4 HIDDEN YouTube Features That Will DOUBLE Your Subscribers
Summary
TLDRThis video script reveals four YouTube features creators often overlook to boost subscriber count. It details how optimizing video retention, using a special URL to prompt subscriptions, strategically asking viewers to subscribe, and linking long-form content to YouTube Shorts can significantly increase engagement and viewership. The speaker shares tested strategies and psychological tricks that have doubled subscriber growth, emphasizing the importance of providing value before asking for commitments.
Takeaways
- 🔍 **Retention Optimization**: Utilize YouTube's 'Trim and Edit' tool to remove dull parts of videos, improving audience retention and making your channel more attractive to subscribers.
- 🔗 **URL Subscription Prompt**: Add a special code to your channel URL to prompt visitors to subscribe, leveraging choice architecture to increase the likelihood of subscription.
- 🗣️ **Strategic Subscription Asks**: Timing is crucial when asking viewers to subscribe; provide substantial value first, then make the request, tying it to the value provided to logically persuade viewers to subscribe.
- 📹 **Leveraging YouTube Shorts**: Use the 'related link' feature in YouTube Shorts to connect them with longer videos, converting 'fast-food subscribers' from shorts into more engaged, long-form viewers.
- 📈 **Viewer Retention Analysis**: Analyze viewer retention graphs to identify and edit out parts of your videos where viewers lose interest, which can lead to higher audience satisfaction and channel growth.
- 🎞️ **Video Editing for Engagement**: Edit your videos to ensure they start strong and maintain interest, as a video's initial segments significantly influence whether viewers continue watching.
- 🔗 **URL Manipulation for Engagement**: Manipulate your channel URL to include a prompt for new visitors to subscribe, making the subscription action more accessible and visible.
- 📊 **Data-Driven Content Improvement**: Use data from your video's performance to make informed decisions about content improvement, focusing on areas that need enhancement to better engage your audience.
- 📲 **Mobile-First Strategy**: Consider the mobile viewing experience when creating and editing videos, as many viewers consume content on mobile devices, and ensure your call to actions are mobile-friendly.
- 🌟 **Value-Driven CTAs**: Craft your calls to action (CTAs) around the value you've provided in your content, making the ask more relevant and appealing to viewers who have already gained something from your video.
Q & A
What is the main claim of the video regarding YouTube subscribers?
-The video claims that it's possible to double your YouTube subscribers in about 5 minutes without creating a new video by utilizing certain overlooked features on the platform.
What is the first feature discussed in the video that can help improve subscriber retention?
-The first feature is the 'trim and edit' tool in YouTube Creator Studio, which allows creators to remove boring parts of their videos to improve audience retention.
How does the video suggest using the 'trim and edit' tool to optimize videos?
-The video suggests using the 'trim and edit' tool to surgically remove parts of the video that correspond to dips in the audience retention graph, thereby making the video more engaging and improving subscriber retention.
What is the psychological trick mentioned in the video that can double subscriber gains?
-The psychological trick is asking viewers to subscribe to the channel at a point in the video where they have already received value, thus making the request more likely to be accepted.
How does the video recommend timing the request for viewers to subscribe?
-The video recommends waiting until at least halfway through the video to ask for a subscription, ensuring that the viewer has received substantial value before making the request.
What is the term used in the video to describe subscribers gained from YouTube shorts?
-The term used to describe subscribers gained from YouTube shorts is 'fast food subscribers,' implying they are easily acquired but may not be as engaged as other subscribers.
How can YouTube shorts be used to convert 'fast food subscribers' into more engaged viewers?
-The video suggests linking long-form videos directly to YouTube shorts, allowing viewers who enjoy the short content to easily transition to more in-depth content and become more engaged.
What is the special piece of code that the video mentions can be added to a channel URL to prompt subscription?
-The special piece of code is '?sub_confirmation=1', which when added to the end of a channel URL, immediately prompts viewers to subscribe when they click the link.
What is 'Choice architecture' as mentioned in the video, and how does it relate to YouTube?
-'Choice architecture' refers to the idea that people are more likely to take action when presented with a clear and easy option. In the context of YouTube, it's used to explain how prompting viewers to subscribe or like a video can increase the likelihood of them doing so.
How does the video suggest leveraging the power of YouTube shorts to grow a channel?
-The video suggests leveraging the high reach of YouTube shorts by linking them to longer videos, thus converting viewers who are drawn to the shorts into subscribers of the longer content.
What is the new strategy mentioned at the end of the video for channels to get millions of views?
-The new strategy hinted at the end of the video involves channels with zero subscribers getting significant views on their first video, suggesting a focus on content discovery and optimization rather than just subscriber count.
Outlines
📈 Optimizing Video Retention to Boost Subscribers
The speaker, with 16 years of YouTube experience, reveals four overlooked features that can significantly increase subscribers. The first feature discussed is the 'Trim and Edit' tool in YouTube Creator Studio, which allows creators to enhance viewer retention by removing uninteresting parts of their videos. The speaker explains how dips in the retention graph indicate audience disinterest and suggests using the tool to edit out these sections. They provide a step-by-step guide on how to use the 'Trim and Edit' feature to improve video retention, which can lead to more views and subscribers. The example given demonstrates how trimming a video can potentially double the number of subscribers gained.
🔗 Prompting Subscriptions with a Special URL
The second feature is a trick involving a special URL code that prompts viewers to subscribe when they visit the channel. The speaker instructs viewers to add a specific code to their channel URL, which triggers a subscription pop-up. This method leverages 'Choice architecture,' making it more likely for viewers to subscribe when presented with a clear option. The speaker emphasizes the effectiveness of this approach, suggesting it can be used in various places like social media or email newsletters. They also discuss the psychological impact of asking for subscriptions at the right time in a video, suggesting that providing value before asking increases the likelihood of viewers subscribing.
📹 Converting Short Form Views to Long-Term Subscribers
The third feature highlighted is the use of YouTube Shorts to attract subscribers. While Shorts can quickly gain views, the speaker notes that subscribers from Shorts may not be as engaged. To convert these 'fast-food subscribers' into loyal fans, the speaker introduces a new feature that allows linking long-form videos to Shorts. This linking strategy helps in directing viewers from Shorts to more in-depth content, potentially turning them into long-term, engaged subscribers. The speaker provides instructions on how to add related links to Shorts, emphasizing the importance of this strategy in the current competitive landscape of short-form content.
🚀 Exploring New Strategies for Viral Growth
The final paragraph teases a new strategy that has been helping channels gain millions of views, even with zero subscribers. The speaker mentions channels that have achieved high view counts on their first videos, suggesting that there are effective methods for rapid growth. While the specific strategy is not detailed in this paragraph, the speaker implies that there is a deeper level of optimization and strategy beyond the four features discussed, hinting at advanced techniques for exponential channel growth.
Mindmap
Keywords
💡Audience Retention
💡YouTube Creator Studio
💡Subscriber Milestone
💡Trim and Edit Tool
💡Choice Architecture
💡Emotional Investment
💡YouTube Shorts
💡Subscriber Conversion
💡Impressions
💡Fast Food Subscribers
Highlights
Claim that it's possible to double YouTube subscribers without creating a new video.
Introduction of four features that creators often miss to boost subscriber count.
Emphasis on the importance of audience retention and how it affects channel growth.
Explanation of how to use the 'trim and edit' tool in YouTube Studio to improve video retention.
Demonstration of how to surgically remove boring parts of a video to boost retention.
The impact of video retention on YouTube's recommendation algorithm and views.
A special URL code that prompts viewers to subscribe when clicked.
The psychological impact of 'Choice architecture' on viewer engagement.
The effectiveness of asking viewers to subscribe after providing substantial value.
The difference between 'fast-food subscribers' from shorts and long-term engaged subscribers.
How to convert 'fast-food subscribers' into loyal fans using YouTube Shorts linking feature.
The potential of YouTube Shorts to reach a wider audience compared to long-form videos.
A new strategy for channels to get millions of views with zero subscribers.
The importance of subscribers watching videos, not just the count of subscribers.
The promise of a揭秘 strategy for channels to get millions of views seemingly out of nowhere.
Transcripts
what if I told you there was a way to
double your YouTube subscribers in
around about 5 minutes without creating
a single video you call me crazy right
and with these glasses you're probably
right to do so but after 16 years of
making videos on the YouTube platform
I'm here to tell you that there are four
features that a lot of creators miss
that actually make all of this possible
all you need to know is what they are
and how they work work and your channel
will be flooded with tons of new views
and subscribers in fact when we tested
number three on this list in one of our
videos it doubled the amount of
subscribers we gained with only a few
minutes of extra work but before I break
down how I did it let's tackle the first
feature on the list it's a simple yet
powerful tool inside the YouTube Creator
Studio it will save a retention on your
videos and make your channel a magnet
for subscribe criers many of you are
constantly stuck in a state of fear and
anxiety over the growth of your channel
you're wondering why your views are
going up and while you're no closer to
that fabled 1,000 subscriber Milestone
even though you think you're trying
everything if that is the case this is
probably one of the big reasons why
notice these small dips and tiny drops
in the graph well they're actually a big
problem they represent critical moments
where your audience has lost interest
and clicked away
if your retention graph looks anything
like this it's a clear indicator that
certain parts of your videos are boring
your audience these stale and dull
points in your audience retention graph
signal to YouTube that your content
isn't satisfying the audience and
therefore not worth recommending to more
viewers and if your content isn't being
recommended that kills Impressions
meaning that nobody sees your content so
you don't get views and you're
definitely not going to to get any more
subscribers but there is some good news
even after you've published your video
to YouTube there is an opportunity to
salvage these retention black holes
there is a tool in the desktop YouTube
studio called trim and edit that allows
you to surgically remove those boring
parts of the video and the best part is
this tool only takes a couple of minutes
to use which is a lot better than
spending hours on a brand new video so
let's walk through an example together
to show you exactly how we might save
one of your videos in the YouTube Studio
go to the content screen then find a
video you want to optimize and click on
the analytics button next in the
analytics section you want to scroll
down to the bottom and you'll see
audience retention graphs a brief
analysis of this graph shows that there
is value in the second half of a video
because the audience retention graph is
flat no one is leaving but perhaps it
takes too long to get to this value here
earlier on in a video we see a prolonged
decline in retention and then it picks
up at a chapter Tim stamp where the
video shifts topic this would suggest
fluff filler that's boring to the viewer
so with all of this in mind let's head
on over to the editor section of the
video you can see an option here called
trim and cut click on that now to remove
a part of a video drag the timeline over
to the bit that you want to cut and
click new cut a red box will appear drag
this over the section you want to remove
and align this with the dips you saw in
your retention graph you can make
multiple Cuts if you need to and preview
it to see what it looks like like when
you're done click save and depending on
the size of a video and the number of
edits you've made it might take an hour
or two for the changes to be reflected
in the public video that viewers watch
now obviously you'll probably want to
pay a bit more attention to the edit
than I have done here so that the video
that's left still makes sense to the
viewer the key principle here is that
once you upload a video to YouTube you
can add new footage to that video but
you can remove footage that your
audience clearly isn't interested in and
when you add that to the fact that you
can completely redo the packaging the
title and the thumbnail it always means
that a video that was struggling on on
YouTube has a chance to be resurrected
okay so now you know how to double your
subscribers by optimizing the retention
on your videos let's move on to the next
feature this is without doubt one of the
oldest subscriber tricks in the YouTube
Playbook but it only takes 30 seconds to
set up open up a new tab in your browser
and go to your YouTube channel homepage
then I I want you to look at the URL and
the address bar and it should look
something like this now this is where
things get a little interesting we're
going to add a special piece of code to
the end of a URL that will make it so
that whenever someone clicks a link they
are immediately prompted to subscribe to
your YouTube channel so place a cursor
at the very end of the channel URL and
type in this exact text the new URL
should look like this and now when you
click enter you immediately get this
popup asking if you like to subscribe
it's pretty good right and if you want
to test this for yourself click the link
in the video description and you can
also copy that special bit of text
you'll need and paste it on your url now
obviously you don't just have to use
this link in your video description it
could be in your social media posts your
email newsletter the reason it's so
effective is because it Taps into
something called Choice architecture
this basically means that people are a
lot more likely to take action when
they're presented with a clear and easy
option to do so and if you stick around
until the end I'll show you a very
visual version of choice architecture
but first we need to look at a
psychological trick when we tested it on
one of our videos it literally doubled
the amount of subscribers we gained with
only one to two minutes of extra work
for example as you can see from this
graph without using this feature we
gained 931 subscribers but with this
feature we gained over 2,000 subscribers
more than doubling our growth rate which
is pretty crazy but just before I share
it with you I do have to confess
technically this isn't n a YouTube
feature but this technique has got such
amazing results for our Channel whenever
we use it that I've got to share it with
you and all that it requires you to
Simply do is ask your audience to
subscribe to your channel now that
sounds pretty obvious and outdated at
this point doesn't it but let me explain
the key to this technique is nailing
when you should ask somebody to
subscribe to your channel I don't know
about you but something that really
frustrates me when I'm watching a video
is when in the first 30 seconds of a
video when the Creator should be
focusing on the hook of the value of the
content they're asking viewers to
subscribe to the channel my immediate
reaction to this is why you haven't
given me any reason to subscribe to the
channel so instead in our test video for
the first 4 minutes and 42 seconds we
gave the viewer nothing but value on
monetization it talked about updates the
typical pain points for a Creator trying
to get monetized the emotional Strife it
was only then after all of that time
time when we knew the viewer was
emotionally invested in the video and
that they had gotten value from it that
we made the ask and not only that but we
tied it into the value that we just
given to the viewer so instead of using
the stock line of don't forget to like
And subscribe we said this if you do
want to stay up to dat with all of these
monetization changes yeah I think you
need to subscribe and turn on a
notification Bell I can't believe I said
that notice how by linking the request
to the value that we just provided it
gives a logical reason for the viewer to
subscribe to the channel so if you are
going to ask your viewers to subscribe
to your channel in your next video I
challenge you to test this technique I
want you to wait until you are at least
halfway through the video so that you
know you've provided a significant
amount of value to that audience and I
also want you to tie the Subscribe call
to action to the value you've just
provided in the video for example if you
are finding these techniques about how
to get more subscribers useful that is
just the beginning of your YouTube
Journey here at vid IQ so make sure to
subscribe will help you grow your
channel now compare that to asking
people to subscribe in the first 30
seconds when the viewer at that point
has very little context so give it a try
and then come back to this video and let
us know in the comments how well it
performed and by now you should have
seen the visual Choice architecture I
mentioned earlier in action if you ask
people to subscribe to your Channel or
like the video within a video itself you
you will detect this and those buttons
in the interface will offer a visual
prompt and satisfying animation if
clicked that's some Next Level
gamification right there all right the
next feature that's going to help you
double your subscribers leverages The
Power of YouTube shorts but probably not
in a way that you think it is no secret
that YouTube is in a short form content
war with Instagram and Tik Tok as a
result YouTube shorts get an insane
level of reach and Discovery when
compared to long form videos and you've
probably noticed this yourself when you
post a short you tend to get more views
faster but here is where there is a
problem the value of a subscriber that
comes from a YouTube short is different
to the value of a subscriber from a long
for piece of content I like to call
subscribers from YouTube shorts fast
food subscribers they're quick easy
convenient to get they make you feel
good in the short term but they're not
good for the overall long-term health of
your channel subscribers from YouTube
shorts are less likely to become fully
engaged members of your community but
what if I told you there was a way to
convert those fast food subscribers into
loyal fans and with this relatively new
YouTube feature it's now possible let's
take a look at this example if you look
down at the bottom of this YouTube sh
you can see this link this is the new
YouTube shorts feature that allows you
to link long form videos directly to
your shorts so now when you post shorts
that are related to your longer videos
you simply just add this link and you'll
be able to attract a much higher quality
of subscriber so to use this feature
find the short you want to link a long
form video to and then scroll down until
you see this related link option click
it and then locate the long form video
you want to link to and that's it just
make sure to save the changes at the end
while these four YouTube features are
incredibly powerful for getting more
subscribers they are just the tip of the
iceberg when it comes to actually
growing your channel because subscribers
don't mean anything if they're not
actually watching your videos what if I
told you there was there's a brand new
strategy out there that's helping
channels get millions of views seemingly
out of nowhere I'm talking about
Channels with zero subscribers getting
400,000 views on their first video that
sounds pretty enticing doesn't it this
is how they're doing it and how you can
replicate it
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