Comunicação Organizacional: Paradigmas e conceitos

Summary

This video delves into the key paradigms of organizational communication: functionalist, interpretive, and critical. It highlights the evolution of communication theories from a mechanistic, instrumental view in the functionalist paradigm to a more cultural and dialogic approach in the interpretive paradigm. The critical paradigm focuses on power dynamics and social inequalities within organizations, advocating for ethical practices and the inclusion of marginalized groups. The video also touches on the importance of integrated, strategic communication and the contributions of various scholars in shaping the field, emphasizing a holistic approach to organizational communication.

Takeaways

• 😀 The video covers the topic of organizational communication, focusing on key paradigms and theories.
• 😀 The three primary paradigms in organizational communication are: functionalist, interpretive, and critical.
• 😀 The functionalist paradigm is mechanistic and focuses on the technical and instrumental aspects of communication.
• 😀 The interpretive paradigm views organizations as cultural entities and emphasizes the importance of symbolic communication and feedback.
• 😀 The critical paradigm addresses power dynamics, social conflicts, and marginalized groups within organizations.
• 😀 Communication should be studied and practiced from a holistic perspective, combining technical, cultural, and ethical considerations.
• 😀 Effective organizational communication requires integrating different communication forms, such as internal communication, marketing, and public relations.
• 😀 Ethical considerations, human rights, and democracy are essential when addressing communication practices within organizations.
• 😀 Key authors in the field, such as James Taylor and Stanley Deetz, have contributed to integrating interpretive and critical perspectives in organizational communication studies.
• 😀 A comprehensive and strategic approach to communication, considering long-term goals, ethics, and human dignity, is necessary for modern organizations.
• 😀 The video advocates for a shift from fragmented communication approaches to an integrated, strategic, and collaborative communication model.

Q & A

What are the main paradigms discussed in the script regarding organizational communication?

The main paradigms discussed are the functionalist paradigm, the interpretive paradigm, and the critical paradigm.

What characterizes the functionalist paradigm in organizational communication?

The functionalist paradigm is mechanistic, focusing on efficiency and administrative functions. It emphasizes technical, operational, and media processes within organizations, often ignoring social, political, and economic contexts.

How does the interpretive paradigm view organizations?

The interpretive paradigm sees organizations as cultural entities, emphasizing that they are social constructs shaped through communication. It focuses on dialogue, feedback, and understanding multiple perspectives within the organization.

What is the critical paradigm's approach to power within organizations?

The critical paradigm focuses on power dynamics, viewing organizations as arenas of conflict, particularly among marginalized groups. It highlights issues such as racism, sexism, homophobia, and discrimination, and critiques authoritarian or toxic organizational environments.

What is the importance of feedback in the interpretive paradigm?

Feedback is crucial in the interpretive paradigm as it supports a two-way communication process. Understanding the recipient’s perspective and creating an inclusive dialogue are key aspects of this paradigm.

What historical time frame did the functionalist paradigm dominate in organizational communication studies?

The functionalist paradigm predominated from the 1960s to the 1980s.

What does the critical paradigm emphasize in relation to marginalized groups?

The critical paradigm highlights the importance of acknowledging and empowering marginalized groups, such as women, ethnic minorities, and LGBTQ+ communities, which were previously overlooked in organizational communication studies.

What is the role of strategic communication in the modern organizational context?

Strategic communication plays a crucial role in aligning organizational goals with societal values. It emphasizes integrated communication practices across various disciplines and ensures that communication policies reflect human rights, ethical practices, and organizational objectives.

How does the script describe the epistemological shift in organizational communication?

The script describes a shift towards a more complex and integrated view of organizational communication. It combines both interpretive and critical perspectives, recognizing the multifaceted nature of communication processes within organizations.

Which authors are mentioned in the script for their contributions to organizational communication studies?

The authors mentioned include James Taylor, Stanley Deetz, Maria Antonieta Ribeiro, Horácio Rodrigues de São Miguel, Margarida Kunsch, and Wilson da Costa Bueno, each contributing to different aspects of organizational communication theory.