How to Sell on Shopify in 2024 (FOR BEGINNERS)

Summary

This video script offers a comprehensive guide on selling via Shopify, clarifying misconceptions about the platform and detailing the steps to open a store, find products, and promote sales. It covers the essentials of Shopify setup, product sourcing, and dropshipping options like AliExpress and Zendrop. The script also touches on store design, marketing strategies, and the importance of advertising or creating organic content for customer attraction, concluding with a free course offer for further Shopify education.

Takeaways

• 🛍️ Shopify is a platform for creating an online store, not a business model that provides products or promotes the store for you.
• 🚀 To start on Shopify, create an account using the provided link for an extended trial, which gives you more time to set up your store at a reduced cost.
• 🔍 Finding or developing a product that solves a problem and provides value is crucial for success on Shopify.
• 📈 Marketing your product effectively is key to driving traffic to your Shopify store and making sales.
• 📝 Adding products to your Shopify store involves detailing the product, including title, description, images, price, and shipping information.
• 📦 Dropshipping is an option where you list products from a supplier on your store and have them ship directly to the customer upon sale.
• 🌐 AliExpress is a common source for dropshipping, but be aware of the shipping times and potential customer dissatisfaction due to long delivery.
• 🏢 Other platforms like CJdropshipping and Zendrop offer products with warehouses closer to your target market, reducing shipping times.
• 🔄 Demonstrated how to import dropshipping products from platforms like Zendrop to a Shopify store, streamlining the setup process.
• 🎨 Customizing your Shopify store's design is important to create an appealing storefront for visitors.
• 📊 Two main promotional strategies are discussed: paid advertising on platforms like TikTok, Facebook, or Google, and organic content creation on social media.
• 📚 A free course is offered that includes instructional videos on Shopify setup, product research, and advertising strategies.

Q & A

What is the primary purpose of Shopify according to the video?

Shopify is a platform that allows you to create an online store to sell products. It does not provide the products for sale or promote the store; it's merely the infrastructure for e-commerce.

What misconception does the video script clarify about Shopify?

The misconception is that Shopify is a business model where you can sign up and start selling random products to make money. In reality, Shopify only provides the platform for creating an online store; you need to source your products and market your store independently.

How does the video suggest extending the Shopify free trial period?

The video suggests using a specific link provided in the description to create a Shopify account, which offers an extended trial for three more months at $1 per month, in addition to the initial free trial period.

What is the recommended first step after signing up for Shopify?

The first step recommended is to extend the Shopify trial to three more months by selecting a plan and entering payment information, which gives more time to set up and optimize the store before paying the full monthly plan price.

How can one add their own products to a Shopify store?

To add your own products, navigate to the 'Products' section in the Shopify dashboard, click on 'Add product', and fill in the details such as title, description, media, price, cost per item, shipping weight, and any variations like colors or sizes.

What is dropshipping and how does it relate to Shopify?

Dropshipping is a retail fulfillment method where you list products from a supplier in your Shopify store, and when a customer purchases, you instruct the supplier to ship the product directly to the customer. You make a profit from the difference between the supplier's price and the retail price.

Why might someone choose to use Zendrop over AliExpress for dropshipping?

Zendrop might be preferred because it offers high-quality products with reliable suppliers and shorter shipping times. It also simplifies the process of importing products to the Shopify store and fulfilling orders.

What are some of the challenges associated with using AliExpress for dropshipping?

Challenges with AliExpress include long shipping times from China, which can lead to customer dissatisfaction and complaints, as well as higher chances of refunds due to the delay in product delivery.

How can one import a dropshipping product from Zendrop to a Shopify store?

First, sign up for Zendrop and connect your Shopify store. Then, find the product you want to sell, add it to the Import List, and publish it. The product details, including title, description, images, variants, and prices, will be imported directly to your Shopify store.

What are the two main methods the video suggests for promoting a Shopify store and getting sales?

The two main methods suggested are paid advertising on platforms like Facebook, Google, or TikTok, and creating organic content featuring the product on social media platforms, particularly short-form content on TikTok or Instagram, to attract interest and drive traffic to the store.

What additional resource does the video offer to help with setting up and running a Shopify store?

The video offers a free course with instructional videos, a product research guide, step-by-step setup tutorials, and advertising sections for TikTok, Facebook, and Google Ads. Interested viewers can enroll for free by providing their name and email address.