Instagram Par Kaise Grow Kare - Question & Answer Series By Sandeep Bhansali

Digital Azadi

17 Nov 202208:38

Summary

TLDRThe video script discusses strategies for growing one's Instagram influence by focusing on providing valuable content that solves problems and engages the audience. It emphasizes the importance of content quality and the potential for automatic sharing and following if the content is interesting. The script also covers aspects of Facebook marketing, ethical considerations for managing client pages, and the process of creating and managing ads. It highlights the need for understanding business objectives, budgeting for ads, and the creative process involved in ad creation, including video and image production. The speaker, Sandeep Bansal, expresses a mission to help at least 10 lakh people learn and implement digital marketing to create new income sources.

Takeaways

😀 The primary way to grow on Instagram is by providing value, solving problems, and creating interesting content that naturally attracts followers and shares.
🔍 To check if your Facebook ad is being viewed, you need to understand that 'impression' data doesn't provide who exactly has seen your ad, but it's essential for ad performance analysis.
📈 If you're running a lead generation ad where users are asked to click and fill out a form with their name, mobile number, or email ID, you can receive leads, but this doesn't provide detailed viewer data.
📝 To attract free leads from social media, start by providing content that offers value and knowledge to your audience, which will naturally draw leads to you.
🤔 When considering Facebook marketing, it's crucial to understand the purpose of the ad, whether it's for lead generation, traffic, brand awareness, and the budget the client is willing to spend.
👥 Ethics play a significant role in digital marketing; if a client has a page, it should rightfully belong to them, and any work done should respect this ownership.
🛠️ To operate a client's page on Facebook, you need to be added as a partner in their business settings, which involves creating a business manager account and assigning the right roles.
💰 The cost of running an ad can vary greatly depending on the business's goals, the creative involved, and the amount of effort put into the campaign.
📊 It's important to understand the client's budget and expectations when creating an ad, as this will influence the strategy and the creative process.
🎯 The speaker, Sandeep Bansal, emphasizes the importance of learning and implementing digital marketing to create new revenue sources and offers to help at least 1 million people achieve this.
⏰ The final takeaway is about an upcoming event where the speaker will provide further insights and assistance on digital marketing, scheduled for the next Wednesday at 9 PM.

Q & A

What are some strategies for growing on Instagram according to Shankar?
-Shankar suggests that the primary strategy for growing on Instagram is providing value and solving problems for the audience. If the content is interesting, people will naturally share it, follow the account, and the influence will grow automatically.
How can one check who viewed their Facebook ad?
-One cannot see the specific individuals who viewed their Facebook ad. Facebook provides data on impressions, which indicates how many times the ad was seen, but not the specific viewers.
What advice is given for generating free leads from social media?
-To generate free leads from social media, it's recommended to start providing valuable and knowledgeable content. This approach can attract leads automatically.
Should a client's Facebook page be created from their account or the marketer's account?
-Ethically, the client's Facebook page should be created from the client's account. The marketer can be added as a partner to manage the page and ads.
Is there a minimum amount required to start a Facebook ad account?
-The minimum amount required can vary. While some accounts may need a minimum of 5000 currency units, others may start with less. Facebook's policies can change and may differ based on the account.
What factors should be considered when setting charges for creating Facebook ads?
-Charges depend on various factors, including understanding the client's business, the purpose of the ad, the amount of money to be spent, and whether creative assets like videos or images need to be made. Simple ads might cost 500-1000 units per ad, while more complex ads could start from 2000 units or more.
How should a marketer charge if a client plans to spend a large amount on ads per month?
-For clients planning to spend a large amount, such as 100,000 units per month, a percentage-based fee can be charged, such as 10%. This fee would cover the creation and management of ads, including creating images and videos.
What is the professional stance on taking on low-budget ad clients?
-Professionally, it may not be advisable to take on low-budget ad clients as the return may not justify the effort. However, if someone wants to gain experience, they can consider it.
What is the ethical approach when managing a client's Facebook business assets?
-Ethically, all business assets, including the Facebook page and ad accounts, should belong to the client. The marketer should be added as a partner with appropriate permissions to manage these assets.
What is the mission of Sandeep Banshali, as stated at the end of the transcript?
-Sandeep Banshali's mission is to help at least 1 million people learn and implement digital marketing, thereby creating new resources for earning money.

Outlines

00:00

📈 Growing Your Instagram Influence

This paragraph discusses strategies for growing one's Instagram presence. Shankar emphasizes the importance of providing value and solving problems for the audience. He suggests that interesting content is key to gaining followers and shares. The discussion also touches on the technical aspects of checking ad impressions and the importance of ethical practices in marketing, such as creating pages for clients rather than for personal gain.

05:02

💼 Understanding the Cost of Digital Marketing Services

The second paragraph delves into the complexities of pricing digital marketing services. It highlights the need to understand the client's business objectives, whether it's lead generation, traffic, or brand awareness. The speaker, Lalit, explains the process of creating an ad, including the creative aspects and the costs involved in producing videos and images. The conversation also addresses the ethical considerations of charging clients based on the effort and resources invested in the project.

Mindmap

Keywords

💡Grow

In the context of the video, 'grow' refers to the expansion or increase in influence or reach, particularly in the realm of social media and digital marketing. It is a central theme as the script discusses strategies for increasing one's audience or customer base. For example, Shankar is asking how to grow on Instagram, indicating the desire to increase followers or engagement.

💡Content

'Content' in the script signifies the material posted on social media platforms, such as images, videos, or text, which is intended to engage and provide value to the audience. The script emphasizes that interesting and valuable content is key to attracting and retaining followers, as mentioned when discussing whether the content is interesting and if it solves a problem for the audience.

💡Influence

Influence, as used in the script, pertains to the power to affect or change the behavior, attitudes, or beliefs of others, particularly in the context of social media. It is highlighted as a result of providing valuable content, which can lead to an automatic increase in followers and shares, as Shankar's discussion on the growth of influence suggests.

💡Impression

Impressions, in the video script, refer to the number of times an advertisement or post is displayed or viewed. The script mentions that while impressions are tracked, they do not provide data on who specifically has viewed the ad, which is an important metric for understanding the reach of marketing efforts.

💡Lead Generation

Lead generation is the process of attracting and capturing interest from potential customers, typically through forms or other means of contact information collection. The script discusses generating leads through social media, where people are asked to click and fill out forms with their contact information, which can then be used for further marketing or sales efforts.

💡Ethical

Ethics in the script are brought up in the context of business practices, particularly regarding who should own and manage a Facebook page for a client. The ethical consideration is that the page should rightfully belong to the client, and any actions taken should be transparent and in the best interest of the client.

💡Business Manager

A 'Business Manager' in the context of the script refers to a feature on Facebook that allows businesses to manage their pages, ads, and other assets in one place. It is mentioned as part of the process of setting up a page for a client, emphasizing the importance of proper management and access control.

💡Partner

In the script, a 'partner' likely refers to a business associate or collaborator who is involved in the marketing process. The term is used when discussing the process of adding someone as a partner in a business's settings, which allows them to operate and manage certain aspects of the business's online presence.

💡Charges

Charges in the video script pertain to the costs associated with running ads or marketing campaigns. The discussion revolves around the minimum amount required to start an ad campaign and the varying costs depending on the scope of work, such as creating content, video, or images for the ads.

💡Digital Marketing

Digital marketing is the promotion of products or services using digital channels, such as social media, search engines, and websites. The script touches on the importance of learning and implementing digital marketing strategies to create new revenue sources and grow a business or personal brand online.

💡Resources

Resources in the script refer to the tools, knowledge, or assets that can be leveraged to achieve goals, such as generating income or growing a business. The speaker expresses a desire to help at least 10 lakh people learn digital marketing and create new income sources, indicating the value of educational and practical resources in this context.

Highlights

Shankar discusses how to grow on Instagram by providing value, solving problems, and creating interesting content.

Content should be engaging to encourage automatic sharing, following, and growth of influence.

Pankaj Saxena talks about checking who has viewed your Facebook ads and the importance of impressions.

Impressions data does not provide information on who specifically has seen your ads.

Swati Revri suggests starting by providing valuable content to attract leads on social media.

Lalit Wakchaur discusses the ethics of marketing, emphasizing that a page should rightfully belong to the client.

To operate a client's page, one should be added as a partner in their business settings.

The minimum amount for advertising on Facebook might be 5000, but it's not a strict requirement.

Different people have different experiences with the minimum spend on Facebook ads.

The charges for creating an ad depend on various factors, including the purpose of the ad and the client's budget.

If you already have a video and image, the ad creation process can be simpler and less expensive.

Creating an ad from scratch, including the creative process, can cost between 2000 to 5000.

The cost of advertising depends on the effort and work involved, not just the budget.

Professional marketers will not work for such low fees if the task involves significant effort.

Sandeep Bansal expresses his mission to help at least 10 lakh people learn and implement digital marketing to create new revenue sources.

The next session will be held on the coming Wednesday at 9 PM.