Todas las reseñas son falsas

Summary

The video script discusses the prevalence of fake reviews in various industries, highlighting the challenges in discerning authenticity. It mentions Trust Pilot and Google's efforts to combat this issue, yet emphasizes the persisting problem due to the ease of purchasing reviews. The script also criticizes the influence of paid reviews on platforms like Rotten Tomatoes and the public's naivety in trusting such reviews. It further explores the impact of biased reviews on consumer decisions and the marketing strategies that exploit this, suggesting skepticism towards all reviews as a more prudent approach.

Takeaways

• 😀 The script discusses the prevalence of fake reviews and the difficulty in discerning authentic ones, with Trust Pilot identifying 229,000 fake reviews and Google blocking 100 million fake reviews and 7 million fake profiles in 2020.
• 😟 Despite efforts to control fake reviews, the issue persists because the number of undetected fake reviews is unknown, and all reviews, including those on Trust Pilot and Google, can be easily purchased.
• 😡 The script highlights that companies like Bunker 15, which offers social media consulting and automated promotional engineering, may be indirectly involved in buying reviews for movies on platforms like Rotten Tomatoes.
• 🤔 It points out the challenge of proving whether a review is genuine or bought, especially when it comes to reviews from critics with some prestige.
• 😠 The public is criticized for being easily manipulated, as the system is described as 'broken' where regular people no longer scrutinize reviews as they used to.
• 😕 The script mentions instances where games like 'Hades 2' and 'Sonic Mania' received negative reviews due to factors unrelated to the game's quality, such as business decisions or controversies.
• 😤 It criticizes 'review bombing' as a form of digital activism, which is seen as ineffective and often based on personal biases or external factors rather than the product's quality.
• 😐 The script suggests that late reviews from ordinary people might be more reliable than early ones, which can be influenced or bought.
• 🤨 It warns against placing too much trust in reviews, as they are often just another marketing tool and can create an illusion of validity.
• 😷 The transcript also touches on the topic of changes in character representation in movies and games, such as gender or race, and how these changes can lead to biased reviews.
• 😒 Lastly, the script concludes that reviews, whether genuine or not, should be taken with skepticism as they can be influenced by various factors and may not always reflect the true quality of a product or service.

Q & A

What did Trustpilot identify in 2020 regarding fake reviews?

Trustpilot identified 229,000 fake reviews in a publication in 2020.

How many fake reviews and profiles did Google block according to their report?

Google reported blocking 100 million fake reviews and 7 million fake profiles.

What is the main concern raised about the detection of fake reviews by Trustpilot and Google?

The main concern is that neither Trustpilot nor Google mention the number of fake reviews they do not detect.

Why are purchased reviews a significant issue according to the script?

Purchased reviews are a significant issue because they can easily be bought, making it difficult to trust any reviews, including those from Trustpilot and Google.

What is Bunker 15 and what services do they offer?

Bunker 15 is a fully legal advertising company that offers social media consulting and automated promotional engineering to help movies reach top critics and influencers.

What is the controversy surrounding the company Bunker 15 and their practices?

The controversy is that Bunker 15 is suspected of buying reviews on platforms like Rotten Tomatoes, which could influence the perception of their clients' movies.

What does the script suggest about the public's ability to discern the authenticity of reviews?

The script suggests that the public is naive and may not be able to discern the authenticity of reviews, as they are easily manipulated and influenced.

Why does the script argue that late reviews from ordinary people might be more reliable?

The script argues that late reviews from ordinary people might be more reliable because they are less likely to be influenced or manipulated by the industry.

What is the issue with reviews that are based on personal biases or irrelevant factors?

The issue is that such reviews do not provide an accurate assessment of the product or service and can mislead potential consumers.

How does the script describe the impact of 'review bombing' on games like 'Helldivers 2'?

The script describes 'review bombing' as a form of digital activism that can significantly affect a game's rating, but it also suggests that it may not have a lasting impact if the company behind the game changes its policies.

What is the script's view on the effectiveness of reviews as a form of protest or activism?

The script suggests that reviews as a form of protest or activism are largely ineffective, as companies may not change their policies or practices based on negative reviews alone.