Which Google Ads Campaigns Should You Use in 2024

Summary

In this video, Aaron Young from Define Digital Academy discusses various Google Ads campaign types, emphasizing the importance of choosing the right one based on business needs. He outlines specific campaign types like search, shopping, display, performance Max, and video, each with unique targeting and optimization options. Aaron advises service-based businesses to start with search campaigns for control and data, while e-commerce businesses should focus on search and shopping campaigns. He also shares insights on when to introduce performance Max campaigns and provides a Google Ads starter kit for further guidance.

Takeaways

• 😀 There are over 10 types of Google Ads campaigns available for businesses, each tailored to specific needs.
• 🔍 The best campaign type depends on the business's nature, goals, and whether it's running its first campaign.
• 📈 Campaign types include Search, Shopping, Performance Max, Display, Video, Hotel, Smart, and App campaigns.
• 🚫 Smart campaigns are less recommended due to limited control and data provided back to the advertiser.
• 📱 App and Hotel campaigns are very specific, targeting app downloads and hotel bookings respectively.
• 🏢 For large companies with significant video assets, Demand Gen campaigns might be suitable, but not for smaller businesses.
• 🔍 Search and Shopping campaigns offer the most control and data, allowing for detailed optimizations.
• 🎯 Display and Video campaigns are more audience and interest-based, with less control over specific keywords or placements.
• 📊 Performance Max campaigns require a cautious approach, as they can lead to low-quality leads if not set up correctly.
• ⏰ For service-based businesses, starting with Search campaigns is recommended for direct inquiries, followed by remarketing Display campaigns.

Q & A

What are the different types of Google Ads campaigns mentioned in the script?

The script mentions Google Search, Google Shopping, Performance Max, Display, Video campaigns, Hotel campaigns, Smart campaigns, App campaigns, Demand Gen campaigns, Things to Do campaigns, and Call Only campaigns.

What factors should be considered when choosing the best Google Ads campaign type for a business?

Factors to consider include the type of business, whether it's a product or service, if it's the first Google Ads campaign, and the main action the business wants to drive, such as brand awareness, product promotion, increasing leads, or online sales.

Why might someone choose an App campaign for their Google Ads strategy?

An App campaign would be chosen by someone who wants to promote extra downloads of their app or drive extra engagement within their current app.

What is the main concern with using Smart campaigns according to the script?

The main concern with Smart campaigns is that by giving Google full control, advertisers get very little data back and have limited optimization options available to them.

For what type of business would the script recommend not using Demand Gen campaigns?

Demand Gen campaigns would not be recommended for businesses that are not large companies spending over six figures a month and do not have a lot of video assets.

What are the five campaigns that the script suggests are a great starting point for most businesses?

The five campaigns suggested as a great starting point are Search, Shopping, Display, Performance Max, and Video campaigns.

How does the targeting differ between Search and Shopping campaigns in Google Ads?

Search campaigns are mainly run by targeting keywords, while Shopping campaigns target through different product titles and descriptions.

What is the advantage of having control over ad copy in Search and Shopping campaigns?

Having control over ad copy allows for direct changes within Google Ads, the ability to conduct search term audits, and the addition of negative keywords to improve campaign performance.

Why might a business choose to use Performance Max campaigns?

A business might choose Performance Max campaigns for their broad reach and automated optimization by Google, but it requires careful setup to avoid generating low-quality leads.

What is the recommended approach for a service-based business starting with Google Ads according to the script?

For a service-based business, the script recommends starting with Search campaigns for control and data, potentially adding Call Only campaigns for targeted locations, followed by remarketing Display campaigns, and cautiously introducing Performance Max campaigns with sufficient conversion data.

How does the script suggest an e-commerce business should approach Google Ads?

The script suggests e-commerce businesses start with Search and Shopping campaigns for data and optimization, then build high-performing product categories into their own Performance Max campaigns.