videos so I need to do some
thinking and some research and some
experimenting with figuring out how to
increase that but another metric that I
wanted to talk about is the clickthrough
rate so the click-through rate is also a
very important metric because it shows
you how often people are clicking on
your videos when they are being shown
your videos or recommended your videos
on their homepage or in their
recommended section they're just showing
you how often people are actually
captivated by your thumbnail and your
title enough to click on that video and
for me my Impressions clickthrough rate
is 4.7% which is again it's okay it's
not terrible it's not great either it's
kind of just in the middle I would say
because as you can see here YouTube has
given me 39.2 million impressions over
the course of 2023 and out of those 39
million impressions I have gotten 2.5
million views so that is really
important to pay attention to that is
telling me that hey maybe maybe I need
to work on making my thumbnails more
eye-catching maybe I need to work on
having more effective titles for my
videos so that I'm able to convert more
of those people that are being
recommended my content to people that
actually click on the videos and view my
content again like I mentioned earlier
you don't want to get super wrapped up
in your analytics but you do want to use
them to learn what you can improve on
moving forward so it's a very fine line
and a fine balance that you have to
strike with taking a look at your
analytics learning from them and
improving your content versus fully just
basing everything that you do on your
analytics and on the algorithm it's a
it's a fine line that you got to walk
but taking a look at this information
definitely working on my click-through
rate and my average view duration is
something that I think is going to be
important moving forward and it may be
something that is going to be very
important to you as well so take a look
at your analytics or even if you haven't
started your channel yet think about how
you can keep people watching your video
for longer and how you can actually get
them to click on it by having a
captivating thumbnail and a really
interesting title as well I hope that
this brought you renewed excitement and
renewed motivation to pursue your goals
whether that's content creation or
something else because the time is going
to pass by regardless if it's going to
pass by you might as well be doing
something that you are excited about
pursuing your goals pursuing your
passions and not let the fear of failure
let you remain stagnant in your
potential thank you very much for being
here for watching till the very end I
really appreciate you definitely make
sure to like this video to comment
because as we have learned today that
sort of Engagement really helps so if
you would like to support my channel
that is the best way that you can do
that otherwise I will see you very very
soon for a brand new video
[Music]
bye
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