How I Afford To Be On Holiday For 3,141 Days In a Row

Summary

In this video, the speaker shares their journey from traveling to Australia and inventing online personal training, to building a successful online business. They emphasize the importance of solving problems for others and how this can lead to creating valuable assets, such as landing pages and email automations. The speaker stresses the need for consistency in content creation and building an effective sales funnel. By following these strategies, anyone can work online, travel the world, and sustain a digital business, all while focusing on creating content and attracting clients.

Takeaways

• 😀 Focus on solving problems: Whether you're a barber or mechanic, every business exists to solve a problem, and the more you solve, the more your audience connects with you.
• 😀 Start online personal training: The speaker innovated online personal training by offering it to his old clients and email subscribers, which became a successful business model.
• 😀 Help 95% of people for free: By offering valuable content and solutions for free, you can build strong relationships with your audience, who may later convert to paying clients.
• 😀 Create valuable assets: Develop content and tools that solve people's problems, like landing pages, that will engage your audience and attract leads.
• 😀 Avoid using generic content: Offer unique, specific solutions rather than using overdone materials like calorie calculators or recipe books, which may no longer stand out.
• 😀 Collect emails to build your business: The more email addresses you gather, the better chance you have at reaching potential customers and growing your business.
• 😀 Automate your email strategy: Set up email automations to nurture leads and guide them through the journey of understanding your values and offerings.
• 😀 A great landing page is crucial: Your landing page should be visually appealing, easy to navigate, and directly aligned with your audience's needs and interests.
• 😀 Create a consistent content flow: By continuously adding content to your social media and landing pages, you keep your business alive and increase the chances of converting leads into clients.
• 😀 Understand the power of funnels: Building and maintaining an effective sales funnel is key to running an online business. Once set up, you just need to add content regularly to keep it functioning.

Q & A

What inspired you to start online personal training?

I was backpacking in Australia and got a taste of the personal training scene there. After training with some clients, I realized I could help others online, and that's when I think I invented online personal training.

Why did you decide to stop working for a boss and pursue an online business?

After a few months of experimenting with online personal training, I realized I could make a good living from it, and decided I wasn't going back to work. I've been working online for eight years without a boss.

What does solving problems mean in the context of business?

Most businesses revolve around solving problems. Whether it's a barber solving the problem of hair being too long or a mechanic fixing a car, businesses provide solutions. The same applies to online business – if you solve people's problems, they will relate to you.

Why is it important to help 95% of people for free?

Helping people for free builds trust and recognition. Over time, people will appreciate your value and may eventually pay for solutions to their deeper problems. This fosters a relationship where people feel connected to you.

What is the role of landing pages in online business?

Landing pages are crucial for capturing potential clients' information. They are designed to attract attention and guide visitors toward taking an action, such as signing up or making a purchase. It's important to create appealing and effective landing pages to drive conversions.

How does email automation play a role in online business?

Email automation is essential for maintaining a relationship with potential and current clients. Once someone joins your email list, they should receive a series of emails that educate them about your values, offerings, and how you can solve their problems.

What’s the difference between useful content and generic advice?

Generic content like 'tips' or 'blueprints' may not resonate with audiences. People don’t seek out advice like this; they want practical solutions. Offering specific, valuable content that solves real problems is what stands out and attracts attention.

How does content creation support an online business?

Content is the lifeblood of an online business. It's what keeps the business visible and relevant. Regularly creating content – whether it's a video, post, or article – adds value to the equation and keeps the audience engaged, which drives traffic and sales.

Why is it important to have a strategic funnel in place for your business?

A strategic funnel helps guide potential clients through a journey. It starts with attracting traffic through content and ends with conversions, where people make a purchase or sign up. Without this structure, it’s difficult to turn engagement into actual sales.

What’s the key to managing social media effectively in an online business?

It's not about constantly posting new content. Instead, focus on creating quality content that aligns with your goals and audience needs. Additionally, using tools like chatbots can automate some of the processes, making social media less time-consuming and more effective.