10 Ways to Improve Google Ads—Without Touching the Ads!

Summary

This video discusses 10 ways to improve Google Ads performance without directly adjusting the ads themselves. The speaker emphasizes the importance of actions outside the Google Ads interface, such as competitor analysis, optimizing lead follow-up speed, adjusting pricing strategies, improving sales processes, and building a strong brand. Additionally, tools like CRM systems, heatmaps, A/B testing, and customer retention strategies are highlighted as key factors in driving better Google Ads results. The video advocates for businesses to enhance their overall operations and customer experience to boost advertising success.

Takeaways

• 😀 Competitor Analysis: By analyzing competitors’ customer follow-up processes and speed of response, businesses can improve their lead conversion rates.
• 💰 Pricing Adjustments: Aligning pricing more competitively in the market can lead to higher sales volume, even with slightly lower margins.
• 📊 CRM Implementation: Using a CRM system like HubSpot or Salesforce helps manage leads effectively, set reminders, and automate follow-up emails.
• 📞 Improving Sales Skills: Businesses should focus on enhancing their sales techniques to increase lead-to-sale conversion rates, driving higher customer value.
• 🔥 Customer Retention: Building retention strategies through loyalty programs, discounts, or referral schemes can improve lifetime customer value.
• 🌍 Building Your Brand: Investing in brand development is crucial, especially for growing businesses, as it increases trust and boosts both organic and paid traffic.
• 🛠 Be Better at Business: Simply running great ad campaigns isn’t enough if the core business has issues like poor reviews or low customer satisfaction.
• 📽 Heatmap Insights: Tools like Microsoft Clarity can track user behavior on websites, helping identify areas for improvement in the user experience.
• 🔀 AB Testing Landing Pages: Testing variations of landing pages can optimize performance without disrupting current traffic and conversion flow.
• 🔄 Retarget Leads: Ensure that leads that don’t convert initially aren’t forgotten by following up consistently, using automation for reminders and email sequences.

Q & A

What is the main point the speaker emphasizes about improving Google Ads results?

The speaker emphasizes that improving Google Ads results can be achieved by optimizing factors outside of the Google Ads interface, such as improving business processes, sales, and customer interactions, rather than just hyper-optimizing the campaigns.

How did the speaker's competitor analysis help improve the client's results?

The competitor analysis helped the speaker realize that competitors were responding to leads faster, which prompted the client to improve their speed in responding to leads, leading to better conversion rates and improved Google Ads results.

Why is adjusting pricing important for improving Google Ads performance?

Adjusting pricing can help the business close more leads. In the speaker's case, the client was charging more than competitors, which hindered sales. By aligning the pricing with market expectations, the client was able to close more leads, generate more revenue, and reinvest in Google Ads for better results.

What role does a CRM system play in improving business performance, according to the speaker?

A CRM system helps businesses capture and manage leads effectively, automating follow-ups and reminders to ensure no potential customers are forgotten. This enhances the chances of converting leads and improves overall sales efficiency.

How can improving sales techniques help optimize Google Ads campaigns?

Improving sales techniques allows businesses to close more leads, thus increasing the return on investment from Google Ads. A better sales process enables businesses to afford higher CPA targets because they extract more value from each customer.

What tool does the speaker recommend for tracking user behavior on a website, and why?

The speaker recommends using Microsoft Clarity, a free tool that offers heatmaps, scroll maps, and session recordings to track user behavior. It helps businesses understand how users interact with their website, identify potential issues, and make improvements that increase conversion rates.

Why is A/B testing important for landing pages, and what advice does the speaker give regarding Google Ads A/B testing?

A/B testing is important for determining which version of a landing page performs better in terms of user engagement and conversions. The speaker advises using experiments in Google Ads to ensure a balanced split of traffic between test variants, avoiding the disruptions caused by Google's automated ad rotation.

Why does the speaker emphasize brand building for long-term success in Google Ads?

The speaker highlights that building a strong brand helps businesses stand out in a competitive market, increases brand searches, and enhances customer recall. A strong brand leads to higher click-through rates on ads, giving businesses an edge over competitors in search results.

How can focusing on customer retention help improve Google Ads performance?

Focusing on customer retention increases the lifetime value of each customer, allowing businesses to invest more in acquiring new leads via Google Ads. Retention strategies like loyalty programs and referral schemes encourage repeat business, making ads more profitable.

What is the final point the speaker makes about improving business performance, and how does it relate to Google Ads?

The speaker’s final point is that some businesses simply need to be better. No matter how well-optimized their Google Ads campaigns are, a poor business with bad products or services will not succeed. Businesses must deliver high-quality products or services to retain customers and achieve long-term success.