How To Find Affiliate Marketers For Your Product

Summary

The video shares strategies for recruiting quality affiliate marketers to promote your product. Key insights include: understand affiliate motivations and emphasize lucrative commissions; recognize the gap between beginner and expert affiliates and target the top performers; attract affiliates by creating free training programs that showcase your offerings as examples; leverage affiliate marketplaces like ClickBank where experienced affiliates source opportunities.

Takeaways

• 😀 You need to sell affiliates on promoting your product by speaking the language of commissions and having 'commission breath'
• 👍 There is a big divide between amateur affiliate marketers and experienced ones who actually drive results
• 💡 Treat recruiting affiliates like a sales process - sell them on dedicating their time and resources to promote your product
• 🔍 You need to hunt down and identify the top 1% of serious affiliate marketers to get results
• 📈 Run contests and provide plenty of promotional assets to incentivize affiliates to take action
• 💡 Teach a free course on affiliate marketing using your own products as examples to recruit an army of affiliates
• 🔎 Put your product on affiliate marketplaces like ClickBank where lots of affiliates are searching for products
• 😖 Expect to deal with lots of tire kickers before finding affiliates who actually drive results
• ⚙️ Be prepared to invest significant time and effort to manage an affiliate program properly
• 💰 A good affiliate program can drive hundreds of thousands in revenue

Q & A

What is 'commission breath' and why is it important when attracting affiliates?

Commission breath refers to focusing on and emphasizing the commissions and financial incentives when pitching to potential affiliates. This matters because affiliates are primarily motivated by earning commissions, so you need to speak that language and have commission breath when attracting them.

What percentage of affiliate marketers are actually skilled at affiliate marketing?

Only about 1% of affiliate marketers are truly skilled at it. The other 99% may be interested but often don't have the right skills or commitment to promote products effectively.

What are some effective ways to incentivize affiliates?

You can incentivize affiliates by providing pre-made emails, images, and other promotional materials to make it easy for them. You can also create contests which give affiliates a reason to take action and promote your products.

What was the affiliate marketing strategy Russell used effectively?

Russell created a free training program teaching people how to become an affiliate marketer, but he used his own products as examples throughout the training. This helped recruit many people from the program to become affiliates for his products.

What are some affiliate marketplaces you can use to find potential affiliates?

Some major affiliate marketplaces where you can list your product for affiliates to find include ClickBank, Warrior Forum, Commission Junction, Impact, etc.

Why create your own affiliate training course?

Creating your own free affiliate marketing course allows you to teach people affiliate marketing while showcasing your products. This auto-recruits affiliates from people taking the course.

What percentage of the creator's revenue came from affiliates at one point?

When one of the creator's products hit $1 million in revenue, about 20% or $200,000 came from affiliates.

What is the key difference in messaging between your customers and your affiliates?

The messaging for customers focuses on solving their problem or need. The messaging for affiliates focuses on financial incentives and commissions.

Why is managing an affiliate program challenging?

Managing an affiliate program requires a lot of time and effort in recruiting, providing assets and incentives, running contests, analyzing data, and more. It is not a passive set-it-and-forget-it kind of system.

What is the main qualification the creator looks for in affiliates?

The main qualification is that affiliates should be experienced and competent, as evaluating and managing a large group of unskilled affiliates requires substantial effort.