5 Profitable Real Estate Companies Going Big in 2024
Summary
TLDRThe transcript details the strategic expansion plans of a dynamic business, emphasizing the importance of capital allocation and investor returns. The business, which has grown from six to potentially ten entities by the end of the year, is focused on building a strong foundation across various sectors, including real estate, wholesaling, home supply, and hard money lending. The company's approach to growth is methodical, leveraging existing resources and expertise, and ensuring each new venture is strategically aligned with their overarching mission to provide freedom through financial success. They are also exploring new opportunities in storage units and new construction, aiming to create a vertically integrated business model that is resilient to market fluctuations. The company's commitment to transparency and building strong relationships with investors and partners is a key aspect of their growth strategy.
Takeaways
- 💼 The company is focused on deploying raised capital effectively to provide predictable and reliable returns to investors.
- 📈 They are actively growing their business with the help of investors who are interested in their long-term growth and success.
- 🏢 The founders are looking to launch multiple businesses in 2024, which aligns with their vision of an active business lifestyle contributing to freedom.
- 💡 They are exploring various revenue streams, including wholesaling, which can be scaled up significantly to generate income.
- 🏗️ The company is considering expanding into new areas such as a home supply company and hard money lending to diversify and strengthen their business model.
- 📊 They are meticulous about tracking key performance indicators (KPIs) to ensure that each business within their family of companies stands on its own and remains profitable.
- 💰 The company is planning to launch a $100 million fund, demonstrating their ambition and the confidence investors have in their strategy.
- 🤝 They are open to partnerships and joint ventures, especially if they align with their existing business operations and contribute to their growth.
- 🚫 The founders are selective about new opportunities, saying 'no' to those that do not align with their strategic goals or could detract from their core focus.
- 🌐 They are building a strong, integrated network of companies that support each other, without cannibalizing profits across different entities.
- ⛳️ There's a mention of a potential golf course project, indicating the founders are open to unconventional and creative business opportunities if they fit their criteria.
Q & A
What is the primary goal of raising capital according to the transcript?
-The primary goal of raising capital is to ensure that the capital is always put to use effectively, providing predictable and reliable returns to investors at all times.
How does the speaker describe the process of deploying capital?
-The speaker describes the process as one that involves looking at all the capital, understanding where it's coming from and how it's used, and then strategically deploying it to pay returns to investors while still making a profit.
What is the significance of building multiple businesses for the speakers?
-Building multiple businesses is significant as it represents another job or revenue stream, contributing to the strength and stability of their 'freedom family of companies'. It also allows for greater control over various aspects of their operations.
Why do the speakers emphasize the importance of hiring the right people (the 'who')?
-The speakers emphasize hiring the right people because it allows them to leverage the expertise and knowledge of others, ensuring the success of their businesses without having to learn every aspect of the business themselves. It's a strategic move for scaling and efficiency.
What is the strategy behind creating a hard money lending company?
-The strategy is to ensure that the capital raised from investors is always put to use, providing predictable and reliable returns. By partnering with an existing company that already has a successful fund, they can avoid building the infrastructure from scratch and learn from the experience of others.
How does the speaker view the role of investors in their business growth?
-The speaker views investors as crucial to their business growth. Investors not only provide the capital necessary for deals but also support the overall growth of the business, allowing the company to expand and create a strong foundation.
What is the concept of 'who not how' as mentioned in the transcript?
-The concept of 'who not how' refers to the strategy of hiring people who already have the necessary skills and experience (the 'who') rather than focusing on how to do things themselves. This approach allows the company to leverage existing expertise and accelerate growth.
What is the role of the new construction initiative in the company's 2024 plans?
-The new construction initiative is part of the company's expansion plans for 2024. It aims to capitalize on the housing shortage and the demand for new properties by building new homes, which is considered easier than renovating old ones.
Why does the speaker mention the potential for a marketing agency?
-The speaker mentions the potential for a marketing agency because their in-house marketing team is not only serving their own companies but is also capable of generating revenue by offering their services to external clients. This could become a new revenue stream for the company.
What is the speaker's approach to saying 'no' to opportunities?
-The speaker's approach is to say 'no' to opportunities that are not aligned with their current business operations, strategic goals, or do not offer a simple and strategic advantage. They evaluate each opportunity to ensure it fits within their existing foundation and resources.
What is the significance of the 'Freedom Family of Companies' in the context of the business model?
-The 'Freedom Family of Companies' signifies a group of strategically interconnected businesses that support each other, allowing for a diversified revenue stream and a stronger foundation. Each company within the family is expected to stand on its own while contributing to the overall growth and stability of the group.
Outlines
🚀 Capital Deployment and Business Growth Strategy
The first paragraph focuses on the company's strategy for deploying capital effectively to ensure reliable returns for investors. It discusses the importance of capital allocation, identifying current deals, and growing the business with the help of investors. The speaker, Danny, introduces the episode and emphasizes the connection between their business operations and the concept of freedom, highlighting various ways people achieve freedom through active business lifestyles. The paragraph concludes with a mention of their journey in building real estate businesses and their plans for launching more businesses in 2024.
🏗️ Expanding Business Verticals and Revenue Streams
The second paragraph delves into the expansion of the company's operations, particularly in wholesaling and the creation of new revenue streams. It discusses the decision to focus on wholesaling deals, which allows for scaling the business without geographical limitations. The paragraph also touches on the potential of self-storage investments and the company's strategy to provide returns to investors before seeing profits themselves. The discussion includes the idea of building companies that either generate new revenue or become departments within existing ones, emphasizing the strategic growth of the business.
💼 Capital Management and Fundraising Efforts
The third paragraph outlines the company's approach to managing and deploying capital from investors. It emphasizes the need for strategic decisions to ensure the capital is used effectively to generate returns and support business growth. The company is in the process of hiring a fund manager to oversee the capital allocation and is preparing to launch a new $100 million fund. The paragraph also highlights the importance of hiring experienced professionals, as outlined in the book 'Who Not How,' to manage different aspects of the business and ensure its continued success.
🤝 Building Partnerships and Integrating Businesses
The fourth paragraph discusses the company's strategy of partnering with experienced individuals and businesses to expand its operations without having to build everything from scratch. It talks about the hiring of core leaders to manage teams and the importance of maintaining a hands-on approach to ensure each business within the family operates efficiently and profitably. The paragraph also touches on the concept of vertical integration and the benefits it brings to the company's overall growth strategy.
📈 Strategic Business Expansion and Investor Relations
The fifth paragraph continues the discussion on business expansion, focusing on the addition of a wholesale arm, a home supply company, and a hard money lending company to the existing business portfolio. It emphasizes the strategic nature of these expansions and how they serve both the company and its investors. The paragraph also highlights the company's approach to building a strong foundation for future growth and the importance of aligning new business ventures with the company's existing operations.
🛠️ Diversifying into New Construction and Marketing Services
The sixth paragraph explores the company's plans to diversify into new construction and establish a marketing agency. It discusses the potential benefits of new construction projects, especially in response to the housing shortage, and the strategic decision to leverage existing resources and expertise. The paragraph also outlines the company's evaluation process for its in-house marketing team, with the aim of potentially offering their services to a broader client base and generating additional revenue.
🌟 Behind the Scenes Growth and Future Plans
The seventh paragraph provides a behind-the-scenes look at the company's growth and future plans. It emphasizes the company's commitment to transparency and open communication with investors and the network. The paragraph discusses the various businesses and initiatives underway, including a potential golf course venture, and highlights the company's selective approach to new opportunities. It concludes with an invitation for interested parties to reach out for potential partnerships or investment opportunities.
📈 Opportunities for Investment and Partnership
The eighth and final paragraph wraps up the discussion by inviting interested investors and partners to engage with the company for potential deals, syndications, or joint ventures. It mentions the company's current focus on storage units and the willingness to explore opportunities both locally and with the right partners elsewhere. The paragraph concludes with a reminder of the company's commitment to due diligence and aligning with the right people and opportunities.
Mindmap
Keywords
💡Capital
💡Investors
💡Business Growth
💡Real Estate
💡Turnkey Properties
💡Wholesaling
💡Revenue Streams
💡Hard Money Lending
💡Syndications
💡Freedom
💡Vertical Integration
Highlights
The company is focused on deploying raised capital effectively to provide predictable and reliable returns to investors.
They are currently growing their business with the help of investors who are interested in their deals and growth.
In 2024, they are preparing to launch multiple businesses, tying back to the theme of freedom through active business lifestyle.
They are building real estate businesses and are on track to expand their portfolio with strategic moves.
The company operates on a strong foundation, allowing them to control many aspects of their operations even in fluctuating markets.
They prioritize keeping investors paid first in their deals, ensuring a sustainable and ethical business model.
The company is exploring new revenue streams, such as wholesaling arms and home supply companies, to bolster their financial position.
They are also looking into hard money lending, leveraging their existing capital base to offer loans and maintain capital utilization.
The company is hiring a fund manager to oversee the deployment and movement of capital to ensure strategic growth.
They are planning to launch a new $100 million fund towards the end of the year, marking a significant milestone in their expansion.
The company emphasizes the importance of hiring the right people (the 'who') with the necessary expertise to manage different aspects of the business.
They are building a marketing agency to serve their in-house needs better and potentially offer services to external clients.
The company is considering entering the new construction market, leveraging their existing team's expertise and resources.
They are focusing on adding revenue streams and decreasing expenses through strategic partnerships and in-house capabilities.
The company is transparent with their investors and network, keeping them informed about the behind-the-scenes operations and plans.
They are open to joint ventures and partnerships that align with their strategic goals and can bring mutual benefits.
The company is also looking into the storage unit business, another strategic move to diversify their portfolio.
Despite their ambitious growth, the company is selective and says 'no' to opportunities that do not align with their core values and strategic direction.
Transcripts
we raise so much capital and our job is
to make sure that that capital is always
put to use right we want to make sure
that we're doing our best to provide
predictable and reliable returns at all
times in order to do that as investors
give us Capital we have to go okay where
are we putting it what deals are we
working on right now that we can place
it on these deals um what are we doing
in our business and able to grow here
this episode this is how we're growing
our business some of the capital is used
to help us grow our business we wouldn't
be able to grow without the investors
who say hey I not only want to help you
with deals I want to help you grow I see
what you guys are doing we're looking at
all the capital where it is what it's
coming from what the funds are used for
and then we're deploying it and making
sure that um all the money is being used
so that we can pay the returns to our
investors and still make a
[Music]
profit hey everybody f p Danny here
welcome to another exciting episode of
the freedom show
I always try to think of something
different to do and it's always ends up
being the same thing sorry welcome again
to another episode uh today we are
peeling back the
curtains and for those of you listening
and not watching you miss me peeking
through the curtains uh but we're going
behind the scenes as much as we can with
a audible uh
podcast oh my gosh um yes we are um
going behind the scenes so U today's a
solo episode with flip and I um you get
to hear us talking about what's going on
in our business and um because this is
the freedom show we really try to tie a
lot of the topics to Freedom um even
when we have guests coming on from our
internal Network um so that we can
introduce them to you uh we are hearing
their freedom story so we are thinking
about you know what we're going to talk
about today and um I said hey why don't
we just talk about you know the multiple
businesses that we're getting ready to
launch here in 2024 because this speaks
to Freedom um there's many ways to
achieve Freedom um and one of them is
through an active business lifestyle so
you could be um a physician you could be
um in the legal industry you could be an
entrepreneur like us um there could be
many um occupations that are um High
income and those careers you have the
skills and knowledge um to bring so much
value you're earning a lot of money and
through that you are gaining Freedom um
you could love love your job so much or
the work that you do or the businesses
that you own that you decide to invest
passively as opposed to um other people
who may be working for the active income
to achieve freedom and they are uh
earning their way to stop their W2 or
stop whatever they're doing so that they
can be active in a different way um or
just retire early things like that so um
everybody's journey is different when it
comes to freedom and our journey has
been building real estate businesses um
so we have six um as of this episode
here in 2024 but we are launching
multiple more businesses in um this year
and so why would flip and Dany want to
build more businesses because every
business that we build is another job
and so we have six jobs right now and we
might have 10 jobs by the end of this
year
yay and why is that because we love
freedom we also love um our team and
building companies um we love
strengthening the freedom family of
companies and so the companies that we
build are strategic and they help create
that strong foundation and every single
brick that we lay on to it is just
another brick that says you ain't
knocking us over anytime soon I don't
care what type of economy or Market it
is um we are strong we do everything in
house we can control so many pieces of
the puzzle that if something happens
that we can't go this way anymore and
I'm pointing right in front of me for
those of you listening then we are going
to go this way because that's the way
that is um going to you know create some
more revenue streams so um that is why
we keep on building businesses um and
why we're going to continue to build
businesses and real estate we strongly
believe um is the way to build long-term
wealth it is not um overnight um it is
not something we were just actually
talking about um income streams and
we're like quite frankly until this year
we haven't had one company that brought
us money like that like there was no
company um that said hey as soon as
somebody invests or soon as somebody you
know buys something we're actually going
to make uh money we always have to buy a
house renovate a house tenant a house
then finally make money so once we start
something there's a full cycle before we
create we bring in Revenue oh so it
takes work yeah yeah a lot of work and
you don't see the fruits of your labor
for quite a while um and when it comes
to funds and syndications and apartments
and self storage and all of these things
that we've been getting into um it takes
even longer that's like more like a
three five and seven year cycle um and
so we've always set up our deals where
our investors are getting paid first um
so we aren't seeing any money for quite
a while we're just going through the
motions making sure that we're on track
making sure that we're doing the best
job we can as the market fluctuates as
um inflation and interest rates and
everything like that happens we always
just strategically make those decisions
to keep us pointed in the right
direction where we need to go um and our
investors are getting their returns and
we know down the line eventually we're
going to be actually making some money
too and that's fantastic um so uh some
of the companies that we're building are
actually um creating some new revenue
streams right and some of the companies
um that we're building are um uh not
even necessarily companies they're going
to become Departments of an existing
company so it's just another arm of the
business so do you want to talk about
the wholesaling arm so that's the
freshest thing that we've started we
really started it in the end of 2023 and
2024 is really where it's just starting
to take off and uh we are just getting
ready to um like light it on fire right
yeah so in our Acquisitions
team um so way back in the day when the
dinosaurs roam the Earth and I was in
charge of the Acquisitions uh I was
always in in communication with all the
wholesalers in in the Southwest Ohio
area and um and know as The Story Goes
one week I called everybody nobody had
any deals and we're like you know we
can't let other people control you know
our companies like that uh because we
need those houses coming in you know
that's the fuel that you know fuels the
whole freedom family um and so uh so we
created an Acquisitions company and and
with the Acquisitions company that was
strictly to get houses for us y and we
slowly every there I think last year or
the year before we did like two
wholesale deals you know so instead of
instead of getting the deal uh under
contract from the seller uh and us
taking it and turning it into a turnkey
property and blah blah blah we actually
sold it to another investor we
wholesaled it um and then but we really
started to focus heavily on this the end
of
2023 um and so much so that we're like
uh over the last few weeks um it was
kind of the and again it's like the you
know you put your peanut butter in my
chocolate you know uh what a great that
was a horrible impression by the way but
uh um it was a the light bulb went over
over both of our heads were like why
aren't we doing more of this we need to
focus on this we can pour gas on the you
know on the fire on this and really
explode it because it's so much
different than our the Acquisitions team
because like we can go hey you know what
let's do this in De Mo Iowa and we're
nowhere clear to clear uh close to Domo
in Iowa but we can with wholesaling it's
very it's so much easier it's not easy
it's easier than doing TurnKey uh in a
different uh Market not that we're going
to start working in De Moine Iowa but
I'm just saying um I have zero interest
in working in De Mo I was about say the
first time I heard of De Mo I was trying
to think of an obscure reference and I
think I won um uh and so anyway so we
are really uh it's uh all hands on deck
on creating the uh bulking up we're not
really creating Yeah you sort of like
another arm yeah yeah it's it's we're
almost like doing two arms on this one
uh uh but uh because it's it's going to
be that much bigger uh but we're still
going to be doing TurnKey real real
estate we're still going to be bringing
in TurnKey properties for us and and
still doing that but we're going to
heavily focus on wholesaling deals uh
and more so than the turnkey uh because
the turnkey I don't think that'll ever
go away it's part of our it's part of
our DNA
man it is and we can just increase the
volume right uh wholesaling we can scale
um as big as we really want to we can go
in multiple cities across the United
States and be able to um uh Buy deals
and sell them to other investors in
those local areas so um literally uh we
can ramp up to 20 40 however many deals
that we want to do and that's really
kind of the area that we're looking at
um is the 20 to 40 deals a month just
just sitting here still in our backyard
um but we can continue to expand it's
just uh it's just economies of scale
when it comes to um marketing right it's
just really how much marketing and how
many people do we have um what are the
metrics in terms of uh the number of
offers that need to be made and so all
of those kpis um are something that
we've been studying and we've um tapped
into um you know other people who we
working with um to build out these teams
so that's just one and that's one that
started really in end of 2023 and now
and now it's launching here in in 2024
in a big way we we're already selling
multiple wholesale deals um here in um
2024 like it's just I'm like boom boom D
like if you're if you're a company that
rings the bell we're like ding ding ding
ding we got a wholesale deal um so this
really helps us too because there's only
so many deals that we can buy in house
we've told our um our investors this we
said hey we actually are starting to
wholesale deals so um if it's a deal
that don't want or we don't H have
capacity to bring in house we're happy
to sell you something that you can turn
into a burr um and if we have capacity
to be able to help you in some way
through our family of companies we're
happy to do that too or refer you um if
we know somebody who can um help you in
our area so um this uh growth is just um
helping us to serve our investors better
and it's bringing in so many new revenue
streams to our family of companies um
that 2024 is going to be really really
big um so that's just the first one
that's the first one yeah so the second
one I think that's probably there's two
that I think are super close um so we'll
talk about because we're talking about
deals we'll talk about the home supply
company so we've talked about this a few
times we've gone into better detail in
our um uh wealth and wisdom Wednesday
webinars hello
alliteration um f over here wouldn't
have been able to get through that
one U we've talked about a home supply
company and um this is us really um
getting an opportunity and uh a unique
partnership in which we can buy
materials at deep deep discount so deep
in fact that we are lowering our cost to
be able to do um uh deals including our
multif family properties um and anything
else that we do um but also getting at
such a de Deep Discount um that we uh
will likely have a warehouse and we'll
likely store a lot of these materials to
be able to sell to other local investors
we might even figure out how to ship it
to
um certain places and all in an effort
to again Lower our costs increase our
Revenue um so um that's another Revenue
stream that we plan to bring uh in house
and then um uh the next one uh hard
money lending company um so with a hard
money lending company this is something
that um is built because uh we raise so
much capital and our job is to make sure
that that capital is always put to use
right we want to make sure that we're
doing our best to provide predictable
reliable returns at all times in order
to do that as investors give us Capital
we have to go okay where are we putting
it what deals are we working on right
now that we can place it on these deals
um what are we doing in our business in
able to grow here this episode this is
how we're growing our business some of
the capital is used to help us grow our
business we wouldn't be able to grow
without the investors who say hey I not
only want to help you with your deals I
want to help you grow I see what you
guys are doing um so we're looking at
all the capital and what what uh where
where it is what it's coming from what
the funds are used for and then we're
deploying it and making sure that um all
the money is being used so that we can
pay the returns to our investors and
still make a profit right so that's what
we're we're not a not not for-profit
company we have to pay our overhead we
have to pay our team we have to hire new
people um so we're actually in the
middle of a fund manager hire right now
um because we are getting to the point
where we need one person solely in
charge of where the money is at where is
it moving um and uh just all the the
variables that come into play um and we
even are getting ready to launch a new
fund it's a $100 million fund we're
going to be um it's actually exists
right now but we're really launching it
here towards the end of the year we're
going to be speaking at an event um and
it's for a private group um who
transacts tons and tons and tons of
money and one of the investors that
works with us is actually partnering
with us on this fund because he was like
Hey I'm a part of this and this is a big
deal and I love working with you guys so
why don't we go ahead and just you know
talk to this owner see if they want to
go ahead and add freedom family
Investments to the portfolio um and so
it's a private fund uniquely for this
particular situation with hundreds of
millions of dollars that are deployed
and very few investment off offerings
and so Freedom families getting to be
you know one of those investment offer
offerings that just tells you to the
scale of which we are going and um why
we are proactively bringing on some
amazing people um one of my favorite
books is who not how that's right and
why flip well cuz well we learned the
hard way yeah yeah we put we put the
house in a lot of seats before and it
hurt it did I think that's part of The
Growing Pains of growing a business um
you don't always have uh the ability to
hire the who right the who um tends to
be expensive and so you hire people that
you can train to do the job um but
they're you're you're always having to
babysit or you're always having to you
know dip your hand in and I I won't say
always sometimes you actually get a team
member who is just a rock star and
they're able to kind of Take the Wheel
um and you trust them to take the wheel
and that's really what we got to at a
certain level where we started hiring
core leaders um so that we could
relinquish some responsibilities to them
and they manage their teams um but we're
at a point now that we can hire who's
and why that's important is because as
you continue to grow you've got this
strong foundation so now it's not a
matter of growing too fast You' figured
it out now you're just adding the little
pieces that go hey this makes us better
this makes us more money but you don't
want to start from scratch and build the
entire infrastructure yourself so this
hard money lending company uh um for
example um is partnering with another
hard money lending company who has a $35
million um actually I think they have a
50 $50 million fund and they have like
$35 million actively at use and they've
been doing it for years I want to say 18
but I could be wrong so don't quote me
on that um I have so many conversations
I don't know which numbers are sticking
in my head here um butock that's what I
mean by who not how right we don't have
to build the infrastructure to this now
we're using existing company that's
already doing it and at a very very high
level and now we can raise as much
Capital as we need and we know that if
we have excess we're going hey we can do
more loans and we just have the
applications and the and the the
borrowers coming in and we're able to
you know fund those loans and keep that
money um in use and so that partnership
is allowing us to enter into a new
business
um without having to build it all by
ourselves or learn any hard lessons and
the fund manager hire that we're working
on right now is the other who who um we
want and we're specifically saying Hey I
want you to have experience with aund
million fund up to a billion dollar fund
because I want you to know all the ins
and outs all the financials all the
modeling all the legal uh uh stuff and I
want you to be able to move money
predictably and reliable for me and our
investors um and so that's what we mean
by who not how and it's so so great to
be in that position yeah I think when we
first started it wasn't a who not how it
was they're warm-blooded and they and
they were breathing you know come on
board uh and let's see if we can make
this company work and and but now we're
we're almost 60 team members we're over
60 over 60 so that it's 6- z um and so
now we don't we have to hire the who I
mean and we can hire the who which is
awesome we not only have to but we can
yes um because those whoos are they come
with a price tag the bigger the bigger
we get the the more pricey those whoos
get yes um and so it's it's uh that's
what's exciting too and and uh um I just
love bringing on the who uh because when
they come on board it's I'm so used to
bringing somebody on board and like oh I
like them they're nice people uh but now
we bring somebody on like holy crap that
guy's smart you know like where'd she
come from you know and so it's it's like
oh man I got to up my n never mind I'm
going to go in the corner um but uh no I
love it but that's the who n I'm glad we
I'm glad that you found that book and
really dug into it as much as you did
when you did because now it's it's huge
it's really set us up yeah yeah yeah um
so that's Company Number 15 where right
I don't know where we're at in the
account I will say a couple things like
um it's important to know that flip and
I position ourselves to rely on other
people who are um more experienced in
areas of the business than we are right
that's really what the who means it
means that flip and Danny don't have to
go and learn this business flip and Dany
are going to hire somebody who already
knows the business and rely on them for
their expertise and their knowledge to
ensure that we're successful Now flip
and Danny don't go um hey here's a
business go ahead and run it no we are
handson we create the kpis you know we
watch the CEO dashboards um and we make
sure that everything is is running
smooth we make sure that we're
strategically making the right decisions
um because with all the family of
companies working together um sometimes
that gets like uh a little weird we have
to like take off our family of companies
hat and go okay I am now just the
renovations company and I need to make
sure that I am um serving the
renovations company um and not bleeding
money here because I'm giving a discount
to the property management company or
giving a discount to the turnkey company
or whatever it is so sometimes we have
to take off you know the family hat so
that we can put on the business hat to
say hey um just because we're a family
of companies doesn't mean that each
company can't um shouldn't be standing
on its own it should be standing on its
own there was a time when we were
creating these companies that we said we
actually created all the different
entities and didn't put an umbrella
company over them in a legal manner um
because we wanted uh the the liability
to be separate we also wanted the
ability to sell like different companies
right um which is further to the point
every company has to stand on its own
right pay for their payroll pay for
their uh overhead the software marketing
whatever it is still make a profit right
and as you're building vertically
integrated like that um that's not
always going to be true you have to
understand as you're building um uh that
you may be not profitable four years you
may have one company that's really
carrying the rest that's really what we
did with freedom is freedom was the
first company and as it got profitable
it carried the next one to to build and
then it it actually carried the next one
to build like it continued to carry um
the other companies so that we could
keep control and build that Foundation
um and that was not something that we
intended it was just something that we
realized we had to do and um thankful
for it because now look at how um
strategic we get to be in adding on more
companies that are strategic so we've
talked about the wholesale just to add
on that quickly just to add on that too
the the apartments yeah like talk about
a slow roll yes I mean this is the
what's the what's the classic rock song
slowburn um I mean this thing this
thing's
slow I mean this thing you know but it
but in like three or four years from now
it's going to be on fire yes and it's
going to be paying for everybody else so
yeah it's it's perfect I I don't think
that we could have done it on purpose as
good as we're doing it by accident know
wait way to go everything happens for a
reason man all right so back to the
score yeah so uh so we've talked about
the wholesale arm so that's really an
arm of a current business that we have
it's still another
business just saying it's another
product within a company we already have
another business anyway and then we
talked about the the home supply company
that really truly is a business um it is
going to fall within our um Construction
Company um uh but it will be its own
business um then we talked about the
hard money lending company um and then
another arm that we're launching and
we'll probably launch um uh well these
next two that I we about to talk about
um will probably launch um no one will
I'm gonna say Roofing Roofing will
probably launch sooner um than the other
one that I haven't U mentioned yet so
the roofing piece is um we have really
fantastic roofers who give us great
discounts um and the roofers are like
hey if you guys want to build a roofing
arm if you're construction uh company
will actually be your roofers and we'll
go to the house we'll check out the roof
you know we'll do everything that we do
for you and we'll do it for whoever that
needs it um and then you guys are doing
the work of actually producing you know
those leads um so you'll get you know
part of the pay and so we were like you
know okay what would that really take
and so you start evaluating that and
then you start realizing okay home
supply company or where are we going to
get the roofing supplies oh they're
going to be taking care of it okay so we
are not even really responsible for that
part we don't have to go to the house
okay so what do we actually need I think
we need a salesperson and then I think
we need the leads in figuring out what's
the best way to get the leads and so
we've had um uh we had a meeting last
week we had a uh we have a meeting
tomorrow morning um and it's all about
this Roofing arm and how efficiently can
we probably just put one person in a
seat to be able to manage um the ability
to get the leads send them out to our
roofers um and you know manage the
process um we might end up with two
people overall but probably one person
um so another thing when you have this
vertical integration it becomes easier
and easier to plop in a revenue stream
and without a whole lot of work because
you've got the foundation of all the
other companies there and built
um so uh for for those people who have
always been like fliping Danny you guys
are just building too fast I agreed with
them and I said hey is that a necessity
we didn't we didn't go into this going
we're going to build fast and we're
going to go crazy and we're going to
build six companies yeah we never well I
think there's times that she wakes up
and go can I create a company today uh
but the the roofing thing was crazy
though seriously like we have a full
Roofing team that says hey if you run it
we'll you know just tell us the address
we'll go do the roof yeah you know it's
just uh uh okay that sounds good to
me yeah but um so it just works out you
know um when things are it's just a
lesson to me we we say this so many
times everything happens for a reason I
just truly believe it I think that you
you're on a path and your gut kind of
tells you when you should say yes and
when you should say no um and even we
might have said no to some of these
things but because it was out of
necessity and we knew it was going to
serve us and our investors at the same
time and it was just going to require a
lot a lot a lot of work and a lot of
hours and a lot of pain we just said
we'll do it because it was a for us and
our investors at the same time and that
hard work ultimately is paid off because
once you get to this level it just
becomes a whole lot easier to start
doing that now we're taking team members
and instead of plopping them into a
company that is still growing and still
having those Growing Pains um you know
we're really streamlining our operations
we're really streamlining our financials
we're hiring the people that give us
everything that we need to make this a
seamless process um that it's just
really exciting so that is the arm
another arm example of what we're doing
in 2024 um another um actually this is
probably going to be an arm I don't know
if it'll turn into a company we'll have
to figure out what that looks like think
we got enough arms can we do some
legs but another uh something we'll see
what it turns out to be is going to be
um Branch whatever is going to be new
construction um so new construction
we're actually in the middle of uh
building on a or planning the building
of two lots right now um and uh we are
meeting with some uh friends and people
that we know in development and um we're
going to be branching out to do new
construction now you're like oh my gosh
you guys you're going into new
construction that's crazy you don't know
know how to do new construction well
guess what who not how we have the who
we found we we found them so again we've
got the person in place who's already
done it who's already experienced has
already the resources has already had
already has the cruise um so um easy
peasy um and it's something that is even
better because with the housing shortage
the inventory shortage of of homes new
construction is just on fire right now
like we need to be building more
properties and more homes and this
becomes easier for us because we're not
dealing with properties that are 50 60
70 80 90 years old right so it's a lot
easier to go through this process of
building a new um new property um than
it is to take an old one and then
renovate it and there's lots of land in
Ohio yes yes so um we're in the process
of doing that that is really just in the
planning phases but I anticipate it will
be the new construction piece will will
be definitely be rolled out this year um
but the development everything is you
know maybe end of this year into 2025 we
really have to figure out where in the
research um phase we're talking to
people already doing it um and
successfully doing it one of them
actually here in Ohio um so I think that
like I have uh oh oh there is one more
so um uh our marketing uh agency so
we're going to be building a marketing
agency and and how are we doing that
well our team right now serves us so we
have a marketing team um in-house
marketing team plus we have many
outsourced people and so um the uh what
we're doing this year is we're doing an
analysis of hey marketing team if you
were to actually charge us for the
services that you're doing for all of
our companies what would that look like
and we're just kind of building a
spreadsheet that says here's all the
marketing overhead here's the team
here's the payroll here here's the the
software here's their rent at the office
you know uh all all of it and then if
they come to us and say hey Danny your
fund indication company uses us for this
and this and this this is out from our
research this is what you would
typically be paying us to do these um um
activities and so we're going to create
like this Phantom or pseudo you know um
uh Revenue stream on this spreadsheet
that has all the expenses and say okay
um you know freedom family is owes the
market marketing team this much per
month for the work that they're doing
and ultimately what we're looking at is
is our marketing team right now serving
our family of companies actually earning
more than they cost us and as we you
know make that evaluation then we can
determine okay what are they really
really good at and what could we help
other people do that might be building
funnels it might be doing Facebook ads
it might be doing you know whatever it
is um but we're in that evaluation here
this year um and we're starting it here
in this first quarter we'll probably go
into the next quarter um really based on
what we're learning and what we're
seeing will be dependent upon when we
actually make a launch of the marketing
agency and the launch is really just
going to be hey we think we do this
product the best and we have the
capacity to be able to serve more people
than just our in-house team and add
Revenue so 2024 if you've if you if
you're listening to this Pro podcast and
hearing all the decisions that we're
making um we are adding revenue streams
and adding re everying single thing that
we just talked about saved us money and
added Revenue so 2024 in the books is
going to go from here to here and I
always knew remember when we used to
talk about this when we when we were
saying we're going to build all these
companies and we just saw it happening
we said you know this is going to be
like this it's going to be you know okay
okay we're just it's creeping it's
creeping and we've got some ups and
downs because we're building again so
we're just not profitable because we got
to borrow money um from a company that
is profitable to be to build the next
one and so ultimately the entire family
is not profitable and so we're using our
investors who are like hey we believe in
what you guys are doing we'll we'll help
fund that growth of your business that's
how we did all of that um and we're like
you know in a straight line so those of
you who are listening and and not
watching I've got this straight line um
and we're just you know kind of staying
there it is a bit of a roller coaster so
this does move kind of up and down up
and down up and down uh but here in 2024
fully intend for us to be able to look
at a graph and just go like we just you
know we built such a strong Foundation
that now um our ability to decrease in
uh expenses and increase Revenue quick
and easy um by working with the who um
is just going to be exponential and it's
going to be a game changer this year
absolutely so that's behind the scenes
like like crazy uh what we're doing uh
this year and um I just wanted to I
really wanted to share it like I don't
think um very many people tell you
what's going on um behind the scenes
when they're doing it they tell you
after it's all done so here's what we
went through in order to deal with all
this we're just telling you guys that we
do it partly um just because we like
being um transparent and and open with
our investors and and our Network so
that they see what we're doing some
people will listen to things like this
and be like hey Danny I heard you're
doing this um you know we can help you
here or we can actually do this hey do
you want to partner on this like it's
the way that we build so many
relationships and do so many things
because we just kind of keep everybody
in the loop and say hey this is what's
going on um and we're you know uh really
excited about you know the growth of the
company this year so that was company
number what 17 oh no I'm not counting I
have no idea I just wanted to talk about
what's going on in 24 right and then I'm
going to tell them about so then company
number 18 uh this is actually a company
that I've been working on behind the
scenes for gosh I don't know how long um
and I found the who me and uh it's a
real special it's called a golf course
oh he does want to buy a golf
this is no joke all all we need is one
maybe two buildings I think we can
handle that right you know one for the
golf carts and the other for the the the
the bar and the whatever okay um that's
it that's we don't need any other
buildings just that and and 18 holes all
right all right yep so that's company
number 18 we'll call it Freedom
golf keeping it in the family that's
right that's right that's right uh but
though seriously you know it's we are
doing a lot and and you're probably
sitting there say wow these guys do
everything that comes in front of them
and and I do know for a fact that Danny
knows how to say the word no I do yes
can I have a new
car
no that's there you go funny can I have
next month off no see she knows how to
say no just fine yes I do say no I I say
no to anything that it's not aligned um
so yeah you may I think you bring up a
good point I think you may think that we
just we we do everything that's in front
of us but um if it's not aligned um you
know with what we're doing already and
not something very simple and strategic
that's actually going to help us um and
that we've kind of you know laid the
foundation um for already um then
there's no reason to add extra work to
our plate like this is all everything
that we're doing is very simple um with
regard to um we're tapping into
resources that we already have um and um
we've got the capital available and it's
going to put the company into a better
situation than it is right now so it's
all for the good they have to check all
the boxes for me to say yes so you don't
hear all the ones that we go nope nope
work there been there's been plenty so
don't think they were just saying yes to
everything there I I can think of a
number of number of them that have come
in front of us and we we think about it
you know we we evaluate it like like we
would anything else unless it's just an
absolute whack job yeah or just
completely not align and just you know
we just politely say hey that's just not
something we're willing to get into at
this point so right um yeah so anyways I
hope that was a fun uh podcast for you
to listen to about what's going on and
um you know Freedom comes in many
different shapes and forms and for us
you know building this family of
companies um to serve not only us but
our team um and our investors is
something we're very passionate about
and we love doing and so uh we're
excited about this year to come and
there was a lot of laughter I didn't not
hear a final answer on the Golf Course
was it was it it oh oh that one's on
hold it's just not
yet that one's just not yet man it's
always on hold I love you baby always on
hold always on hold we'll get
there well thank you so much for um
joining us uh let me see what what do we
have going on by the time this episode
airs this one's next to the SK me real
quick yeah okay okay so you're going to
be listening to this one and we just
probably recorded it so um we have
probably I don't know one spot left in
our Cottonwood town home investment so
if you're looking for um some
depreciation and you want to go into a
syndication that is already um in the
works and it's already proven itself um
it's already ahead of schedule um yeah I
saw that email last week or two weeks
ago that was I was like dang they're on
fire up there they are on fire so um if
you if you want something like that then
um go to Freed chatwi freedom.com um
scroll down and talk to Benner CJ about
that particular one uh the master notes
program right now is closed um we may
open it again but right now we just
don't need the capital um it's our job
to put the capital that we have in place
and that's what we're working on right
now um we have a um another deal we're
actually underwriting right now so again
if you're interested in multiple deals
in syndications um uh or JV partnering
if you are somebody with a lot of
capital and you want to JV with us we
actually do have some investors that are
saying hey we've got um you know
millions of dollars to deploy and we may
be interested in just doing a JV with
you as opposed to a lot of people coming
in to do a syndication so if you're one
of those people listening to this
podcast and that um opportunity is
absolutely something we'd be happy to
talk to you about um yeah and one of the
things that that we we didn't really
talk about it today uh but one of the
areas that we're strongly going into
very not fast but we're going into is
storage units yes uh so you know if you
know of anybody or if you have a storage
unit or or uh something that you want a
JV on uh
definitely reach out to us yeah
absolutely and we love deals in our
backyard that's really our favorite but
we're willing to do um deals in other
places with the right partner um so
again reach out to us and we're happy to
do the due diligence and vet the people
that we're we're working with um and uh
we're we're just excited to do some
amazing things here in 2024 and if you'd
like to be a part of it reach out um we
don't always say yes as we as we just
talked about but um when the opportunity
is right and it feels aligned with what
we're doing um then we absolutely um are
excited to be able to do something uh
with you or other people that's right
well we hope you have a great week thank
you so much for listening and we will
see you next Wednesday see you next
Wednesday everybody
[Music]
bye nothing on this show should be
considered specific personal or
professional advice please consult an
appropriate tax legal real estate
Financial or business professional for
individualized advice opinions and
information on the show are not
guaranteed all investment strategies
have the potential for profit or loss
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