These 8 art revenue streams make me $83,893/month
Summary
TLDR本文作者通过分享自己的艺术创作如何带来稳定收入,反驳了艺术家无法赚钱的观点。她介绍了八种不同的赚钱方式,包括经营自己的珠宝店、销售课程、参与演艺工作等。她强调了多元化收入来源的重要性,以及在建立信任和提供价值方面,如何通过创造性工作实现经济上的成功。
Takeaways
- 🎨 艺术家和创意人士可以通过自己的艺术作品赚取全职收入。
- 💎 通过聚合物粘土食品珠宝业务,年收入可达15万至18万美元。
- 🛍️ 主要销售渠道是自己的Shopify商店,而非Etsy。
- 📈 通过多年的学习和实践,从艺术创作拓展到商业运营。
- 🌏 开设了另一家销售个性化复古地图艺术的商店,年收入达到50.8万美元。
- 📚 通过在线课程教授他人如何开设和运营在线商店,去年收入达到41.4万美元。
- 📹 拥有多个业务可以稳定收入并增加乐趣。
- 🔗 通过YouTube频道的广告收入,每月可稳定赚取700至1000美元。
- 💍 通过批发业务将产品以较低价格卖给零售商店,然后由他们转售。
- 🎬 通过表演艺术,即演员工作,赚取了超过5万美元的收入。
- 📊 通过投资基金如Betterment进行投资,虽然增长较慢但也是收入来源之一。
- 📈 强调多元化收入流的重要性,以分散风险并减轻压力。
- 📝 计划通过写书和出版来创造新的收入流。
- 🚫 对于推荐产品持谨慎态度,重视与社区建立的信任关系。
- 🛠️ 早期通过自由职业网页设计工作来支付账单,支持艺术创作。
Q & A
艺术家和创意人士能否通过艺术赚钱?
-是的,艺术家和创意人士可以通过艺术赚钱。视频中的讲述者通过多种方式实现了通过艺术获得全职收入。
讲述者是如何开始她的珠宝业务的?
-讲述者在2006年创立了Tiny Hands品牌,最初并没有特定的市场定位,经过多年的尝试和学习,最终专注于聚合物粘土食品珠宝业务。
讲述者通过哪些平台销售她的珠宝?
-讲述者通过自己的Shopify商店和Etsy平台销售珠宝,其中大部分销售来自自己的Shopify商店。
讲述者如何通过个性化复古地图艺术赚钱?
-讲述者通过开设一个在线商店销售个性化复古地图艺术,使用Printful和Gooten等按需打印服务来制作和直接发货给顾客。
讲述者在2019年开设的商店年收入是多少?
-2019年,讲述者的个性化复古地图艺术商店年收入达到了508,000美元。
讲述者如何通过教授课程赚钱?
-讲述者通过创立Creative Hive教授其他人如何开设和经营在线商店,销售手工产品,去年该业务实现了414,000美元的销售额。
讲述者是否认为通过教授课程赚钱是容易的?
-讲述者认为教授课程和辅导非常有盈利潜力,但也极具竞争力,需要建立信任才能获得可观的收入。
讲述者如何通过另一个珠宝店赚钱?
-讲述者通过The Bright Jewel品牌从在线批发商处采购珠宝组件,自己组装,然后进行销售。
讲述者如何通过YouTube频道赚钱?
-讲述者通过在YouTube频道上投放广告赚钱,每月可以获得大约700到1000美元的广告收入。
讲述者如何通过批发业务赚钱?
-讲述者通过将产品以低于零售价50%的价格卖给零售商店,然后这些商店再将产品转售给消费者来赚钱。
讲述者是否认为多元化收入来源重要?
-是的,讲述者认为多元化收入来源非常重要,这样可以分散风险,即使某个月某个业务收入不佳,也有其他方式来赚钱。
讲述者是否涉足了联盟营销或赞助?
-讲述者没有太多涉足联盟营销或赞助,因为她更重视与社区建立的信任,而不是短期的几百美元收益。
讲述者是否还有其他的收入来源?
-讲述者还有其他收入来源,比如通过在Creative Live平台上教授课程,以及参与会议或小组讨论的演讲。
讲述者如何看待通过表演艺术赚钱?
-讲述者认为表演艺术是一种创意表达,虽然除非成为顶尖明星,否则收入一般,但她通过表演艺术自2017年以来已经赚取了超过50,000美元。
讲述者是否计划未来通过出版书籍赚钱?
-是的,讲述者正在计划写书并出版,这将成为她未来的另一种收入形式。
Outlines
🎨 艺术创作与商业成功的结合
视频脚本的第一部分介绍了艺术家和创意人士如何通过艺术创作实现经济独立。主讲人分享了自己通过艺术创作获得全职收入的八种方式,包括通过Shopify和Etsy销售聚合物粘土食品珠宝,以及通过数字产品和按需打印服务销售个性化老地图艺术。此外,还提到了通过在线课程教授其他创意人士如何开设和经营自己的在线商店。这些业务不仅带来了可观的收入,还允许主讲人将更多的资金投入到其他兴趣和储蓄中。
📚 教学与教练业务的挑战与回报
第二部分深入探讨了教学和教练业务的复杂性。主讲人强调了制作课程和提供教练服务的高收益潜力,同时也指出了这一领域的竞争激烈和建立信任的重要性。通过持续产出免费内容以吸引观众,主讲人解释了教学业务需要投入大量时间和精力,包括视频制作、社交媒体管理等。此外,还提到了YouTube频道的货币化,以及如何通过广告收入每月赚取额外收入。
💎 多元化的创意收入来源
第三部分讨论了主讲人通过多种方式实现收入多元化的策略。包括开设多个在线商店、参与批发业务、通过YouTube频道赚取广告收入、以及通过表演艺术(如演员工作)获得收入。主讲人还提到了通过其他平台如Creative Live教授课程所获得的被动收入,以及参与会议演讲和投资基金等其他收入来源。最后,主讲人强调了建立多个收入流的重要性,以及在未来计划中包括出版书籍和可能的联盟营销。
Mindmap
Keywords
💡艺术创作
💡多元收入
💡手工艺品
💡在线商店
💡个性化产品
💡数字产品
💡课程销售
💡YouTube频道
💡批发
💡表演艺术
💡被动收入
Highlights
艺术家和创意人士可以通过艺术创作实现全职收入。
通过聚合物粘土食品珠宝业务年收入可达15万至18万美元。
主要销售渠道为Shopify商店而非Etsy,颠覆了人们对在线珠宝店只是业余爱好的刻板印象。
起初没有商业或市场营销知识,但通过实践学习,最终实现了艺术创作与商业的结合。
个性化复古地图艺术商店通过数字创作和按需打印服务实现508,000美元的年收入。
通过教授课程帮助他人在线销售手工艺品,去年销售额达到414,000美元。
销售课程和教练服务市场竞争激烈,需要建立信任才能实现有意义的收入。
内容创作需要大量工作,包括视频制作、编辑、设计缩略图和推广。
通过批发业务将产品以较低价格销售给零售商店,然后商店再销售给消费者。
尽管批发业务收入减少,但通过现有营销活动吸引合适的零售商,实现了几乎无额外工作的销售。
通过在洛杉矶从事表演艺术,自2017年以来通过广告、电视节目和剩余收入赚取超过50,000美元。
剩余收入类似于被动收入,因为一次性工作可以带来长期的收益。
通过在其他平台如Creative Live教授课程,获得持续的佣金收入。
投资基金如Betterment为收入来源之一,尽管增长速度较慢。
多元化收入流对于自雇创意人士至关重要,可以减少风险并提供稳定的收入。
未来计划通过写书和出版增加新的收入来源。
尽管收到了许多品牌赞助的邀请,但如果没有亲自使用过产品,就不会推荐,以维护与社区的信任关系。
在业务初期,通过自由职业网页设计工作来支付账单,减轻创业压力。
Transcripts
If you think artists and creative people can't make money, I'm here to tell you
they can.
I'm going to share with you the eight ways I make a full time income with my art
and have more money left over to go into my other passions and for savings.
The first way I make money with my art is through my polymer clay food
jewelry business.
I started Tiny Hands in 2006, so I've been running that for a long time now.
Generally I make $150,000 to $180,000 per year
selling this jewelry through my Shopify store and Etsy.
Between the two, most of my sales come from my own Shopify store.
I know it sounds crazy because when I tell people
I have a jewelry shop online, people automatically think
it's just a hobby shop on Etsy and that I just do this on the side.
But it's like, no. I'm making a full time living from selling
my jewelry.
This was my first endeavor into anything creative for myself.
And when I started, I didn't know anything about business or marketing.
And frankly, I was still learning so much about art in general.
In fact, when I started, I didn't even have a focus or a niche.
I was making all sorts of things under the Tiny Hands name.
I made handbound journals because I really loved paper and journals.
I made beaded jewelry from projects
I learned after attending my first jewelry making class with my mom at the time.
And when I discovered polymer clay, I made different things
like video game items, animals, stars.
I didn't hone in on just food and making them scented until actually
a few years later.
So it took me years to figure out a lot of things out.
The first three years was definitely a struggle in terms of making money,
but I was having so much fun with it and I felt so
proud of the things that I made. So I would share them on online
forums and on message boards, which were a lot more prevalent back then.
These days we have things like Reddit and Facebook groups, which are basically
the same thing. And I would share my work with other people in those communities.
Some of them would show an interest in my work and buy my things.
So over the years I learned a lot more about the business
side of things and got really passionate about that as well.
I also have another shop I started in 2019
where we sell personalized vintage map art.
Everything is digital for creating the products
and then we use print-on-demand services like Printful and Gooten to create
the actual physical products for us, such as framed prints and canvas wraps.
And then they handle the printing and shipping the products
straight to the customer for us.
For the last year, we made a $508,000 in revenue just for that business.
So my husband runs and manages this business now.
He took over running it a few years ago and I kind of just sit in
like one of his board of directors.
The story behind the shop is actually pretty funny and interesting.
I had always wanted to have a personalized business because that's always trending.
People are always shopping for anything that's personalized, right?
So it was the fall of 2019 and my husband had quit his job
for a couple of years at that point to develop a video game.
It took a lot of manpower to get it going.
So it was a slow start.
And in the meantime,
I wanted to show him how he could make some side income online from freelancing.
But he was resistant to it because he didn't have a passion for that.
So the holiday season was just around the corner.
So I rushed to set up the shop and asked my husband for help.
He didn't know anything
about how to start an online shop, so I taught him from scratch.
He did influencer outreach.
He did product description writing,
I design,
and came up with the product ideas and set up the Shopify store.
And the year after that was 2020 where we made $1,000,000
in that first full year of business, which was really incredible.
It was mostly just us fulfilling orders, doing customer service and marketing,
and eventually we built up a team of other people to help us make orders.
But for several years I would jump in and help make orders too,
because we were just getting so overwhelmed with sales
that our team couldn't keep up.
Now this business has kind of
matured a bit
and my husband is taking a more hands off
approach to focus back on his video game which is his dream.
And I'm taking on a more active role in that shop again,
particularly with the marketing for the Shopify side of things.
Another way I make money through my art is from selling courses.
So I started Creative Hive in 2014 where I teach other people
what I learn from my own businesses and help other creatives
start and grow their own online stores selling their handmade products online.
For last year, this business made $414,000 in sales, primarily
from selling a larger program called the A Sale A Day Business System.
Selling courses and coaching is definitely very lucrative
because the market for selling information
specifically on how to make money is always in demand, right?
However, it is also super competitive and hard to make a name for yourself
because it takes a lot of trust building to make a meaningful income as a teacher.
A lot of people have had negative
experiences with so-called coaches that can't deliver on their promises,
so people are naturally a bit more suspicious and defensive around creatives
who are also coaches.
This business takes up most of my time, even though it's not the biggest business
we have, because I have to constantly produce free content for my audience,
whether that's for this YouTube channel for example,
like with this video you're watching right now,
or if it's for an email, social media post or blog post.
While I know there's a lot of appeal in selling
courses or turning to coaching as an additional income stream,
I think you have to really love teaching and helping other people because otherwise
you're likely going to create a course that's not very good.
And if your product isn't good and you can't help your students
get results, then it's hard to have long term success with this.
It's not passive income the way a lot of other coaches make you think it is.
It is highly scalable in that the amount of work you do
to get one student is not too different from getting a hundred students.
But don't forget that you have to be present
to answer questions, coach your students through their challenges
and be there for them.
Okay.
Another way
I make money online through my creativity is with yet another jewelry shop.
Yes, a big chunk of my income comes from having multiple businesses
and having the diversity is not only fun for me,
but also help stabilize that roller coaster feeling with sales.
So I started The Bright Jewel a couple of years ago.
I source the jewelry components from wholesalers online through
primarily Alibaba, and I assemble them myself.
This line is definitely not nearly as handmade as my polymer clay jewelry line,
but it still fulfills a creative need for me.
Coming up with the designs,
curating the product line, even taking the product photos, creating the branding.
All of that to me is super creative work.
This is the smallest business of the four.
It's only made several thousand dollars at this point.
But to be fair, I give it literally zero attention.
So when I make sales, it truly is almost passive income
and it takes me like 5 minutes to put the order together.
This shop's is actually picking up in momentum, so much so that I actually
just invested it in a huge box of custom printed jewelry boxes.
There's so pretty and I'm so proud of them and I feel like I need
to pause here and run and grab some to show you.
A few moments later.
Oh my god, here.
Isn't that so pretty and it's got the gold foil and it's a slide out box.
Ooh. I feel like such a big business girl with custom packaging.
Okay.
Now, related to my coaching business,
I do also make some revenue through monetization of my YouTube channel.
I started running ads
only pretty recently and frankly, I regret not having done it sooner.
I was actually really afraid I would make a lot of my subscribers
angry for turning on monetization, but it really hasn't been the case.
It seems for the most part that people are really understanding
and they're familiar with how YouTube works.
So finally I did it and it now generates
a consistent $700 to $1000 a month in ad revenue.
I, of course, have to work really hard to create videos like these
and to get as many views as possible, which is all super time consuming to do.
Researching video ideas, coming up with video titles,
what to say in each video, then editing them, designing the thumbnails,
and then promoting videos later on when they go live.
It's a lot of work to do.
Thankfully, I have a team that helps me with many parts of the process,
but being a content creator is definitely a lot of work and not for everyone.
Each video takes an average of 10 to 15 hours of work for me and my team,
and I think that's on the short end of things.
I know other YouTube creators spend way more time than that.
It can easily be a full time job.
I think being a creator can be really good for you
if you have something to share with other people,
you're not afraid to voice your opinions and you enjoy articulating them.
I had a lot of trouble with this in the beginning.
You can see some of my earlier videos.
I had to script everything and I was so stiff and uncomfortable.
And back then,
I was too scared to say things that people didn't want to hear but needed to hear.
So another thing I do with my polymer clay jewelry is wholesale.
Now, I consider this an entirely different income stream
than just having a Shopify or Etsy store because it is quite different.
Selling wholesale is selling products at generally a 50%
lower price than your regular retail price to stores.
So these stores then resell your products to their own customers.
I used to do wholesale a lot more for Tiny Hands.
At one point I had a sales reps in the Midwest and the East Coast
who would take my jewelry in their cars
and drive from store to store to pitch my work to store owners.
I had done trade shows
which are like craft shows, but specifically only for store buyers.
So the people shopping
there are shopping for products specifically for resale purposes.
At the height of my wholesale business, I was in over 100 stores
across the United States.
But because my jewelry is scented and it's so niched
that most people don't even know such a product exists,
it was hard for retailers to sell them.
So it's not the perfect product for wholesaling.
I scaled everything down.
I fired my sales reps, stopped doing trade shows,
and now when I do wholesale, I do it on my own terms.
I definitely don't make as much money from wholesale now as I did
then, but at the same time, I have a lot less pressure.
Plus, the few retailers I sell to are really good fit ones
that I love working with and I make zero effort in finding them.
Instead they find me through the marketing
I'm already doing.
So it's making sales without any extra work, which is great.
If you're interested in doing
wholesale for yourself, definitely check out sites like Faire.com.
It's a wholesale marketplace where store buyers shop for products to carry.
A few of my core students from A Sale A Day Business System
use Faire.com with some really
great success.
I also make money through acting.
Now I know some of you might be thinking, acting isn't an art,
but it's called performing arts for a reason, right?
So I've been pursuing acting out here in Los Angeles since 2017,
and the more I learned about acting from all the classes I've taken, the more
I'm reinforced in thinking that it really is an art.
When I don't know anything about acting.
I used to think acting was imitation, which I think a lot of people
may think that, but knowing what I know now, it is so, so creative.
It's expressing your creativity using your body as the instrument,
like a painter, using a paintbrush or a musician with a violin.
Another misconception people make about acting is that they think it pays a lot.
And I'm here to say that unless you're part of the 1% of actors
who are A-list celebrities, the pay is just okay.
Many working actors can make a living from acting but
the majority of actors have second and third jobs to support themselves with.
I am so proud
I have made over $50,000 for my acting so far since 2017 through commercials
and TV show work, as well as residuals, which are from checks
you get when shows are on gets rerun or shown again later
on through like international platforms or online media and so on.
In a sense, it's almost like passive income
because I may get paid
$1,000 to be on set for one day, but then make thousands more dollars later
on over time in residual checks when the show actually gets run on TV.
Speaking of residuals, I also make money from teaching on other platforms.
The most notable one was in 2016.
I taught several highly produced courses on a platform called Creative Live.
It was such a cool experience.
I work with their people to create the courses.
They fool me out into San Francisco to film over three days
and I had a live audience, a moderator for an online
audience as well as a whole camera and sound crew.
They put me up in a hotel, paid for my food, got me a professional makeup artist.
It was all just so cool.
And this happened really early on in my teaching and coaching career,
and I got so many of my earlier coaching clients
through Creative Live.
Showing people that I had the competency to teach
really helped build trust with people who then later became paying clients.
And it was also really great for introducing me to thousands
of my ideal customers.
It's been a while now since I taught there,
but the way it works is I get paid a percentage split
based on how many people bought my course for that quarter.
I've been paid tens of thousands of dollars
in commissions for teaching with them at this point,
but since it has been a while, the checks have gotten a lot smaller.
That's another example of doing work
once and then getting paid over and over again for it
just like with acting. I call that leveraged income.
Every now and then I would also get paid to speak at conferences or panels.
I used to do this a lot more, but less so these days
because it involves a lot of time to travel, to location,
find accommodation and all of that, often only to be paid a few hundred dollars
so it's just not as worth it anymore.
We also invest our money into investment funds.
We use Betterment and our money basically makes money for us,
although at a much slower rate than all of the other ways I just talked about.
I'm all for creating new diversified income streams.
I think this is so important.
And 99.9% of creatives making money as a self-employed
person has diversity in their income streams.
That way we're spreading the risk, right?
If one thing doesn't make money, that month you have
all of these other ways to make money so you don't have to stress so much.
But of course, these income streams also take time to build up.
Some take months, if not years.
Starting a business can be fast if you know what you're doing, and that's
definitely my wheelhouse, which is why I run so many of them.
And I'm always looking for new businesses to start.
Moving forward,
I'm also working on writing and publishing a book,
so when that happens, that will be another form of income.
I know a lot of creators also do affiliate marketing and sponsorships.
That's something I never really got into.
I get so many emails
from brands wanting to sponsor a video on my YouTube channel.
But if I haven't used a product myself, I just don't feel comfortable
recommending it.
And the trust that I've built with my community is way more important
than a few hundred bucks.
So that's a big reason why I haven't gotten into it very much.
Previously,
when my businesses were still babies, I also did freelance web design work.
That really helped pay the bills when my business
wasn't making that much money yet in the early days.
I always say there's no shame in having multiple income streams
or having a part-time job to allow you to focus on your art with less pressure.
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