Kenapa Produk Lokal Susah Maju?

Summary

This video discusses the challenges faced by Indonesian products in competing with foreign brands. It highlights the lack of innovation in local businesses, with many simply copying international designs rather than creating unique offerings. The speaker emphasizes the importance of supporting local products, but also stresses that quality and innovation must improve to stay competitive. Despite challenges like consumer preferences and high research costs, the video encourages Indonesian producers to focus on originality and quality, while consumers are urged to support local businesses to reduce dependency on foreign products.

Takeaways

• 😀 Indonesia aims to become a developed and prosperous country by 2045, with goals like an economy growing above 6% annually and local entrepreneurs making up at least 10% of the population.
• 😀 The ratio of entrepreneurs in Indonesia is still below 4%, which means there is a significant challenge to increase local entrepreneurship.
• 😀 The majority of Indonesian entrepreneurs are still in the early stages, with only about 5% of them being established entrepreneurs.
• 😀 Supporting local products is crucial to help them compete internationally, with past slogans encouraging people to love Indonesian-made products.
• 😀 However, many local products in Indonesia are not innovative enough, and this is one of the reasons why Indonesia ranks low in global innovation indices, such as 85th out of 131 countries in 2020.
• 😀 The wealthiest people in Indonesia tend to be rich from natural resources (e.g., mining, palm oil) rather than innovation, in contrast to wealthier individuals in countries like the USA and China who thrive from technological advancements.
• 😀 Local products in Indonesia often mimic foreign designs without innovation, leading to a lack of creativity in the fashion and product industries.
• 😀 There has been a rise in local footwear brands that closely resemble international brands like Converse, which demonstrates a lack of original design and innovation.
• 😀 The problem of copying foreign designs is widespread, not just in fashion, but across many product categories in Indonesia, which limits the uniqueness of local brands.
• 😀 Local businesses often prioritize offering cheaper alternatives to foreign products instead of focusing on creating unique, innovative products that could truly stand out.
• 😀 Despite the challenges, local businesses in Indonesia should focus on improving product quality and uniqueness rather than relying solely on government policies to protect them from foreign competition.

Q & A

What is Indonesia's Vision 2045, and what are its key goals?

Indonesia's Vision 2045 aims to make Indonesia a developed and prosperous nation. Key goals include having a skilled and competitive workforce (SDM), achieving economic growth above 6% per year, and having at least 10% of the population engaged in entrepreneurship.

What is the current ratio of entrepreneurs in Indonesia, and why is it a concern?

The ratio of entrepreneurs in Indonesia is currently below 4%, which is a concern because the country needs at least 10% of the population engaged in entrepreneurship to meet its Vision 2045 goals.

How does the innovation ranking of Indonesia compare to other countries?

Indonesia ranks 85th out of 131 countries in the Global Innovation Index of 2020. It also ranks near the bottom in Southeast Asia, just above Cambodia, indicating that innovation is relatively low in the country.

Why are the wealthiest individuals in Indonesia not necessarily innovators?

Many of the wealthiest individuals in Indonesia have accumulated wealth from natural resources like mining, palm oil, and coal, rather than through groundbreaking innovation, unlike wealthier individuals in countries like China and the U.S. who often achieve their wealth through innovation in tech companies.

What is the issue with local Indonesian footwear brands mimicking designs of international brands?

The problem is that many local footwear brands in Indonesia replicate the designs of international brands, like Converse, without any innovation or modification. This limits creativity and leads to a market flooded with similar products, lacking uniqueness and originality.

How does the lack of innovation in local fashion products affect the market?

The lack of innovation leads to a market where many local fashion products are almost identical to international brands. This makes it difficult for local brands to stand out, and there is no incentive for them to create something unique and creative.

What is the role of consumer demand in the success of local products?

Even the best innovations will fail if they do not align with consumer preferences. Local producers need to ensure that their products meet the needs and desires of their target market in order to succeed.

How does the mentality of local producers impact the competitiveness of Indonesian products?

Many local producers in Indonesia have a weak mentality when it comes to competing with international products. They often resort to copying foreign products instead of focusing on improving the quality and innovation of their own products.

What is the significance of the Starlink technology entering Indonesia, and how does it relate to local competition?

The entry of Starlink technology into Indonesia stirred discussions due to its potential to revolutionize internet access. This presents a challenge to local internet providers, but it also underscores the need for local businesses to improve their products and services to remain competitive.

Why does the slogan 'love Indonesian products' not always lead to the success of local brands?

The slogan 'love Indonesian products' alone is not enough because many local products still lack the quality and innovation to compete with international alternatives. Consumers may support local brands emotionally, but if the products do not meet high standards, they won't replace foreign products.