Chap 1 - Introduction to Integrated Marketing Communication

Summary

This video script delves into integrated marketing communication (IMC), emphasizing its significance for brand consistency across media. It outlines IMC's role in customer journey consistency, brand building, campaign effectiveness, and reinforcing marketing channels. Examples like Patagonia and Sephora illustrate IMC in action, demonstrating how they uphold brand values and maintain consistent messaging. The script concludes with an assignment for students to apply IMC principles to a local SME, including revising logos and packaging, and creating a public relation campaign video.

Takeaways

• 😀 Integrated Marketing Communication (IMC) is about combining brand messaging to ensure consistency across all media used to reach the target audience.
• 🏆 The importance of IMC lies in maintaining consistency throughout the customer journey, aiding in brand building, enhancing campaign effectiveness, and reinforcing marketing channels.
• 🔍 IMC is a strategic approach that guides communication and tactics across all marketing channels to create a unified brand image.
• 🚀 Consistency in messaging is crucial for a company's marketing efforts, ensuring that the brand's vision and slogan are uniformly communicated across different platforms.
• 🛒 The buyer's journey includes stages of awareness, realization, consideration, and purchase, which are influenced by a company's marketing and IMC strategies.
• 📈 The marketing funnel is a model that illustrates how people become customers, moving from learning about a brand to making a purchase, and IMC plays a key role in this process.
• 🌐 A great example of IMC is a UK-based financial technology company that maintains a consistent color palette and logo design across its website, services, and public relation campaigns.
• 💡 IMC helps with brand building by ensuring consistent and recognizable communication, which is crucial for increasing brand distinctiveness and customer recognition.
• 📊 Research indicates that for effective brand building, 60% of a company's budget should be allocated to marketing, with the remaining 40% focused on sales strategies.
• 🔄 IMC contributes to the flywheel effect, where marketing channels work together to reinforce each other, becoming more powerful as the company grows, provided they are properly integrated.

Q & A

What is the main topic discussed in the video script?

The main topic discussed in the video script is Integrated Marketing Communications (IMC), including its definition, importance, examples, and the four Cs of IMC.

What does IMC stand for and what is its purpose?

IMC stands for Integrated Marketing Communications. Its purpose is to unify brand messaging to make it consistent across all media used to reach the target audience.

Why is consistency important in IMC?

Consistency in IMC is important because it helps in building brand recognition and ensuring that the target audience receives a uniform message throughout their customer journey.

What are the four importances of IMC mentioned in the script?

The four importances of IMC mentioned are: 1) Need for consistency throughout the customer journey, 2) Helps with brand building, 3) Properly using the right mix of marketing channels to boost campaign effectiveness, and 4) IMC contributes to marketing channels reinforcing each other.

Can you provide an example of a brand that maintains consistency in its IMC as mentioned in the script?

An example of a brand that maintains consistency in its IMC is Colgate, which uses the slogan 'For stronger, healthier gums' across all its marketing and advertising platforms.

What is the buyer's journey and how does it relate to IMC?

The buyer's journey includes stages such as awareness, interest, consideration, and purchase. It relates to IMC as marketers need to ensure consistent messaging and branding throughout these stages to influence the buyer's decision-making process.

What is a marketing funnel and how does it work?

A marketing funnel is a model that illustrates how people become customers, starting from learning about the brand to making a purchase. It works by narrowing down the audience from awareness to interest, consideration, and finally conversion into buyers.

What is the 'flywheel effect' in the context of IMC?

The 'flywheel effect' in IMC refers to the concept that as a company grows, its marketing channels can make each other more powerful. Properly integrated marketing channels can reinforce each other, leading to increased momentum and effectiveness.

What are the four Cs of IMC discussed in the script?

The four Cs of IMC discussed are: 1) Coherence - different communications are logically connected, 2) Consistency - messages across platforms support and reinforce each other, 3) Continuity - campaigns are clearly connected to previous ones, and 4) Complementary - elements of the campaign work together effectively.

What is the assignment given at the end of the script?

The assignment given is for groups to choose a small or medium enterprise (SME) in their community, revise their logo and packaging to comply with the 4Cs of IMC, create a website design layout, and develop a public relation campaign video presentation to communicate their product to customers.

Outlines

00:00

📚 Introduction to Integrated Marketing Communication

The paragraph introduces the concept of Integrated Marketing Communication (IMC), emphasizing its importance and providing examples. IMC is defined as a strategic approach to unify brand messaging across all media channels to maintain consistency and effectively reach the target audience. The paragraph discusses the four key importances of IMC: ensuring consistency throughout the customer journey, aiding in brand building, enhancing campaign effectiveness through the right mix of marketing channels, and reinforcing marketing channels to complement each other. An example of a brand with consistent messaging is given, illustrating how a company should maintain a uniform message across different platforms like Facebook and TV commercials.

05:02

🌐 The Role of Marketing Channels in IMC

This section delves into the importance of marketing channels in IMC, highlighting how a UK-based financial technology company uses a consistent color palette and logo design across its website and services. The company's public relation campaigns are also discussed, showcasing how the brand's color scheme is maintained in their advertisements and online presence. The paragraph also touches on the concept of the marketing funnel, explaining how it works to convert potential customers from awareness to purchase, and how IMC plays a role in this process.

10:03

🏗️ Building Brand Through IMC

The paragraph focuses on how IMC contributes to brand building. It stresses the need for consistent and recognizable communication to establish brand identity. The use of brand codes, such as distinctive assets, is highlighted as a key element in enhancing brand distinctiveness. The discussion also includes the importance of using the right mix of marketing channels to boost campaign effectiveness, with a mention of research suggesting an optimal budget allocation for brand building versus sales strategies. Examples of traditional and modern advertising methods are provided, illustrating the shift from expensive TV ads to more cost-effective social media promotions.

15:04

🌱 IMC and Social Responsibility in Branding

This section presents examples of companies that align their communication with their core values, using Patagonia and Sephora as case studies. Patagonia is noted for its stance against misinformation on Facebook, showing how the brand's values can influence its marketing decisions. Sephora, on the other hand, is recognized for its consistent use of brand codes in all communication materials, from logos to store design and packaging. The paragraph emphasizes the impact of these strategies on brand recognition and customer loyalty.

20:58

🎓 Assignments and Campaign Strategies in IMC

The final paragraph outlines assignments for students, focusing on practical applications of IMC concepts. Students are tasked with rebranding a local small or medium enterprise by revising its logo and packaging to align with IMC principles. They are also challenged to create a website design and a public relation campaign video to promote the chosen SME, demonstrating how to effectively communicate a brand's message to customers. The paragraph concludes with instructions for documenting the group's work and progress through meeting minutes.

Keywords

💡Integrated Marketing Communication (IMC)

IMC refers to a strategic approach that unifies and coordinates all marketing communication efforts to deliver a consistent brand message across all channels. In the video, IMC is emphasized as crucial for maintaining message consistency, which is essential for brand recognition and customer journey. The script mentions that IMC involves combining brand messaging to make it consistent across all media used to reach the target audience.

💡Consistency

Consistency in IMC is about ensuring that the brand's message is uniform across all platforms and media. This helps in reinforcing the brand's identity and creating a cohesive customer experience. The video script uses the example of a toothpaste brand where the slogan 'stronger and healthier gums' is consistently used across all advertising platforms to illustrate the importance of consistency.

💡Customer Journey

The customer journey represents the path a customer takes from becoming aware of a brand to making a purchase. The video script discusses the stages of this journey, such as awareness, interest, consideration, and purchase, and how IMC plays a role in guiding and influencing customers through these stages effectively.

💡Marketing Channels

Marketing channels are the various platforms and methods used to communicate with customers, such as social media, TV, print, and more. The script explains the importance of using a mix of marketing channels strategically to enhance campaign effectiveness. It also touches on the shift from traditional to online channels and the role of influencers in modern marketing.

💡Brand Building

Brand building is the process of creating a unique identity for a brand in the minds of consumers. The video emphasizes that IMC contributes to brand building by ensuring consistent and recognizable communication. It mentions that a significant portion of a brand's budget should be allocated to marketing to build brand recognition and loyalty.

💡Marketing Funnel

The marketing funnel is a model that visualizes the journey of potential customers from initial awareness to making a purchase. The video script describes how the funnel works, with customers moving from being aware of a product to showing interest, then consideration, and finally conversion to a sale, highlighting the role of IMC in this process.

💡Public Relation Campaign

A public relation campaign is a strategic effort to manage and shape public perception of a brand. The video provides examples of PR campaigns, such as a company's use of the color blue consistently across their logo, website, and advertisements, which is a form of IMC that contributes to brand recognition and image.

💡Flywheel Effect

The flywheel effect in the context of IMC refers to the cumulative impact of marketing efforts over time, where each marketing channel reinforces the others, leading to increased momentum and growth. The video script mentions this effect as a benefit of well-integrated marketing communications, where the brand's efforts compound positively.

💡Coherence

Coherence in IMC means that different communication messages are logically connected and make sense together. The video script discusses coherence as a key aspect of effective IMC, where all messages should support and reinforce each other, creating a unified brand narrative.

💡Complementary

Complementary in the context of IMC indicates that all elements of a campaign work together to enhance the overall impact. The video script suggests that a well-integrated marketing campaign should have components that are not only consistent but also complementary, ensuring that the whole is greater than the sum of its parts.

💡Patagonia

Patagonia is used in the video as an example of a brand that reflects core values in its communication and actions. The company is known for its commitment to environmental causes and sustainability, which is demonstrated through its marketing and public stance on issues, such as stopping advertising on platforms that spread misinformation contrary to its values.

Highlights

Introduction to Integrated Marketing Communication (IMC) is discussed.

Definition of IMC: Combining brand messaging for consistency across media.

IMC is a strategic approach guiding communication across marketing channels.

Importance of IMC: Consistency throughout the customer journey.

IMC aids in brand building through the right mix of marketing channels.

IMC ensures marketing channels reinforce each other.

Example of IMC: Consistent messaging in Colgate's advertising.

Buyer's journey from awareness to purchase is linked to marketing funnel.

Marketing funnel works by narrowing down potential customers to buyers.

Example of a company with consistent marketing: UK-based foreign exchange company.

Importance of color palette in marketing, as seen in the UK company's branding.

IMC helps with brand building through consistent and recognizable communication.

Research suggests allocating 60% of budget to brand building and 40% to sales strategies.

IMC's role in reinforcing marketing channels through the 'flywheel effect'.

Patagonia as an example of a company with consistent values in communication.

Sephora's mastery in codifying communication through brand codes.

The importance of coherence, consistency, continuity, and complementary in IMC.

Assignment: Revising a local SME's logo and packaging for IMC compliance.

Creating a website design and public relation campaign video for an SME.

Meeting minutes should include time, attendance, and description of outputs.

Transcripts

All right goodday everyone so today we

are going to discuss

introduction to integrated marketing

communication

Okay so pleas are the lesson content We

are going to discuss the definition of

IMC or integrated marketing

communication Okay so Why it is

important and We also Uh discuss some

example of good integrated marketing

communication and the for Seas of

IMC Okay so let's proceed

with the definition of IMC or integrated

marketing communication So from the word

itself no integrated you need to say is

the combinations or unifying the brand

messaging to make it consistent so ito

ung word na importante dito sa ating

subject no yung consistency ng mga

messages across all media that the brand

uses to reach its target audience no so

another definition is it is strategic

approach that guides communication and

tactics used across all marketing

channels Okay

so we have four importance of IMC need

for consistency throughout the whole

customers Journey IMC helps with brand

building so properly using right mix of

marketing channels help boost campaign

effec effectiveness and last is IMC

contributes to marketing channels

reinforcing each other so let's discuss

this in detail first is you need for

consistency throughout the whole

customer Journey is very

that a company a marketer should have a

consistent message

okay for example

um from your

commercial Facebook na you are promoting

let's say let's give an example yung

Sain natin

toe specific

tate so ang kanilang slogan is

to be to have a strong

um stronger and healthier gums yan ang

kanilang slogan no so dapat in every

um marketing or advertisement nila

consistent yan from FB from tiktok Kahit

saan man sila nag-aadvertise consistent

yung mga sinasabi nila o yung yung

vision nila vision yung pinaka slogan ng

company nila na yung product nila is to

have stronger tee and healthier gums

okay now

um sa mga

buyers meron journey in order for them

to decide kung ano yung kanilang

bibilihin na brand or

product is

awareness realize they have a problem No

they want to understand more about it

sige balik tayo doun sa example natin

kanina toothpaste yyung Colgate itong

customers na to na-identify niya na

meron siyang cavities Okay o meron

siyang problem sumasakit ngipin nian no

Kasi nabubulok na kasi ang daming

cavities yan Nagkakaroon siya ng

awareness and from that no konser niya

the buyer is looking for in comparing

potential solution to the problem

kailangan mawala yung sakit ng ipin niya

matanggal yung cavities diyan Papasok

yung consideration i-consider siya

minsan mga sa napapanood niya or minsan

from the word of mouth na mga kaibigan

niya ganito ginawa ko nawala yung

cavities ko yan may mga consideration

ginagawa And from that consideration

nagde-decide siya no the buyer purchases

a solution bibili siya ng bagay ng

product no na

makaka-asa niya yan yung buyer Journey

me no So it is also related sa marketing

funnel No it's a model that def fix how

people become customers no from learning

about the brand to making the purchase

Now let's discuss how marketing funnel

work agag sinabing funnel no imbudo na

Tagalog yun So from the word funnel ang

pinaka purpose niya kyb kunyi nagsasalin

ka ng isang liquid doun sa another

container no kailangan mong ibuto para

walang matapon Okay so that's the

purpose para hindi matapon or walang

masayang so sa marketing ganun din yung

ganon nagwo-work yung ano marketing from

awareness no no t's nagkakaroon ng

interest ung kunyari awareness n

nagiging aware na ung mga tao na kunyi

sa face mask no ning aware tao na

kailangan mags ng face mask kasi merong

mga mga viruses na kumakalat nagkakaroon

ng awareness ngayon nagkakaroon interest

show that you're offering a viable

solution to the problem nagkakaroon ng

interest gusto ng marketing fel is

sinasala lahat yun from awareness

interest sa consideration hanggang sa

ma-convert nila yung mga buyer na bumili

ng product nila

no So that's how marketing fanel work

now um ito yung a great example Okay ng

consistent company pagdating sa kanilang

marketing

wise So it is a UK brand UK based

foreign exchange financial technology

company So um from

their

website ' ba kung titingnan niyo yung

color palette ng mga ginagamit is

consistent din sa mga logo nila ganyan

napakaimportante ng color palet sa

marketing they use they use blue

okay ito ito ganyan nila dinesign yung

dahil nga foreign exchange sila from the

website pa lang No you can have yung

calculation conversion ng money from

their money to other denomination '

tapos

um Nandiyan din yung

mga ano nila

um ino-offer nilang services Okay from

sending money receiving money debit

cards and so forth no so itong wise they

have

a public relation campaign so ito

papanoodin natin ung

great example of PR campaigns ng Wi

company so let's

watch kung nakikita niyo blue yung

ginamit nilang low kasi y yung color

nila sa sa logo nila website

nil

vai

All

right so yan yung kanilang market

Public Relation campa Okay sige let's

proceed so Ito naman yung kanilang

pag-advertise

on online no if you are going to search

sa mga

Seo sa mga search engine

um ba nag-search kayo kunyari pagdating

sa marketing may nakikita kong ganung

ads to

ads ads ibig sabihin yung mga ads na yan

yung mga lumalabas sa pinakauna yan yung

mga nagbabayad no nagbabayad sa sa

search engine para yung company nila

Once na nag-search nandon sila sa

pinakaunahan Okay So ibig sabihin itong

um itong wise na to is nagiinvest talaga

sila para atleast kapag may nag-search

kunyari sa wire transfer kailangan na ng

wire transfer Once na nag-search sila

and kaagad lalabas kaagad yung company

nila So that's how they

um That's how they value yung mga ads

like this No Sige proceed

tayo so another importance of IMC It

helps with brand building Okay So um

communicating in cons no and

recognizable way is a big part of brand

building no kailangan consistent and

recognizable para mabu yyung brand

So you want people to join the that's

Ayan Okay

na so it should now Be obvious that you

should strive to deliver the right

message at the right time no but the key

to brand building lies on accompanying

all your communication with brand codes

to increase distinctiveness no usually

yung iba brand codes or yung distinctive

asset is anything that you consistently

use in your

communication Okay so number three

importance of IMC is properly using

right mix of marketing channels so helps

boost campaigning effectiveness so meron

ditong research survey na in order for

your brand to be build Kailangan daw 60%

of your budget is nakalaan doon sa brand

building tapos 40% ng budget mo doon

lang sa uplifting sales yung mga sales

strategy so mas mas naglalaan sila ng

60% budget for

um

marketing Ayan alam yung katulad na

ganito ung mga ads na ganito napakamahal

niya lalo yung mga sa TV sa mga building

yan so nag-spend talaga ng yung mga

malalaking company nag-spend talaga ng

malaking pera In order for them to

advertise yung product nila at mabu yung

brand Okay so Sabi nga nila Um yung iba

ngayon online na No they are using

tiktok para makabenta sila no

pero um iba pa rin talaga kapag

um nakita or

na-advertise yung product mo sa dati Gan

uso traditional tayo na

um mas mas nakikilala yung product kapag

napapanood sa TV ngayon e dahil nga

ngayon because of social media na sa

Facebook sa tiktok aan So hindi na ganon

kamahal magbabayad yung mga company para

mag-promote ng product nila minsan

makausap lang sila ng na ano influencer

yan ang

ginagawa ito yung number four no IMC

contributes to marketing channels

reinforcing each other Okay from your

launching ng inyong campaigns no tapos

mabu yung relationship mo sa mga

customers mo

[Musika]

nag-bra yan ng fans mga customers loyal

customers tapos magiging loyal na sila

So ano yan um Uh flywheel effect ang

tawag no so when you do communication

right marketing channels have the

ability to make each other more powerful

as your company grows so as long as your

marketing channels are properly

integrated you can rely on this flywheel

effect okay that's why it is very

important

talaga

yung mga marketing

communications All right so These are

the example of a good integrated

marketing communication yung patagonia

Are you familiar with

patagonia Sige patagonia incorporation

is American retailing of outdoor

creation clothing Okay so itong company

na ' yung mga ung mga pang treking no

any any clothing mga jacket

any clothing ng mga

outdoor now sa US okay now um itong

Patag niya na

to

has this directly affect its business

and Ah okay merang kanong FB

FB sabi nila yung Patag niya daw

nag-stop all paid adverti advertising on

Facebook platform kasi bakit kasi

against yung may sinabing misinformation

yung Facebook against doon sa

kanilang company

values Okay so knowing Facebook no kag

alam naman natin Facebook

napakalaking Ano yan application tool or

social media Tool para makil yung

product mo and since yung Facebook

merong mis information na sinabi daw na

against doon sa company values nila so

nag-stop sila Okay so There are many ah

there are not no many companies like

patagonia No a brand that reflects core

values in its communication and action

no patagonia consistent constant succeed

in making the point that cares about the

planet and sustainability

yan so wala silang pakialam kahit

Malaking ano pa yang Facebook social

media platform pa yan basta against doun

sa company values nila they do it

so another example

is no itong isang product nila no na

nakalagay vote the has all out actually

um

um the company gets political sumasali

rin sila minan sa political agenda nila

no pagya should former President Donald

trump in administration to support its

environmental cause with this dahil

ngaun nga again sila kay Donald trump so

nilalagyan din nila ng ganyan even yung

clo nila nag n

nagsasabi na vote the asshole out no so

I don't know how this activism affect

yung sales nila but one thing is clear

no dito pagon is consistent and

believable in what they stand for

Okay sige ibig sabihin consistent

another example se familiar with sephora

so sephora is a French multinational

retailer of personal care and beauty

products

Okay so siora is well known as a master

CL in codifying Communication Why Okay

First of all it has a carefully selected

palet of brand codes carefully noo Uh

ito yung design ng kanilang

logo Okay so si Pora utilize the curve s

ito s some people refer it as a flame

pag Titingnan mo parang hindi naman siya

s ' parang Flame lang no'

black and white Stripe tapos yung color

red as contracting element ito meron

pang red nag-cast d sa nila simple lang

siya yet effective When You Look at the

brand

communication simple lang yung logo niya

pero it has a big impact no sa

brand Okay so This is one of the example

of

sephora

ano codifying communication sa FB nila

ibig sabihin even yung mga posters nila

No they still ah Nandun pa rin ung code

nila yung logo nila no yung may white

black tapos black no consistent sila

pagdating creating

their

um posters

yan now Ito naman ung kanilang Store

design no consistent pa rin no na pa rin

yung red andyan pa rin yung white saka

black na code na yan no even yung

kanilang packaging no integrated sabi

even a small simple paper bag paper bag

nila no can be a tool that can integrate

with your communication strategy an

That's how they present

their

marketing

alran

yung ginawa nilang PR

Okay Public Relation campaign para um

i-build up pa yung brand nila so let's

watch

this

s

[Musika]

h

All

right Imagine yung commercial ginamit

nila yung toes building sa

Dubai so nadti sila though walang sounds

Gan lang pero at least yung product

nakikilala No they spend millions of

money Just to advertise their product

don sa tallest building sa UAE sa Dubai

no So kung nakita niyo consistent pa rin

yung sephora sa kanilang mga

um ipinapakita nandiyan pa rin ung white

tsaka black na code yan

Okay let's proceed sa next topic fores

of integrated marketing communications

So from coherence when say coherence are

the different communication logically

connected to consistency do all your

messages across the platform support and

reinforce each other to continuity is

your campaign clearly connected to prev

campaign Okay andung complementary how

do all the elements of campaign work

together to disc

coherence are logically connected so

consistency multiple message support and

reinforce are not contradictory no kung

consistent pa rin sila hindi

[Musika]

[Musika]

synergis stick or the sum of parts are

greater than the whole Okay so that's

the end of our topic So here is your

seatwork number one Okay choose a small

medium enterprise in your

community to say

um hindi siya kilala hindi pa kilala na

brand or any product o service na

ino-offer within your community now Sa

page one and By the way it is per group

per group to non so page one As a

marketing specialist group Okay So you

already have your groupings so imagine

you are the marketing specialist Okay

build their brand by revising their logo

Okay usually iyung mga small medium

enterprise meron na mga logo yan no now

show yung before and after picture of

their logo ibig sabihin yung before

nilang logo and then your revis logo now

explain sa page one explain every

details How would you Come up with that

design okay so detailed paragraph

Explain niyo bakit Gan Bakit k Bakit Gan

yung pinalit niung logo now Sa second

page revise the packaging as it comply

with the 4c of integrated marketing

communication

no show niyo rin yung before packaging

nila before and after and then same

thing explain connection of your design

to the brand

blog it is per group Okay

um now this is your assignment Okay

um sabi diyan from the sme nach niyo

create a website design I'm not saying

that you are to create a website design

line Okay o kaya layout How are you

going to design yung

um kanilang website Kari na Pili niyo

yung ano water repealing station diyan

sa community niyo Okay so create a

design ng

website design lang kahit layout kunyari

mag ano kayo sa Cana lagyan niyo ng

ganyan lagyan dito yung logo Tapos paano

niyo i-project yung first page

nila

Okay assignment number

one per group pa rin to now this is your

midterm output no so meron na kayong

napiling smee na napili now create a

public relation campaign video

presentation of how you communicate your

product to your

customers Okay so it example yung kanina

pinanood natin yan pinanood natin '

kanina so anything na mabubulabog ang

ang mga tao para makilala yung hindi

naman yung bubulabog kayo na destructive

ah makilala yung product katulad nito

nagpalipad sila ng maraming lobo at ang

Public Relation hindi kailangan yung iba

Syempre kailangan gumastos pero may mga

ways no para mas makatipid kayo

pero still um nandyan pa rin yung yung

makikilala yung

kanilang product o service sa inyong

community so kayong bahala Paano niyo

gagawin y tapos ivideo niyong gagawin

niyong Public

Relation so i-video niy video summary

lang to

Actually video summary pero ang ginawa

talaga

ngan nagpalipad sila ng

lobo tapos magp sila ng lobo sa kanilang

community para

lang yan syempre yung mga makakakita

Anong mangyayari Anong nangyayari pag

tingin nila ah may ganyan palang company

nag-exist yan ganyan So Ganon din

gagawin niyo d sa sme na napili niyo do

sa community niyo Paano makikilala ah

magkakaroon ng campaign so gawa niyo ng

video presentation like

this siguro 2 minutes

Hanggang 2 minutes lang is enough ito

Ilang minutes ba

to 1 minute nga lang to eh 1 to 2

minutes for output now last minutes of

the

meeting So it of the meeting consist ng

time attendance of

course description of your output and

ins in the discussion activity

screenshot or picture of your meeting

okay so this be your minutes mom number

one your meeting doing your assignment

number one so another meeting sa minutes

of the number two is your meeting in

doing your midterm

output Okay so that's the end of our

chapter so See you next meeting if you

have any question Don't hesitate to ask

in our chat box okay God bless