HOW TO GET CLIENTS FAST | HOW I BUILT MY CLIENTELE | LICENSED ESTHETICIAN **GIVEAWAY**

Summary

Kristen, a licensed esthetician, educator, and YouTuber, shares her secrets to rapidly building a client base in the beauty industry. She emphasizes the importance of identifying and targeting an ideal client, creating a sense of FOMO, and strategically limiting initial availability to appear in high demand. Kristen also stresses the value of social media presence, particularly Instagram, for marketing and client engagement. She offers practical advice on using hashtags, posting frequency, and creating an accessible booking system. Additionally, she suggests leveraging business pages for insights and networking opportunities to expand one's clientele.

Takeaways

• 😀 Kristen is a licensed esthetician, educator, mentor, YouTuber, and mom who shares tips on growing her business.
• 🌟 She emphasizes the importance of partnering with brands like CariBrew, a black-owned, female-founded company specializing in Haitian coffee and body products.
• 🎁 Kristen offers a discount code ('kmarie10') for her audience to enjoy a 10% discount on CariBrew products.
• 📈 She discusses strategies to grow her clientele quickly, including setting intentions and targeting a specific client base.
• 📝 Kristen advises writing down your ideal client profile and setting goals for the number of clients you wish to attract.
• 📱 She highlights the significance of social media, especially Instagram, for promoting services and engaging with potential clients.
• 📅 Kristen recommends limiting initial availability to create a sense of demand and urgency (FOMO) among potential clients.
• 🔗 She suggests making the booking process as easy as possible for clients, including offering assistance with bookings and having a user-friendly social media presence.
• 📈 Kristen emphasizes the importance of networking and being approachable in person to attract clients outside of social media.
• 🎁 She concludes with a giveaway to engage her audience, offering a chance to win a mask from Image skincare and other goodies.

Q & A

What is the primary focus of Kristen's channel?

Kristen's channel is focused on providing content related to esthetics, with an emphasis on education, mentorship, and business growth for estheticians.

What type of products does Caribrew specialize in?

Caribrew specializes in Haitian coffee beans and has expanded into creating body products such as moisturizing coffee body butter and a moisturizing two-in-one body butter and coffee scrub.

What is the discount code provided by Kristen for Caribrew products?

The discount code provided by Kristen for Caribrew products is 'kmarie10', which offers a 10% discount at checkout.

How does Kristen suggest new estheticians manage their client bookings?

Kristen suggests not fully opening your booking schedule and starting with part-time hours to create a sense of limited availability, which can make the service seem more desirable.

What is the term Kristen uses to describe the strategy of making clients feel like they don't want to miss out on your services?

Kristen uses the term 'FOMO' (Fear Of Missing Out) to describe the strategy of making clients feel like they should book your services to avoid missing out.

How does Kristen recommend estheticians handle their social media presence for business growth?

Kristen recommends posting frequently, especially at the beginning, using a link tree or direct link to the booking system in the bio, and updating availability regularly to create a sense of urgency.

What is the significance of highlighting specific time slots on social media according to Kristen?

Highlighting specific time slots on social media can help fill those slots and make the esthetician appear more in-demand, thus attracting more clients.

Why does Kristen suggest estheticians should be ready to network in person?

Kristen suggests that estheticians should be ready to network in person because it's an old-school method that can lead to gaining clients through approachable behavior and professional appearance.

What is the importance of having a professional appearance and demeanor according to Kristen?

According to Kristen, having a professional appearance and demeanor is important because it helps in representing the brand well, makes the esthetician look knowledgeable and credible, and can lead to more clients through approachability and networking.

What giveaway is Kristen offering at the end of the video?

Kristen is offering a giveaway of a full retail size of the Image Skincare Purifying Probiotic Mask, along with some additional goodies.

How can viewers enter the giveaway mentioned by Kristen?

Viewers can enter the giveaway by subscribing to Kristen's channel, following her on Instagram, posting a story tagging her, and commenting on the video with their favorite tip from the video.

Outlines

00:00

🌟 Introduction to Kristen's Channel and Sponsor Mention

Kristen, a licensed esthetician, educator, mentor, YouTuber, and mom, warmly welcomes viewers to her channel. She emphasizes the importance of client acquisition in the beauty industry and introduces the sponsor of the video, Beverly, CEO of Caribrew, a black-owned, female-founded company specializing in Haitian coffee beans and body products. Kristen shares her experience with Caribrew's moisturizing coffee body butter and coffee scrub, highlighting their organic ingredients. She offers a discount code 'kmarie10' for viewers to try the products and encourages engagement with Caribrew on Instagram.

05:01

📈 Strategies for Rapid Client Acquisition

Kristen discusses strategies for estheticians to quickly build their clientele. She shares her personal experience of becoming busy within the first few months of opening her studio by fully committing to her business. She advises on setting intentions for the type of clients one wants to attract, such as loyalty and financial capacity, and emphasizes the importance of client experience. Kristen also suggests not fully opening booking calendars to create a sense of exclusivity, which can lead to the Fear of Missing Out (FOMO) among potential clients. She recommends partial opening of time slots and strategic posting on social media to fill specific openings, as well as providing excellent service to encourage client referrals.

10:02

📱 Leveraging Social Media and Networking for Business Growth

Kristen provides tips on using social media effectively to attract clients. She suggests posting frequently, especially when starting out, and using call-to-action strategies in posts to guide clients to book appointments. Kristen also highlights the importance of using hashtags specific to one's location and services to increase visibility. She advises on creating an easy-to-navigate social media page with direct booking links and updating availability regularly to maintain a sense of urgency. Additionally, she stresses the value of networking in person by being approachable and professional, which can lead to organic client acquisition.

15:03

🎁 Conclusion and Giveaway Announcement

In the concluding part of the video, Kristen summarizes her advice and encourages viewers to apply the strategies discussed for growing their esthetician business. She announces a giveaway for a purifying probiotic mask from Image Skincare, along with other goodies. To enter, viewers need to subscribe to her channel, follow her on Instagram, tag her in their story, and comment on the video with their favorite tip. Kristen expresses her gratitude for viewers' time and looks forward to future interactions, emphasizing the importance of professionalism and continuous learning in the industry.

Keywords

💡Esthetician

An esthetician is a professional who specializes in skin care treatments, often working in salons, spas, or their own clinics. In the video, Kristen identifies herself as a licensed esthetician, indicating that she has the necessary training and certification to perform skin care services. This term is central to the video's theme as it sets the context for the advice she provides on building a clientele in the beauty industry.

💡Client Attraction

Client attraction refers to the strategies and methods used by professionals to draw in potential customers or clients. The video's primary focus is on how estheticians can attract more clients to their services. Kristen shares various tips and tricks she has used to successfully build her client base, making this concept a core element of the video's message.

💡Social Media

Social media is a collective term for websites and applications that enable users to create and share content or participate in social networking. In the script, Kristen discusses the importance of social media, particularly Instagram, in promoting her services and attracting clients. She mentions posting regularly, using hashtags, and creating an easy-to-navigate profile as part of her strategy.

💡Fear of Missing Out (FOMO)

FOMO is a term that describes the anxiety or fear of missing out on experiences that others are having. Kristen uses this concept to explain how creating a sense of urgency or exclusivity can attract clients. By making her services appear in high demand, she suggests that potential clients may be more likely to book appointments to avoid missing out.

💡Booking System

A booking system is a tool or platform that allows clients to schedule appointments or services online. Kristen mentions the importance of having an easy-to-use booking system and how she personally assists clients in booking to make the process more convenient. This reflects her approach to client service and her strategy for client retention and attraction.

💡Branding

Branding refers to the marketing practice of creating a name, symbol, or design that identifies and differentiates a product or service from others. Kristen talks about the importance of branding oneself as an esthetician, which includes creating a recognizable image and reputation that attracts a certain type of clientele. This is tied to the overall theme of the video, as it's a key aspect of building a successful client base.

💡Giveaway

A giveaway is a promotional strategy where products or services are offered for free to customers or potential clients. In the video, Kristen announces a giveaway as a way to engage her audience and promote her social media presence. This is an example of how she uses interactive content to build her brand and attract clients.

💡Business Page

A business page on social media is a profile specifically created for professional purposes, separate from personal profiles. Kristen discusses the pros and cons of having a separate business page versus using a personal page for professional purposes. This highlights her advice on how to effectively use social media for business growth.

💡Networking

Networking refers to the process of building relationships and connections with others, particularly to further one's professional or business interests. Kristen emphasizes the importance of being approachable and ready to network in person as a way to gain clients. This concept is used to illustrate the value of offline interactions in addition to online strategies.

💡Professionalism

Professionalism refers to the conduct, approach, or demeanor expected of a professional. In the video, Kristen stresses the importance of maintaining a professional image, both online and offline, to instill confidence in potential clients and establish credibility. This is a key takeaway from the video, as it relates to how one presents themselves in the business of esthetics.

Highlights

Kristen introduces herself as a licensed esthetician, educator, mentor, YouTuber, and mom.

Sponsorship mention for Caribru, a black-owned female-founded company specializing in Haitian coffee beans and body products.

Product showcase of Caribru's moisturizing coffee body butter and moisturizing two-in-one body butter and coffee scrub.

Promotion of a 10% discount code 'kmarie10' for Caribru products.

Kristen discusses strategies for estheticians to build clientele and increase business.

Advice on not fully opening appointment books to create a sense of exclusivity and demand.

Recommendation to limit initial availability to part-time hours to manage workload effectively.

Tip to post specific available time slots on social media to fill gaps and create urgency.

Emphasis on the importance of client experience and treating every client as a potential referral source.

Encouragement to create a sense of FOMO (Fear of Missing Out) among clients to boost business.

Discussion on the effectiveness of posting frequently on social media, especially in the early stages of business.

Advice on making the booking process easy for clients by having a user-friendly scheduling system.

Mention of the benefits of using Instagram highlights to showcase work and services.

Importance of updating social media regularly and providing a call to action in posts to drive bookings.

Tips on using hashtags effectively to attract local clientele on Instagram.

Insight on the value of networking in person and being approachable to attract potential clients.

Giveaway announcement for an Image Skincare purifying probiotic mask and other goodies.

Instructions on how to enter the giveaway by subscribing, following on Instagram, and engaging with the content.

Transcripts

hey you guys it's your girl kristen here

i'm a licensed esthetician an educator

mentor a youtuber and a mom welcome to

my channel and thank you so much for

clicking on this video before we get

into this content because i know you

guys are here to find out about how to

get more clients but we got to give some

love to our sponsors in this video you

guys know me i keep it real and raw with

you guys here in this channel i don't

promote a lot of companies i'm very

picky about a few weeks ago i was

reached out to by beverly who's the ceo

of a black owned female founded company

called caribrew now caribrew they

specialize mainly in haitian coffee

beans which is the backbone of their

agricultural economy but they also

started doing amazing little body

products so beverly was generous enough

to send me a couple of their products

and i will include close-ups right here

so you guys can see the beautiful

texture to these products so she sent me

moisturizing coffee body butter which is

made with coconut oil organic haitian

coffee and shea butter and also the

moisturizing two in one body butter and

coffee scrub it's made with organic

haitian coffee shea butter sugar and

essential oils but before you go and you

purchase things make sure you use my

code you'll get a 10 off discount if you

use kmarie10 at checkout so make sure

you do that give caribru some love on

instagram as well and tell them that i

sent you so without further ado let's

get into this video

[Music]

all right thank you guys for tuning into

this video i promise you we won't regret

it i want to hit that subscribe button

if you're also an esthetician or maybe

you're an aspiring esthetician that's

all welcome here we are steady growing

and flowing here on this channel it

makes me so excited to continue making

these for you make sure you turn on the

notification button so you know when i'm

posting i've been posting every monday

for you guys if you clicked on this

video you're probably like all right

girl let's get to the money let's talk

business how do i build clientele and so

i'm going to talk to you guys about how

to get clients fast another video that i

had made that was called how to make 10k

a month as a solo aesthetician but this

is going to be a refreshed version of

that maybe giving you new tips also

we're going to be doing a little

giveaway at the end of this video grab

your notebook and pen i have my notes

right here to talk to you guys and make

sure you continue watching

and we'll get right into this so

how to get clients fast probably within

the first three to four months of me

being in my studio i was

was pretty busy and it was because i

went into

my business um full force i knew that i

was going to be dedicated to

building it and potentially supporting

it myself for about six months just to

give you a quick summary of where i'm at

currently if you're new here is that

i've been in business for a year now i'm

currently maxed out with clients i'm

pretty much at the point where i cannot

take new clients i get increased every

single day i have to turn away people

and it's really a huge blessing

especially in a crazy time like this

during a pandemic these tips that i'm

going to give you are really what helped

me to get to this place some material i

go more into depth with in my training

so if you guys are interested in any of

my virtual trainings or coaching

sessions with me then make sure you

check out my information here without

further ado let's get right into my

notes right here it's funny i mentioned

writing things down because i want you

to take some time to grab a notebook and

pen if you haven't already and just

write down your ideal client down to

like the most specific thing you can

make it age income

what kind of services you hope that they

get i know we all kind of have our niche

when it comes to clients and so certain

individuals like working with maybe more

mature skin or younger skin or skin with

pigmentation

if there's a certain target market you

want to go after make sure you include

that in writing down who your ideal

client is obviously i'm not trying to

exempt anybody

saying this because obviously anybody

coming into chris and marine co will

always be welcome there's never any

anyone that i wouldn't take but there is

a certain clientele that you would hope

to have in your studio one being loyal

clients and two people being able to

afford your services and to continue to

come back and also eventually become a

friend of mine and be somebody that i

really create a relationship with so set

that intention and if you want to get a

certain amount of clients make sure you

write down how many clients you're

hoping to work with the reason why i

tell you guys to make sure you watch

those other videos because i do dive

into

about branding yourself about social

media and all that and i did mention

that video that client experience

is going to be super super important

treat every single person coming in as

potentially someone who could bring you

five or ten more people you guys

implement the points that i make in that

video you will be getting clients watch

those videos and start to see everything

flowing giving your client a sense of

fomo

and i know some of you guys have heard

this phrase right fomo what is that

stanford that stands for fear of missing

out

and so we're all like this okay you know

when we're being left out of something

we're like oh man like i want to be

there and maybe even if you initially

didn't even want to go but you see that

all your besties are there and they're

having a good time you're like

i want to go

so in a sense giving your clients fomo

is totally totally a strategy that works

and honestly stumbled upon this i didn't

do this intentionally i didn't do it on

purpose to

trick people but it really is a thing

and so when you first start out you're

obviously going to have full capacity to

take however many clients you want my

suggestion is to not fully fully open

your books right away i would suggest

opening up your books pretty part time

doing about

five and four or five hour um increment

of time and so that you're not looking

so available they're like oh i guess

she's you know she's just available

whenever i can just go and book her

whenever you'll start to see as you

limit your availability um and i know

naturally this will happen once you

start actually getting those clients but

in the beginning

you can actually really limit how many

people you're taking in and that in that

way it almost makes you look like you're

more limited it would be best for

especially if you're a newer esthetician

to

juggle like if you are going to plan to

open up your own space you could do your

own space maybe two or three times a

week and then you can go and work for

somebody for

one or two other days out of the week

that would actually be a really good um

like safer way of going about it make

sure you're not posting on instagram oh

like my hours are from

you know nine to five monday through

friday like have at it you know no like

make it very narrow and specific and

also what i started to do when i did

start booking up with clients was i

noticed that i had certain time slots

that i wanted to fill

and i would go and i would take about

two or three of those time slots and i

would post on my instagram story so i

would post specifically like okay i have

an opening on tuesday at 1pm

um for a 50 minute facial um and i would

only put two or three options on there

and then i'd have people replying back

and i would go out of my way to help

them book through you know book through

me instead of them go through the system

and you will find that you might gain

more clientele if you do kind of go out

of your way to help them book because

let's face it sometimes people are lazy

i know i can be lazy too about taking

the extra step it would be a lot easier

to just be able to say hey can i come in

at this time on this day and my girl

just books me so you will have those

clients that are gonna go to your

booking system and book on on your

website and i'll talk to you next about

how my social media page is laid out so

that it is a lot easier for people i

know for me like when i have a menu

that's like two there's too many options

i get lost so when you're giving people

more specific choices they're gonna be

more likely to just like pinpoint one

like either yes you're free at tuesday

at one or thursday at five of course if

you guys want to know more about the

social media aspect make sure you check

out the part two of that 10k how to make

a 10k a month video because i really

dive deeper into social media but of

course number one is you're going to

want to be posting as frequently as

possible especially in the beginning i

was posting every single day i was going

hard at it and of course you know having

people share your posts um and posting

regularly and tagging people that's

always going to be helpful i don't think

i touched on this

in previous videos you want your page to

be as easy to navigate as possible for

me right now i have a link tree and my

bio on my instagram and that's been

working for me fine just because i

already have the following i have all

that but if you're starting out it's

probably good to make your bio link

just your scheduling system or whatever

system it is that you're using to have

people book you that just gives them

direct access to that that is the first

thing they'll click and the first thing

they'll see make sure you're you're

updating your availability

um i personally only have availability

up to four weeks out from the current

date so again giving clients

fomo not putting your books out like

three five months in advance first of

all you want to have a life and you want

to make sure that you are

not booking yourself out too far in

advance and i also have highlights that

i've saved on my instagram you can

actually go and create a highlight you

pick a thumbnail for that highlight and

you can brand it with whatever name you

want i've highlighted different things

of my work that i've posted on my story

because not everyone's going to see your

story and so to have them saved on your

page is really good it's almost like a

portfolio for more of a portfolio

besides your actual posts for people to

go and look through and see what kind of

services that you offer giving people

call to action so when you do post

anything on your page or on your story

to give them something to do with it you

just post oh hey here's this really cool

enzyme i did on my client today

all right cool

so people are gonna be like

why does that matter to me and so when

you tell them hey you know i'm doing

this really cool enzyme in my facials

now and my

my anti-aging facial i have a few spots

left make sure you go and book and then

if you're able to say hey you know click

the link in my bio or if you get you

know to 10 000 plus followers you can

actually link things in your story

giving your people call to action to go

and actually

book something and give them an

instruction

when you're posting that i feel like has

been very helpful for me also hashtags

are really really helpful as well for

attracting clientele so whatever area

that you are that you're in or city that

you're in make sure you put the city and

then put facials next to it or

your city and spa or your city and skin

care or your city and esthetician people

really try to look at those hashtags and

like narrow down things because you

don't want to hashtag things that have

millions or several 100 000 different

posts related to them you want to post

hashtags that are going to be very

specific and have a more narrow audience

just so that people can really like find

you make sure you hit that like button

if you haven't already hit that

subscribe button have a few more points

to make and then we will end this video

with our giveaway i know i had mentioned

in one of my videos that i didn't

recommend doing a business page and a

personal page that that point for me is

still like it's a hit or miss you can

either

take that advice or not i don't think

it's bad to have a business page but if

you're going to have a business page

make sure that it is a business page and

the benefit about having a business page

so you can actually go to your settings

and change your personal page or the

page that you just made into a business

account that does is actually helps to

give you insight to

your audience go to your insights and

you're going to go to your audience and

you will see and you can actually click

through the different days of the week

and you will see what times are most

active for your followers so if you are

going to post make sure you're posting

at those ideal times for your specific

audience because what works for me could

be different for you algorithm you know

that the algorithm is basically what

controls who sees what posts and how

often they see your posts instagram you

know they reward you for being more

active first of all and then they're

gonna reward you for creating content

that is um

memorable and so now when people save it

or share it it is more likely to be seen

that means creating content that's

actually going to

entice people to save it or share it and

what what makes people want to save

things or share things one if they want

to refer back to it meaning you're

giving them some sort of information

with it just a really appealing piece of

content i've said before that videos are

always always always going to get more

attention than a photo most of my stuff

now are reels or videos one last point i

wanted to make before we get into the

giveaway is

to always be ready to network maybe

you're somebody who's not necessarily a

social media guru here's something that

you can do that is very old school

and

has gotten me clients in the past when

you're out and about

be an approachable person meaning you

have a smile on your face

you look

put together i will admit some days i go

out looking like a bum but it would be

nice for you to do your hair maybe do

your makeup a little bit

wear your uniform

people are drawn to uniforms for some

reason and if you can go and get your

your smock like embroidered with your

name and your title people will see that

and they'll be like oh that's you know

an aesthetician okay cool like she's got

nice skin her she looks put together i

don't know how many times i've had

people stop me when i'm just on my lunch

break just walking around saying like oh

i like your i like your uniform i like

you know what do you do and it's a

conversation starter and i've also had

people

overhear me and friends talking about

like skin care services and things like

that and i've had people literally say

oh like you do facials and i'm like yeah

so just always having your what you do

at the forefront of your mind and just

being an approachable person so when you

get those opportunities to

to give somebody your information it'd

be good to either give them your

instagram name so making sure that

instagram name is something that's short

simple nothing that you're gonna have to

like really help someone spell out like

having multiple

symbols and you know letters in them

make it very easy to remember to tell

somebody right in like a five second

conversation actual physical business

card um and it'd be great to put a photo

of yourself on that business card so

going and getting hopefully like some

professional photos of yourself taken

and putting that headshot onto your

business card then people will relate

your face to

that business card and it'll just be so

much more memorable knowing and

remembering that people are always

paying attention to you whether you

think so or not it's always

knowing that you are representing

yourself and your brand and your

business

and encompassing that business woman

mindset that boss babe mindset and just

treating others with respect and

treating everybody like an opportunity

to gain a client just always putting

your best foot forward and being that

professional at all times i think is so

important it will set you apart it'll

make you look like you know what you're

doing and knowing what you're talking

about before you personally feel like

you know what you're doing or talking

about just emulate that fake it till you

make it if you need to but it's all

about how you present yourself to your

community and that is all that i have to

share with you in this video i really

hope that you gained so much out of this

and like this video please guys this

really helps me out helps the word get

out more please subscribe turn on the

notification button so you know what i'm

posting and without further ado let's

get into this little giveaway this has

been one of my favorite masks from image

this is the purifying probiotic mask and

i want to give it away to one of you

guys and i might throw in you know a

couple little extra extras in your

package but this will be like the main

star of the show if you want to be

entered in for this giveaway here's what

you gotta do of course you need to be

subscribed to your girl

and you need to follow me on instagram

post on your story maybe record a little

snippet of me talking in a video or

something and tag me onto your story not

your page your story and comment below

one tip that you learned from this video

that was extremely helpful for you and i

will enter you and so again you just be

subscribed to my channel turn on the

notification button

i threw that in there just now turn on

the notification button follow me on

instagram tag me in your story

and comment below what your favorite tip

was and you will be receiving this full

retail size mask along with some other

goodies that i'll throw in there so i

love you guys thank you so much again

for taking the time to watch this video

look forward to seeing you guys next

week stay safe and i'll see you then bye

[Music]

you