CURSO GRÁTIS DE ADMINISTRAÇÃO/04 C's do MARKETING PDF DISPONÍVEL no WHATSAPP [phone] ou no link

Summary

In this free administration course, Silvino Silva Nascimento explains the critical role of marketing tools in growing businesses and standing out professionally. He introduces the 4 Ps (Product, Price, Promotion, Place) and redefines them through the '46' framework (Customer, Convenience, Cost, and Communication). Focusing on customer-centric strategies, he emphasizes the importance of understanding customer needs, offering convenience, and clear communication. The video encourages personal growth, professional development, and the sharing of knowledge to help others succeed, providing practical insights for individuals to thrive in the competitive market.

Takeaways

• 😀 The video is part of a free administration course aimed at helping individuals grow professionally and stand out in the market.
• 😀 The instructor, Silvino Silva Nascimento, emphasizes the importance of learning marketing tools to boost personal and professional development.
• 😀 The video introduces the '46 of Marketing,' a concept that contrasts traditional marketing tools (product, price, promotion, and place) with customer-centric strategies.
• 😀 Instead of focusing solely on the product, marketing should prioritize understanding and pleasing the customer with better service and convenience.
• 😀 Convenience, cost, and communication are essential elements in creating a strong marketing strategy focused on the customer experience.
• 😀 The 46 of Marketing reshapes the 4P model by emphasizing the customer's perspective—focusing on their needs rather than just the product.
• 😀 Customers appreciate convenience, such as being able to purchase while already at a location or accessing services with ease.
• 😀 The price should align with what the customer values—offering low-cost options or promotions that enhance the customer's experience.
• 😀 Good communication is crucial in marketing; it’s not just about promoting a product but ensuring that customers understand and relate to the message.
• 😀 Marketing isn’t just advertising—it’s a holistic approach that involves product design, customer convenience, clear communication, and cost strategies.
• 😀 Silvino encourages viewers to share the course with others, particularly those struggling with direction in their careers, to help them improve and contribute to the global community.

Q & A

What is the main focus of the 46 principles of marketing discussed in the video?

The 46 principles of marketing focus on a customer-centric approach, emphasizing convenience, cost, communication, and customer understanding, moving beyond the traditional 4P model of product, price, place, and promotion.

How does the speaker explain the concept of marketing using the tree analogy?

The speaker compares marketing to the roots of a tree. While advertising is just one part of marketing, it is not enough on its own. Marketing, like the roots, needs to be deeply connected with all aspects of the business and customer experience to help the business grow.

What does the speaker mean by 'convenience' in marketing?

Convenience refers to making it easy for customers to interact with a product or service. For example, offering products at locations where customers already frequent, like a convenience store at a gas station, where customers can easily purchase items while fueling their car.

Why is customer communication important in marketing?

Customer communication ensures that the message is clearly conveyed to the customer in a way that aligns with their needs and values. Effective communication helps in building trust and loyalty, while poor communication can harm the brand’s reputation.

What is the significance of pricing in the 46 principles of marketing?

Pricing is crucial in providing value to the customer. It's not just about being the cheapest but about offering a fair price for the product or service, considering factors like discounts, installment plans, and additional offerings that make the purchase easier for the customer.

How does the speaker suggest we approach customer satisfaction?

The speaker advises that we should always focus on understanding the customer's needs, making sure that the product or service is designed to benefit them. The goal is not just to satisfy customers but to exceed their expectations through personalized experiences.

What does the speaker mean when saying 'the 4P order does not change'?

The speaker means that the traditional 4P model—product, price, place, and promotion—remains foundational, but when viewed through the lens of the 46 principles, we focus more on the customer’s convenience, needs, and communication rather than just pushing the product.

What is the relationship between product quality and customer convenience?

Customer convenience directly impacts how a product is perceived. A high-quality product can be a great value, but if it's difficult for customers to access or understand, the experience becomes less convenient. Convenience and quality should go hand in hand to ensure customer satisfaction.

Why does the speaker emphasize the importance of sharing the video with others?

The speaker emphasizes sharing the video to reach more young people, particularly those without direction in the job market. By offering free courses and resources, the speaker aims to help these individuals develop professionally and improve their careers.

How does the speaker use the concept of 'cost' to enhance customer satisfaction?

The speaker emphasizes that 'cost' is not just about the price of a product but also about making the product more accessible to customers through things like discounts, free delivery, or flexible payment options. The goal is to reduce the barriers to purchase for the customer.