PROMOSI USAHA/PEMASARAN USAHA/PENGOLAHAN MAKANAN KHAS DAERAH DIMODIFIKASI PKWU KELAS 12/PKWU

Summary

This video provides an insightful overview of promotional strategies for food processing businesses. It explains the concept of promotion, its purpose, and the functions it serves in increasing brand awareness and consumer loyalty. Different types of promotions are discussed, including physical, traditional media, and digital promotions, with their advantages and disadvantages. Additionally, the video highlights the importance of choosing the right promotional media, such as brochures, banners, and social media, to effectively engage potential customers. The video concludes with practical promotional tips for a food business aiming to improve sales and attract more consumers.

Takeaways

• 😀 Promotion is an effort to inform or offer products/services to attract potential customers to buy or consume them.
• 😀 The main function of promotion is to provide information about products and encourage people to use them in their daily lives.
• 😀 The goals of promotion include spreading information, attracting new customers, boosting loyalty, increasing sales and profit, differentiating the product, and shaping the product's image.
• 😀 Physical promotion involves events or activities such as markets, concerts, or exhibitions, which allow direct interaction with potential customers.
• 😀 The limitation of physical promotion is its ability to reach only a limited number of customers compared to other media.
• 😀 Traditional media promotion uses print media (newspapers, magazines), radio, television, and billboards, reaching a large audience but at a higher cost.
• 😀 Digital media promotion involves online platforms like social media, websites, and search engines, which are cost-effective and can reach a global audience.
• 😀 Digital promotion requires creativity to stand out, as many competitors are also using these channels.
• 😀 The success of digital promotion relies on uniqueness and targeting the right audience effectively.
• 😀 Common media used for promotion include the internet, brochures, posters, television, social media, and digital billboards.
• 😀 Successful promotion strategies involve understanding customer emotions and needs, not just highlighting the product’s strengths, to avoid losing customers to better-served competitors.

Q & A

What is the primary purpose of promotion in business?

The primary purpose of promotion is to inform or offer a product or service to potential customers in order to attract them to buy or consume it.

What are the key functions of promotion?

The key functions of promotion include providing information about the product, attracting new consumers, increasing sales and profits, differentiating the product from competitors, building the brand image, and influencing consumer behavior.

What are the goals of promotion?

The goals of promotion are to spread information about a product to potential customers, attract new consumers, increase sales and profits, highlight the product’s uniqueness, enhance branding, and shift consumer perceptions or behavior.

What is physical promotion, and what are its advantages and disadvantages?

Physical promotion involves direct interaction with consumers at events like fairs or exhibitions. Its advantages include personal engagement with customers, but its disadvantage is that it has a limited reach, as it’s often confined to specific locations.

How does traditional media promotion work, and what are its strengths and weaknesses?

Traditional media promotion uses print media (newspapers, magazines), radio, TV, and billboards. Its strength lies in reaching a large audience, but its weaknesses are the high costs of production and advertising.

What is digital media promotion, and what are its benefits and drawbacks?

Digital media promotion involves using online platforms like social media, websites, and search engines. Its benefits include lower costs, faster execution, and a global reach, but it requires creativity due to intense competition.

What is the key to success in digital promotion?

The key to success in digital promotion is uniqueness and targeting the right audience effectively, as there is a lot of competition online.

What are some examples of promotion media mentioned in the video?

Examples of promotion media include the internet, brochures, posters, banners, TV, merchandise, and digital billboards.

How should a business focus on consumer emotions when promoting a product?

A business should understand the emotional needs and preferences of its customers, ensuring that promotions resonate with their desires rather than solely focusing on the product's strengths.

What promotional strategies should be used for a new food processing business with a regional specialty?

For a new food processing business, digital media like social media ads and websites should be utilized for broad reach, while traditional media such as local newspapers, radio, and billboards can help target a specific regional audience.