Strategi Komunikasi #humas #strategikomunikasi

Summary

This training video covers communication strategies, explaining their importance in delivering clear, impactful messages to a target audience. The instructor, Astrid Puspitasari, outlines key concepts such as the role of communication strategies in behavior change, understanding audience, and ensuring message clarity. The video discusses various communication techniques like redundancy, persuasive, informative, and educational methods, alongside the importance of analyzing situations both quantitatively and qualitatively (SWOT). The session also highlights potential communication barriers and emphasizes systematic steps for effective strategy implementation.

Takeaways

• 😀 Communication strategy is an effective planning process to deliver messages that are easily understood by the target audience to achieve specific goals.
• 😀 The purpose of learning communication strategy in this training is to improve skills in delivering messages to specific audiences effectively.
• 😀 Key objectives of communication strategy include ensuring messages are received by the audience, building understanding, and motivating action.
• 😀 Understanding the communication process and being positive are essential for effective communication strategy.
• 😀 Techniques for communication strategy include redundancy (repetition), understanding group influence, informative communication, persuasive communication, educational communication, and coercive communication.
• 😀 Redundancy (repetition) helps to reinforce messages and ensure clarity for the audience.
• 😀 Informative communication conveys messages truthfully, while persuasive communication influences the audience through persuasion.
• 😀 Educational communication aims to change behavior by providing new knowledge or insights to the audience.
• 😀 Coercive communication uses force or pressure to influence the audience's actions or beliefs.
• 😀 The training covers two types of communication situation analysis: quantitative analysis (using social media analysis tools) and qualitative analysis (SWOT analysis to identify strengths, weaknesses, opportunities, and threats).

Q & A

What is communication strategy?

Communication strategy is an effective planning process for delivering messages in a way that is easy to understand by the target audience, aiming to achieve specific goals such as changing attitudes or behaviors.

Why is communication strategy important in social media analysis?

Understanding communication strategy is crucial in social media analysis because it helps in identifying how to effectively engage with the audience, deliver the right messages, and achieve the desired outcomes through targeted communication efforts.

What are some key objectives of communication strategy?

The main objectives of communication strategy include ensuring the message is received by the audience, building a relationship with the audience, and motivating them to take action.

What are some techniques used in communication strategy?

Some techniques used in communication strategy include redundancy (repetition), understanding group influences (channel lazim), informative communication, persuasive communication, educational communication, and coercive communication.

What does 'redundancy' or 'repetition' mean in communication strategy?

Redundancy or repetition refers to the technique of repeating a message to reinforce the information and ensure that it is clearly understood by the audience.

What is the difference between persuasive and informative communication?

Persuasive communication aims to influence or convince the audience, while informative communication focuses on delivering factual information without any attempt to persuade or influence the audience's opinions.

What does SWOT analysis stand for, and how is it related to communication strategy?

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. It is used in communication strategy to identify factors that can help maximize strengths and opportunities, while minimizing weaknesses and threats to achieve the communication goals.

How can quantitative analysis be applied in communication strategy?

Quantitative analysis involves using tools such as social media analytics apps to measure and analyze the effectiveness of communication strategies, focusing on numerical data to assess reach, engagement, and other measurable outcomes.

What is the role of audience analysis in communication strategy?

Audience analysis is essential in communication strategy as it helps to understand the demographics, preferences, and needs of the target audience, ensuring that the communication is tailored to be effective and impactful.

What are some common barriers to effective communication?

Common barriers include physical barriers, semantic barriers (misunderstanding of message meaning), and psychosocial barriers (emotional or mental blocks affecting message reception). These barriers can hinder the effectiveness of communication and should be addressed to ensure clarity and understanding.