How to Practice Case Interviews | Proven Strategies to Practice (Part 8 of 12) | caseinterview

Summary

在这段视频中，演讲者分享了关于如何通过实践案例来提高商业分析技能的见解。他推荐使用《商业周刊》(Business Week)作为练习材料，因为其案例短小且包含数据，适合练习。演讲者强调了在实际案例中使用硬数据的重要性，并建议在练习时可以创造性地构建案例，但要意识到真实案例中的数据是精确且经过深思熟虑的。他还提到了在准备案例时，如何通过查看目录来选择有趣的文章，并决定使用哪种框架进行分析。此外，演讲者建议在练习结束时，尝试总结案例并预测可能的结果，以此来提高自己的分析和预测能力。他用自己的第一次面试经历来强调练习的重要性，并建议在日常生活中，即使是在非正式的社交场合，也要练习分析周围的商业环境和策略。

Takeaways

• 📚 **实践案例的重要性**：通过模拟商业案例来练习分析和解决问题的能力，即使数据是虚构的，也能通过这个过程提高思维的逻辑性和批判性。
• 📈 **数据的重要性**：在真实案例中，硬数据非常关键，需要记录下来并对其进行深入思考，这与概念性的内容有明显区别。
• 🤔 **逻辑一致性**：在练习时可能会编造数据，这可能导致逻辑上的不一致，但在真实案例中，数据和逻辑都是非常精确和深思熟虑的。
• 📰 **商业杂志的作用**：《商业周刊》等杂志是了解商业术语和概念的好资源，有助于提升商业语言的理解和熟悉度。
• 🏥 **案例框架**：通过阅读商业杂志中的不同文章，可以练习使用不同的框架来分析案例，如合并收购、市场监管、业务情况等。
• 📝 **术语学习**：在练习过程中，记下并查找不理解的商业术语，增加自己的商业知识储备。
• 🤝 **与他人练习**：与伙伴一起练习可以模拟真实的面试环境，提高应对真实情况的能力。
• 📈 **市场增长的考量**：在考虑是否进入新市场时，要分析市场的增长率和潜力，以及公司是否具备相应的资源和优势。
• 🏆 **NBA在中国的市场潜力**：以NBA进入中国市场为例，强调了市场规模、广告收入增长和观众增长等关键因素。
• 📖 **每周练习**：通过每周阅读新的商业案例来不断练习和提升自己的分析能力。
• 🎯 **结论和推荐**：在练习结束时，要能够清晰地提出结论和推荐，通常以“结论-推荐-三个主要理由”的结构来表达。

Q & A

为什么说《商业周刊》(Business Week)是练习案例分析的好资源？

《商业周刊》的文章短小精悍，通常包含数据，适合用来练习案例分析。它们通常涉及具体的商业问题，有助于练习者学习如何快速分析和解决问题。

在练习案例分析时，如果没有足够的数据怎么办？

在实际案例中，会有大量的硬数据。但在练习时，如果没有足够的数据，可以创造性地构造一些数据来进行分析，这有助于练习分析过程，但要注意在现实中使用的数据需要是精确和一致的。

如何通过阅读杂志来提升商业知识？

可以通过阅读《商业周刊》等杂志来了解商业术语和概念，对于不熟悉的术语，可以记录下来并查阅其含义，这样可以逐渐建立起商业知识的基础。

在准备案例分析时，如何决定使用哪种框架？

根据案例的内容和涉及的问题类型，选择合适的框架。例如，如果案例涉及到合并和收购，可以使用并购框架；如果是关于市场监管的问题，则可能需要使用行业监管框架。

为什么说实践是提高案例分析能力的关键？

通过不断的实践，可以加深对商业概念的理解，提高分析和解决问题的能力。实践还可以帮助熟悉不同的商业框架和策略，使分析更加精准和有说服力。

如何通过杂志文章来练习案例分析的开场和结尾？

可以通过阅读杂志的目录，挑选感兴趣的文章，然后自行构建一个案例的开场和结尾。可以先确定一个结论或推荐方案，然后围绕这个结论构建支持点和数据。

在练习案例分析时，如何处理逻辑上的不一致性？

在练习时，如果发现逻辑上的不一致性，可以将其视为一个学习机会，思考如何改进分析过程以避免类似问题。在实际案例中，数据和分析应该是精确和一致的。

如何利用《财富》(Fortune)杂志来提升商业分析技能？

《财富》杂志提供了深入的商业案例分析，可以通过阅读这些案例来了解不同的商业策略和市场动态。此外，可以通过模拟案例分析的过程来练习如何构建有说服力的论点。

为什么说了解商业术语对于案例分析很重要？

了解商业术语有助于更准确地理解案例内容，避免因为术语理解错误而导致分析方向偏差。此外，熟悉商业术语也能在讨论和分析中提高沟通效率。

如何通过案例分析练习来准备实际的商业面试？

可以通过模拟面试的方式来练习案例分析，比如设定一个假想的公司和问题，然后尝试提出解决方案。这种方式可以帮助你在实际面试中更快地适应和反应。

在练习案例分析时，如何处理不熟悉的商业领域？

面对不熟悉的商业领域，可以通过阅读相关文章和资料来增加对该领域的了解。同时，练习时可以尝试构建不同的框架和策略，以提高对未知领域的适应能力。

为什么说《商业周刊》对于没有广泛商业背景的人特别有用？

《商业周刊》涵盖了广泛的商业主题和术语，对于没有广泛商业背景的人来说，是一个很好的学习资源。通过阅读，可以逐步建立起对商业世界的基本理解。

Outlines

00:00

📚 商业案例学习与实践

第一段主要讲述了个人如何通过阅读商业杂志，如《Business Week》，来练习商业案例分析。提到了案例分析时数据的重要性，以及在实际案例中数据的精确性和逻辑性。此外，还提到了在练习时可能会自行构造一些数据，但在真实案例中需要依赖硬数据。强调了练习的重要性，建议通过阅读杂志文章来挑选有趣的案例，并思考可能使用的框架。

05:01

🗣️ 案例分析的开场与结尾

第二段讨论了案例分析的开场和结尾技巧。提到了通过阅读杂志来获取案例数据，并建议在练习时尝试自己构建案例。强调了练习时应该明确结论和推荐意见，并能够口头表达出来。此外，还提到了如何通过订阅杂志来获取练习材料，以及如何通过与伙伴一起练习来提高分析技能。最后，强调了实践的重要性，并分享了个人在准备面试时的练习经历。

Keywords

💡练习案例

练习案例指的是在准备商业案例分析时，通过模拟实际商业情境来进行的练习。在视频中，提到了通过阅读《商业周刊》等杂志中的短小精悍的案例来进行练习，这有助于提高分析和解决问题的能力。

💡数据

数据在商业案例分析中扮演着重要角色，它提供了分析的基础。视频中提到，在实际案例中会有硬数据，而在练习时可能会自己创造一些数据来进行逻辑推理，但真实的案例分析需要基于精确和刻意的数据进行。

💡商业周刊

《商业周刊》是一本商业杂志，视频中提到它是练习案例的良好资源，因为它的文章简短且包含数据，适合用来练习商业分析。同时，它也有助于理解商业术语和概念。

💡概念性

概念性指的是在商业案例分析中不仅仅依赖于数据，还需要理解背后的商业概念和逻辑。视频中提到，有时候案例会更偏重于概念性的理解，而不是单纯的数据分析。

💡框架

框架是用来组织和分析商业问题的一种结构。在视频中，提到了使用框架来处理并购、市场监管、医疗融资等不同类型的商业案例，框架帮助分析者系统地思考问题。

💡逻辑一致性

逻辑一致性是指在案例分析中提出的论点和数据需要相互支持，形成一个合理的逻辑链条。视频中强调，在实际的案例中，数据和论点是非常精确和刻意的，需要保持逻辑上的一致性。

💡NBA

NBA（美国职业篮球联赛）在视频中被用作一个案例分析的对象。讨论了NBA在中国的市场潜力，以及其广告和观众增长率，说明了如何将实际的商业情境应用到案例分析中。

💡市场潜力

市场潜力指的是一个市场未来增长的可能性和空间。视频中以NBA在中国的市场为例，讨论了其市场潜力，包括观众数量和广告收入的增长，这是评估是否进入一个新市场的重要因素。

💡医疗融资

医疗融资是指为没有保险或保险不足的病人提供的金融服务，帮助他们支付医疗费用。视频中提到了医院将债务出售给专业金融公司的做法，这是一个新的增长市场。

💡带宽速度

带宽速度是指互联网连接的数据传输速率。视频中提到了一个关于互联网服务提供商（ISP）是否应该根据服务水平提供不同速度的互联网接入的辩论，这是一个关于市场监管的商业情境。

💡结论和建议

在商业案例分析的最后，需要提出明确的结论和建议。视频中提到，在练习结束案例时，应该首先给出结论和推荐，然后提供三个主要的想法来支持这个建议。

Highlights

作者分享了通过阅读《商业周刊》等杂志进行案例练习的方法，因为这些杂志的文章简短且包含数据。

提到了《财富》杂志，它更倾向于概念性的内容，而不像《商业周刊》那样数据丰富。

作者通过《财富》杂志了解到了勒布朗·詹姆斯在中国的受欢迎程度，以及NBA在中国的观众数量。

在练习案例时，作者会自己创造一些数据，但在真实案例中，数据是精确和有逻辑的。

作者强调了在案例练习中，理解硬数据的重要性，以及如何批判性地思考这些数据。

作者建议在练习案例时，可以自己模拟开场和结尾，以提高表达和逻辑能力。

通过查看《商业周刊》的目录，作者选择有趣的文章，并思考可能使用的框架。

作者讨论了不同商业情况的案例，如合并、收购、互联网服务提供商的带宽速度问题等。

提到了医疗账单融资市场的增长，以及医院如何处理没有保险的患者产生的债务。

作者建议通过写下不理解的术语来提高对商业术语的熟悉度。

作者强调了熟悉不同商业问题的重要性，以便在遇到不熟悉的案例时能够快速适应。

在案例练习结束时，作者建议练习总结案例，包括公司采取的行动和结果。

作者分享了如何通过订阅《商业周刊》等杂志，每周获取新的练习材料。

强调了练习的重要性，作者提到自己的第一次现场面试是在进行了38到40次案例练习之后。

作者建议在日常生活中，如约会或外出就餐时，练习案例分析，以提高实际应用能力。

在练习时，作者建议确定一个预先的结论，并围绕这个结论构建逻辑一致的论据。

作者提到了NBA进入中国市场的案例，并构建了支持这一决策的数据和论点。

Transcripts

I can but actually I can't a little

secret I when I practice cases actually

people let me show you here's five

practice cases I go to the bookstore by

far Business Week

it's the best because they're short and

they tend to have data okay

things like fortune they tend to be more

conceptual portfolio so new magazine

came out a couple months ago really

interesting too I think it has like they

haven't gone through this particular

issue and I got the I got the China went

from fortune so I could do the case but

there's no more data the article is

short so LeBron James he I sort of like

the rising star in the NBA and and they

they showed these games in China and

there's like 100 million viewers per

game okay so it's like staggering right

cuz I'm pretty sure not you know forty

percent America probably wasn't watching

those games that's why I get my ideas

from I'll talk about practicing later

but I tend to sort of make these things

up when I'm practicing just to go

through the process one thing you will

find that's a little different

so the examples I'm giving I tend to

sort of sort of make them up a little

bit okay in a real case you will have

hard data okay you will have hard data

and and so maybe I would say 30 percent

of time the person is making up 70% of

time there is a lot of hard data so you

want to get it write it down

think critically about it it's not

conceptual at all so I here I'm making

numbers up and so sometimes when

logically inconsistent that's sort of a

risk of that which is fine but in real

case they're they're not logically

inconsistent they're very precise it's

very deliberate and so you should be

aware of that so I'll be happier then be

a case let's see make sure I'm just make

sure I have all my notes here

okay let's do the imbuing so actually me

skip ahead a little bit when you when

you're practicing I was on talked about

this at the end but since it's sort of

relevant when you're practicing

particularly somebody else you can

practice the opening and the close by

yourself okay so you open up this this

week look at the first article so I just

look at a table of contents and I'll

just rattle them off let's see okay

United Airlines is looking to merge okay

what kind of framework is that mergers

acquisitions right okay okay there's a

debate in the marketplace on the

internet with ISPs around differential

internet speeds so bandwidth speeds

depending on levels of service for the

customer so high paying customers get

faster deliverability under in it and

lower ones don't

what should comcast do that's that's

much more business situation regulatory

let's see another one it's actually me

explain that one what it is is sort of

like if I'm a big company paying more my

emails get delivered instantly but if

you pay less your emails take a day or

two that's what that is so a lot people

hate that it's an industry regulatory

thing that's what that is okay there's a

new growth market in financing medical

bills so you go to the doctor you don't

have insurance you have twenty thousand

dollar bill you only make fifteen

thousand a year you have no insurance

now what hospitals are doing according

to the article and money's magazines

they are taking rather than having an

in-house they're selling the debt to

these professional finance companies

okay so like a beneficial health

convenience so if you're working for

American Express should you enter the

medical financing business that's a

business situation framework right um so

this is literally I did so I just sit

there every week I go to the table of

contents not just an article which

member would I use okay next one I'm

interesting which article right that's

an interesting article which framework

would I use and I would just do that

sort of

I know sort of like is it I don't know I

just thought uh sort of I was sort of

embarrassed actually yeah so I just sit

there the coffee shop and you start

reading over actually other guy chahiye

the same thing I mean business week if

you're how many of you don't come prior

to business school did not really have a

broad business background it's with very

narrowly focus okay

Business Week lastly it's a great

magazine for understanding like lingo so

one of the things I did when I was

practicing was write down terminology I

didn't understand I was doing this was

like like 1920 right so I didn't

understand all business and so every

time there's a word like economies of

scale like what's that I mean I had that

Indy Kong one I want to go look up a

note increasing returns to scale

what's that price elasticity what that

does that mean all the senses the prices

and so I'd sort of have this dictionary

for like a page and I just started

writing them all down and and if you

have no if you don't have a broad

background business this is really tends

to touch on all these issues so you're

sort of getting get familiar with the

issues and so often what happens though

is you get a case and you just you've

never heard of anything similar to it

and so you're you're not stuck on the

analytics you're stuck on this was like

foreign the whole idea is foreign and so

you're struggling on the wrong thing and

that's just really a familiarity issue

okay so you can sort of fix that with

magnet so okay is that interesting

helpful so also on the closes when you

close a case see all these all these

business we can particularly they give

you data and they sort of tell it

sometimes I tell you what happened and

what the company did about it and so you

can sort of practice closing okay so we

should find an example so I'll make one

up so you know Ameriprise Ameriprise I'm

making up a company here Oh Citibank

okay so Citibank let's see Citibank

should enter the medical financing

business because it has a brand name

rich it has distribution to all the key

hospitals because they finance through

the receivables so there you have

relationships they have distribution and

there's it's a growing market at 30

percent per year which is higher than

the existing lines of business for

Citibank that's sort of a quick one but

you can literally just sort of go

through each one and as I'm saying it

you can practice drawing it out

start saying it verbally and again it's

always sort of conclusion inside

recommendation first three big ideas as

to why so it's just a good way to

practice and if you subscribe you get it

every week you got ten new things to

practice it's pretty useful and so

business we can think is the best one

very consistently the best one and then

next best is probably portfolio by cons

and asks they get into a lot of detail

so it's otherwise until that's articles

are too short and it's not enough mean

and then in terms of practicing you just

get a partner and you saw it this week

you read it next week I'll read it and

I'll sort of make up cases based on here

I'll have some data and so that makes it

sort of more interesting alright last

thing on practicing practice makes a

difference okay sort of mentioned

earlier to a few of you hum I had my

first live interview I practice it was

probably my thirty or forty eighth case

and mostly practice was just like this

like how would I do this if I was this

company you know and then you're going

to dinner I was a lousy date because I'm

sort of always focused on case surrounds

interview mode go out to dinner and

interesting the customers are really

interested in sushi now for whatever

reason well is their growth strategy

here well okay first of all four things

need to look at you look at a customer

or you look like a product look at that

competition in the company itself clear

this company this restaurant is really

good at catering to the young market the

customers seem to be young why they why

they why are they buying right and so me

it's pathetic said I know okay let's

talk about the NBA oh so when you

practice this is why it came to mind

when you practice you sort of want to

when your partner someone to practice

the analysis you want to figure out what

what conclusion you want that person

you're practicing with to end up with so

if I'm pretending to be the interviewer

and I'm practicing here's interviewee I

had to decide in advance what the answer

is

quote unquote and then I can make up the

rest okay so for the NBA I'm trying to

think of so the answer is they should do

it okay so that and then I can sort of

reverse-engineer make everything else

sort of somewhat consistent that would

lead people to down that road

and I would say and I would probably

refer to say I had to make it up they

should do it because it is a much bigger

market than the US I'm sorry I'm

thinking actually we're I'm thinking of

the close I want to hear right as the as

the mock interviewer and then I'm going

to make up data around what the what

data I'm going to provide so maybe it's

as an interviewer I want to say the NBA

should enter China because it's a big

market the advertising the advertising

portion of the market is growing like 30

percent per year which is great

viewership is growing like a 50 percent

per year and maybe demographically

they're all sorting by TVs some point

them

you