2024 09 05 10 13 59
Summary
TLDRThis script outlines a strategy for growing a business in the weight loss and nutrition industry. It emphasizes the importance of identifying the customer avatar, creating engaging content, and leveraging organic and paid advertising on platforms like Instagram, Facebook, and YouTube. The script details the process of building a sales funnel, from impressions to clicks, conversions, and sales, and stresses the need for testing and optimization. It also discusses the cost-effectiveness of leveraging contacts and their networks for promotion, as well as the benefits of coaching for faster results. The speaker suggests using WhatsApp for quick results and provides additional resources for further marketing strategies.
Takeaways
- 📈 Focus on building a regular content strategy to engage and attract your audience, which will organically lead to inquiries for support and help.
- 👥 Identify your customer avatar by observing who is actively messaging you back and engaging with your content.
- 🔐 Lock down your offer by determining what exactly you will provide in your program or service.
- 📲 Utilize phone calls to make sales, ensuring you have a clear and effective sales pitch ready.
- 🌐 Scale your business by advertising on platforms like Instagram, Facebook, Google, and YouTube, which are dominant for reaching a wide audience.
- 🎯 Emphasize understanding your customer avatar to target the right audience with your advertisements on social media.
- 📊 Track your advertising performance through impressions, clicks, conversions, and sales to measure the effectiveness of your campaigns.
- 💸 Consider using sales funnel software like Cartra, Lead Pages, Kajabi, or Click Funnels for streamlined marketing, but be aware of the associated costs.
- 🔧 Allocate a testing budget to experiment with different advertising strategies and understand what works best for your target audience.
- 📝 Craft compelling ad copy and calls to action that resonate with your customer avatar and encourage them to click and convert.
- 📚 Explore both organic marketing methods and paid advertising to grow your business, understanding the trade-offs between speed and cost.
Q & A
What is the initial step to start getting engagement with your content?
-The initial step is to focus on sending your content to your contacts and keeping it regular, which will eventually lead to organic messaging asking for support and help.
How can you identify your customer avatar based on the script?
-You can identify your customer avatar by looking at who is messaging you back and responding to your content.
What is suggested as a simple lead generation technique in the script?
-A simple lead generation technique suggested is having people join a WhatsApp group or participating in a webinar.
Why is it important to have a locked-down offer by the time you start engaging with potential customers?
-Having a locked-down offer is important because it defines what you are going to put in your program and what it contains, which is essential for making sales when you get onto the phone with potential customers.
What is the significance of the weight loss and nutrition industry in the context of the script?
-The weight loss and nutrition industry is significant because it is a large industry with many people having problems, which presents an opportunity to build an effective and fantastic business by addressing these issues.
How does the script suggest scaling your business beyond just using your contacts?
-The script suggests scaling your business by advertising on platforms like Instagram, Facebook, Google, and YouTube, which can provide a much bigger reach than just using your contacts.
What is the first step in the advertising process according to the script?
-The first step in the advertising process is to identify the customer avatar, which is who you are going to show your advert to on social media.
What is the purpose of a sales funnel as mentioned in the script?
-A sales funnel is used to package together the entire process from the advert to the point where the customer signs up and does what you want them to do, such as providing their contact details or making a purchase.
Why is it important to have a testing budget when setting up your advertising?
-A testing budget is important to optimize each step of the advertising process, test different customer avatars, and understand what works best for your business, as success is not usually achieved on the first try.
How can you ensure that your advert gets clicks according to the script?
-To ensure your advert gets clicks, you should create a compelling 5-second hook on YouTube, use a headline and copy that address the customer avatar's pain points and solutions on Facebook and Instagram, and ensure that the advert is relevant to the search terms used on Google.
What are the different methods mentioned in the script for launching ads and their benefits?
-The script mentions self-learning from YouTube tutorials, getting coaching for quicker results and troubleshooting support, and doing organic marketing through social media platforms and WhatsApp for slower but steady growth.
Outlines
📈 Building a Business with Customer Engagement and Sales Techniques
The first paragraph outlines a strategy for building a business in the weight loss and nutrition industry. It emphasizes the importance of regular content delivery to engage customers and the need to identify a customer avatar based on those who interact with the content. The strategy includes lead generation through simple methods like joining a WhatsApp group or attending a webinar. It also highlights the necessity of having a solid offer and the ability to make sales over the phone. The paragraph suggests leveraging contacts' networks for organic growth and mentions the cost-effectiveness of this method compared to paid advertising. It introduces the concept of advertising on platforms like Instagram, Facebook, Google, and YouTube, focusing on impressions, clicks, conversions, and sales as key metrics. The paragraph concludes with a discussion on sales funnels and the use of software like Cartra, Lead Pages, Kajabi, and Click Funnels, noting their costs and the importance of a testing budget for optimization.
🚀 Launching Ads and Marketing Strategies for Business Growth
The second paragraph delves into the specifics of launching ads and the importance of understanding the customer avatar for effective advertising. It discusses the structure of ads on different platforms, including YouTube, Facebook, Instagram, and Google search, and the need to create a compelling hook to attract the target audience. The paragraph also covers the importance of a landing page that can convert visitors into leads by capturing their contact details. It suggests that while it's possible to learn ad launching through online resources, coaching can expedite the process by providing support and troubleshooting. The paragraph also touches on the possibility of organic marketing through social media and WhatsApp, acknowledging its slower pace but potential for growth. Lastly, it points to additional resources for free marketing training and guides on setting up physical clinics, positioning WhatsApp as a medium that offers quick results.
Mindmap
Keywords
💡Customer Avatar
💡Lead Generation
💡Sales Funnel
💡Impressions
💡Clicks
💡Conversions
💡Sales Script
💡Paid Advertising
💡Testing Budget
💡Organic Marketing
Highlights
The importance of regular content to engage customers and encourage organic messaging for support.
Identifying your customer avatar through messaging interactions.
Lead generation techniques such as inviting customers to join a WhatsApp group or attending a webinar.
Locking down your offer to clarify what your program contains.
The necessity of a functioning business in the weight loss and nutrition industry to address common problems.
Scaling the business through advertising on platforms like Instagram, Facebook, Google, and YouTube.
Understanding the customer avatar to target impressions in social media advertising.
The concept of a sales funnel and its role in driving customers from impressions to clicks, conversions, and sales.
The cost of sales funnel software and when it's advisable to invest in such tools.
The necessity of a testing budget for optimizing advertising and understanding customer behavior.
Creating effective ads with a 5-second hook on YouTube to attract the customer avatar.
Structural differences in ads across platforms like Facebook, Instagram, and Google search.
The significance of a landing page in converting clicks into leads and the importance of an attention-grabbing approach.
The role of a sales script in closing sales after attracting leads.
Self-education through YouTube tutorials on how to run effective ads.
The benefits of coaching for quicker learning and troubleshooting in advertising.
The option of organic marketing through social media and WhatsApp for slower but steady growth.
Strategies for launching ads and the resources available for learning the process.
Bonus materials available for free marketing training and physical clinic marketing guides.
The effectiveness of WhatsApp as a medium for quick results in marketing.
Transcripts
focus on our how to get so we want to
getting by foll all the
St so send your content yourapp cont
keep it up keep it regular you will
start get messaging you back organic
asking for support and help by this time
you should have identified your customer
Avatar which you might start to identify
by looking at who's messaging you back
and hopefully you'll have some kind of
lead generation technique that allows
you to give them a bit more content it
could be as simple as them joining just
a WhatsApp group it could be something
more than that like a webinar or
something
else by this point you should have
locked down your offer so what is it
that you're actually going to put in
your program what does it
contain and once you get onto the phone
you should be able to make sales now at
this point you should have a functioning
business because the weight loss and
nutrition industry is such a big
industry and people have so many
problems and particularly because these
are your contacts um then they can you
can have a effective fantastic business
just by doing this to really scale
things want to be
advertising and that's what we're going
to talk about today but the method that
we do so far is that we have messaged
our contacts so the easiest thing that
you should do at this point is just now
message your contacts contacts and pay
them some money especially if people
have liked what your content is about
ask them just to send your message to
their contacts and with time you can do
your contacts contacts contacts and keep
that going without having to spend any
money or small amounts of money and it's
nothing compared to doing paid
advertising paid advertising you get
much bigger reach and you'll be able to
do much more but it won't be as
expensive this is a much more costly uh
cost effective way of doing things if
you go down this roet but otherwise you
wanted advertising one of these
platforms so Instagram Facebook Google
and YouTube there are others but these
are still the dominant ones The
Impressions is what our customer Avatar
was so this is going to be the first
step then we're going to look at clicks
which is the adverse itself conversions
them giving you their contact details
and sales is what we have talked about
so just emphasize customer Avatar
your idle customer that's who the
impressions are who you going to show
your advert to on social media the
advert we'll talk about in terms of
getting the click the websites that you
set up is to get the conversions to get
the contact details and then your sales
script which we talked about in the last
lesson is to get the
sales now looking at advertising this is
all packaged together in what's called a
sales funnel and you'll have websites
like these which can set everything up
for you so literally take you from the
advert all the way through um and until
they are signed up and doing what you
want them to do but the problem with
these pieces of software is they are a
bit expensive so £99 per month for
cartra
$74 $99 per month $74 per month for lead
Pages $119 per month for kajabi and $97
a month for click funnels it is more of
an investment and so therefore you would
be wanting to do this once you're up and
running you're making some money from
your contacts and your confident what
you're
doing so from Impressions you want to go
to the click so they click on the advert
that you puts then they'll go to
conversions and then sales that is
what's done through these uh sales
funnels and to be able to do this you
need to understand that everything is
driven by the numbers so whatever advert
you do however you set up your website
it's all about optimizing each setep to
get things to work properly so you have
to have a testing budget a certain
amount of money that you will just to
spend just to see the numbers don't
expect to be successful from first time
if you are you're going to
and that testing budget will take you
where you can test who's your best
customer Avatar you know is it the one
that you had in mind at first or is
there a better one that's why when
people are older they have more money to
spend but that might not always be the
case the only way you will know is
through testing with your budget and the
same with clicks as well you might love
your adverts but it's not necessarily
going to get you clicks and it depends
on the platform so on YouTube for
example you've got a 5 Second hook you
can use that to call out your customer
Avatar something like hey if you're a
man over the age of 40 then you want to
go into the pain points you want to
provide them a solution and then you
want them to click to come to your
website so say for example you can say
hey if you're a man of the age of 40 and
you're struggling to get to the gym you
don't have time to do exercise you want
to lose weight but because you have back
pain and and you don't really have a
solution well it's one simple thing that
you need to do and it's XY Z something
that you picked out find out more about
coming to my website you can do
something similar with the Facebook
Instagram but the structure is a bit
different so you have a headline where
you can put the customer Avatar the copy
which is the text where you put the main
pain points and solutions then you can
put a video testimonial as well within
the advert and you can ask them to click
on the website with Google search it's
about the Avatar and location so you
know if they're searching for what you
have to offer and then they click
directly onto your website so there's
less there to to sort of workout for the
website it all goes down to your landing
page here so what is it that when they
click on do they do next so do they
watch a webinar do you have some sort of
video sales letter where they watch a
video where you can explain things and
something a bit more detail or something
more sophisticated there needs to be
attention grabbing enough such that at
the end of it they're willing to give
you their contact details and become
what's called a conversion another term
that's used here is a lead so unless you
get that contact detail you haveen
achieved what you wanted to achieve and
the sales script gives us the sales now
you might thinking okay that's is great
but how do I actually launch this adverb
well there's actually not that much to
work out because it's all available on
YouTube you can find out the exact
stepbystep pieces that you put together
to then teach yourself how to run these
adverts and you can do it yourself the
other alternative is to get some
coaching and the benefits of coaching is
that it's much quicker because you have
people to support you along the way um
especially if you get stuck and the
second reason is troubleshooting so
something's not quite going right you
can ask somebody and they can sort out
for you with their expertise it can get
done much quicker than if you're trying
to work it out searching on the internet
you can also do organic marketing as
well so you can set up some sort of sort
of uh Instagram Facebook Google YouTube
page connect it with your WhatsApp uh
the problem is is that it will be slow
and it will be limited but it's another
method so if you're doing it through
WhatsApp you can complement it with this
and people will grad come on and and it
will start to gain traction it will take
time but you will be able to get there
as well if you want other three methods
the best thing to do is to go back onto
the website for this section there's
these two bonus bonuses two where
there's the free marketing training
where we talk about how you can work
with businesses supermarkets and set up
a physical clinic this is all stuff that
we've done and it works and also the a
toz physical Clinic marketing guide and
you can follow those as well they're
much cheaper it requires more sort of
manual getting out there and putting
yourself out there but it does
definitely work and you can follow it
the quicker and bigger way of doing
things is going on social media so you
have that that option there which one
you prefer and you think would be more
suited to you but definitely you want to
be using your WhatsApp contacts WhatsApp
is a good
medium between the social media
platforms and the traditional marketing
so something in between and you can get
quick results from doing that so make
sure you do that and continue to do that
so hopefully you've benefited from this
lesson and I will see you in the next
module
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