Cold Call Role Play - Grant Cardone Canada

Summary

In this engaging sales call transcript, Ryan from Grant Cardone's office initiates a conversation with a busy business owner, offering a solution to increase sales by 33% through enhanced sales training. Despite the initial resistance, Ryan strategically navigates the call, highlighting the benefits of their service and prompting the business owner to consider a brief demonstration of their website. The call underscores the importance of effective follow-up and the potential for significant business growth with the right sales strategies.

Takeaways

• 📞 Ryan is calling from Grant Cardone's office, offering sales training services.
• 🚀 The training aims to increase sales by 33% for dealers.
• 🤝 The service bridges the gap between manufacturer training and actual sales techniques.
• 📈 The call is a cold call, with Ryan acknowledging the abrupt nature of the contact.
• 🔥 Ryan offers to show his website to demonstrate how his service can add a million dollars to the business.
• 💻 Ryan asks if the recipient is in front of a computer to present the website quickly.
• 📊 The call mentions that the service helps businesses in the insurance space improve their top line by 18-30%.
• 🛠️ The training focuses on improving follow-up techniques for salespeople.
• 📉 Ryan highlights a common issue where 52% of salespeople follow up but lack effective strategies.
• 📆 The script touches on the importance of consistent follow-ups from day 30 to two years.
• 🚫 The recipient is initially disinterested and asks to be contacted next quarter instead.

Q & A

What is the main issue the speaker is trying to address with the person on the phone?

The speaker is addressing the issue of sales improvement and the gap between manufacturer training and actual sales training.

What is the claimed increase in sales for dealers that the speaker's program offers?

The speaker claims a 33% increase in sales for dealers who participate in their program.

How many salespeople does the person on the phone have working for them?

The person on the phone has 20 salespeople.

What is the speaker's strategy to convince the person on the phone to engage with their offering?

The speaker offers to show the person a website that can potentially put another million dollars back into their business within 60 seconds.

What is the speaker's response when the person on the phone expresses disinterest?

The speaker acknowledges the disinterest but still offers to provide information that could be beneficial, and is willing to end the call if the person does not see value.

What is the specific area of improvement the speaker suggests for the sales team?

The speaker suggests that the sales team may not know what to do for follow-ups on day 30, 60, 90, and up to two years, which their program aims to improve.

How does the speaker handle the objection about the sales team already having training?

The speaker acknowledges the existing training but points out that there might still be a gap in the follow-up process that their program can fill.

What is the speaker's approach to cold calling and how does it differ from traditional methods?

The speaker's approach is to be quick and to the point, offering immediate value within a short time frame, rather than expecting a long conversation.

What is the speaker's promise if the person on the phone engages with their website?

The speaker promises that if the person does not see value in the website within 60 seconds, they will hang up and never call back.

How does the speaker handle the situation when the person on the phone is busy?

The speaker is understanding and offers to send an email or call back at a more convenient time, specifically mentioning 'next quarter'.

What is the speaker's final statement in the script?

The speaker's final statement is an acknowledgment that the person on the phone may not be interested and they do not expect a call back in the future.