Conheça a história da Pagamos Já

Summary

Ricardo Lima, an entrepreneur from Joinville, shares his journey from working in the automotive industry to founding a successful vehicle rental platform. With over 15 years of experience, including international exposure in the U.S., Ricardo launched 'Pagamos Já,' a company offering a fast, hassle-free car selling process using advanced technology. He discusses the evolution of the automotive market, the growth of online car sales, and the franchising opportunities available in Brazil. His company leverages digital tools and networks to provide seamless transactions for customers and potential franchisees in the automotive sector.

Takeaways

• 👨‍💼 Ricardo Lima is 43 years old, married, and resides in Joinville. He is an entrepreneur with experience in both employment and business ownership.
• 🚗 His father owned a car shop, which led Ricardo to have early exposure to the automotive industry, including vehicle painting and sales.
• 🎓 After studying and working in the industry, Ricardo held roles such as production manager and worked with brands like Fiat and Volkswagen before pursuing entrepreneurship.
• 💼 In 2012, Ricardo co-founded a car rental company, which grew to become the second largest platform in Brazil by 2019 before being sold to a bank.
• 🌍 Ricardo spent a year in the U.S. working in the automotive industry, learning about auction processes, and gaining international experience.
• 🌱 Following his return to Brazil due to the COVID-19 pandemic, Ricardo launched a new venture, combining his international knowledge and industry network.
• 🔗 Ricardo emphasizes the importance of networking, leveraging his connections with car dealerships and partners throughout Brazil.
• 🚀 In 2021, he founded a new business called 'Pagamos Já,' which simplifies car sales by providing fast evaluations and offers through a digital platform.
• 📱 His platform allows customers to evaluate and sell their vehicles online, offering a quick, hassle-free process with technology integration.
• 🏪 Ricardo's company operates through multiple store formats, including small locations in shopping galleries, gas stations, and even plans for container stores, aiming to scale across Brazil.

Q & A

Who is Ricardo Lima, and what is his background?

Ricardo Lima is an entrepreneur from Joinville, Brazil, with a background in both employment and business. He has worked in the automotive industry and owned a car rental company. He also has experience working in the United States and has been involved in various projects related to car sales and technology.

How did Ricardo Lima's early life influence his career path?

Ricardo's father owned a car painting and repair shop, exposing him to the automotive industry from a young age. This early exposure led to his interest in cars and ultimately shaped his entrepreneurial journey in the automotive field.

What business did Ricardo Lima start in 2012, and what was its outcome?

In 2012, Ricardo founded a car rental company in Joinville, which eventually grew to become the second-largest platform of its kind in Brazil. In 2019, he sold the company to a bank.

What international experience did Ricardo Lima gain, and how did it impact his business approach?

Ricardo spent a year in the United States working with VIP Auto Auction, where he learned about vehicle auction processes and market dynamics. This experience helped him refine his business strategies and incorporate new ideas into his ventures upon returning to Brazil.

What is the concept behind the 'Pagamos Já' business?

'Pagamos Já' is a car-buying platform that offers a quick and efficient process for individuals looking to sell their vehicles. The platform evaluates cars, provides offers from buyers, and facilitates a fast sale without the traditional hurdles of selling a vehicle.

How does 'Pagamos Já' differentiate itself from competitors in the car sales market?

'Pagamos Já' differentiates itself through its focus on technology, offering online car evaluations, rapid sale processes, and a digital platform that connects sellers with multiple buyers. The company also offers franchise opportunities to expand its reach across Brazil.

What role does technology play in Ricardo Lima's business model?

Technology is a key component in Ricardo's business, enabling car evaluations through apps, streamlining the sales process, and connecting buyers and sellers efficiently through an online platform. His company also leverages digital tools to enhance the user experience and expand its market.

What are the future plans for 'Pagamos Já', and how does the company intend to scale?

The company plans to expand through franchising, targeting various regions in Brazil. They aim to offer smaller stores, such as those in gas stations, to increase accessibility. Additionally, there are plans for 'Pagamos Express,' a more cost-effective and widespread model.

How does 'Pagamos Já' benefit entrepreneurs looking to enter the automotive industry?

'Pagamos Já' offers franchise opportunities, allowing entrepreneurs to tap into the automotive sector without needing prior industry experience. The company provides training, access to its technology platform, and support, making it easier for new entrants to succeed.

What market trends does Ricardo Lima highlight regarding the automotive industry in Brazil?

Ricardo notes that the automotive market in Brazil represents about 30% of the country's revenue and continues to grow. He also emphasizes the increasing role of technology in car sales, with a significant percentage of new cars now being sold online, and a shift towards car delivery services.