HOW TO GET CLIENTS FAST | HOW I BUILT MY CLIENTELE | LICENSED ESTHETICIAN **GIVEAWAY**

Summary

Kristen, a licensed esthetician, educator, and YouTuber, shares her secrets to rapidly building a client base in the beauty industry. She emphasizes the importance of identifying and targeting an ideal client, creating a sense of FOMO, and strategically limiting initial availability to appear in high demand. Kristen also stresses the value of social media presence, particularly Instagram, for marketing and client engagement. She offers practical advice on using hashtags, posting frequency, and creating an accessible booking system. Additionally, she suggests leveraging business pages for insights and networking opportunities to expand one's clientele.

Takeaways

• 😀 Kristen is a licensed esthetician, educator, mentor, YouTuber, and mom who shares tips on growing her business.
• 🌟 She emphasizes the importance of partnering with brands like CariBrew, a black-owned, female-founded company specializing in Haitian coffee and body products.
• 🎁 Kristen offers a discount code ('kmarie10') for her audience to enjoy a 10% discount on CariBrew products.
• 📈 She discusses strategies to grow her clientele quickly, including setting intentions and targeting a specific client base.
• 📝 Kristen advises writing down your ideal client profile and setting goals for the number of clients you wish to attract.
• 📱 She highlights the significance of social media, especially Instagram, for promoting services and engaging with potential clients.
• 📅 Kristen recommends limiting initial availability to create a sense of demand and urgency (FOMO) among potential clients.
• 🔗 She suggests making the booking process as easy as possible for clients, including offering assistance with bookings and having a user-friendly social media presence.
• 📈 Kristen emphasizes the importance of networking and being approachable in person to attract clients outside of social media.
• 🎁 She concludes with a giveaway to engage her audience, offering a chance to win a mask from Image skincare and other goodies.

Q & A

What is the primary focus of Kristen's channel?

Kristen's channel is focused on providing content related to esthetics, with an emphasis on education, mentorship, and business growth for estheticians.

What type of products does Caribrew specialize in?

Caribrew specializes in Haitian coffee beans and has expanded into creating body products such as moisturizing coffee body butter and a moisturizing two-in-one body butter and coffee scrub.

What is the discount code provided by Kristen for Caribrew products?

The discount code provided by Kristen for Caribrew products is 'kmarie10', which offers a 10% discount at checkout.

How does Kristen suggest new estheticians manage their client bookings?

Kristen suggests not fully opening your booking schedule and starting with part-time hours to create a sense of limited availability, which can make the service seem more desirable.

What is the term Kristen uses to describe the strategy of making clients feel like they don't want to miss out on your services?

Kristen uses the term 'FOMO' (Fear Of Missing Out) to describe the strategy of making clients feel like they should book your services to avoid missing out.

How does Kristen recommend estheticians handle their social media presence for business growth?

Kristen recommends posting frequently, especially at the beginning, using a link tree or direct link to the booking system in the bio, and updating availability regularly to create a sense of urgency.

What is the significance of highlighting specific time slots on social media according to Kristen?

Highlighting specific time slots on social media can help fill those slots and make the esthetician appear more in-demand, thus attracting more clients.

Why does Kristen suggest estheticians should be ready to network in person?

Kristen suggests that estheticians should be ready to network in person because it's an old-school method that can lead to gaining clients through approachable behavior and professional appearance.

What is the importance of having a professional appearance and demeanor according to Kristen?

According to Kristen, having a professional appearance and demeanor is important because it helps in representing the brand well, makes the esthetician look knowledgeable and credible, and can lead to more clients through approachability and networking.

What giveaway is Kristen offering at the end of the video?

Kristen is offering a giveaway of a full retail size of the Image Skincare Purifying Probiotic Mask, along with some additional goodies.

How can viewers enter the giveaway mentioned by Kristen?

Viewers can enter the giveaway by subscribing to Kristen's channel, following her on Instagram, posting a story tagging her, and commenting on the video with their favorite tip from the video.