The Secret To Printing Money With LinkedIn

Summary

Jordan Ross, founder of a figure agency, shares a simple yet effective strategy to triple the number of booked calls from LinkedIn. By updating his profile with a focus on social proof, a clear call to action, and a services section featuring customer reviews, he managed to increase his monthly calls from 3-5 to 20-30. Ross emphasizes the importance of optimizing LinkedIn profiles for business growth and offers free consultation for those seeking assistance.

Takeaways

• 📈 Jordan Ross has tripled the number of booked calls from LinkedIn by implementing a simple change to his profile.
• 👤 Ross is the founder of a figure agency, a growth consultancy and portfolio company that has helped clients add over $200 million in annual revenue.
• 🔄 He experienced a decrease in booked calls due to an algorithm change on LinkedIn but pivoted to Twitter, where he successfully booked 80-100 calls a month.
• 🔄 After the shift back to LinkedIn, Ross managed to increase his monthly booked calls from 3-5 to 20-30 by making a single profile update.
• 🖼️ The profile update included a new banner and a change in his role description to better reflect his focus on working with agencies.
• 🔗 He removed his university affiliation to concentrate solely on his business and added a call to action button for booking consultations, which has been very effective.
• 📋 Ross added social proof to his profile, discussing the success of the agencies he works with and the revenue they generate.
• 📝 He emphasized the importance of optimizing the 'About' section of his profile with a clear message and a call to action for potential clients.
• 🌟 A new feature on LinkedIn as of July 2024 is the 'Services' section, which allows for social proof through customer reviews and ratings.
• 📝 Ross provided a step-by-step guide on how to add services and request reviews from clients to build social proof on LinkedIn.
• 🔑 The key takeaway is the significant impact of social proof and a clear call to action button on increasing the number of booked calls on LinkedIn.

Q & A

What was the primary change that Jordan Ross made to his LinkedIn profile to increase booked calls?

Jordan Ross updated his LinkedIn profile by changing his banner, role, and adding a 'Book a free consultation' button, which significantly increased his booked calls.

How did Jordan Ross' approach to LinkedIn change after the algorithm update in 2021?

After the 2021 algorithm update, Jordan Ross shifted his focus to Twitter where he was able to book 80-100 qualified calls a month, but he has since been able to increase his calls on LinkedIn as well.

What specific role did Jordan Ross change to on his LinkedIn profile?

Jordan Ross changed his role on LinkedIn to 'Chief Agency Officer' to narrow his focus towards agencies.

What new feature did LinkedIn introduce in July 2024 that Jordan Ross took advantage of?

LinkedIn introduced a 'Services' section in July 2024, which allows users to add social proof like customer reviews, which Jordan Ross utilized to enhance his profile.

How did Jordan Ross use the new 'Services' section on LinkedIn to boost his business?

Jordan Ross used the 'Services' section to add a thumbnail, a call to action for booking a call, and to highlight the problems his agency solves, thus providing more opportunities for scripting and call to actions.

What was the impact of adding a 'Book a free consultation' button on Jordan Ross' LinkedIn profile?

Adding the 'Book a free consultation' button resulted in approximately 20 qualified calls being booked in the last 45 to 60 business days, making it a significant change.

How did Jordan Ross encourage his clients to leave reviews on his LinkedIn profile?

Jordan Ross sent his clients a message with a link to leave a review, following up with them if they forgot, which helped him accumulate social proof in the form of star reviews.

What is the significance of the Hamptons membership mentioned by Jordan Ross in his LinkedIn profile?

Membership in the Hamptons signifies that Jordan Ross' business meets a minimum annual revenue requirement of one million dollars, providing social proof of his business's success.

How does Jordan Ross recommend optimizing LinkedIn content for better engagement?

Jordan Ross suggests posting content once a day and joining engagement groups on LinkedIn to improve content performance and engagement.

What additional resources does Jordan Ross offer to help businesses grow?

Jordan Ross offers a free consultation through his agency, a free school community with weekly calls and exclusive training videos, and access to a community of business growth enthusiasts.