KOMUNIKASI BISNIS - (Part 2) - BISNIS : Tujuan dan Unsur - Unsur Komunikasi Bisnis 😎

Summary

This video introduces the concept of business communication, outlining its purpose, elements, and significance. It emphasizes the importance of informing, persuading, and collaborating within business contexts. The script breaks down the key elements of communication, such as goal-setting, cultural exchange, content, channels, and tools, while stressing the need for effective communication to achieve organizational goals. Viewers are encouraged to reflect on the ethics and etiquette of communication, with a call to engage in the discussion by commenting their thoughts on these concepts. Overall, it offers a concise overview of the fundamentals of business communication.

Takeaways

• 😀 Communication is a process of exchanging information between individuals or groups through systems such as symbols, signals, or actions.
• 😀 Business communication, or 'bisnis' in Indonesian, refers to activities or actions that generate income, profit, or added value for an individual or group.
• 😀 The first goal of business communication is 'informing,' which involves delivering information or messages in a clear and effective manner.
• 😀 The second goal of business communication is 'persuading,' which involves encouraging others to take action, such as buying a product or service.
• 😀 The third goal of business communication is 'collaborating,' which refers to working together with customers, stakeholders, and other interested parties.
• 😀 Effective business communication involves at least six key elements, starting with a clear goal that aligns with the organization's objectives.
• 😀 Another crucial element is cultural exchange, which involves communication between at least two parties, exchanging ideas or information.
• 😀 The content or message of business communication can include ideas, opinions, information, and instructions, tailored to the purpose of the communication.
• 😀 The choice of medium or channel used in business communication is important, whether personal (e.g., face-to-face) or impersonal (e.g., emails, video conferences).
• 😀 Methods and tools such as symbols or signals are used to ensure the message is understood, especially when different cultures or languages are involved.
• 😀 The ultimate goal of business communication is to achieve the set objectives of the organization, ensuring the communication aligns with its strategic goals.

Q & A

What is the definition of communication in the context of business?

Communication in business is the process of exchanging information between individuals or groups using signals, symbols, or actions to convey messages.

What is the meaning of 'business' in the context of the video?

'Business' refers to activities or occupations engaged in by individuals or groups to generate income or profits, and it can also refer to any occupation that involves economic activity.

What are the main objectives of business communication?

The main objectives of business communication are informing (providing information), persuading (encouraging action or influence), and collaborating (working together with stakeholders).

What is meant by the term 'informing' in business communication?

'Informing' in business communication means conveying messages or information to others, ensuring that the recipients understand and are aware of the relevant details.

Can you give an example of persuasion in business communication?

An example of persuasion in business communication is advertising, where the goal is to encourage consumers to purchase a product or service.

What does 'collaborating' refer to in the context of business communication?

Collaborating refers to working together with customers, audiences, stakeholders, or other parties to achieve common goals or complete joint tasks.

How many elements are there in business communication, and what is one of them?

There are six main elements in business communication. One of them is the 'goal' of communication, which must align with the objectives of the organization.

Why is the 'exchange of culture' important in business communication?

The exchange of culture in business communication involves sharing information and ideas between different people or groups, which can lead to better understanding and more effective interactions.

What role does the content of communication play in business communication?

The content, or 'message,' is crucial in business communication. It can include ideas, opinions, information, or instructions, and it should be tailored to fit the purpose and goal of the communication.

What is the importance of using appropriate channels or media in business communication?

Using the correct communication channels or media is essential for ensuring that messages are effectively conveyed to both the communicator and the recipient, whether through phone calls, video conferences, or other methods.