Rangkuman Mata Kuliah E-Bisnis

Summary

This video script introduces the essentials of e-business, covering topics from the first to the seventh meeting before the UTS. It discusses the evolution of e-business, the difference between e-business and e-commerce, and the importance of adapting to online practices. Key points include business models, strategies, infrastructure, building e-commerce, and security and payment systems. The script emphasizes the need for a strategic approach to harness the potential of e-commerce, ensuring business growth and security in digital transactions.

Takeaways

• 🌐 **Introduction to E-Business**: E-business utilizes information technology to facilitate business processes, including e-commerce and collaboration to support corporate communication.
• 🛍️ **E-Commerce Defined**: E-commerce encompasses all business transactions conducted online through websites, social media, mobile apps, etc., including the distribution, purchase, sale, and marketing of products and services.
• 🌟 **E-Business Development**: Many companies have evolved from traditional business practices to online e-business, leveraging the impact of the internet to transform product design, production, marketing, and delivery processes.
• 📈 **Advantages of E-Business**: E-business allows for more targeted marketing, expands the market reach, increases efficiency, and enhances branding.
• 🏢 **E-Business Models**: The script discusses various e-business models, including industry starter, industry values frame, value webps, and major business models like customer, community, provider, portal, transaction broker, market creator, and service provider.
• 📋 **Business Strategies**: Strategies are steps taken by a company or organization to achieve goals and objectives, involving internal and external analysis, and the implementation of strategic actions.
• 💼 **Infrastructure in E-Business**: E-business infrastructure includes the hardware, software, data, and other facilities that support e-business activities, such as technical and human resources, and various layers of technology.
• 🏭 **Building E-Commerce**: Key considerations for building e-commerce include identifying the business idea, funding, target audience, and understanding one's capabilities, as well as systematic approaches and tools for e-commerce presence.
• 🔒 **E-Commerce Security and Payment Systems**: E-commerce security requires a set of laws, procedures, policies, and technologies to protect individuals and organizations from unpredictable behaviors in the e-commerce market, including secure financial systems and applications.
• 💡 **E-Commerce Payment Systems**: Various payment systems are discussed, such as credit card transactions, PayPal, NFC payments, cash on delivery, transfers, checks, and electronic billing presentment and payment systems.
• 🛡️ **Security Management and Legal Aspects**: E-commerce must consider risk assessment, security policies, implementation plans, and organizational security, as well as technological solutions like encryption, VPNs, firewalls, and antivirus software to combat cyber threats.

Q & A

What is the main topic of the video presentation?

The main topic of the video presentation is a summary of the e-business subject matter from meetings 1 to 7, covering various aspects of e-business and e-commerce.

What does the term 'e-business' refer to in the context of the video?

In the video, 'e-business' refers to the use of information technology to facilitate business processes, conduct e-commerce, and provide collaboration to support communication within companies.

How is e-commerce different from e-business as explained in the video?

E-commerce is a subset of e-business where all business transactions are conducted online through websites, social media, mobile apps, and other electronic systems, including the distribution, purchasing, selling, and marketing of goods and services.

What are the key reasons for businesses to adopt e-business practices according to the video?

The key reasons for businesses to adopt e-business practices include more targeted marketing, expanding the market reach, increasing efficiency, and enhancing branding.

Can you describe the business models discussed in the video for e-commerce?

The video discusses various business models for e-commerce, including Industry Starter, Value Frame, Value Web, Major Business, Customer Community, and Business-to-Business models, each with distinct points such as value proposition, revenue model, market opportunity, and competitive advantage.

What is the significance of business strategies in the context of e-commerce as per the video?

Business strategies in e-commerce are significant as they outline the steps a company or organization takes to achieve its goals and objectives, including internal and external analysis, and the implementation of policies and programs to support continuous improvement.

What does the video say about the infrastructure needed to support e-business activities?

The video states that the infrastructure for e-business includes technical and human components, encompassing hardware, software, data, and other facilities that support e-business activities, such as internet and web technologies, intranets, extranets, and various application software.

What factors should a manager consider when building an e-commerce platform according to the video?

A manager should consider factors such as the e-commerce idea, funding, target audience, and self-awareness when building an e-commerce platform, focusing on systematic approaches and utilizing various e-commerce tools.

How does the video address the importance of security in e-commerce?

The video emphasizes the importance of security in e-commerce by stating that it requires a set of laws, procedures, policies, and technologies to protect individuals and organizations from unexpected behaviors in the e-commerce market.

What are the various payment systems discussed in the video for conducting e-commerce transactions?

The video discusses various payment systems including credit card transactions, PayPal, NFC payments, cash on delivery, bank transfers, checks, stored-value cards, and electronic billing presentment and payment systems.

What security measures and technologies are mentioned in the video to protect e-commerce platforms?

The video mentions security measures such as encryption, virtual private networks (VPNs), Wi-Fi verbal servers, proxy servers, and the use of antivirus software. It also discusses the importance of enhancing the security of operating systems and being aware of cyber threats like vandalism, intrusion, data breaches, and identity theft.