KONTEN NEGATIF KOK VIRAL MULU?! - LEVEL UP #17

Summary

In this video, the speaker discusses why negative and controversial content tends to go viral more easily than positive content, particularly in Indonesia. They point out how people often share sensational or dramatic stories, while positive news rarely gains the same attention. The speaker encourages creators to produce more uplifting content and urges viewers to support it by sharing positive messages on social media. They compare YouTube trends in Indonesia and the U.S., suggesting that positive content could also rise in popularity if it receives more community support.

Takeaways

• 😀 Negative content is more likely to go viral because people tend to share sensational or controversial material.
• 😀 People in Indonesia often prefer sharing content that is dramatic or shocking, rather than positive news.
• 😀 Controversial content, such as pranks or scandals, spreads quickly, even if it's not a good example.
• 😀 Positive content rarely goes viral compared to negative or sensational content.
• 😀 A notable example of positive content going viral was the touching moment between Jokowi and Prabowo during the Asian Games, but such moments are rare.
• 😀 People tend to share bad news or shocking content rather than good news or inspiring stories.
• 😀 If you want to gain quick popularity, creating controversial content is an easy path, but it doesn’t always have long-term value.
• 😀 Creating positive content often means it won’t get as much attention or go viral, but it can still be impactful in other ways.
• 😀 The creator hopes for a shift where positive content is supported and shared more by communities, making it go viral too.
• 😀 There is a contrast between trending content in Indonesia and the U.S., with the latter having a cleaner and more curated approach to trending videos on YouTube.
• 😀 The goal is to change the trend of viral content to include more positive news, educational material, and inspiring stories by encouraging people to share such content.

Q & A

Why is negative content more likely to go viral?

Negative content often spreads more easily because it tends to be sensational, controversial, or shocking, capturing people's attention and encouraging them to share it with others.

What is the difference between negative and positive content in terms of virality?

Negative content is more likely to go viral due to its emotional impact and sensational nature, whereas positive content struggles to gain the same level of attention, despite occasionally going viral.

Can you give an example of positive content that went viral?

One example is the news about President Jokowi's embrace with Prabowo during the Asian Games, which became a viral, positive moment that spread widely.

Why do people share negative content more often than positive content?

People are more likely to share negative content because it often stirs strong emotions, curiosity, or shock, whereas positive content may not evoke the same level of urgency or interest.

What role does YouTube play in content virality in Indonesia?

YouTube in Indonesia tends to feature a lot of viral content that is controversial or sensational. The system often prioritizes content based on its viewership, rather than its quality or positivity.

How does the YouTube trending list in the United States differ from that in Indonesia?

In the U.S., YouTube trending tends to feature more curated, positive, and well-structured content, while in Indonesia, trending videos often include sensational or controversial material.

What does the speaker hope to achieve with their message?

The speaker hopes to inspire a change where positive content can also go viral by encouraging viewers to share uplifting and inspiring content, thus supporting a healthier online environment.

What is the speaker's main concern about the current content-sharing culture?

The speaker is concerned that the current culture of sharing tends to focus more on negative or controversial content, overshadowing positive and constructive messages that could have a more meaningful impact.

What does the speaker suggest individuals can do to help promote positive content?

The speaker encourages individuals to share positive content with their friends and followers, whether through social media, WhatsApp, or direct mentions, in order to amplify its reach.

Why does the speaker believe it is important to share positive content?

The speaker believes that sharing positive content can help shift the focus of trending topics to more beneficial and inspiring material, ultimately contributing to a more supportive and constructive online community.