Why you should take your art serious | from passion to 5 Figure business

Summary

This video offers valuable insights for artists and business owners, focusing on the three key personalities that influence success: the technician, the manager, and the entrepreneur. It explains how mastering each role is crucial for growth and balance in business. The speaker encourages experimentation, shares a personal story about creating viral art, and emphasizes the importance of authenticity and leading with an open heart. By studying competitors, staying true to oneself, and embracing risk, business owners can build a loyal community and thrive in their ventures.

Takeaways

• 😀 The three key personalities in business: the Entrepreneur, the Technician, and the Manager. Understanding and balancing these roles is crucial for success.
• 😀 The Technician loves to focus on the craft, without being told what to do, but needs the support of the Manager to organize the work and the Entrepreneur to drive innovation.
• 😀 The Manager oversees the schedule and logistics, ensuring that the Technician's work gets done efficiently, though they may find the Technician's desire for freedom frustrating.
• 😀 The Entrepreneur thrives on limitless ideas and risks, which can sometimes frustrate the Technician and Manager due to their chaotic and spontaneous nature.
• 😀 To be a successful business owner, you need to be aware of how you fit into each of these roles and how to use them to your advantage.
• 😀 Reading *Why Most Small Businesses Don’t Work and What to Do About It* by Michael E. Gerber is highly recommended to learn more about these roles and how to manage them effectively.
• 😀 Study successful competitors in your field to understand their strategies. Don't copy them, but learn from their approach to marketing and operations.
• 😀 Finding your unique selling proposition (USP) is essential. Understand what makes you stand out from others in your field and experiment with new approaches to find your style.
• 😀 Taking risks and experimenting with new techniques can lead to viral success. For example, combining two styles in a painting can attract attention and set you apart.
• 😀 Lead with authenticity and an open heart. People value realness, and being genuine in your business will help build stronger connections with your audience.
• 😀 Don't be discouraged by negativity or criticism. Stay true to yourself and your vision, as authenticity will ultimately bring success and fulfillment.

Q & A

What are the three key personalities that business owners need to manage?

The three key personalities are the technician, the manager, and the entrepreneur. Each represents a different aspect of running a business: the technician focuses on the craft, the manager organizes and oversees the work, and the entrepreneur is driven by vision and risk-taking.

Why is it important for an artist to understand and balance these three personalities?

Understanding and balancing these three roles is crucial because it helps artists manage their business effectively. Without the technician role, they may struggle with their craft. Without the manager, their operations might become disorganized. And without the entrepreneur, they could lack the vision and drive to expand or take risks.

How does the technician personality impact an artist's business?

The technician personality loves the craft and focuses solely on creating. While this is essential for an artist, it can lead to neglecting business tasks like management and entrepreneurship, which can limit growth and success.

What challenges does the manager face when dealing with the technician?

The manager's role is to organize, schedule, and oversee tasks. This can frustrate the technician, who prefers working autonomously without being told how to do things. Balancing these roles is essential for a successful business.

How does the entrepreneur personality contribute to business success?

The entrepreneur brings creativity, vision, and the willingness to take risks. This role helps the business grow by exploring new ideas, seeking opportunities, and pushing boundaries. However, it can also frustrate the manager and technician due to the lack of structure and focus on day-to-day tasks.

Can you recommend a resource for understanding these roles in business?

Yes, the speaker recommends the book *Why Most Small Businesses Don’t Work and What to Do About It* by Michael E. Gerber. This book offers valuable insights into the roles of the technician, manager, and entrepreneur in small businesses.

What advice does the speaker offer regarding learning from competitors?

The speaker advises studying competitors who are successful in your field. Look at their websites, content, and strategies. Learn from them but avoid copying them directly. This will help you understand how to operate your business more effectively.

How can artists stand out from others in a competitive market?

Artists can stand out by experimenting with their craft. Trying new techniques and styles can lead to unique work that grabs attention. For example, the speaker shares how combining drip paint and acrylic paint pours led to a viral piece.

What does the speaker mean by 'leading with an open heart'?

Leading with an open heart means being authentic and genuine when interacting with your audience. It involves being true to yourself, showing the process behind your work, and building meaningful connections, even if it means facing criticism.

How should artists handle criticism and negative feedback?

Artists should stay open-hearted and authentic, despite the inevitable criticism they will face. Negative feedback may come from people who do not fully understand or care about the work, but staying true to your vision and community will lead to long-term success.