Calata Foundation: The State of Philippine Farming and Agriculture

Summary

The video script highlights the plight of Filipino farmers and introduces Joseph Coolatta, a 33-year-old self-made billionaire and CEO of Colada Corporation, an agriculture products distributor. It emphasizes the need to inspire young people to take up farming to avert a looming food crisis in the Philippines. The Coolatta Foundation is leading the charge by educating and equipping the new generation of farmers with modern technology and entrepreneurial skills to ensure a sustainable and prosperous agricultural future.

Takeaways

• 👴 The average age of Filipino farmers is 57, indicating an aging farming population.
• 💼 Joseph Coolatta, a 33-year-old self-made billionaire, is the CEO of Colada Corporation, a leading agriculture products distributor.
• 🌾 The Philippines is rich in land resources but needs to focus on supporting its people in agriculture to prevent a future food shortage.
• 👨‍🌾 There is a concern that the younger generation is not being encouraged to pursue farming, which could lead to a significant problem in the future.
• 📊 The Department of Agrarian Reforms warns of a potential food shortage if the trend of fewer people farming continues.
• 📚 The Coolatta Foundation aims to inspire, cultivate, and sustain a new generation of farmers through education and technology.
• 🛠️ The foundation is implementing modern agricultural practices and technology to increase efficiency and yields.
• 🏫 The program involves a partnership with a university for theoretical knowledge and on-the-job training for practical skills.
• 🌱 The goal is to produce a new breed of farmers who are not just laborers but also agronomists and knowledgeable in agriculture science.
• 🔄 The Coolatta Foundation is working to create a sustainable supply chain and support system for Filipino farmers.
• 🌐 The foundation is also spreading awareness about the agricultural crisis and inviting others to be part of the solution.

Q & A

What is the average age of Filipino farmers?

The average age of Filipino farmers is 57 years old.

Who is Joseph Coolatta and what is his significance in the agriculture sector?

Joseph Coolatta is a 33-year-old self-made billionaire who is the CEO of Colada Corporation, a recognized agriculture products distributor in the Philippines.

What is the main concern regarding the future of farming in the Philippines as presented in the script?

The main concern is that farming is becoming a dying breed in the Philippines, with an aging population of farmers and a lack of young people being encouraged to take up farming.

What is the Coolatta Foundation's threefold aim in addressing the farming crisis?

The Coolatta Foundation's aim is to inspire, cultivate, and sustain. They aim to provide education, implement the latest technology, and support the new generation of farmers.

What is the Coolatta Foundation's approach to educating future farmers?

The foundation provides a program where students spend half a day in school and half a day in on-the-job training with a farmer, ensuring practical experience alongside theoretical knowledge.

Why is it important to change the mindset of young people towards farming according to the script?

Changing the mindset of young people is crucial to encourage them to view farming as a viable and profitable career, using modern technology and techniques to increase efficiency and yields.

What role does technology play in the vision of the future farmers presented by the Coolatta Foundation?

Technology plays a significant role in making future farmers more efficient and productive. It allows them to be agronomists and knowledgeable in agriculture science, using tools that make farming less labor-intensive.

What is the potential impact of the declining farming population in the Philippines on food security?

The declining farming population could lead to food shortages and increased hunger, as there would be fewer crops harvested and less food available for the growing population.

How does the script suggest that the Coolatta Foundation is taking the lead in solving the farming crisis?

The Coolatta Foundation is taking the lead by spreading awareness about the crisis, providing education and technology to future farmers, and encouraging entrepreneurship in farming.

What is the script's perspective on the Filipino spirit and its relation to overcoming the challenges in agriculture?

The script highlights the Filipino spirit as resilient and hard-working, suggesting that with the right tools and mindset, Filipinos can overcome the challenges in agriculture and create a prosperous future in farming.

Outlines

00:00

🌾 The Challenge and Potential of Filipino Farming

The script introduces the issue of the declining farming population in the Philippines, highlighting the story of Joseph Coolatta, a 33-year-old self-made billionaire and CEO of Colada Corporation, an agriculture products distributor. It emphasizes the richness of the country's land and the need to inspire Filipinos to engage in farming. The script discusses the potential future food shortage and the importance of encouraging young people to become farmers. It also outlines the threefold aim of the Coolatta Foundation: to inspire, cultivate, and sustain farming, providing education and technology to create a new generation of modern Filipino farmers.

05:00

🛠️ Equipping Filipino Farmers with Modern Tools and Mindset

This paragraph delves into the importance of educating and equipping Filipino farmers with the latest technology and tools to ensure success in the agricultural sector. It discusses the Coolatta Foundation's initiative to provide a program that combines school education with on-the-job training, aiming to produce a new breed of farmers who are knowledgeable and skilled in modern farming practices. The script also touches on the broader challenges facing Philippine agriculture and the need for collective action to address these issues, inviting the audience to join in finding solutions and fostering a mindset that values farming as a viable and rewarding profession.

Keywords

💡Filipino farmer

The term 'Filipino farmer' refers to individuals engaged in agricultural activities in the Philippines. In the context of the video, it highlights the challenges faced by this demographic, including the aging population of farmers and the need for younger generations to take up farming to ensure food security and the sustainability of the agricultural sector.

💡self-made billionaire

A 'self-made billionaire' is an individual who has amassed a net worth of at least one billion dollars through their own efforts and business ventures, rather than inheriting wealth. In the video, Joseph Coolatta is introduced as a young, self-made billionaire who has achieved success in the agricultural products distribution industry.

💡agriculture products distributor

An 'agriculture products distributor' is a business entity involved in the distribution of agricultural products, such as crops and livestock, from producers to consumers or retailers. The video mentions Joseph Coolatta as the CEO of Colada Corporation, a recognized distributor in the Philippines, emphasizing the importance of such businesses in the agricultural sector.

💡food shortage

A 'food shortage' refers to a situation where the supply of food is insufficient to meet the demand, often leading to hunger and malnutrition. The video script warns of a potential food shortage in the future if the current trend of a declining farming population continues, underscoring the urgency of encouraging young people to engage in agriculture.

💡technology

In the context of the video, 'technology' refers to the use of modern tools and techniques in farming to increase efficiency, productivity, and sustainability. The script mentions the need for Filipino farmers to adopt new technologies to improve their yields and become more competitive in the market.

💡entrepreneur

An 'entrepreneur' is an individual who creates a new business, bearing the risks and benefits of its success or failure. The video encourages young Filipinos to become 'entrepreneur farmers,' combining the spirit of innovation and business acumen with agricultural practices to create a new generation of successful farmers.

💡education

The script emphasizes the importance of 'education' in equipping the new breed of farmers with the necessary knowledge and skills. It mentions a specific program where students receive both theoretical education and on-the-job training to become proficient in modern farming techniques.

💡sustainability

'Sustainability' in the video refers to the ability to maintain agricultural practices over the long term without depleting resources or causing environmental harm. The Coolatta Foundation aims to promote sustainable farming practices to ensure food security for future generations.

💡mindset change

The concept of 'mindset change' is central to the video's message, advocating for a shift in the perception of farming from a labor-intensive occupation to a profession that requires knowledge and innovation. The script suggests that inspiring young people to view farming as a viable and rewarding career is key to addressing the agricultural crisis.

💡Coolatta Foundation

The 'Coolatta Foundation' is presented as an organization taking the lead in addressing the agricultural challenges in the Philippines. It is involved in initiatives such as education, technology adoption, and promoting a new generation of farmers, aiming to create a sustainable and prosperous agricultural sector.

💡awareness

'Awareness' in the video refers to the recognition and understanding of the agricultural crisis facing the Philippines. The Coolatta Foundation is working to raise awareness about the need for action and change in the farming community to ensure a secure food supply for the future.

Highlights

The average Filipino farmer is 57 years old, indicating an aging farming population.

Joseph CooLatta, a 33-year-old self-made billionaire, is the CEO of Colada Corporation, a leading agriculture products distributor.

The Philippines, being rich in land, should focus on agriculture to help its citizens.

The lack of young people entering farming could lead to a significant problem in the future.

The Department of Agrarian Reforms anticipates a food shortage due to the decreasing number of farmers.

In 30 years, the Philippines could face a severe food shortage with a growing population and fewer farmers.

The Coolatta Foundation is taking the lead in solving the crisis by inspiring, cultivating, and sustaining farming.

The foundation's aim is to educate and equip future farmers with knowledge and technology.

The program combines university education with on-the-job training for a comprehensive approach to farming.

Farmers are encouraged to become entrepreneurs, leveraging technology to increase efficiency and income.

The Philippines needs to modernize its farming practices to compete with global agriculture.

The Coolatta Foundation emphasizes the importance of education and technology in creating a new breed of farmers.

The foundation's approach includes a partnership with universities to provide the best tools and training for farmers.

The program aims to change the mindset of young people, encouraging them to see farming as a viable and profitable career.

The Coolatta Foundation is spreading awareness about the crisis in agriculture and inviting others to be part of the solution.

The foundation believes that with the right education and tools, farmers can have a prosperous life without needing to work abroad.

The transcript highlights the deep and wide problems in Philippine agriculture and the urgent need for action.

The Coolatta Foundation is at the forefront of initiating change in the agriculture sector.

Transcripts

the Filipino farmer is a dying breed our

average instant farmers a Philippines 57

years old

we introduce you to exist ass man who at

the age of 31

that wasn't certified billionaire 33

year-old Joseph Coolatta

is known as one of the country's

youngest self-made billionaires he's the

CEO of colada corporation a recognized

agriculture products distributor the

Philippines is very rich in land that it

would be expected we should focus on

helping these Filipinos to ignite the

Inca dito salute Anatole I'm farmer

Constantine and I'm a suburban la jolla

per minute our bar is a former American

again Molly's not here of Powys do

anything and German gabbatha enough

Kayla rather my Safari menu Saban I

gotta buy her a Somali if we are not

encouraging and inspiring young people

to go into farming I think that's going

to be a big problem in the future

for example in a one-column foundation

well I'm with somebody any said I know

I'm future not fire me come against

entire panel under my future enough I

mean well I well I McGee initiate well

I'm gonna make my mother nice wala and

future non-farming well I'm at a I'm

against a car battery totally in the

future surely on in 30 years not the

Department of agrarian reforms of a

sibling food shortage kumuk button is no

way to earn a living to feed a thing

kappa LOL honest america province is

expected to lose at least half its

crossing the problem is obvious no more

people to farm it aware no more crops to

harvest no more food on the table hunger

american population at and in 30 years

the nine billion do you know my ability

odd-eyes a bum bands a vine DNA thing

about we became patent in China and rice

people capita in general rice cinema no

99 i unite i fell upon a fine Italian

convenience event

what about up in the penis Google a

cantata indeed for sure

no motive allowed the situation is dire

but not helpless

actions must be done and they must be

done right now so well epic impose over

Dennis I think oh I'm giving back to

society not in the co-operative a device

lahmacun company not an urgency is of

the utmost importance and the Coolatta

foundation boldly takes the lead in

solving this crisis well on Bastogne

Kumasi Ghana field

so your foundation is part of our minds

paralyzed in a maze Parramatta the aim

of the foundation is threefold inspired

cultivate sustain so this this

University will give them the knowledge

to manage to the business so they know

how to for the me for the new technology

for a new future and then they can

expire everybody else

Perryman habitat the narasimham banza

parabolic in mo dito a tsunami so Miggy

implement campano gerenian latest

technology as la misma making future

farmers and tripping your farmers the

income above Bagon Bagon alguien

adelardo maraming macoco operator to

lowest usamos added as we say in

argentina if you're a farmer you're a

rich man because you have the technology

the tools do the work for you you know

and you can even improve you here your

yields you can even do a lot better more

efficient the Philippines is in lead of

farmers intelligent skilled modern and

dedicated farmers Magoo here the mindset

is stopped at human farmer lebar go

entrepreneur farmer parents are us so

you'll foundation in Angola

but being entrepreneur far away equal to

eight among young people are emerging

entrepreneur finally to initiate change

is to inspire people to change their

mindset and open their horizons but it's

very important the Philippines know how

to either tools we don't want to come

here and say this our way we impose this

we want them to learn learn our ways

educating the university which is they

were given the best tools are preparing

a specific program from them they will

go to school half a day do you have an

apprenticeship on-the-job training for

half a day to really much much one

student with one farmer to cultivate

necessitates giving the new breed of

farmers the proper education and

equipping them with technology arming

them with tools to set them up for

success

Kalama Simula semana bata and I'm a

total moon in the latest technology and

then Alana McCarran amar center and undo

lahat Nana tools the MA farmer Morrow

meseta spoke to farming you're not gonna

be labor they're gonna be no with the

boss they're gonna be agronomist

agriculture science they're gonna be the

the knowledge guys Toto rock Dylan our

time on a fertilized missile analysis

among supply chain to sustain the

program we come back full circle to the

now modern Filipino farmer it starts

with her it ends with him from Mata an

anaemic a Greek and the Latin support

same time in my facility para su

Minnesota

I can feel the fill this Filipino spirit

you know that nothing stops the very

resilient they always go forward

hard-working the problems facing

Philippine agriculture are deep and wide

many attempts to solve them seem futile

at worst and temporary at best but steps

must be made actions must be done the

Coolatta foundation is at the forefront

of initiating change as Emma heat up

unchanged if I click back open

I really see slapping if I hear a middle

knuckle again but I think about how I so

mean if we now make it up you can change

so I think if they see the mission there

and they become feel they can bring that

here there's no need to go abroad to

work you know

they need to be away from your family

they could have an amazing life here

because a Camaro anak that's a bit

starting inaudible not invented on

momentum Polly and Mo are using good or

Papa to reverse a center Godavari Tarim

dito Navi Gita tayo yeah I'm gonna have

nothing event I had come here I'm gonna

deal with a vendor panel and indeed any

event the the foundation takes it upon

itself to spread information about the

crisis at hand

awareness is the first step

however the solutions are multifaceted

and involves multiple sectors the

Coolatta foundation invites you to be

part of this solution

you